Vivo launches newest celebrity endorsers Loisa Andalio, Maris, Chienna and Inigo

Why Loisa Andalio, Maris Racal, Inigo Pascual, and Chienna Filomeno trust the Vivo brand

Vivo, a smartphone brand known the world over, introduces its newest brand influencers composed of fresh faces from the local showbusiness scene. Vivo’s latest brand celebrity supporters are all Kapamilya stars from big-time network ABS-CBN, making names and waves in the entertainment arena. The inclusion of the biggest stars in its roster of influencers is proof that Vivo is aggressive in terms of its marketing and PR efforts to further push the brand to the top tier of the choicest smartphone companies. In the Philippines, Vivo places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores and counting nationwide while globally, Vivo boasts of 200 million users and growing.

Before the introduction of local brand influencers, Vivo wowed the smartphone industry by signing up NBA superstar Stephen Curry as Vivo’s biggest ambassador September of 2016. In November 2017, during the grand launch of the Vivo V7+ in Manila, Vivo introduced their newest local brand endorsers. One of these endorsers were actress, dancer, and singer Loisa Andalio, actress, dancer, talented teen heartthrob Inigo Pascual, and television personality Maris Racal, and model-actress Chienna Filomeno. 

18-year-old Loisa Andalio came into the limelight when she joined the 5th regular season of Pinoy Big Brother where she was dubbed as the “Talented Darling of Paranaque”. Loisa is currently a member of an all-girl group G13 formed in 2013. The talented Loisa, known as an influential millennial celebrity with a vast social media following, currently has 1.17 followers on Twitter, 2.7 million followers on Instagram, and over 600,000 followers on Facebook.

                   Loisa during her Vivo Clearer selfie tour at SM Dasma

Loisa loves her Vivo V7+ because of the phone’s Face ID feature. Futuristic enough, Vivo offers this feature which is a surely-safe security access to one’s smartphone, where phone unlocks with mere facial recognition. The Face ID feature enables the V7+ to “wake up” with the user simply picking up the phone, raising it in portrait mode to unlock it and it is ready to go. As a dancer, Loisa is also thrilled with the V7+’s fully-upgraded AK4376A Hi-Fidelity audio chip supports the latest sound technology and levels up mobile audio technology, enabling any music lover to enjoy rich and full rhythms.

Loisa was formally introduced as a Vivo influencer during the Vivo V7+’s launch at the Grand Marriot Hotel last September 20, 2017 and also entertained her multitude of fans at a Vivo mall tour at SM Dasmarinas December last year.

Charming Maris Racal, on the other hand, has already settled herself as an established artist at a young age of 20. She first came to fame after placing second in Pinoy Big Brother All In and was later signed up with Star Magic as a member of popular all-girl group Girltrends and just last year as a member of an all-girl sing and dance group BFF5. Maris was paired up with fellow Vivo influencer Inigo Pascual where they are collectively known as MarNigo which now has a strong fan base.

Maris’ popularity on Instagram has risen in a short time, now with 2 million followers. She has over 700,000 followers on Instagram and more than 200,000 fans on Facebook. Maris makes a perfect Vivo influencer for her talent and her status as an iconic millennial. Her love team with Inigo Pascual is also one of the most famous and important power pair of recent years.

Maris loves Vivo V7+’s powerful 24MP and Face Beauty feature which produces perfect selfies each time, a perfect selfie-taking companion for celebrities like herself with a strong social media following.

Maris’ on-screen other half, the handsome Inigo Pascual is an actor and recording artist. The son of premier actor Piolo Pascual, Inigo has established his own name in the industry with his good looks and talent. He is the artist behind the 2016 hit single Dahil Saýo, the first number one song on Billboard Philippines’ Philippine Top 20 chart.

Inigo is quite popular on social media, no wonder Vivo signed up the young influencers to push the brand. Inigo’s Instagram followers are 2 million strong, with a Twitter following of over 700,000 and a Facebook fan base of over 300,0000.

