DOT unveils the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration

 On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr., together with Secretary Christina Garcia Frasco and other officials, led the unveiling of the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration at the iconic Manila Hotel, Tuesday (June 27)

Proudly presenting “Love the Philippines” to a crowd composed of former DOT chiefs, officials and employees of the Department's central and regional offices, heads of government agencies including Cabinet Secretaries, house representatives, tourism stakeholders, and the media, Secretary Frasco described the enhanced campaign as timely for the DOT’s golden anniversary celebration.

“As we cap the last fifty years of the DOT and welcome this new era of tourism for the Philippines, it is but right that we welcome this opportunity to reintroduce the Philippines to the world,” Secretary Frasco said.

 

“Love the Philippines goes to the very heart of every single Filipino with the distinct grace and hospitality with which we welcome every guest that comes into our shores, our communities, and our homes. Love the Philippines is a recognition of our natural assets, our long and storied history, our rich culture and diversity,” she said, while noting that there is so much more to the country than “the fun and adventure” that has so far been articulated.

“The Philippines is a powerhouse of mega biodiversity, being only one of 18 mega biodiverse countries in the world, a deep well of culture and history, a profound burst and taste of flavor and gastronomy, a tapestry of indigenous peoples and creative communities by whose work of their hands have safeguarded the dignity and integrity of the Filipino identity. This is who we are. These complexities and nuances of the Philippines have yet to be fully articulated to the world for indeed, the story of the Filipino has yet to be fully told, and we shall tell that story by telling them the story of love. Love the Philippines,” Secretary Frasco said.

 

PBBM’s unequivocal support

Gracing the milestone event for Philippine tourism, President Ferdinand "Bongbong" Marcos Jr. expressed his utmost support for "Love the Philippines", saying that the enhanced tourism campaign “springs from the genuine love that you, me, and all of us have for the Philippines.”

 

“And what better way to express that love than by directly incorporating it into our country’s newest tourism campaign slogan, Love the Philippines. This new branding which we unveil today, will serve as our guidepost for the Philippine tourism industry moving forward. Allow me then to express my sincerest appreciation to Tourism Secretary Christina Garcia Frasco and for the DOT team, because aside from the promotion of the country’s tourist destinations, the campaign that you have conceptualized aims to enhance the overall experience of every travel, included in that list of targets are to promote regional products, build more infrastructure for ease of travel, and champion green movements, among others,” the President enthused.

 

 

Adjusting to the post-pandemic tourism landscape and changing trends

With the everchanging global tourism landscape post pandemic, and the growing desire of travelers for more immersive experiences in their travels, the DOT viewed the enhanced brand as a timely response to the demands of the industry.

 

In a recent survey conducted by the United Nations World Travel Organization (UNWTO) among its member countries, market repositioning and rebranding strategies is among the priorities identified after the pandemic based on its Survey Findings on Member Priorities for UNWTO program of work 2024-2025.

 

With an enhanced tourism campaign in tow, the DOT’s focus now is to show more of what there is to “Love the Philippines” as it works towards the realization of President Marcos, Jr.’s vision for the country to become a tourism powerhouse in Asia.

 

“Indeed, if we are to compete with our neighbors in our effort as well to partner with them for Asia to become a powerhouse tourism region in the world, the time has come for us to add to the value proposition of the Philippines by telling the world how much more we have to offer,” Secretary Frasco said.

 

“We have multiple facets of tourism destinations that present a golden opportunity for we have only scratched the surface thus far,” she added.

 

Rosy prospects for Philippine tourism

According to Secretary Frasco, the world has “the world has noticed that there is so much to love about the Philippines.”

 

This, as the Philippines has recorded 2,641,993 visitors from January 1 to June 26, 2023, and is close to breaching the 2.65 million arrivals it recorded for 2022.

 

Further, the tourism sector is regarded as a stalwart as far as contribution to gross domestic product (GDP) is concerned. According to the 2022 Philippine Tourism Satellite Accounts (PTSA) for 2022, the Tourism Direct Gross Value Added (TDGVA) share of the sector to the Philippine economy, as measured by the Gross Domestic Product (GDP), was estimated at 6.2 percent and amounted to PHP 1.38 trillion in 2022.

