Body Reinvented by Century Tuna Celebrity Endorser James Reid

The first time I saw James Reid was 2 years ago with the now girlfriend loveteam Nadine Lustre at an event in QC.  I admit I was never a fan of any filipino loveteam as I dont have the time to watch teleseryes (due to busy schedule) and compare notes after. But for any fiipino movies, if its that good and under the helm of an award winning director, maybe I'll give it a try. 

All changed since the #JaDine fever #TeamReel then to #TeamReal now arrived at the entertainment scene. Everyone, including my parents went gaga over them. They would watch their teleseryes, OTWOL to now Till I Met You like a devoted kilig teenager fan. When I saw James Reid in person, I knew why, its his rugged charm and mysterious personality that draws everyone to him with an Instagram followers of 2Million. I know he has done something good in his credit. The Instagram phenomenon that he is. The first time I post a #JaDine pics from 2 years ago, I gained my first 500 followers in 3 days time and 500 likes in each picture that I posted. How's that for their devoted professional fans. 

When I saw the billboard posted with the word REVELATION DAY on EDSA and that luscious lip snip I knew right away that that belongs to James Reid.  Century Tuna chosen the right heartthrob to love at this very minute.

Century Tuna celebrity ambassador James Reid was launched on Sept. 6 at Makati Shangri-la. The event was hosted by Ms, Joyce Pring and Sam YG. 

When asked who is his fitspiration from the local scene, he told the media that its Derek Ramsay, when probed if Derek knew it. He just shrugged and gave his killer smile. 

Top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now. 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics. 

There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.  

Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of  Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one  tuna.

Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.

Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.”   

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business. 

OPPO takes #2 spot in PH

German-based market research organization GfK reported that OPPO is now the second bestselling smartphone brand in the ASEAN’s fastest growing mobile market, the Philippines.

GfK’s latest survey showed that OPPO increased its market share from 3.2 percent in July 2015 to 8.6 percent in July 2016, more than double its share from last year. The smartphone brand also rose from third spot in June 2016 at 8.5 percent, to second last July.

“Our increasing shares show how we are able to capture what Filipinos want in a mobile device,” said Stephen Cheng, OPPO’s Brand Marketing Manager. “We not only meet consumer demands for quality smartphones, but we also offer them at more affordable prices. This is an important factor that paved the way for our growth over the past year.”

OPPO attributed its rising popularity to its F1 series, whose selfie-enhancing features won over the Filipino’s fondness for taking pictures of themselves. The company introduced the F1 phone in February this year, followed by the F1 Plus in April.

Introduced only last August, the F1 series’ latest addition, the F1s, sold out three days after its launch in concept and dealer stores nationwide.

Because of the reception to the F1s, OPPO is optimistic that the company will eventually dominate the Philippine selfie market.

“OPPO will continue pursuing its growth in the market by indulging the Filipino fascination for taking selfies,” Cheng said.

Plains & Prints brings together top 5 fashion designers for the Breast Cancer survivors

Plains & Prints, the style purveyor of chic, timeless designs for women partners with ICanServe Foundation and Top 5 designers for The Heart of Fashion runway for the breast cancer survivors.


The Heart of Fashion was held September 1 at The Gallery, Greenbelt 5 featuring designs of country's top fashion designers – Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff. Proceeds of the event will help support ICanServe Foundation campaigns and initiatives.

“Unlike any other campaigns Plains & Prints has launched, this campaign is unique because this is our way of fulfilling our responsibility to society by being involved in one of the major issues women are facing today- breast cancer,” explains Roxanne Ang-Farillas, owner and founder of Plains & Prints.

“In addition, every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or will at some point  go through this, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together. “

Touched by the journeys of breast cancer survivors, the renowned designers will craft and curate uniquely inspiring collections. From romantic silhouettes to modern, structured lines, the collections aim to show the sheer strength of character and the beauty of each woman/ survivor.

Rhett Eala’s collection focuses on femininity with pieces that make a woman feel “beautiful, comfortable, sophisticated and sexy.” Rhett incorporates touches of pink – the color of breast cancer awareness, and marries it with navy and white for a strong yet feminine fashion statement.