Inigo is happy with the Vivo V7+’s 5.99 all-screen Display with an 84.4% screen to body ratio, providing a more exciting and enhanced game and visual experience. Its Smart Split 3.0 feature allows Inigo to check his messages, mails, among other things without interrupting the current running app—perfect for very busy smartphone users on the go like him. As a singer, Inigo also appreciates the phone’s Hi-Fidelity audio chip which rocks above par mobile audio technology making music clearer and crisper to the ear.
 

Lastly, the beautiful Chienna Filomeno who models and acts at a young age of 20, was also a prolific cosplayer for popular anime characters such as Tsumug Kotobuki, earning her a great number of Instagram following. Started cosplaying at 2008 Chienna attended the popular cosplay festival Ozine Fest—her first where she came as Sakura Haruno from popular anime series Naruto Shippuuden. Currently, Chienna makes television appearances as noontime show Showtime host apart from learning to DJ. An influential young celebrity, Vivo chose Chienna to represent its brand to the hip and young crowd.

Chienna’s popularity on social media is continuing to rise with 1.3 million Instagram followers, over 200,000 fans on Facebook and more than 300,000 following on Twitter. Chienna’s vast Instagram followers can be attributed to her gorgeous selfies, thanks to Vivo V7+’s 24Mp front camera and Face Beauty feature which produces only the clearer portraits. The phone’s all-screen display is also something Chienna appreciates about the Vivo V7+ as it allows her to appreciate her photos better.


For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts

Hone your Make up Skills at Center for Aesthetic Studies (CAS)

As the renowned fashion icon Calvin Klein once said, “the best thing is to look natural, but it takes makeup to look natural.” This underscores the reality that looking your best does not “just happen.” Indeed, even professional models, actresses, and beauty professionals have time and tested makeup methods that took years to master and apply.

“While makeup is considered an artform, there is a very precise technical methodology behind it,” noted celebrity makeup artist Jigs Mayuga. “An eye for beauty and aesthetic detail must be equally balanced with specialized skills and proficiency.”

Through his work at the Center for Aesthetic Studies (CAS), Mayuga aims to impart these skills to aspiring makeup artists. Since 2004, CAS has steadily built its reputation as one of the leading schools for professional makeup artistry in the Philippines. Mayuga is a proud graduate of the institute, and currently joins an impressive roster of professors teaching there.

“The entire CAS recently enhanced its full operations, including its corporate structure, student relations and support systems, faculty members, and an upgraded curriculum,” Mayuga emphasized. “At present, we have the top experts in their respective fields teaching comprehensive programs involving the hair, skin, nails, and face. If you want to turn your passion into a career, then CAS is definitely the right place to be,” he concluded. 

The Center for Aesthetic Studies is located at Unit 103 Midland Office Condominium Bldg. 109 Gamboa Legaspi Village, Makati. You may also visit their website at cas.com.ph, or follow them on Facebook (centerforaestheticstudiesph) and Instagram (centerforaestheticstudies) [] 

OSCAR BEST PICTURE NOMINEE “THE POST” IN PH CINEMAS FEB 24

Fresh from receiving a Best Picture nomination in the 90th Academy Awards, Universal Pictures' timely thriller The Post is headed to Philippine cinemas on February 24, a week before the actual Oscars.


Marking their historic, first-ever on-screen collaboration, Steven Spielberg directs Meryl Streep and Tom Hanks in The Post, a thrilling drama about the unlikely partnership between The Washington Post’s Katharine Graham (Streep), the first female publisher of a major American newspaper, and editor Ben Bradlee (Hanks), as they race to catch up with The New York Times to expose a massive cover-up of government secrets that spanned three decades and four U.S. Presidents.

The two must overcome their differences as they risk their careers – and their very freedom – to help bring long-buried truths to light.


Throughout American history, there have been catalytic moments in which ordinary citizens must decide whether to put everything on the line–livelihoods, reputations, status, even freedom—to do what they believe to be right and necessary to protect the Constitution and defend American freedom.


With The Post, multiple-Academy-Award®-winning director Steven Spielberg excavates one such moment. The result is a high-wire drama based on the true events that unfolded when The Washington Post and The New York Times formed a pragmatic alliance in the wake of The Times’ incendiary exposure of the Top Secret study that would become known to the world as the Pentagon Papers.