 

The Philippines is also seeing a boost in tourism-related enterprise employment, with 5.35 million estimated tourism employment last year.

 

As she rallied their support for the DOT’s vision of showcasing the best of the Philippines to the world under the Marcos administration, the Secretary said: “As we usher in this golden era for tourism, for our fellow Filipinos, for our beautiful country, let us find it in our hearts to have that burning pride of place for the Philippines, to Love the Philippines, to usher us into the continued recovery and vigorous comeback of the Philippines to the world.”

SYNDUALITY Noir, a new Japanese anime series coming July 11 exclusively to Disney+

This summer, watch along as humans flee their underground city in a desperate attempt to reclaim their lives on the surface in SYNDUALITY Noir, a new Japanese anime series coming July 11 exclusively to Disney+.

Set in the year 2242, SYNDUALITY Noir follows a group of humans forced deep underground in the wake of a terrible catastrophe known as the “Tears of the New Moon” incident. After life in their underground city begins to collapse, humans are once again pushed to the surface, where a threat known as the Enders roam, looking to kill any humans they discover. With their lives at risk, groups of people have come together to create tight-knit settlements in various locations on the surface, relying on unique energy sources to power them and keep them safe. But with resources ever-dwindling, a group of brave individuals known as Drifters venture out into the open, battling the Enders and mining energy sources.

Starring an incredible voice cast including: Takeo Otsuka as Kanata; Aoi Koga as Noir; Nagisa Aoyama as Ciel; Yusuke Kobayashi as Tokio; Fuminori Komatsu as Mouton; Konomi Inagaki as Ellie; Ayaka Ohashi as Ange; Taito Ban as Black Mask and M.A.O as Schnee; SYNDUALITY Noir is directed by Yusuke Yamamoto and is animated and produced by Eight Bit.

SYNDUALITY Noir is an anime from the large-scale science fiction project "SYNDUALITY", presented by the Bandai Namco Group.

Fans of Japanese anime can sign up to Disney+ today to enjoy access to other exciting titles including: Tokyo Revengers: Christmas Showdown Arcabout a reformed bad boy who uses his newly acquired powers to time travel back and save his high school girlfriend from being murdered; Summer Time Rendering about a suspicious death on a tranquil island; Tatami Time Machine Blues, a funny six-part series about a college student who uses a time machine for a mundane purpose; as well as unlimited access to a library full of unmissable APAC content and global tentpole titles.

 Stream SYNDUALITY Noir from July 11, exclusively on Disney+.

 

AXGON Makes Back to School More Fun With Gaming Chairs and Monitors

Get ready for an exciting journey as  AXGON and AOC make your back-to-school experience even more thrilling than ever before, with AXGON’s SCHOOL IS COOL Promo! 

AXGON, as a leading brand in gaming peripherals, understands the importance of quality equipment at home in students' performance and the quality of study time they’re getting. With this promotion, AXGON will be helping students hit higher scores by bundling together the perfect pair of equipment for long study sessions at home. Then, after the assignments are passed and the essays have been written, this essential pair will also reward students with amazing entertainment time, may it be for gaming or for watching movies.

A FREE Monitor for every Gaming Chair is your Back to School's Perfect Pair!

In the AXGON SCHOOL IS COOL Promo, every purchase of an AXGON Gaming Chair AX1CVa* entitles customers to an AOC 18.5” Desktop Monitor. Customers can claim their free monitor through the https://axgonpromo.com website. Upon clicking the link, customers will be able to click “Submit an Entry” and fill out a form for their shipping details. After filling out a form, customers will receive a confirmation email within 24 to 48 hours and expect to receive their free AOC Monitor at their shipping address via courier, free of charge.

 

The AXGON SCHOOL IS COOL Promo will run from June 15 to July 31, 2023, only. The AXGON SCHOOL IS COOL Promo is available in the following stores:

AXGON consists of industry veterans who have worked collaboratively to introduce technology that can elevate our everyday life, for work or play. Leveraging on our experience, we are committed to deliver a suite of premium products where functionality meets design.

