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Thursday, June 30, 2022


Global apparel retailer UNIQLO today announces the launch of JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world. The campaign will start from Japan on Friday, July 1.

The aim of the JOINTHE POWER OF CLOTHING campaign is to encourage UNIQLO customers to be a part of the environmental sustainability activities that UNIQLO has conducted up to now. The two main initiatives, conducted at UNIQLO stores and the online store, are Buy and JOIN and Learn and JOIN. The program aims to raise awareness of global problems such as ocean pollution among customers, and to inspire action that makes the world a better place.


In addition, UNIQLO will sell products made with 100% recycled fibers (plush toys, pocketable bags, T-shirts), featuring designs with Doraemon Sustainability Mode, the UNIQLO Global Sustainability Ambassador. 


During the campaign, when customers purchase UNIQLO products made with recycled materials, or Blue Cycle Jeans, they will be contributing to a better world in more ways than one. UNIQLO parent company, Fast Retailing, will donate up to US$1 million (approximately 130 million yen) to the Nippon Foundation to support activities that reduce ocean waste, by donating the profits of sales of these campaign items. 

The JOINTHE POWER OF CLOTHING campaign gives customers two ways to participate.


1.  Buy and JOIN - Support donations with purchases

When customers purchase products incorporating recycled material, such as items made from 100% recycled polyester recovered from plastic bottles and featuring the Doraemon Sustainability Mode motif, or environmentally-friendly Blue Cycle Jeans, Fast Retailing will donate up to US$1 million (approximately 130 million yen) from the profits of campaign item sales to the Nippon Foundation to support activities to reduce ocean waste

Doraemon Sustainability Mode 

Pocketable Bag

Doraemon Sustainability Mode Toy

Doraemon Sustainability Mode


Doraemon Sustainability Mode

KIDS T-shirt



Launch date    July 1, 2022 (Friday) 

Items        Doraemon Sustainability Mode Toy, Php 990.00

(100% recycled polyester, approx. 14 plastic bottles)

 Doraemon Sustainability Mode Pocketable BagPhp 590.00
(100% recycled polyester, approx. 5 plastic bottles)

             Doraemon Sustainability Mode T-shirt, Php 790.00 (one design)
(100% recycled polyester, approx. 24 plastic bottles)

             Doraemon Sustainability Mode KIDS T-shirt, Php 790.00 (one design)
(100% recycled polyester, approx. 13 plastic bottles)

Availability      All UNIQLO stores in the Philippines, and through the online store

Per DTI Fair Trade Permit No. FTEB-145968 Series of 2022


JOIN Campaign Products




Recycled Materials

Items that use recycled polyester recovered from plastic bottles.

DRY EX Crew Neck T-shirt

Php 790.00

Blue Cycle Jeans

Jeans that use up to 99% less water* in the finishing process compared to conventional methods. Vintage and other types of processing are done with lasers, significantly lessening the manual labor required.

Slim Flared Jeans

(new item available in July)

Php 1990.00

* Results obtained in a comparison of 2017 MENS regular fit jeans with 2018 model of same style, using the Blue Cycle process. Water reduction levels vary slightly by product.


2.  Learn and Join - Find out more about ocean pollution through special content

UNIQLO will open a special website on Wednesday, June 29, where visitors can learn about environmental issues and take action. The site includes messages from UNIQLO Global Brand Ambassadors calling for participation in the campaign, and a video with LifeWear Special Ambassador Haruka Ayase outlining some of the sustainability focus areas at UNIQLO. There is also a wide range of special content to learn about ocean-related issues, including an interview with a biological oceanographer, Ryota Nakajima, a talk with Ms. Yoko Koga on reducing the use of plastics in everyday life, and an interview with environmental specialist Dr. Keith Alverson.



Special website:


Scan the QR code to visit the special website with more information on Doraemon Sustainability Mode items.







Related links for reference:


UNIQLO Sustainability


Fast Retailing Sustainability Report


  1. Wow ang gaganda nman ng quality ng mga ito . Tlgang the best brand ang UNiQLo ❤️

  2. Woww that's great,the best talaga ng brand ng UNIQLO

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