Though scooped by The New York Times, The Washington Post takes up the story that has brought legal threats and the power of the White House down on The Times—as huge personal stakes collide with the needs of a shocked nation to know what its government is hiding.


In the balance might hang the fate of millions, including thousands of U.S. soldiers fighting a war their government does not believe can be won. In just a few days of crisis, pioneering but inexperienced Post publisher Katharine Graham will weigh her legacy against her conscience as she gains the confidence to lead; and editor Ben Bradlee must press his team to go beyond the ordinary, knowing they could be charged with treason for carrying out their jobs.


But as they do, the underdogs at The Post become unified in a battle far larger than themselves—a battle for their colleagues and the Constitution—one that underscores the necessity of a free press to hold a democracy’s leaders accountable, even as it challenges Graham and Bradlee to their most private inner cores.


Throughout his career, Spielberg has been drawn to visiting moments on which historical transformations turn in films ranging from Empire of the Sun and Schindler’s List to Munich, Lincoln and Bridge of Spies.


The Post turns Spielberg’s lens for the very first time on 1970s America, the same era in which he first became one of America’s eminent filmmaking voices. Its relentlessly brisk narrative is a story of personal connections and courage, but it also brings Spielberg into the world of newspaper reporting at a critical moment for the nation and the world, a realm on the cusp of change with the rising power of women and the coming of corporatization.


Most of all, the story provides a riveting context for a timeless dilemma: when must one speak out to expose a grave national danger even knowing the stakes are unfathomably high?


The Post is distributed in the Philippines by United International Pictures through Columbia Pictures.

Amaia Steps Capitol Central rolls out the welcome mat to its new homeowners at the start of 2018

2018 turned out to be auspicious for legions of Filipino families when top-of-mind affordable real estate provider Amaia Land welcomed them to their new homes in Amaia Steps Capitol Central in Bacolod.

Amaia Land successfully turned over 37 units at Capitol Central’s North Building to the first batch of eligible homeowners, indicating that a total of 99 percent of units have been sold.

Ms. Grace Guinto of Amaia Land affirmed that for Fiipinos who had looked forward to reaping the fruits of their hard work, moving into their dream homes was the most fitting way to ring in the new year. This inspired Amaia Land to bolster its commitment in providing more quality and affordable homes to even more Filipino families in 2018.

“A brand-new year in brand-new homes signifies new beginnings in the lives of these families. We at Amaia Land are just happy to have helped make 2018 quite special for our new residents who are finally in a place they can truly call their own,” Guinto said.

“We are excitedly anticipating what the year ahead has in store for us. As early as now, we can confidently say that things are really looking good, with this turnover at Amaia Steps Capitol Central to show it. More than ever, too, this pushes us to fulfill our promise of uplifting the quality of living among aspiring Filipino  homeowners,” Guinto added.

Located at San Juan Street, Brgy. 8, in Bacolod City, Amaia Steps Capitol Central gives its residents a fine view of the cityscape and the wide-open spaces surrounding as well as access to lifestyle amenities soon such as a swimming pool, a play area for kids, a landscaped garden, and a multipurpose hall.

Residents also have access to Capitol Central’s main park, Seda Hotel, the Ayala Mall that will soon rise in the area, assorted retail shops found within the property and as soon as construction is completed, an imposing establishment in the vicinity—Capitol Central Corporate Center.

Those who are interested to acquire homes in Amaia Steps Capitol Central may choose from well-designed studios, de luxe, and premier units, some of which have balconies that afford them a picturesque view of the metropolis in its 2nd building which is now 59% sold

For inquiries about Amaia Steps Capitol Central, check out www.amaialand.com or like www.facebook.com/AmaiaLand.

Steve Austin Returns with a Tougher Ranch

If you’re a fan of Steve “Ice Cold” Austin and his killer challenges, then you’re in luck! KIX, the ultimate destination for action entertainment in Asia, proudly brings you the fifth season of the action packed show, Steve Austin’s Broken Skull Challenge.

Each episode of Steve Austin's Broken Skull Challenge brings a group of eight contestants, four men and four women, to the "Broken Skull Ranch" to compete in a series of physical challenges, unlike any other.  