 

​Driven by a relentless attention to detail, our products go through rigorous refinements in Axgon’s lab and testing facilities before being shared with the world. Our collections are aligned with a common purpose: to create an immersive experience that is defined by style and cutting-edge technology.

 

​We want to bring meaningful innovations that make a real difference to our customers.

Express your individuality with Axgon today!

For more information, please refer to AXGON official website or follow AXGON on Facebook.

Founded in 1967, AOC is a globally leading monitor and IT accessories brand and a subsidiary of TPV Technology Limited, the world's largest LCD manufacturer. AOC's comprehensive product portfolio provides innovative, ergonomic, environmentally conscious and stylish solutions for professional as well as personal applications.

The AGON by AOC sub-brand of  offers one of the world's strongest portfolios of high-performance gaming monitors, and a complete ecosystem of gaming accessories grouped in three categories: AOC GAMING for core gamers, AGON for competitive gamers, and AGON PRO for esports enthusiasts and professional esports players. Since 2020, AGON by AOC has been one of the leading gaming monitor brands and a top choice of gamers worldwide.

For more information, please refer to AGON by AOC's official website or follow AGON by AOC on Facebook. 

KIM SEON-HO’S BLOCKBUSTER ‘THE CHILDE’ HITS PHILIPPINE CINEMAS THIS JULY 5

The highly anticipated debut movie of Kim Seon-Ho, "The Childe," is set to captivate audiences as it premieres in Philippine cinemas nationwide on July 5, 2023. Following its successful release in various countries, the film has garnered exceptional reviews and proved to be a blockbuster hit.

 

The movie tells the heart-pumping chase story of an amateur boxer who is of mixed Korean and Filipino (Kopino) heritage. Kang Tae-ju, a talented K-drama actor, portrays the protagonist who faces the struggles of life in Manila while caring for his ailing mother. Driven by the desire to reunite with his father in Korea and build a better future, Tae-ju's efforts to locate his father through a local agency have been unsuccessful. Suddenly, a delegation from South Korea arrives, disclosing that Tae-ju's father, the chairman of a prosperous business empire, wishes to meet his long-lost son before time runs out.

As Tae-ju embarks on a journey to Seoul, he finds himself accompanied by an enigmatic assassin, played by the renowned K-drama star Kim Seon-ho. The true intentions of this mysterious character remain unclear, leaving Tae-ju and the audience in suspense, questioning whether he is an ally or adversary. 

 

Excitement awaits fans of Kim Seon Ho, renowned for his role in "Hometown Cha-Cha-Cha," as the Philippines shines in this highly anticipated blockbuster, bringing delight to Filipino audiences. 

 

KIM SEON HO SPEAKS TAGALOG

 

Fans are raving about the moments in the movie where Kim Seo-Ho speaks Tagalog lines. 

 

“Ang cute pls?!? Nagtagalog daw si Kin Seon Ho sa The Childe. Can’t wait to watch”, user @dearlydelewong remarked.

 

“My friend said nagtagalog daw si Kim Seon Ho sa The Childe ay kennattt”, another user tweeter.

 

 

https://twitter.com/just_tina04/status/1673569783433011201?s=46&t=dVRtOEni4a_pnAtZiCXxWg

 

https://twitter.com/dearlydelewong/status/1673571360319373312?s=46&t=dVRtOEni4a_pnAtZiCXxWg

 

https://twitter.com/cessgecobe/status/1673571674384646144?s=46&t=dVRtOEni4a_pnAtZiCXxWg

 

 

Officially distributed in the Philippines by CreaZion Studios and Glimmer Productions, "The Childe" promises a thrilling cinematic experience that combines gripping storytelling, exceptional performances, and cultural significance.

