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Friday, June 17, 2022

Sony Philippines officially announced the local arrival of the new BRAVIA X90K and BRAVIA CORE


 Sony Philippines officially announced the local arrival of the new BRAVIA X90K and BRAVIA CORE, a pre-loaded movie service exclusive in 2022 BRAVIA XR™ models. 


For viewers interested in achieving lifelike picture quality at home, Sony presents the BRAVIA X90K series, a Full Array LED that delivers up to 4K Ultra HD resolution and High Dynamic Range (HDR). Powered by the Cognitive Processor XR™, the new XR line up ushers us to a new era of cinematic viewing experience at home. 


“Sony’s purpose is to fill the world with emotion through the power of creativity and technology, that’s why Sony continuously push boundaries in pursuit of the ultimate audio and visual experience.” says Mr. Hideyuki Wada, Marketing Director of Sony Philippines. 


Sony is indeed taking the lead on this technological transformation with BRAVIA XR™ TVs powered by the next-generation Cognitive Processor XR™.


Sony’s revolutionary BRAVIA X90K 4K HDR Smart TV signals a new era of realism in home entertainment.




Next-gen processors for next level cinematic entertainment

Powered by the revolutionary Cognitive Processor XR™, Sony’s new BRAVIA X90K series gives audiences real-life depth and contrast, and vivid colors compared to the ordinary LEDs in the market. This next-generation processor cross analyzes images and sound from your movies to deliver a more lifelike TV viewing experience. Better than the conventional AI technology, the Cognitive Processor XR™ delivers scenes in movies that’s so real you can feel it


According to Clarence Porteza Sony Philippines’ Product Marketing Executive, an immersive viewing experience entails a balance of both quality visual and sound, and the BRAVIA X90K delivers that perfect harmony with its XR Picture and XR Sound features


Porteza explains the four key pillars that delivers lifelike picture quality on the BRAVIA X90K:

      Powered by the Cognitive Processor XR™, XR Triluminos Pro™ enables our TVs to access over a billion colors and reproduce each one with the subtle differences seen in the real world

      Scenes look more real with extra depth and details as the XR Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow

      Enjoy entertainment close to 4K quality through XR Clarity. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures

      Watching sports and fast-moving movies just got a whole lot better with the intelligent motion processing for fast-moving and blur-free scenes of XR Motion

“When comparing the BRAVIA X90K with other commercially available televisions in the same class, audiences are sure to experience a difference,” shares Forteza.

Immersive true to life sound

Sony’s Cognitive Processor XR™ also brings more realistic and immersive sounds, shares Porteza. With advanced sound processing, Acoustic Multi-Audio technology, and special actuators, BRAVIA XR TVs make the sound match precisely with what’s on the screen bringing a whole new level of immersion.


The XR Surround feature also virtually creates surround sound from the sides and vertically using just the TV speakers, so viewers can experience 3D audio without the need for in-ceiling or up-firing speakers. 


Complete your cinematic experience at home with Sony’s top-of-the-line soundbar. BRAVIA XR TVs may be paired with a Sony A Series soundbar such as the HT-A7000 to enhance the viewing experience. The HT-A7000 features X-Balanced speaker units that deliver a more punchy bass, less distortion, and greater vocal clarity.


For viewers who want full 360° spatial sound mapping, an optional subwoofer (SA-SW3 / SA-SW5) and rear speakers (SA-RS3S) can be paired. With just the subwoofer and rear speakers added, the HT-A7000 creates multiple phantom speakers around the room for total immersion. 


Your favorite films at home


For those interested in seeing their favorite pictures at home in high definition, Sony takes it one step further with BRAVIA CORE exclusively available in 2022 BRAVIA XR TV line up.

A wide selection of movies is waiting for audiences on BRAVIA CORE. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything users watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. 


BRAVIA X90K is available in 55”, 65”, and 75” sizes with prices starting at P66,699; while the HT-A7000 is priced at P82,499. Both models are available in all Sony Authorized Dealers nationwide. 


For more details on X90K and HT-A7000, visit:


BRAVIA XR and BRAVIA CORE were introduced during an exclusive press conference and movie viewing in Paranaque City. The event was held in collaboration with Oak Harbor Residences by DMCI Homes.


Oak Harbor Residences is the first and only luxury waterfront property in Bay City directly by the water. Experience breathtaking views of the Manila Bay Sunset with your friends and families in this lavish residence. To know more about Oak Harbor Residences, visit



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