This season, a new set of America’s toughest individuals get ready to face an even tougher ranch. Each week, world-renowned athletes and everyday heroes battle against each other — and the desert heat — in a series of intense challenges.   After the elimination rounds, the two of the toughest challengers will take on each other in “The Pit.”  Only one will advance to the dreaded “Skullbuster,” personally designed by Austin.   In the “Skullbuster,” the challenger goes head to head with the Broken Skull Challenge defending champion in the hopes of winning $10,000.

Witness the epic showdowns and the unwavering determinations of the challengers.  Who will make it to the Skullbuster?  Steve Austin’s Broken Skull Challenge premiers January 26, with new episodes every Friday at 9 PM only at your ultimate action destination, KIX!

KIX is available on (Cablelink Ch. 31, Cignal TV Ch. 264, Destiny Cable Ch. 10, Gsat Ch. 117, and SKYcable SD Ch. 63 and HD Ch. 242).  For more information, you can log on to www.KIX-TV.com.

Epson Unveils Affordable Feature-Packed High-Brightness Projectors for Offices and Classrooms

Ms. Lyn Lizarondo, Product Manager for Visual Instruments, Epson Philippines, is joined by Mr. Daniel Poh, Asia Sales Director, Extron Electronics Asia Pte Ltd., Mr. Joseph Mak, Sales Manager, Asia Pacific, Milestone AV Technologies Ltd. and Mr. Adrian Tan, Technical Sales Account Manager – ASEAN countries, SOTI Inc. during the tête-à-tête session

As the leading digital imaging company celebrates another milestone with the achievement of world numberone in projectors for 16 consecutive years, Epson unveiled a series of feature-packed projectors for businesses and schools at affordable price points.

At the Projection Conference & Showcase, “Together, We Bring Imagination to Life”, held at the Shangri-La at the Fort, Epson Philippines Visual Imaging Product Manager Lyn Lizarondo pointed out how projector usage has expanded over the years, with Epson delivering innovations adapted to the fast-changing needs of multiple segments.

“This showcase highlights how Epson led innovations in visual imaging technologies even beyond the boardroom. In the past few years, we have seen how projectors have become indispensable in the home, schools, and even in big venues and the outdoors. Even as Epson took big steps in various sectors, we have continued to improve on the usage of projectors for businesses and in classrooms, by adding on features that are not available in the market at these price points.”

The new Epson projectors are equipped with an impressive 3,3000to 3,600 lumens, delivering both white and colour brightness in the same high levels. This feature is important to ensure better visibility even in bright environment, like in offices or in classrooms.

Resolutions range from SVGA, XGA, WXGA, WUXGA and wide ranging connectivity- HDMI/VGA/LAN that provides convenient and hassle-free projections. EB-U42 even comes additional with 2 HDMI ports, with one of it MHL-enabled – ideal for greater digital compatibility.

Wireless transmission enables the users to enjoy enhanced connectivity and flexibility with either EB-U42’s built-in wireless module or Epson’s ELPAP10 wireless LAN adaptor. This enables end-users to easily share and transmit images, texts and files from smart devices like mobile phones, tablets and laptops.

Split screen features allow two separate image sources to be projected on a single screen, eliminating the need for a second projector. This is useful during video conferences allowing presentation images and remote participants to be shown together simultaneously. 

Multi-PC projection moderator function allows connecting to up to 50 devices- PC, smartphones or others--- and simultaneously project onto the screen up to four (4) images. This is a significant advantage to help make meetings or classroom presentations easy and efficient. 

Screen mirroring allows users to wirelessly mirror their android smart devices to the projector without the need of cables or installing any application. 

Auto Power On- projection starts automatically when a signal is received from a computer or smart device even if the projector is on standby. It saves the need to turn on the power button or use the remote control. 

Epson has pioneered in raising awareness on Color Brightness (Color Light Output) as an important requirement for life-like colors. Utilizing its own proprietary 3LCD technology, all Epson projectors deliver equal levels of White Light Output and Color Light Output—an important detail that significantly raises the quality of projected images.

Since 2015, Epson’s visual imaging development has remained focused on multi-sectoral usage and innovating in anticipation of evolving functions of projectors as an ubiquitous digital imaging device for business, education or lifestyle requirements.