 

For more information and updates about "The Childe," please visit @creazionstudios on Facebook, @thecreazionstudios on Instagram @wearecreazions on Twitter and official website: www.creazionstudios.com 

Ken Takes the Spotlight: Barbie's Malibu DreamHouse Returns on Airbnb

 

While everyone’s favorite doll makes her live-action film debut in BARBIE, Ken (played by Ryan Gosling) is handing over the keys and hosting an overnight stay in the newly renovated and iconic Malibu DreamHouse.

Barbie is everything, and he’s always been “Just Ken” - until now! Ken has revamped part of Barbie’s Malibu DreamHouse with everything he loves (rollerblading, anyone?). And though guests can clearly see his, ahem, Ken-ergy, Barbie’s signature pink remains ever-present throughout the life-size, toy-inspired home, as she’s done her own redecorating since the last time the Malibu DreamHouse was available for guests.

“We all have dreams, and Barbie is lucky enough to have a house full of them,” said Ken. “But now, it’s my turn, and I can’t wait to host guests inside these one-of-a-kind – dare I say, one-of-a-Ken? – digs.”

 

Ken is adding hosting to one of his passions in celebration of the release of the highly anticipated BARBIE film, directed by Greta Gerwig, written by Gerwig & Noah Baumbach, and starring Margot Robbie, Ryan Gosling, America Ferrara, Kate McKinnnon, Issa Rae, Rhea Perlman, and Will Ferrell. 

 

About the stay

Located in sunny Malibu, the oceanfront mansion features panoramic views and serves as the perfect backdrop for Ken’s picture-plastic paradise. Fans will be able to request to book Ken’s bedroom in the Malibu DreamHouse for two individual one-night stays** for up to two guests each on July 21 and July 22, 2023. All stays will be free of charge – because Ken couldn’t figure out how to put a price on Barbie’s Malibu Dreamhouse – after all, Ken’s thing is beach, not math!

 

While in the DreamHouse, guests will have the opportunity to live in technicolor by:

●          Taking a spin through Ken’s awesome wardrobe to find their best beach fit. Look out Barbie, Ken’s got quite the closet too!

●          Channeling their inner cowboy and learning a line dance or two on Ken’s outdoor disco dance floor or performing a sunset serenade on Ken’s guitar

●          Challenging their fellow guests to a “beach off” with plenty of sunbathing and chillaxing by the infinity pool

●          Taking home a piece of the Kendom with their very own set of yellow-and-pink Impala rollerblades and surfboards

How to book

Everyone in Barbie Land can request to book Ken’s room in Barbie’s Malibu DreamHouse beginning July 17 at 10 a.m. PT at airbnb.com/kendreamhouse. Guests are responsible for their own travel to and from Malibu.

 

Interested in becoming an Airbnb Room Host like Ken? To learn more about how you can earn on Airbnb, visit airbnb.com/host. 

 

In celebration of BARBIE hitting theaters on July 21, and to honor girls’ empowerment, Airbnb will make a one-time donation to Save the Children. Save the Children provides learning resources and support to children, families, and communities in 100+ countries to build girls’ confidence and help them excel in school – ensuring everyone has equal opportunity to achieve success.

*Plus taxes and fees

**These two, one-night stays for up to two guests are not a contest. The home is independently owned and operated. The right holders for Barbie and the Ken character have been compensated for their participation.

 

Team Pampamilya is Infinix Mobile Legends: Bang Bang (MLBB) champ!

Infinix crowned a Mobile Legends: Bang Bang (MLBB) champ during its recently concluded “Guard Your Goddess Miya” Tournament Grand Finals at Market! Market! last June 25.

Joined by Infinix Chief Gaming Officers (CGOs) Cherizawa, Kristine, and Yskaela, the three finalists battled it out in three MLBB matches where they had to defend their “Goddess” or Miya player. After an exciting bout, Team Pampamilya came out victorious.

 

Team Pampamilya took home P50,000 cash prize, Infinix NOTE 30 5G phones, Elite MLBB Hero Skins, Infinix backpacks, and Infinix sunglasses.

Team Undr4fted placed second, while Team Nover Esports was third. They were awarded with P2,000 and P1,500 worth of MLBB diamonds, respectively, MLBB Hero Skins, and pairs of TWS Air 1 Pro.

