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Tuesday, August 26, 2014

Taters on its " Le Grand 20" Anniversary Festival

One of the country’s favorite snack joints will be celebrating “Le Grand 20”, an anniversary festival of grand proportions. The celebration includes store promos throughout the anniversary season, the anniversary festival event on August 28 at Trinoma activity center and a mall tour nationwide.
Taters founder Annie Tanchanco with Taters crew

Customers are given a ticket for every Php20 of a purchase which can be used to claim prizes such as gift certificates, merchandise items and free snacks via the Le Grand Treats promo.

The main event  features a fair filled with fun games, Taters snacks and drinks, photo booths and other fun activities. The festival also features a world class carnival show mixed with modern opera singing to cap off the anniversary.

To further strengthen its brand presence, a nationwide mall tour will be set in motion from the months of September to November. The Le Grand Booth will feature an augmented reality snack game people can enjoy. Free snacks will also be served.

From Humble Beginnings

Taters’ twentieth year anniversary serves as a tribute to the entrepreneurial drive of the Filipino. Founded in 1994 by Annie Tanchanco, the first Taters stall was located in a cramped mall space measuring only 8.5 sq. m. “The store initially carried three products – popcorn, peanuts AND fries. At that time, there were no other branded food outlets in the cinemas, only the generic popcorn concessionaires. Taters became the first branded entertainment snack store,” explains Tanchanco.

A Taters favorite is its House Fryes

Taters has since then included other snack items that has defined its innovative approach to the snack industry. A wide selection of toppings and dips that go great with any order, premium New York Beef Hotdogs, and healthy choices such as Tofu chips and tuna mushroom sandwiches have raised the bar for entertainment snacking in the Philippines.

Tireless hours and sleepless nights have allowed Taters to become the premiere entertainment food provider it is today. With 22 outlets across the country, it is still the only branded entertainment snack food establishment in the Philippines today and is further expanding its reach to other possibilities beyond cinema snacks.

*Le Grand Treats promo runs until September 15, 2014. For more information promo visit

Taters also has healthy offerings such as the Churkey Burger

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