““Epson’s R&D on its products and supporting services are made even better by constantly enhancing every detail to come up with this level of performance and reliability. Being number one globally for 16 years, and in the Philippines for the past few years has inspired the company to further harness its own technologies into expanding to more possibilities for visual imaging products, explains Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.  “The R&D for all Epson products are aligned with the Epson 25 Vision of “creating a new connected age of people, things and information with efficient, compact and precision technologies’, and with the enhancement of every detail, we are surely coming closer and closer to making it happen for our customers,” concludes Bonoan.

LARA CROFT CHASES HER DESTINY IN NEW “TOMB RAIDER” TRAILER

Her destiny will be fulfilled. Alicia Vikander is Lara Croft in Warner Bros. Pictures' new action adventure Tomb Raider, the story that will set her on a path toward becoming a global hero.


Check out the film's official trailer #2 in the links below and watch Tomb Raider in Philippine cinemas Thursday, March 15.

FACEBOOK: https://web.facebook.com/warnerbrosphils/videos/1942818549081010/


YOU TUBE: https://youtu.be/ezlBKSKhEcs


Tomb Raider stars Oscar winner Alicia Vikander (Ex Machina, The Danish Girl) in the lead role, under the direction of Roar Uthaug (The Wave), with Oscar-winner Graham King (The Departed) producing under his GK Films banner. The film’s production began on the heels of the 20th anniversary of the wildly popular videogame franchise from Square Enix, Crystal Dynamics and Eidos Montreal.


Lara Croft is the fiercely independent daughter of an eccentric adventurer who vanished when she was scarcely a teen. Now a young woman of 21 without any real focus or purpose, Lara navigates the chaotic streets of trendy East London as a bike courier, barely making the rent. Determined to forge her own path, she refuses to take the reins of her father’s global empire just as staunchly as she rejects the idea that he’s truly gone. Advised to face the facts and move forward after seven years without him, even Lara can’t understand what drives her to finally solve the puzzle of his mysterious death.


Leaving everything she knows behind, Lara goes in search of her dad’s last-known destination: a fabled tomb on a mythical island that might be somewhere off the coast of Japan. But her mission will not be an easy one; just reaching the island will be extremely treacherous. Suddenly, the stakes couldn’t be higher for Lara, who—against the odds and armed with only her sharp mind, blind faith and inherently stubborn spirit—must learn to push herself beyond her limits as she journeys into the unknown. If she survives this perilous adventure, it could be the making of her, earning her the name tomb raider.


Tomb Raider also stars Dominic West (Money Monster, 300), Walton Goggins (The Hateful Eight, Django Unchained) and Daniel Wu (AMC’s Into the Badlands).


Tomb Raider is distributed in the Philippines by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Uncovering the secrets of Vivo’s success in 2017

There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.

But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.

Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm.

In an aim to provide its users—mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera—one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments.

Vivo took Sports marketing seriously in 2017

Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017. In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.


Curry video link: https://www.youtube.com/watch?v=CMiOo9od0a0&feature=youtu.be

Entertainment, lifestyle, and fashion were a spotlight for Vivo in 2017

Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017. During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers. All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy, De Leon, Sue Ramirez, Verniece Enciso, Joyce Pring, and Jason Dy.

                 
Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event.


In order to reach out to more of the younger populace, Vivo mall and school tours were also in abundance with 59 mall tours nationwide featuring the Vivo brand influencers and 19 school tours in various colleges and universities in and out of Manila featuring the best bands and music artists.

                 
   

Vivo helps, heals, and cares

In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions. To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.


Video link: https://www.facebook.com/VivoPhil/videos/525331654510639/?id=296173570575105&brand_redir=296173570575105

Vivo, indeed, maintained its momentum in the top tier of the mobile phone industry. This success can be attributed to the brands accurate consumer insight and creative marketing strategy. Vivo is relatable to the global young and hip consumers and is a reachable and serviceable brand anytime, anywhere.




For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.

Make this month of love more romantic with “A Lot Like Love” Room Package at F1 Hotel

F1 Hotel Manila, the Bonifacio Global City’s home of happy experiences, has unveiled an exclusive room package and a wonderful dining experience to celebrate Valentine’s Day.