 

An immersive esports event for all MLBB fans

In partnership with Mobile Legends: Bang Bang, Infinix gave esports fans and avid players an immersive experience at Guard Your Goddess Miya tournament venue. MLBB cosplayers were present to take photos with attendees.

There were exciting games, like a claw machine and falling sticks booth, where they could win special prizes, such as MLBB diamonds, Infinix backpacks, Infinix sunglasses TWS Air 1 Pro, and MLBB Hero Skins. Those looking to buy a new phone could also avail of them at a low price during Infinix’s biggest one-day sale during the tournament.

 

Infinix’s Guard Your Goddess Miya Tournament showcased the incredible skill of MLBB players on a big stage, as well as their love for the game. This was all made possible with the Infinix NOTE 30 5G, a gaming phone with ultra-fast performance and powerful fast charging technology.

The NOTE 30 VIP is available in Magic Black and Glacier White, starting from P13,999.  Get exclusive discounts  on the Super Brand Day sale via the Infinix’s official TikTok Shop. Also available on  Lazada, and Shopee.

Landers opens its 9th store in Arca South Taguig City

The opening of Landers Superstore in Arca South signifies more than just a shopping destination; it's a hub for the community to come together. The store's spacious layout provides a comfortable and inviting atmosphere, encouraging customers to linger, explore, and discover new products. It's not just about purchasing items; it's about building connections and creating memorable experiences.

@lola_lamon @landers_ph Arca South is now open! #landersarcasouth ✅️💚 #shopping #love #fy #fyp ♬ My Addiction

All roads lead to Arca South Taguig as Landers Superstore, the fastest growing membership shopping store in the country, has recently opened its 9th store in this up-and-coming business and lifestyle district. With its wide selection of world-class brands, exclusive deals, and premium perks, Landers Arca South is all set to become the next shopping hotspot in Metro Manila.

The new store is a stand-alone building situated in the heart of Arca South, a sprawling Ayala-owned estate slated to be the next BGC with its seamless integration of work, play, and relaxed living. Key to its appeal is its accessibility thanks to its close proximity to major cities and thoroughfares like Skyway, SLEX, and C5. 

The façade features a fresh design and color scheme that blends in with surrounding structures – a first for any Landers store. As for the interiors, it sports the same modern yet elegant design seen in recently opened stores, making every visit truly Instagram-worthy. It also has a wide parking space, an expansive retail area, and a cozy dining spot with high, airy ceilings and beautiful accent lights.

The main highlight, however, is the diverse selection of topnotch imported and local goods you’ll find inside the store. From hard-to-find brands and specialty items to grocery staples and locally-sourced but high-quality produce, everything you need for every occasion can be found at Landers Arca South.

Delicious food choices also abound, starting with its in-house restaurant Landers Central that serves New York style pizzas, pastas, fried chicken, hotdogs in buns, French fries, and salads. Doppio Café, on the other hand, serves brewed coffee, milk tea, blended drinks, and tasty desserts.

Landers Arca South completes the amazing Landers shopping experience with its host of exclusive perks for members. These include free haircut at Federal Barbers, low-priced medicines and wellness supplies at Capital Care Pharmacy, and discounted fuel and Solane LPG at Landers-Caltex gas station.

 

For those looking for big savings, there’s no need to go far because Landers Arca South offers easy access to major Landers promos and events like Super Crazy Sale, Super Fuel Sale, Piso Sale, Wine Festival, Fresh & Produce Sale, and more!

To enjoy access to the store and its extensive list of perks, shoppers need to apply for membership in-store or at www.landers.ph. Membership fees are currently priced at P350 or 50% OFF the regular fee of P700 as a special treat for Landers Arca South’s opening week.

 

Visit Landers Arca South now at ARCA Blvd, Western Bicutan, Taguig City. For more information, visit Landers Superstore’s social media pages – @landersPH for Facebook and @landersph for Instagram.