Rajo Laurel, the multi-awarded designer, shares his inspiration: “It has always been my philosophy to empower women through my designs. I create clothes that women can wear with confidence. The first piece is a soft and flowy wrap dress, which is done in a very modern way, while the other is designed with more architecture. The contrasts reflect the complexity and duality of a woman. “

The renowned Randy Ortiz shows his masterful touch with a more sporty aesthetic. “The pieces are more structured and for the active woman. For me, a woman is all about being versatile, so I created pieces that you seamlessly and easily transform from day looks into evening ensembles. This is for the 21st century woman.” 

Maureen Disini, on the other hand, shares: “I wanted to design light, simple, and easy to wear ensembles. I wanted pieces that are relevant to the times, and which can take you from day to night. 

Another talented creative visionary, Vania Romoff, captures the feminine mystique with romantic silhouettes. “Taking lead from the colors of femininity such as pink, I built on that with lots of flowers and details. For women, I envisioned ensembles that are soft, easy-to-wear, and romantic. “
Through the beautiful, sophisticated styles presented by the designers, Plains & Prints hopes to inspire women to see the beauty in their ordeal and being.

“My dream is to continuously create meaningful collaborations – touching the lives of women and maintaining a valuable lasting relationship with them. We will continue to fuel women’s devotion to excel and to bring out their true essence and strength,” ends Farillas.

Since it was established in 1999, ICanServe foundation has become one of the biggest and most influential foundations for breast cancer in the country. A community of passionate cancer survivors, ICanServe has made it their mission to help and support women with breast cancer. They advocate early detection breast exams and initiate community-based programs that extend medical support and empower women through education and information.

For more information about Plains & Prints, visit www.plainsandprints.com. This exclusive collection will be available starting September 14 at all Plains & Prints stores nationwide, and will be available for purchase online at www.zalora.com.ph/plains-prints/. To find out how you can help the cause, visit https://www.facebook.com/plainsandprints, or you can email brand.marketing@plainsandprints.com

Visit Sealy Sleep Boutique at Level 5 Shangri-La Mall

A good night's sleep contributes to a glowing fresh skin in the morning. No amount of make up could conceal a tired and haggard face.  Sleep deprivation could also contribute to obesity and overall health. That's why I make it appoint to sleep at least 7 hours, have an aromatherapy candle around, a massage oil to lull me into sleep and a good book. But lately, I found out that a comfortable mattress is important to a good night's sleep.

Focus Global Inc. announces its partnership with the world’s largest bedding provider, Sealy matresses. From being the exclusive distributor of Tempur, the pioneer brand in memory foam mattresses, Focus Global Inc. proudly introduces another industry leader in the mattress industry under the spring category. Sealy, the preferred mattress brand of top international hotel chains, launched its first premium Sleep Boutique in Shangri-La Plaza last Wednesday, August 31.

For more than 130 years, Sealy has built a heritage of producing fine quality mattresses by emphasizing its steadfast commitment to research and development. It is the only brand in the market that uses PostureTech Titanium Coil, a revolutionary patented technology that provides superior comfort, support and the correct spinal alignment when you sleep. This technology was designed with the help of the Orthopaedic Advisory Board (OAB), a panel of eminent orthopaedic surgeons, clinicians and sleep experts. Made from twice-tempered Titanium alloy, Sealy coils are light, durable and strengthened to retain their resiliency over time. Displayed at the storefront of Sealy Shangri-La is the Deluxe Collection

“Today marks a significant milestone for both Focus Global and Sealy. This stunning sleep boutique that you see before your very eyes today would never have come about if not for the fact that in Focus Global, Sealy has found a partner who is professional, an expert in premium branding and marketing, and a well-established local company that has profound knowledge of the local consumer. We are extremely proud to partner with Steve Sy and Focus Global in re-launching Sealy to all Filipinos and the culmination of the hard work put in by his team has resulted in the birth of this sleep shop that is their pride as well as ours,” said Dennis Tan, Regional Sales Manager (Sealy Asia).Sealy Sleep Boutique 

The 112 sq. m. store opened with Sealy’s Premier, Advance and Prestige collections and offers a suite of helpful services by the Sales Team, including complimentary mattress recommendations for custom-sized beds.