Bask in romantic celebrations and sweep your partner off their feet to a night they would surely remember. Get serenaded on Valentine’s Day while enjoying a buffet feast for Php2,288 nett per person on “Flavors of Love” Valentine concert. Have a romantic night, celebrate, and share the love! Add Php 200 for unlimited Red or White wine to make the night even more special. This event is on February 14, 2018 which will be held in F All-Day Dining Restaurant.

Make this month of love more romantic than the others with “A Lot Like Love” Room Package. Let F1 Hotel Manila give you the romantic stay you’ve been dreaming about, and stay in a Fort Suite for only Php6,450 nett, with buffet breakfast for two. This limited room package is inclusive of a welcome bottle of wine & chocolate sampler, and a Php900 discount on “Flavors of Love” Valentine concert. “A Lot Like Love” is valid from February 1 to 2018.

Be inlove this Valentines season and visit F1 Hotel Manila. 
For inquires, call 908-7888 or visit f1hotelmanila.com. 

KING SUE suggests five bite-sized resolutions that are simple, doable, and something you might want to try

This is  the best time to start doing things that will benefit yourself for the  rest of the year. KING SUE suggests five bite-sized resolutions that are simple, doable, and something you might want to try.

1. Start a new fitness plan. What are your goals? If you wish to lose weight, you have to muster up the discipline to finish what you have started. This includes actually going to the gym (not just enrolling in one and going only when you feel like it). If you don’t have extra cash to pay for the gym fees, look for alternatives. The neighborhood zumba class is for free. Allot 30 minutes daily for walking around your area. Limit the partying and get enough sleep.

2. Eat right by eating breakfast. Breakfast energizes you for the day’s load. KING SUE has a lot of breakfast choices, from your favorite Chinese and Hawaiian hams, to bacon, salami, and bologna, and other meat products.  You may also want to dice the Chinese bone-in ham (leftovers from the Holiday season) and add these to your omelet or fried rice. 

3. Start saving up.   You’ve been dreaming  of that vacation but never have the budget for it. You’ve always tried to save for rainy days but you just couldn’t seem to make it happen Time to do it now! Set aside a certain amount from your paycheck, no matter how small. Eating out could eat up your budget. Learn to stay home and prepare your own meals. 

4. Commit to spending more time In the kitchen.  Cooking and preparing meals can be therapeutic for many people.  You could be one of them. Try spending more time in the kitchen.  Start slow until you get the hang of it.  Pretty soon, you could be whipping up dishes you never thought of doing.  Begin by prepping your own baon or lunch packs. Aside from the satisfaction you’ll get from eating a meal you painstakingly prepared, it means a lot of savings too.  

5. Organize your meals and your kitchen.  Then, move on  to more challenging tasks in the kitchen.  Have a well-thought out weekly menu and assign two days weekly—preferably Sunday and Wednesday—for marketing and cooking. Check out some leftover meats and turn them into fresh new dishes. Pork Chops from last night could be pork and rice casserole the next day. 

If you have fried chicken, add it to a soup, salad, or make a pulled chicken sandwich. Use King Sue sausages for your pasta, or King Sue hams for pizza and soup.

For more stress-free dishes, King Sue has pre-packed meats such as tocino, corned beef/chicken nuggets, chorizo bilbao, deliburger beef, and nuggets.

Check out www.kingsue.com for quick and easy recipes when you run out of ideas.

These bite-sized mini goals are simple but easy to do. Especially when many of us vow to start afresh, King Sue’s suggestion might help make 2018 your best year yet!

Amadeus research puts the spotlight on what Filipino travellers want

Spanning 14 markets, Amadeus Journey of Me Insights is the most comprehensive research on Asia Pacific (APAC) travellers to date
Philippines report reveals that 61% of Filipino travellers would be open to sharing their personal information in return for a more personalised travel experience

Manila, Philippines: Asia is today the world’s largest travel market, yet the vast majority of its population has yet to travel beyond their borders. This makes the Asian traveller a force to be reckoned with – one that presents the greatest opportunity for the travel industry, but also many challenges. To move the industry towards a closer understanding of travellers in the region, Amadeus has launched Journey of Me Insights, an Asia Pacific traveller study spanning 14 markets.