 

Take pictures like a PRO with OPPO smartphones

Camera and imaging technology have long been key focuses for OPPO, where substantial investments in research and development on imaging technology have led to breakthroughs subsequently. In 2023, OPPO positioned imaging technology at the center of its development strategy and solidified our commitment by a dedicated imaging team of over 1,000 professionals working with an annual R&D budget of over US$140 million.

 

But even with such large investments, OPPO’s aim has never been to develop fringe camera features like night vision or hyper zoom lenses. Instead, OPPO is devoted to enhancing photography performance at the focal lengths most commonly used by smartphone users. OPPO strives to empower individuals to effortlessly capture the magic of each moment with a simple tap of a button.

Shot on Find X6 Pro Telephoto Camera

 

As part of these efforts, OPPO has established the Photography Insights Team composed primarily of professional photographers whose mission is to critically analyze the shortcomings or limitations of current smartphone photography from a professional perspective and reconsider the imaging technologies that should be employed at various phases of the photographic process.

 

In March this year, OPPO implemented the first set of recommendations from the Photography Insights Team on the newest flagship smartphone, the Find X6 Pro. 

 

In order to demonstrate the exceptional imaging capabilities applied to the device, OPPO invited professional photographers and media representatives to the OPPO Imaging Tour in Bali, where participants can leverage the exceptional imaging capabilities of the Find X6 Pro to capture the beauty of the Pacific Island. 

 

OPPO’s revolutionary telephoto lens unveiling new perspectives in smartphone photography

 

Flick through your mobile photo album and count the number of photos taken at 10x zoom or more. Chances are the number is very small, or even zero. Despite many smartphones now having the capability to shoot at such high magnifications, the feature is rarely used in practice. Why are telephoto lenses utilized so infrequently?

 

After delving into this matter with professional photographers, the OPPO imaging team discovered smartphone imaging technology is currently being developed that pursues focal length multiples indiscriminately while losing sight of image quality. A super telephoto lens's periscope module is frequently quite large, which constricts the sensor's space and causes it to receive insufficient light. This introduces distortion, overexposure, and large levels of noise to images in low-light environments, which is not the user's desire.

Shot on Find X6 Pro with 3x Zoom

Shot on Find X6 Pro with 6x Zoom

 

A superior, user-desired telephoto lens needs to deliver the finest image quality at the most frequently used focal lengths. Extremely large zoom factors are rarely required.  However, it is extremely challenging for smartphone manufacturers to fit a telephoto lens module with a larger sensor into a slim and lightweight body. Conversely, it is simpler to incorporate a periscopic telephoto module with a higher magnification into a smartphone.

 

The good news is that OPPO has a long history in mobile telephoto lens development, including continuous optical zoom, retractable camera. Based on this catalogue of innovations, OPPO has developed a breakthrough structure that reduces the size of the periscope lens to create more room for a large sensor and large periscope prism. 

 

Because of the large sensor, even in low light, the phone no longer forces the camera to switch to a digital zoom on the wide lens. And the large prism can cancel mirror shacks for a more stable image. So now, you can enjoy full image quality from the optical zoom on the telephoto lens to capture stunning, professionally composed images in low light or high-contrast environments. 

Left: Shot on Find X6 Pro with 3x Zoom; Right: Shot on a Competitor with 3x Zoom

 

For the first time on a smartphone, the periscope telephoto camera that not only spans distance but spans light and dark. To make it easier to capture professional-looking photos using the telephoto lens, OPPO has also incorporated 3x and 6x zoom presets—focal lengths that are most frequently used by professional photographers. Armed with this lens and the easy-to-use presets, users will find it much simpler to explore and capture the beauty from a novel perspective .

 

OPPO Portrait Mode brings DSLR-level depth-of-field capabilities to smartphone

 

Professional portrait photographers now choose DSLR cameras over smartphone cameras because the latter currently can only capture good-looking images and are far from professional. The depth of field has the most impact here, because the smartphone portrait mode often suffers from a lack of accuracy in recognising people, and the unrealistic bokeh background. 

