Kojiesan: Bring Your Skin to Light

It’s no secret that many Filipinas prefer fair, radiant and flawless skin. That’s why whitening products are among the best-selling items in supermarkets. However,  only one contains the two powerful natural-based ingredients of Kojic Acid and high-grade virgin coconut oil: The Kojiesan Skin Lightening Soap.

In the light of the debate as to which ingredient is best for skin lightening, it is important to look for products that are made from natural sources. Originated in Japan, Kojic Acid is a chemical compound made from organic materials that form complexes with substrates and metal ions. Kojic Acid can also be extracted as a by-product of fermentation when making Japanese rice wine & Sake. How natural is that?

Surely, Kojic Acid perfectly fits the bill. Inspired by the luminous, flawless skin of Japanese women, Beauty Elements Ventures, Inc. (BEVI) developed the Kojiesan Lightening Soap, the company’s flagship product, the way the Japanese traditionally formulated theirs.

Since 2007, Kojiesan has been consistently producing their Kojic Acid soap blending high-grade Kojic Acid & virgin coconut oil with effective lightening ingredients that keeps dark pigmentation from forming and inhibits the activity of tyrosinase, the enzyme that produces melanin. Melanin is the pigment responsible for the skin’s darker color.

Despite its massive multinational competition, Kojiesan’s formulation turned out to be the key ingredient in convincing local whitening fans to become true believers. Today, it is the number one Kojic Acid soap in the Philippines.

With regular use, Kojiesan can slow down melanin production and prevent darkening of the skin. It is best for treatment to even out skin tone, erase dark spots and other forms of skin pigmentations. It also corrects skin discoloration and of course lightens skin. Kojiesan products do not contain any hydroquinone, mercury or steroid that may cause further skin irritation like blisters, swelling and severe allergy.

Dr. Lindsay W. Torralba  talks about good skin

Trisha Gregorio Kojiesan Marketing Head

“Whitening has always been one of the goals of most Filipinas today. Perhaps from the influence that we get from Korea and Japan or our daily exposure to teleseryes starring women with flawlessly fair skin, we see that they really look beautiful and attractive. According to research, having a whiter complexion can really boost your self-esteem. However, not all whitening products are the same and not all so-called Kojic Acid formulated soaps are as effective and safe like Kojiesan,” says Trisha Gregorio, Kojiesan’s Marketing Head.

With more and more Filipinas falling in love with the Kojiesan effect, the brand decided to launch a full range of lightening products to complement the best-selling soap—all meticulously developed for undeniably alluring and visibly lighter skin.

Rejuvenate with Kojiesan Cleanser + Toner, equipped with Ginseng Extract and Rosehip Oil to revive tired skin, ridding the skin of excessive oils while repairing skin damage; brighten with Kojiesan Face Lightening Cream, a combination of natural extracts and high-grade Kojic Acid to lighten as it nourishes, restoring skin suppleness for a healthy, rosy look; and lighten with Kojiesan Body Lightening Lotion with advanced formula of Kojic Acid and Rosehip Oil - to whiten skin as it heals - and Collagen + Vitamin E to increase youthfulness and improve skin health.

While the brand enjoys a strong market base here and abroad, Kojiesan is bent on reaching out to more women who are still baffled about which lightening ingredient works best. The new Kojiesan campaign that airs on television will enlighten them as to what Kojiesan as a product is about and what it can do for your skin. No celebrities, no famous faces – just Kojiesan and you – because with Kojiesan, you are the It Girl.

So, when it comes to your skin, you are your strongest advocate. Learn more and try Kojiesan and see how it should be your best choice in bringing your skin to light!

Caltex all-new Techron Glides into Retail Stations

Ever conscious of the needs of motorists, the Caltex brand has reformulated its signature additive package with the addition of a new Clean & Glide technology. The new active ingredients are specifically designed to clean and protect metal surfaces within the engine. Helping reduce friction and thus wear and tear between key engine components, Clean & Glide technology delivers enhanced engine protection, improved fuel economy and maximized power with continued use over time, all key in helping provide a more reliable motoring experience.

The benefits of Caltex with Techron have long been known and making changes to a proven formula was not undertaken lightly. Chevron, which markets the Caltex brand, conducted stringent laboratory tests and accumulated up to 600,000km of real world fleet tests to ensure the final formula provides optimum results for the everyday motorist.

The ability of the new formulation to protect metal surfaces was proven in the High Frequency Reciprocating Rig (HFRR) laboratory test. The standard diesel lubricity test was modified to safely assess the lubricating properties of gasoline. The results indicated that when compared to its predecessor in a controlled environment, Caltex’s new formulation with Clean & Glide technology was able to reduce metal wear and friction by an average of 38 percent and 41 percent respectively using gasoline from around Asia Pacific and South Africa. This is important because Caltex with Techron is formulated to instantly reduce friction in the upper cylinder area of your engine. With continued use, Clean & Glide technology will begin to build–up in your car’s crankcase lubricant to replenish friction modifiers that are consumed during normal operation. Separate laboratory tests simulating this build-up of Techron in the lubricant demonstrated the effectiveness of Clean & Glide technology to improve fuel efficiency by up to 3 percent, when compared to the previous formulation.

“The addition of our new Clean & Glide technology stays true to the evolving nature of our Techron fuel offering. Our products are continuously being improved in anticipation of future engine technology and local market needs. For motorists, a quick Caltex stop now delivers  gasoline grades that help treat their respective cars right, providing additional benefits without compromise,”  said Peter Morris, country chair of Chevron Philippines, Inc. (CPI), marketer of the Caltex brand of fuels and lubricants.  

He added that the new 5-star fuel is a further testament of the brand’s desire to provide the best possible fuel for motorists. “We are confident that our best gasoline yet meets expectations and have enlisted engineering expert Grant Imahara, formerly of Discovery’s Mythbusters series, to creatively demonstrate the benefits of Clean & Glide technology which will be showcased on television soon.”

The new and improved Techron with Clean & Glide Technology will be available across all gasoline grades at Caltex service stations starting July 1. To gain the benefits of a more efficient engine more quickly, motorists may opt for Caltex Platinum  with Techron, with 50 percent more active ingredients of Clean & Glide technology to make it faster-acting. Caltex Platinum with Techron is set to replace the Gold variant.

The addition of Clean & Glide Technology is another relevant innovation from Caltex, joining the ranks of Techron D for diesel engines and Techron Concentrate Plus, a concentrated additive that provides a deep clean for gasoline vehicles in one tankful.

Visit the Jack 'n Jill Calbee #BESTOPOTATO Pop Up Stores and win a free trip to Japan!

Ashley and Alodia Gosienfiao

Jack ‘n Jill Calbee Japan's number one potato snack has been my favorite snack when I was in Abu Dhabi. I remember buying vegips or vegetable chips. Because they are low calorie snacks and love all the available flavor like taro and carrot lightly salted and onion and pumpkin. They are crispy and delicious. I am wishing that they will bring Vegips potato in Manila.

My new favorite is of course the Calbee New Pizza Potato with Hot Sauce Pizza Flavored Potato Chips, topped with yummy melted cheese! Nothing beats a spicy potato snack like this one with its super spicy flavor!

Jack ‘n Jill Calbee has launch the #BESTOPOTATO pop-up store on July 2, 3 at Bonifacio High Street Alabang Town Center on July 16 and 17; UP Town Center on July 30 and 31; and Robinsons Place Manila on August 5 and 6 – and other malls in the coming months. Jack 'n Jill Calbee invites everyone to visit the pop up stores and get to win an all-expense-paid trips to Japan for four. Every P199.00 worth of purchase in the pop-up store will entitle booth-goers to a raffle entry. 

The Jack ‘n Jill Calbee pop-up store will also be present in 15 universities in Metro Manila. Students can delight in the pop-up store’s fun activities and also get a chance to join its trip to Japan promo. To earn a raffle entry, students can post about their pop-up store experience on Facebook and include the hashtags #JacknJillCalbee #BESTOPOTATO and #TakeUsToJapan.

The Japanese-themed pop-up store offers Jack ‘n Jill Calbee’s lineup of premium potato snacks such as Jagabee Potato Fries that’s available in Cheese, Classic Salted and Garlic; Pizza Potato that comes in Regular and Spicy flavors; Potato Chips that is available in Classic Salted, Wasabi and Cheddar and Sour Cream variants; and the new Ripples that comes in Nori and Sour Cream and Onion variants. Visitors of the booth can grab a hold of Jack ‘n Jill Calbee’s premium items such as Jaga plush toys, stationery, tees, pillows, and a lot more limited-edition items for you to choose from. 

Also, the pop-up store offers one-of-a-kind experiences with its activity booths. Get transported into an adventure-filled dimension in Jack ‘n Jill Calbee’s Virtual Reality Booth. See the world in a different perspective and have your creative snapshot taken with the Jack ‘n Jill Calbee Trick Art Booth. Try to catch as much cheese in a flurry inside a glass tube with the Jack ‘n Jill Calbee Pizza Potato Game. 

Potato chip lovers can also experience what it’s like to be the star in front of the camera with Jack ‘n Jill Calbee’s TV Commercial booth. And they can actually be part of the online video that will be released on the brand’s Facebook page, Facebook.com/JacknJillCalbee.ph. By simply
picking their Calbee variant of choice and saying why they love it, they instantly get the chance to be a part of the online video.

Jack ‘n Jill Calbee is indeed the #BESTOPOTATO for using only the best potatoes to ensure a premium and best-tasting potato snack experience in every pack. Experience only the best by catching Calbee and its pop-up store around the Metro.

Bite into the best-tasting potato snacks of Jack ‘n Jill Calbee and experience its fun and engaging activity booths by visiting the Calbee #BESTOPOTATO pop-up stores in select malls in Metro Manila.

Say “Yes to freedom!” in creating your own Hut Feast at Pizza Hut

Pizza Hut, the country’s well-loved pizza chain, makes every day more exciting with the newest Hut Feast selections.  Bb Pilipinas-Universe Ms. Maxine Medina, Pizza Hut Philippines Marketing Officer-in-Charge Raymund Nobleza, Pizza Hut Philippines Digital Media and Public Relations Manager Jun Bernabe and media graced the Hut Feast Pizza Hut launch on July 1 at Pizza Hut Kia Theatre.

It features the widest variety of food options and meal combinations, customers now have real freedom to create their very own Hut Feasts everyday!

The new Hut Feast offerings are all about freedom to choose – with a total of 12 meal combinations for groups of 2, 4, 6, 8 and 10 diners. For each meal combo, Pizza Hut has expanded the options for pizza flavors, main and side dishes and even drinks! With each combination, diners can enjoy a savory, satisfying meal that comes with huge savings of up to P1,132 depending on the meal they choose!

According to Pizza Hut Philippines Marketing Officer-in-Charge Raymund Nobleza, the new Hut Feast offerings are all about giving diners more freedom, variety and savings. "Our Hut Feasts have been very popular with our customers,” he says. “Our new offerings give them more reasons to enjoy Hut Feasts – they can have fun creating their own meal everyday and it can be a different combination each time. These are the best Hut Feasts yet from Pizza Hut.” 

For each Hut Feast meal combo, customers can choose from nine main dish options, and up to 15 side dish options. For groups of four or bigger, diners have a choice between Pan and Hand-Stretched Pizzas, with 9 flavors available!

The choices for pizza flavors are simply overwhelming: Chicken BBQ, Sausage Deli, Supreme, Hawaiian Supreme, Bacon Cheeseburger, Cheese Lovers, German Franks, Italian Delight, and 18-inch Blowout Pizza. Besides world-famous pizzas, Pizza Hut also offers appetizing main dishes, including Baked Spaghetti Bolognese, Baked Spaghetti Carbonara, Baked Macaroni, Creamy Chicken Pesto, Cheesy Spaghetti Alfredo, Chargrilled Chicken, Seasoned Beef, 1-Piece Fried Chicken and BBQ Pulled Pork.

The side dishes are just as packed. Adding more value to each Hut Feast meal are Coleslaw, Macaroni Salad, Caesar’s Salad, Crab Roll Salad, Cucumber Tomato Roll, Buttered Corn, Mashed Potato, Garden Salad, Honey Glazed Sesame Salad, Mango Salad, Cream of Mushroom Soup, Caramelized Onion Soup, Fruits in Syrup, and our Panna Cottas in Mango, Strawberry and Chocolate flavors. Rounding the Hut Feasts off are thirst-quenching pitchers of Pepsi, Mountain Dew, Lemonade, Iced Tea or Apple Drink.

“Along with the new pizza flavors included in the Hut Feast promo, bigger portions are now available to fit our customers’ appetites,” shares Pizza Hut Philippines Digital Media and Public Relations Manager Jun Bernabe. “This makes each Hut Feast meal even more satisfying and delivers better value for money.”

For example, Pizza Hut’s Hut Feasts Meal 2 for two makes for the perfect lunch or dinner date. Pay only P299 to get 2 personal pizzas, 2 main dishes, 2 sides and 2 glasses of your preferred drinks and save P334.

Meanwhile, foursomes can select from three meal sets. A good choice is Meal 5, which has a family sized pizza, 2 main dishes, 5 sides and a pitcher of your preferred drink for only P619, which saves you P491.

Gather parties of six for Meal 9, which has 2 family pizzas, 4 main dishes, 6 sides and a pitcher of your preferred drink for P1,099, and save P816. Groups of eight can save P1,132 on Meal 11, which has 2 family pizzas, 6 main dishes, 12 sides and 2 pitchers of preferred drinks for only P1,399. 

Finally, Meal 12 serves 10 persons, with 2 Blowout Pizzas, 4 main dishes, 12 sides and 2 pitchers of preferred drinks at only P1,999, saving you P811.

Getting to choose your delicious and satisfying Pizza Hut favorites at a very affordable price is finally possible. Say “Yes to freedom!” in creating your own Hut Feast, and visit a Pizza Hut outlet near you starting July 7. “Like” www.facebook.com/pizzahutphilippines or log on to www.pizzahut.com.ph for more details. You can also follow @PizzaHutPhils on Twitter and Instagram, or simply call 911-1111 (Metro Manila) today!

Reader's Digest Trusted Brands 2016: Recognizing the Consumers Choice

For Filipinos, the issue of choice has always been matter of trust. From the brands we put in our shopping carts to the services we rely on, Filipino consumers have a strong sense of brand familiarity – and that belief weighs heavily on the decision-making process.

Reader’s Digest (RD), one of the longest-running and most read print publications in the world, once again puts the spotlight on the companies we believe in at the RD Trusted Brands 2016 Awards ceremony held June 30, 2016 at the Marco Polo Hotel in Ortigas, Pasig.

The Trusted Brands Survey,identifies the brands and services Filipinos trust, above all others. It also honors the country’s most trusted TV news Presenter, Radio News Presenter, Entertainment/Variety Show Presenter and Sports Personality.

Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that conveys reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice.

“For the past 18 years, we have been surveying the people of Philippines and consumers in major markets across Asia, about which brands they depend on, believe in and that they expect to provide premium value and exceptional service,” notes Walter Beyleveldt, Reader’s Digest Managing Director, Asia Pacific.

“Every survey we ask thousands of people – both our readers and a representative sample of consumers in each market – to tell us which brands they consider worthy of their support, custom, and their trust. Not only have we learnt which brands consumers follow, we have discovered a lot about what trust means and how it wins the hearts of people across Asia.”

“Being included in this prestigious list is a huge endorsement and one the winners should be very proud of,” he added.

Beyleveldtand Ms. Sheron White, RD Group Advertising & Retail Sales Director, Asia Pacific flew in from Australia to personally award the trophies to the winners.

Renowned motivational speaker and business influencer, Ms. Anna Esperanza  served as keynote speaker.

FOR CONSUMERS, BY THE CONSUMERS 
Trust is a key component in the relationship between brands and their customers.

It is built on – and it builds – loyalty. And loyal customers, as any successful brand knows, are key to getting – and remaining – in competitive times.

Trust is hard won – it is usually built up over many years. Trust goeshand-in-hand with a good reputation and delivery of customers’ expectations. It emerges out of the very best consumer experiences, and is achieved only by truly understanding your customers.

“Trust is an emotion that fuels our decisions whether we are conscious of it or not--an intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice,” said White.

“A trusted brand has both international appeal but also upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture,” she added.

The Reader’s Digest Trusted Brand mark has become a recognizable symbol globally. And we are honored to announce the winners of the latest survey, who will now be able to use this badge of recognition for 2016 to help consumers make the right choices.

For the 2016 Trusted Brand Survey, Readers Digest commissioned global market research company CATALYST.  Approximately 8,000 individuals were selected across 5 of Asia’s key markets such as the Philippines, HongKong, Malaysia, Singapore and Taiwan.

The survey covers 44 categories of products and services across a wide range of industries.

Around 1000 respondents were surveyed in the Philippines.  Half were subscribers to Reader's Digest, while the remainder were selected to reflect the demographics of the general population.

The final ranking in each product category were obtained by multiplying the total number of votes for a brand with its average score for six qualitative characteristics. For statistical accuracy and to ensure results were compiled in an objective manner using proven methodology, the data was weighted to reflect the population distribution of participants.

PLATINUM, GOLD AND ASIA AWARD
Platinum Trusted Brand Awards were given to brands that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor.

Platinum award winners included Baby Company (Baby Store);SM Supermalls (Shopping Center); ABSCBN (TV Network); Century Tuna (Canned Tuna); Monterey (Frozen Meat) Magnolia (Fresh/Frozen Poultry); Carrier (Air Conditioner); Uratex (Mattress); Boysen (Paint); Pilot (Pen); Executive Optical (Eye Center) and PLDT Home (Landline Phone Service).

Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals.

The Gold award winners are Healthway (Ambulatory Medical Services); Condura (Air Conditioner); PLDT Home DSL (Broadband Services); San Marino Corned Tuna (Canned Tuna); Baguio Oil (Cooking Oil); Citibank (Credit Card Issuing Bank); Asian Eye Institute (Eye Center); Ideal Vision (Eye Center); Medicard (Health Card); Acer (Personal Computer); Camella Homes (Property Developer); DMCI Homes (Property Developer); Condura (Refrigerator); GMA7 (TV Network); Panda (Pen); Sharp (Washing Machine) and Whirlpool (Washing Machine) to name a few.

Asia Trusted Brand Awards were given to a brand that wins Reader’s Digest Trusted Brand award in the same category for at least three countries surveyed.

Recipients of the Trusted Brand awards will receive given a Trophy and will be allowed to use the globally recognized Trusted Brand Logo in their marketing collaterals and merchandising materials.

MOST TRUSTED PERSONALITIES

Another highlight of the night was the special awards given to the countries most trusted personalities.

For the sixth consecutive year, Jessica Soho was named Most Trusted TV News Presenter. Mike Enriquez on the other hand was chosen as Most Trusted Radio Presenter. Toni GonzagawonMost Trusted Entertainment/ Variety Show Presenter, while Filipino boxing champ and now Senator Manny Pacquiao is still the Philippines Most Trusted Sports Personality.

“There are awards and there are awards, and the Reader’s Digest Survey, is in itself a trusted award. This is a result of a survey conducted among its readers and not an award that you can apply for,” says Enriquez.

“They just write you one day to inform you that you have been chosen, and being named most Trusted Radio Presenter is definitely quite an honor.” 

Boy Abunda talks about Healthy Lifestyle and Tocoma Supplement

When I was overweight a decade ago, I experienced constipation everyday of my life. I was prescribed laxatives and into medicines just to regulate my journey to the bathroom. Until, the doctor told me to exercise, incorporate fiber foods in my diet, lose weight and watch my diet. After a grueling 6 months of going to the gym, eating greens, and cutting on sodas that was when I feel lighter and relax. Up to this day, I got that discipline to maintain my ideal weight. If I ever indulge in food with bad cholesterol, too much sugar, and dairies, I worked it out by running or long walks at the mall.

Eating more foods that are high in fiber adds bulk to your stools while keeping them soft, making them easier to pass. Aim to consume 20 to 35 grams of fiber each day from foods like whole grains, beans, fruits and vegetables to avoid constipation. If youre the type of person, who doesnt eat vegetables, there is a supplement to cure your constipation and that is Tocoma,  a fiber-rich herbal supplement from Malaysian health firm, Healol Pharmaceuticals.

Boy Abunda together with Dr. Dennis Ngo and Tocoma Executives launches Tocoma to the media last June 23 at Luxent Hotel, Timog QC.

Boy Abunda is involved in a project that he feels very strongly about. It is not just a public health issue that affects many Filipinos, but touches directly on the lives of two persons whom he admires deeply.

 The initiative has something to do with helping people become more aware of the dangers of Colon Cancer, the same ailment that both President Corazon C. Aquino and Pope John Paul II battled for a long time.

 According to the Department of Health this form of cancer, which is also known as colorectal cancer, is among the top five cancers in the country for both sexes. Global estimates even reach as high as 1.4 million new cases every year, of which 50 percent may develop into advanced stages.

 In a health bulletin, the DOH says that "the disease’s signs and symptoms include constipation, or intermittent constipation and diarrhea, difficult bowel movement or change in bowel habit, blood in the stool, weight loss, fever, loss of appetite, extreme tiredness, nausea or vomiting, jaundice, abdominal discomfort, and gas pains or cramps. Rectal bleeding or anemia may also occur in persons over 50 years old."

 But despite all the warnings, what is truly concerning from a public health stand point is the almost complete lack of awareness by many Filipinos about the easy steps that can be taken to help prevent this disease.

 According to health experts, colon cancer can be avoided by the simple expedient of having a fiber-rich diet of fruits and vegetables, engaging in physical activities on a regular basis, and keeping the consumption of red meat in moderation. Smoking and too much alcohol should also be avoided.

 To help spread awareness of the dangers of colon cancer, Boy agreed to be the brand ambassador for Total Colon Management, or Tocoma, a fiber-rich herbal supplement from Malaysian health firm, Healol Pharmaceuticals.

Because colon cancer attacks the intestines, keeping them clean through regular bowel movement is essential. Tocoma provides the necessary fiber and other essential nutrients in our diet, making this easier for our bodies to perform.

 Part of Boy's role with Tocoma is that he will be touring the country to talk about the health risks of colon cancer and the benefits of a healthy  lifestyle.

 Together, they hope to educate Filipinos on how they can better take care of themselves.

Try the New Starbucks Signature Coffee Frappuccino with Cookie Straw!

Try the New Starbucks signature Coffee Frappuccino! It is made more exciting with java chips for a chocolatey crunch. Starbucks  line the cup with Mocha sauce before pouring the Coffee Frappuccino for a sweet balancing flavor. The beverage is then finished with Chocolate whipped cream, aromatic Turkish coffee grind and a cookie straw.

Try the new Mocha Ribbon Chip Frappuccino Blended Beverage with Cookie Straw available only from July 4 to 10, 2016 in all Starbucks stores in the Philippines.

Instead of sipping your Frappuccino with a green straw, why not use a rolled sweet wafer biscuit lined with rich chocolate ganache? The Frappuccino cookie straw is light and crispy with a slightly toasted, sweet wafer and chocolate flavor.

Mike Enriquez, Jessica Soho, Toni Gonzaga and Manny Pacquiao Named Most Trusted Personalities By Reader's Digest

Multi-awarded news anchor and veteran radio host Mike C. Enriquez, adds another distinction to his illustrious career after being named as the Philippines Most Trusted Radio Presenter at the recent Readers Digest Trusted Brands 2016 awarding ceremony. 

“I heard it was the first time they gave out this award so I am very honored, Enriquez told media after receiving his award.  