Albert Pozo, President of Amadeus Asia Pacific said, “There is no traveller today quite as important as the Asia Pacific traveller. Yet the irony is that even as we talk about the ‘Asia Pacific traveller’ – it doesn’t exist. The diversity we see across nationalities, gender and generation in this region is astounding. More than that, our research has showed us that the preferences, behaviours and demands of travellers vary enormously from one country to another. The industry must come to grips with this. The one-size-fits-all approach is a thing of the past.”

As part of the Journey of Me Insights project, Amadeus today publishes a report on Filipino travellers titled “Journey of Me Insights: What Filipino travellers want”. From when and how Filipino travellers plan and book their trips, to how and why they want to stay connected while travelling, to how frequently they use sharing economy services, and the types of new technologies they would be most interested in, the study takes a multi-faceted look at what Filipino travellers want.

The findings unveiled four themes for travel providers to focus on:
The personalisation-privacy paradox – 64% of Asia Pacific travellers interviewed are open to sharing personal data for more relevant offers and personalised experiences. Slightly more cautious, 61% of Filipino travellers feel the same. For travel providers, the mandate is clear – personalisation must be carefully balanced against rising privacy concerns. They will need to respect and protect personal data and the need for privacy at all times. Above and beyond adhering to legislation, travel players must be able to articulate ‘what’s the value?’ to get travellers to share their data.

Get real: Recommendations they can trust – Travellers take their lead from other travellers. Inspiration is the doorway to opportunity for travel providers, but authenticity is the key to unlocking it. Rather than the glossy pictures of travel brochures or the carefully curated Instagram feeds of celebrities, Asia Pacific travellers seek what’s genuine, and turn to their fellow travellers for inspiration. When planning trips, Filipino travellers are most influenced by word of mouth from friends, family and colleagues as well as traveller reviews. Their social network and travel review sites were likewise voted most likely to have sent them relevant recommendations about travel.

The right content, through the right channel, at the right time – In the world of travel, every engagement point matters. Beyond personalisation, connecting with travellers in a timely and intuitive manner is equally important. While the vast majority of Filipino travellers would be interested in receiving travel recommendations from the moment they consider a trip all the way up to while they are on the trip, travel players must consider carefully how to connect with them and with what content.

52% of Filipino travellers prefer to receive updates and recommendations about their trip through e-mail, with only 6% happy to be contacted via mobile messaging services. Recommendations that help them save money was the top choice for Filipino travellers (50%), while timesaving tips were less popular (12%).

There are many Asias within Asia – The most dominant observation from Journey of Me Insights is that there is no consistent profile for the Asia Pacific traveller. Stark contrasts in behaviours, needs and preferences were observed across all geographic and demographic lines. For example, while 66% of Chinese travellers do most of their trip booking on mobile, only 36% of Filipino travellers do so. Separately, while 70% of Japanese travellers have never used a sharing economy service for trip accommodation, 66% of Filipino travellers have, and almost half of all Indian travellers say they do so ‘often’ and ‘very often’. And while 78% of Filipino travellers think it’s important to find service staff at the destination that speak a language they understand, only half (47%) of Malaysians do, with Hong Kong travellers (4%) even less likely to think the same.

Andy Michaels Lim, Managing Director, South East Asia, Amadeus IT Group added, “At Amadeus, our goal is to help the travel industry thrive by putting the traveller at the centre of everything we do. That’s why we’re investing to understand who they are and what they want. The Philippines report gives us many interesting insights – some expected, others less so. One of the observations that stood out to me was how important cost-saving is to Filipino travellers. Indeed, the Philippines peso has fallen to an eleven-year low so this is not surprising.  But this can be an opportunity to travel players, if for example, they can help build more rewarding journeys for their travellers that also saves them money. With Amadeus Journey of Me Insights, we hope to help our customers and partners shape a future of travel that travellers want.”

Journey of Me Insights was conducted in collaboration with YouGov across 14 markets in Asia Pacific including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.

All figures, unless otherwise stated, were provided by YouGov.  Total sample size was 6,870 adults across Asia Pacific who have travelled internationally in the last 12 months. Fieldwork was undertaken between 8th and 17th May 2017.  The survey was carried out online.