 

This is due to the fact that current depth-of-field algorithms for smartphones do not accurately identify the edges of people, such as hair, and a uniformly indiscriminate level of bokeh to all things in the background, ultimately creating a highly unrealistic appearance to the image. 

 

The Find X6 Series realized the bokeh effect of a professional camera to create more realistic portrait images. OPPO's bokeh algorithm generate a progressive level of bokeh for everything except people, determined by their distance from the lens, that is closer to the level of a DSLR camera.The light spots on background are also covered by the bokeh algorithm, as we have calculated a natural luminance distribution that gives the correct spatial relationship and brightness levels to the scattered flare. 

Shot on Find X6 Pro Portrait Mode

 

Furthermore, recognizing the challenges faced by smartphones in accurately detecting handheld objects, gestures, and circular items, OPPO engineers have engineered a remarkable solution to these difficulties with specially and meticulously algorithms training. OPPO’s updated technology ensures a natural and seamless bokeh effect in the Portrait Mode of the Find X6 Series, making professional portraits possible with smartphones.

 

All three of Find X6 Pro’s cameras feature best-in-class sensors to ensure sufficient light intake at the usual focal lengths. Whether exploring nature, taking snaps at the beach, or capturing memories of a friend’s birthday party, users can capture faces and light flares that are precise and natural, while the landscape is beautifully blurred as if in a studio. As if captured with an optical lens, the image matting is precise and perfectly blended with the backdrop.  

 

Thanks to the Find X6 Pro's Periscope Telephoto Camera and its large IMX890 sensor, Portrait Mode now also covers the best focal length for professional portraits, bringing it closer experience of using a DSLR camera. Not only does shooting at 3x zoom offer more options for photo composition, but the slight compression of perspective also provided by a telephoto lens is usually flattering.

Shot on Find X6 Pro 3x Portrait Mode

 

OPPO's accurate reproduction of light and shadow redefines the concept of a good photo

 

Among the many elements that contribute to creating an outstanding photograph, none is more vital than light. In the realm of photography, light serves as the cornerstone that shapes every aspect of an image. From its overall character, to the level of separation between different objects, its colours, textures, atmosphere, and the narrative it conveys. Professional photographers emphasize the significance of capturing the right light, recognizing its transformative impact on the final composition.

 

In the search to improve nighttime photography or high natural contrast photography, such as those with strong backlight, many smartphone models have adopted solutions that amplify image brightness by superimposing information from multiple image frames on top of each other. While this often achieves its desired outcomes, the crude approach also leads to a loss of detail and beauty in the natural light and shadow present in the original scene.

Shot on Find X6 Pro Wide Camera

 

To better capture and reproduce authentic essence of light and shadow on the Find X6 Pro, OPPO has adopted a two-pronged approach. The first step is to make full use of the phone’s Three Main Camera System to capture an extensive range of light information. The second step is to use a series of advanced algorithms — the result of over investment of over US$5.6 million in R&D — to accurately process light information at every stage along the image chain, from image capture to image display.

 

The Find X6 Pro is equipped with the Next-Generation Image Processing Architecture, which utilizes 10-times more computing power than its predecessor, delivering new breakthroughs in image clarity, light, shadow, and colour. The high computing power of the new image processing architecture brings RAW Domain Multi-frame Synthesis to more scenarios on Find X6 Pro, achieving a 30% improvement in image clarity and a 60% reduction in image noise.

 

Take any picture using the Find X6 Pro and its natural layers and contrasts of light and shadow are restored to produce images that approach reality. In the left-side image below, the human face, the horse, and the sky have all been adjusted to the same level of brightness, rendering the scene flat and devoid of depth. Conversely, the right-side image, the opposite is true: as if transporting us to the scene itself, faithfully recreating each element with its own distinct lighting, mirroring the authenticity we experience in real life. 

Left: Shot on Find X6 Pro; Right: Shot on a Competitor

 

In addition, OPPO uses Photon Matrix Technology to display the natural light and shadows more accurately. Find X6 Pro can record twelve million photons of luminance information, expanding the maximum dynamic range to eight times that of conventional SDR technology. 