“We are extremely proud to open Sealy in the country because it has such great potential. It being the preferred mattress of top hotel chains says a lot about the brand; and makes it a perfect addition to our portfolio of global brands. While Tempur mattresses are made of memory foam, Sealy mattresses use patented coils so it’s a spring mattress brand. Sealy and Tempur complement each other, serving people with different preferences,” said Stephen Sy, President, Focus Global Inc.

 Sealy Sleep Boutique is open Monday-Thursday 11 AM to 9 PM, Friday-Sunday 11 AM to 10 PM and is located at Level 5, Main Wing, Shangri-La Plaza, Tel No. (02) 535-3978

Essilor Philippines shares four important habits which promotes good eyesight

This August, celebrate Sight Saving Month by cultivating habits that will help keep your eyes healthy. While we don’t need to be reminded how important good vision is in our daily activities, we often forget that there are things we can do on a regular basis that will help ensure good eyesight as we grow older. Essilor Philippines, the world’s leading ophthalmic optics company, shares four important habits you can adapt to help you achieve a lifestyle that promotes good eyesight:

1..Healthy food for healthy vision. Nutrients such as Omega-3 fatty acids, Vitamin C and E, can help ward off age-related vision problems for adults while Lutein helps increase optical density. Studies show that by eating leafy green vegetables, which are rich in these nutrients, decreases the risk of macular degeneration and cataract. Moreover, eating a well-balanced diet can also help prevent other health problems such as diabetes, which is the number one cause of blindness among adults.

2..Avoid excessive exposure to damaging blue lights. At this age of technology, we cannot avoid getting exposed to radiation emitted by the blue light in our gadgets. This can cause eye fatigue and eye strain. Make sure you limit your exposure to your screens and monitors and take a rest every now and then. 

3..Get regular eye check-ups. Periodic eye and vision consultation and examinations are an important part of preventive eye care. Adults should have their eyes tested to keep their prescriptions up-to-date and to check for eye complications, while eye exams are essential for children to ensure normal vision development.

4..Use effective eyewear. The right kind of lenses can protect your eyes from the glaring ultraviolet rays of the sun or the blue lights caused by your digital lifestyle, prevent your eyes from future damages and correct your existing vision problems. Technologies like Crizal, Transitions and Varilux, Eyezen, Xperio, Optifog and Myopilux have lenses which are specifically designed to suit your needs, age or activities. For instance, Crizal Optifog, which is best for surgeons and chefs, prevent fog from clouding your eyes, while Varilux is prescribed for those 40 years old and above and helps in achieving clear vision in their age. Myopilux, meanwhile, prevent Myopia or nearsightedness for kids 12 years old and below.

Remember to always take care of your eyes not only this Sight Saving Month but everyday to achieve healthy vision.

Essilor brands and products are available at at leading optical shops nationwide. For more information, visit https://www.essilor.com.ph/.

Eat for a cause with Chef Sharwin!

Following his highly successful benefit pop-up events in the US, curious chef, Sharwin Tee is cooking for a cause in Manila! Mark your calendars as he presents a 5-course dinner on September 10 at 7:00pm with an exciting menu that will celebrate the diversity of Philippine cuisine.

The benefit dinner will consist of indigenous and modern Filipino dishes as well as Chinese, Spanish, and American – all having contributed to multiple foreign cultures and influences to the evolution of what Filipino food has become.

‘Chef Sharwin Pops Up!’ will be held in Back of the House located at the G/F of the FLC Center, 15 Xavierville Ave., Quezon City. Proceeds will realize Chef Sharwin’s advocacy of encouraging the love and importance of reading by helping build public school libraries through the Ahon Foundation.

Eat for a cause and make a lot of book-loving children happy! To reserve/pledge, please call 0920 9148175 or email chefsharwinpopup@gmail.com.

