Whenever we watched a movie at Trinoma or Glorietta, we always grabbed a bag of Taters buttered popcorn. We loved it drench in butter, so much that our hands would get greasy. Paired with a hotdog sandwich, we were all set for the perfect movie experience.
We learned later that Taters celebrates its 30th year!
The brand stands as a testament to resilience, innovation, and a deep understanding of what Filipinos love.
What began as a simple stand offering snacks to moviegoers of all ages is now, three decades on, one of the Philippines’ best-known names in the food and beverage sector.
Now celebrating its 30th year, Taters continues to pursue product and service excellence by keeping abreast of the rapidly evolving demands of its highly dynamic market.
From just popcorn and chips, Taters now caters to the diverse tastes of the Filipino public. While light snacks to munch on remain its primary stock in trade, the company has diversified its offerings to include heartier fare: practically everything from hotdogs garnished to one’s liking, to crispy chicken or fish, and to sandwiches to enjoy alone or with a buddy.
The brand’s evolution from a niche cinema snack provider to a versatile and widely accessible purveyor of great food is the secret to its ongoing success - and the rewards are totally TRENTA-stic.
Changing With the Times
When the world found its bustling activities put to a grinding halt by the onslaught of COVID-19 in 2020, businesses throughout the globe needed to adapt in order to remain afloat and relevant.
Taters did so with great aplomb, considering and applying innovative thinking and diversification to ride out the pandemic and come through shining. As a result of this, the brand embraced numerous formats in order to cater to the suddenly evolving needs of its customer base.
Given the challenges faced by the cinema industry during the pandemic, Taters remained a staple for movie lovers. With safety protocols in place, the brand continued to offer its classic snacks, ensuring that the magic of the movies was accompanied by the familiar crunch and flavor of their favorite treats.
For those who used to attend sporting or leisure events onsite, options were also considered. As more people sought out entertainment in safe, controlled environments, Taters expanded its presence in game parks and sports centers. These venues became hotspots for those looking to combine physical activity with tasty snacks, and Taters showed up to meet that demand.
The pandemic was also the boom-time for the streaming media sector as people found ways to stay entertained even as they sheltered in place. To meet the snacking needs of this emergent market, Taters made its products available through community outlets and delivery services, enabling patrons to enjoy their favorite snacks even in the comfort of their homes.
When pandemic restrictions relaxed, Taters gained ground with regard to those patronizing amusement centers and malls. Having kiosks or stalls in these venues gave the public a way to grab and enjoy their favorites from light crunchies to more substantial fare.
Likewise, having a presence in these places enabled Taters to bring their signature snacks to commuters who can now enjoy everything from popcorn to sandwiches even on the go.
“Adapting to the evolving needs of the market keeps us on our toes,” company CEO Ana Maria Tanchanco says of how the brand has changed since 2020. “By looking into what customers want, we can calibrate our offerings, do the necessary research and development, and consider innovative additions to satisfy the public.”
Teaming Up With the Best
This drive towards innovation in product offerings would not, of course, be successful if Taters didn’t join forces with some of the biggest names in the country’s retail scene.
On its 30th year, Taters marks the beginning of an exciting new era in its history as it collaborated with SM Gamepark, the SM Group’s own amusement facilities arm.
“Tying up with SM Gamepark gives us the opportunity to expand our reach to mall-goers who are out for a good time,” says Taters COO Joseph Brian Tanchanco. “Whether they’re throwing a party, having a night out with friends, or need snacks to add to the fun while they’re at play, our extensive menu is bound to have something to satisfy their cravings.”
Through this collaboration, Taters and SM Gamepark will offer exclusive promotions, and a host of events that promise to make the TRENTA-stic celebration truly unforgettable.
Note that this partnership is exclusive to the following SM Gamepark branches: Taters SM Mall of Asia Gamepark; Taters SM Megamall Bowling; Taters SM North EDSA Bowling; Taters SM Fairview Bowling; Taters SM Southmall Gamepark; Taters SM Sta. Rosa Gamepark; Taters SM Cebu Bowling; Taters SM Seaside Bowling; Taters SM Lanang Bowling; and Taters SM CDO Bowling.
Get Your Game On!
In celebration of its 30th anniversary, Taters encourages loyal customers to join the Trentastic Game On Sport + Snack Tournament which pays homage to the brand’s long-standing commitment to excellence.
Drawing inspiration from the Olympics, Trentastic Game On is designed to highlight the best in competitive gaming, whether in basketball, billiards, and table tennis among others.
The tournament goes beyond mere competition. Indeed, it celebrates the spirit of perseverance, skill, and the relentless pursuit of being the best: the values that Taters upheld for three decades.
Be a TRENTA-stic Champ!
Taters is also spotlighting individual achievements with the Trentastic Champs promo.
This exciting initiative allows participants to showcase their skills in specific games and be rewarded with delicious prizes.
Activities include:
The Bow Blitz Champ: In this archery-themed challenge, players who score 30 points inside the yellow ring in a single game will receive a FREE Minor Superpop. This promo is all about precision and rewarding those who hit their mark; and
The Turkey Striker Champ: For bowling enthusiasts, this challenge offers a FREE Classic Churkey Hotdog to any player who strikes a Turkey (three consecutive strikes). It’s a tasty way to celebrate consistency and skill.
Both challenges put an emphasis on the spirit of competition and excellence that has driven the brand to success and recognition.
A Bundle of Good Cheer
Central to Taters' enduring success is its unwavering commitment to quality and innovation, which is presented in the new Trentastic Bundles.
These specially-curated sport+snack packages were created to enjoy with a variety of leisure activities.
Offered at a discount, these sport+snack combos are the right stuff to enjoy during bowling nights, karaoke sessions, darts games, or simply enjoying a day at an amusement park or gaming arcade.
Through these value-packed bundles, Taters not only enhances the overall experience for its customers but also reinforces its reputation as a brand that consistently delivers excellence in both product and service.
With all these - and more - one can be sure that TRENTA-stic Taters has won the hearts of the Filipino public, and will continue to do so for years to come.