“Being called “Most Trusted” is very humbling since this one is from the Reader’s Digest Survey, which is in itself a very trusted award giving body.  This is a result of a survey conducted from among its readers and not an award that you can apply for. They just send you a letter one day to inform you that you have been named by their readers as the one they believe in most,” he said with pride. 

Enriquez can be heard on Super Radyo DZBB’s programs – Saksi sa Dobol B, Super Balita sa Umaga Nationwide, and Imbestigador Sa DZBB. He is also one of the anchors of GMA’s flagship news telecast, 24 Oras, and hosts the investigative public affairs program, Imbestigador.

His advice to aspiring journalists? “Don’t mind the pay. Don’t mind the long hours…and have a passion for the truth. Just stick to the truth and nothing will be too difficult.”

“You speak well when you speak the truth and you speak from the heart,” he said.

For the sixth straight year, Jessica Soho was once again was named Most Trusted TV News Presenter, while Toni Gonzaga was named Most Trusted Entertainment / Variety Show Presenter. Filipino boxing champ and now Senator Manny Pacquiao remains the Philippines Most Trusted Sports Personality.

MOST TRUSTED SURVEY
Now on its 18th year, the Trusted Brands 2016 awarding ceremony was held on June 30, 2016 at the Marco Polo Hotel in Ortigas, Pasig.

“For the past 18 years, we have been surveying the people of Philippines and consumers in major markets across Asia, about which brands they depend on, believe in and that they expect to provide premium value and exceptional service,” notes Walter Beyleveldt, Reader’s Digest Managing Director, Asia Pacific. 

“Every survey we ask thousands of people – both our readers and a representative sample of consumers in each market – to tell us which brands they consider worthy of their support, custom, and their trust. Not only have we learnt which brands consumers follow, we have discovered a lot about what trust means and how it wins the hearts of people across Asia.”

FOR CONSUMERS, BY THE CONSUMERS 
For the 2016 Trusted Brand Survey, Readers Digest commissioned global market research company CATALYST.  Approximately 8,000 individuals were selected across 5 of Asia’s key markets such as the Philippines, HongKong, Malaysia, Singapore and Taiwan.

The survey covers 44 categories of products and services across a wide range of industries.

Around 1000 respondents were surveyed in the Philippines.  Half were subscribers to Reader's Digest, while the remainder were selected to reflect the demographics of the general population.

The final ranking in each product category were obtained by multiplying the total number of votes for a brand with its average score for six qualitative characteristics. For statistical accuracy and to ensure results were compiled in an objective manner using proven methodology, the data was weighted to reflect the population distribution of participants.

Platinum Trusted Brand Awards were given to brands that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor.

Platinum award winners included Baby Company (Baby Store);SM Supermalls (Shopping Center); ABSCBN (TV Network); Century Tuna (Canned Tuna); Monterey (Frozen Meat) Magnolia (Fresh/Frozen Poultry); Carrier (Air Conditioner); Uratex (Mattress); Boysen (Paint); Pilot (Pen); Executive Optical (Eye Center) and PLDT Home (Landline Phone Service).

Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals.

The Gold award winners are Healthway (Ambulatory Medical Services); Condura (Air Conditioner); PLDT Home DSL (Broadband Services); San Marino Corned Tuna (Canned Tuna); Baguio Oil (Cooking Oil); Citibank (Credit Card Issuing Bank); Asian Eye Institute (Eye Center); Ideal Vision (Eye Center); Medicard (Health Card); Acer (Personal Computer); Camella Homes (Property Developer); DMCI Homes (Property Developer); Condura (Refrigerator); GMA7 (TV Network); Panda (Pen); Sharp (Washing Machine) and Whirlpool (Washing Machine) to name a few.

Asia Trusted Brand Awards were given to a brand that wins Reader’s Digest Trusted Brand award in the same category for at least three countries surveyed.

Recipients of the Trusted Brand awards will receive given a Trophy and will be allowed to use the globally recognized Trusted Brand Logo in their marketing collaterals and merchandising materials.