Generika partners with Ayala Healthcare Holdings Inc. to provide better healthcare services to customers

It is not cheap to get sick nowadays. A cough and colds for 5 days would require you to get a visit to your family doctor, which would probably charge you a minimum amount of php300 for his professional fee and an antibiotics for 7 days plus the cough medicines. For the medicines alone, you would spend around ph600 +. If youre an ordinary employee with family, that would put a dent in your savings.  That's why everyone's been looking or turning to quality generic medicines.

Generic drugs are copies of brand-name drugs that have exactly the same dosage, intended use, effects, side effects, route of administration, risks, safety, and strength as the original drug. In other words, their pharmacological effects are exactly the same as those of their brand-name counterparts.

Generika launches Generika Drugstore and MED Padala on Aug 31 at Fairmont Hotel. Med Padala is an innovative digital service that can help Filipinos from across the globe provide for their family’s healthcare needs. Through a web platform, gift certificates can be purchased and sent via SMS or email. This is especially helpful for Overseas Filipino Workers who want to ensure that their relatives have ample budget for medicine. The gift certificates are also available in every Generika outlet, and via partners such as LBC, VentajaPayRemit, PayVenue, Ayannah, Beam and Go, and many more.

Generika Drugstore is driven by an enduring social purpose: To help create a nation where every family can afford their basic healthcare needs. It is a mission that began thirteen years ago, when they were among the pioneers in the Philippines’ generics industry. Today, they have over 630 stores nationwide that continue to provide Filipinos with safe, high-quality, and affordable generic medicines. Now that Generika is part of Ayala Healthcare Holdings Inc., they have the bolstered capacity to provide even better healthcare services to the Filipino people.

GabayGenerika is Generika Drugstore’s beating heart. It is the philosophy behind every single thing that the company does. It is embodied by the passion of their pharmacists who only seek to guide and assist their customers. Their pharmacists do not just dispense drugs, they provide customers with expert advice.

At its core, GabayGenerika is a new line of value-adding PLUS services that include free blood pressure monitoring, affordable mobile laboratory offerings, and blood sugar testing. But the most important aspect of GabayGenerika is the Gamot Guide–a printed reminder for customers to help them understand how to better take their medicine. Combined with free patient consultations, customers will be equipped with all the information they need to safely and effectively use their medications.

This passion for patient well-being is best exemplified by Generika’s own Actimed brand. This line of generic medications is of the highest quality and is sourced only from reputable manufacturers here and abroad. With all their drugs passing Current Good Manufacturing Practice (CGMP) standards, the generics they offer are guaranteed to be safe and as effective as their branded counterparts. Moving forward, Actimed will soon include wellness and nutraceutical products such as probiotics and health supplements all at a price point more affordable that what is currently available in the market.



In the next four to five years, Generika Drugstore aims to have over 1,000 outlets in the country. With GabayGenerika serving as a strong anchor for better public service, MEDPadala as a means to improve access to medication, and Actimed as an expanding line of quality generics, more Filipinos can now improve their overall well-being. On the 31st of August 2016 at Fairmont Makati, Generika showcased to the media these value-addingPLUS services while highlighting how they can uplift Filipino lives. It was attended by Generika and Ayala Executives who presented their vision for Generika, focusing on its continued advocacy for accessible healthcare products and services.

To know more about Medpadala, simply visit http://medpadala.com.ph/. For more information about Generika Drugstore and GabayGenerika, you may go to http://www.generika.com.ph/.  

Smart launches the state of the art flagship store at Smart SM Megamall

Smart launches Smart flagship Store at SM Megamall on August 31 with the state of the art features to engage subscribers with the latest digital lifestyle solutions. PLDT and Smart Chairman and CEO Manny V. Pangilinan graces the launch with Eraserheads and media.

The most high tech video walls, touch screen help, and a syncing technology that allows for multiscreen video design on panoramic walls– these are just some of the state-of-the-art features you can find at the newly opened and redesigned Smart Flagship Store at Megamall.

Transformed to deliver a digitally immersive and interactive experience, the new Smart Store is powered by a syncing technology that allows for multiscreen video design on panoramic walls – a first for a telco in Southeast Asia.