 

The immersive play of light and shadow in Find X6 Pro photographs has redefined smartphone users’ standards of excellence and ignited their creativity, prompting them to explore the artistry of different lighting techniques. In April this year, OPPO launched the 2023 OPPO Imagine IF Photography Awards. Despite its open invitation to the public, the outstanding quality of the entries received so far would have many people mistakenly believing that this was a competition for professional photographers with years of experience and thousands of dollars in equipment.

 

With OPPO smartphones, taking high quality photographs has never been easier. After the launch of the Find X6 Pro, we have received a lot of feedback from users. They remarked the Find X6 Pro rekindled their passion to become better photographers. Experiences like these are exactly why OPPO has invested so much in imaging technology: to make it easy for everyone to discover and pursue their love of photography.

 

Alongside the resounding acclaim from those who have tried the phone, the Find X6 Pro has also been setting new records within the industry, including an all-time high score of 153 on the DXOMARK camera test. This level of recognition from both the public and industry, further solidifies OPPO's beliefs that we need to keep striving the best to develop imaging technology. OPPO's next stride is to bring the proven technological prowess of the Find X6 Pro to the OPPO Reno series, ensuring that users worldwide can relish the superior camera experience and capture images like seasoned professionals.

 

Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival has partnered with HONOR

Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival has partnered with HONOR, a leading global provider of smart devices, to provide all mobile phones for the festival and its esports competitions.

 

A Main Partner for Gamers8: The Land of Heroes, HONOR’s smartphone partnership agreement will also see the PUBG Mobile World Invitational (PMWI), which takes place from 11^th to 16^th July, played exclusively on the brand’s smartphones.

 

The world's top teams of PUBG Mobile will gather to compete for the title, and they will all be using the HONOR Magic5 Pro as their official device. The HONOR Magic5 Pro is a revolutionary device and with its powerful processing capabilities, stunning display, and advanced features, the HONOR Magic5 Pro promises to enhance the gaming experience for players, ensuring that every movement and decision made by players is executed with precision and speed. With the fusion of talent and innovation, this year's PUBG Mobile World Invitational (PMWI) is set to be an unforgettable display of gaming excellence powered by the HONOR Magic5 Pro.

Organized by the Saudi Esports Federation, the festival runs for eight weeks from July 6 at Boulevard Riyadh City and features top gaming titles complemented by live music from star acts and a multitude of activities and attractions.

There will also be an HONOR booth in the festival venue to promote the brand and its latest product, where attendees can visit the booth at the festival venue to experience firsthand the brand's cutting-edge innovations and latest products, as well as social media activations and raffles for gaming fans to win sought-after tickets to Gamers8: The Land of Heroes

 

Mr. Turki Alfawzan, CEO, Saudi Esports Federation, said: “Connectivity is essential in the modern world, and we are delighted to welcome HONOR to the Gamers8: The Land of Heroes roster as a Main and Official Smartphone Partner. The partnership agreement will see a series of summer activities and activations take place that both parties are looking forward to immensely. Gaming fans in particular will enjoy watching the PUBG MOBILE World Invitational tournament taking place on HONOR phones – the reaction to this news from the competition’s professional players has been unanimously positive.”

“HONOR is privileged to partner with Gamers8: The Land of Heroes, the highly anticipated competition that has captured the attention and excitement of the gaming community worldwide and we are proud to play a significant role in this festival.” Said Mr. Daniel Wang, President, HONOR Middle East & Africa. “HONOR understands the needs of tech-savvy users in the Saudi Market particularly in the realm of gaming. By providing them with cutting-edge devices like the HONOR Magic5 Pro, we aim to elevate their gaming experiences to new levels and cater to their ever-changing requirements.”

 

Gamers8: The Land of Heroes has a prize pool of $45 million – triple that of Gamers8 last year. The festival concludes with the Next World Forum, a gaming and esports forum held at the Four Seasons Hotel Riyadh at Kingdom Center on August 30-31, that brings together sector leaders and experts from around the world.

For further Gamers8 details, including ticket sales, please see all the information available on the event website.

 

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.