The result is a dynamic modern playground for subscribers to discover and explore the hottest videos, music, games and perks, while enjoying a seamless customer service. The world-class venue also puts Smart in the best position to promote and share compelling devices, content, and stories with subscribers.

“We are proud to launch the new Smart Store, the most advanced mobile hub in the country today that provides our subscribers with an unrivaled customer service and digital experience. This builds on the momentum of our rebranding last June, when we strengthened our commitment in breaking barriers and bridging gaps for the digital Filipino,” said Ariel P. Fermin, EVP and Wireless Consumer Business Head at Smart.

“Since then, we have made great strides in improving our network across the country, launching compelling data offers and products like Giga Surf, as well as introducing the Smart Life app – a portal for enjoying today’s top digital content and exclusive perks for subscribers. It’s just about time we level up our retail experience with the new Smart Store, a dynamic digital space that embodies our vision of an empowered Smart Life for every Filipino.”

This unique, elevated customer journey starts with the Attract Wall, an interactive augmented reality window that welcomes you into the venue.  A member of the Smart Squad – a team of friendly and tech-savvy customer service experts – is on hand with a tablet to assist on the paperless integrated queuing system, which frees you up to roam the store.

For fast-track service, you may proceed to Self-Care Wall, which lets you manage your account and avail of services, such as activating your SIM and reloading your account, among others.

While waiting for your turn at the queue, you may also head to the interactive Product Wall, which projects the key features of devices as you tinker with them. Using the interactive screen, you may also compare smartphones to check out the perfect unit that suits your lifestyle.

Treasure trove of content at your fingertips



You can also hang out by the Interactive Tables, which house a treasure trove of featured content from the Smart Life app. Here, you can check out hit songs and create a set that you can play on a digital turntable; choose films and shows to watch with a swipe of your finger; or escape into an action-packed game with friends.

The Smart Squad is also ready to assist you anytime at the touch of a button.

Relax, recharge and refresh

At the heart of the store is the Social Corner with cozy bleachers where you can relax, meet friends and charge your devices. You can also enjoy a cup of coffee while talking with a Smart Squad member about ways to optimize your device.

From here, you can also see a stunning display of mobile content trends on the music, movies, games and perks that subscribers are enjoying on the Smart Life app at any given point in time. This space also doubles as a venue for the latest Smart product offers and services, gadget tutorials and community events.

Clean, sleek digital space

All these elements come together in a clean and sleek digital space that sports soothing hues, organic curves and diffused light that immediately make subscribers feel at home in a warm, friendly environment.

“With the new Smart Store, we have pulled out all the stops to go beyond delivering the best customer service to creating a one of a kind immersive and communal digital space, that we invite everyone to experience and explore for themselves,” Maloo R. Agoncillo, VP for Retail Stores and Key Accounts at Smart.

“We are looking forward to transforming more Smart Stores across the country so we can better serve and engage our subscribers nationwide.”

Experience the new Smart Store at the SM Cyberzone in Megamall Building B in Mandaluyong City. Also follow Smart’s official accounts on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart) for updates on Smart’s latest promos, services and events. #

Goldilocks offers the Meals-To-Share sets for families or barkadas

It’s a known fact that Filipinos love to eat. Dining is pretty much a social gathering, so sharing a meal with friends or family, no matter how simple is always encouraged. There really is nothing like bonding over a good meal, talking about random goings on or something deeper like one’s hopes and dreams.

For those who always like their meals with a little conversation, Goldilocks, the country's number one bakeshop, now offers the Meals-To-Share sets for families or barkadas. For onlyPhP 600, you can enjoy the Power Four meal which includes pork barbecue, kare-kare, pineapple juice, rice, and gelatin cups; enough to satisfy a group of four. Those who are willing to spend a bit more can opt for the Super Four which has golden fried chicken, sotanghon, rice, pineapple juice, and half a mocha roll; all for only PhP 700.

Quality time with friends and family is made so much better with affordable quality meals that everyone can share. For more information, check out Goldilocks on Twitter or Instagram at @GoldilocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph