Forest Lake Development Inc., the Philippines’ leading memorial park developer with Total Memorial Care, gathered more than 550 guests at Okada Manila on April 21, 2026 for its 12th National Sales Convention, a celebration that honored its people, partnerships, and shared values behind the company’s continued nationwide growth and record-breaking achievements in 2025.
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| Agency Managers Awardees — Alfred Xerez-Burgos III, President and CEO of Forest Lake Development Inc. (left), and Marc Victorius O. Encarnacion, Chief of Staff to Alfred Xerez-Burgos Jr. and the Office of the President(right), present awards to Top 1 Ernesta D. Ibañez, Top 2 Editha F. Basa, and Top 3 Mary Jane D. Manalastas during Forest Lake’s THRIVE: Ani ng Tagumpay National Sales Convention, recognizing their exceptional leadership, outstanding sales performance, and significant contributions to the company’s record-breaking success in 2025. |
Carrying the theme “THRIVE: Ani ng Tagumpay,” the convention highlighted Forest Lake’s historic ₱5.5 billion sales production in 2025, a significant increase from its ₱3.8 billion sales performance in 2024, and the company’s strongest milestone to date. The theme symbolized the harvest of success made possible through teamwork, perseverance, dedication, and the collective efforts of Forest Lake’s nationwide organization.
Serving as a tribute to the hardworking sales agents, sales leaders, sales support teams, regional sales groups, employees, executives, investors, banking partners, and stakeholders from Luzon, Visayas, and Mindanao, the convention celebrated sales achievements, and recognized the efforts that helped expand Forest Lake’s nationwide presence, strengthen customer trust, and deliver compassionate memorial care solutions to Filipino families.
“This celebration is not only about record-breaking sales–it is about the people behind those achievements,” said Alfred Xerez-Burgos III, President and CEO of Forest Lake Development Inc. “Our sales agents and leaders are the heart of Forest Lake’s success, and their dedication allows us to continue serving Filipino families with dignity, compassion, and care.”
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| Sales Consultants Awardees — Juan Carlo Xerez-Burgos, Managing Director for Business Development (left), and Emmanuel Leonardo, Chief of Staff to the Managing Director for Business Development of Forest Lake Development Inc. (FLDI) and its subsidiaries (right), present awards to Top 1 Jasmine Drika D. Lievaart, Top 2 Glenn M. Palencia, and Top 3 Teemee I. Miguel during Forest Lake’s THRIVE: Ani ng Tagumpay National Sales Convention, recognizing their outstanding sales performance and contributions to the company’s record-breaking success in 2025. |
Likewise, Forest Lake used the momentous occasion to reinforce its transformation from the Philippines’ leading memorial park developer into the Philippines’ leading memorial park developer with Total Memorial Care, highlighting its growing ecosystem of memorial care services designed to provide Filipino families with compassionate support during life’s most difficult moments.
Among Forest Lake’s enhanced services are Libre Burol or Libre Haya nationwide, Libing Anywhere, memorial chapels, cremation services, columbarium developments, interment services, and future-ready memorial innovations.
Forest Lake now has 41 accredited funeral homes nationwide supporting its Libre Burol services, making total memorial care services more accessible for families across Luzon, Visayas, and Mindanao. Additional accredited providers are also being added as the company continues to strengthen its Total Memorial Care network nationwide.
“Achieving ₱5.5 billion in sales reflects the trust our customers place in Forest Lake and the commitment of our teams nationwide,” Xerez-Burgos III added. “As we continue to expand our Total Memorial Care services, we remain focused on providing meaningful solutions for every Filipino family.”
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| Gary Valenciano takes the stage for a special performance at Forest Lake’s 12th National Sales Convention, delighting attendees and helping commemorate a year of record-breaking success and outstanding accomplishments. |
The convention also showcased Forest Lake’s continued nationwide expansion and operational milestones, operating 42 memorial parks nationwide–including recently launched developments in Bacnotan, Gapan, and Rosario, which collectively generated hundreds of millions in sales within months after opening.
Forest Lake also announced the Securities and Exchange Commission’s approval of its increase in authorized capital stock from ₱1 billion to ₱4 billion to support further nationwide expansion (new memorial parks and chapels), infrastructure development, and investments in technology and operational systems.
“What began as a small memorial park business has grown into a nationwide organization because of our people, our values, and our commitment to service,” said Alfred Xerez-Burgos Jr., Chairman of Forest Lake Development Inc. “The success we celebrate today belongs to every sales agent, leader, employee, and partner who believed in Forest Lake’s vision.”
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| Top-performing Forest Lake sellers enjoy an all-expense-paid incentive trip to Bangkok, Thailand, rewarding their outstanding contributions and celebrating the dedication that helped drive the company’s record-breaking success in 2025. |
“We continue to grow not only by building parks, but by building trust with the families we serve,” he added. “Through Total Memorial Care, we are creating meaningful and lasting impact in communities across the country.”
The gala evening featured performances by AZTER and a special mini-concert by Gary Valenciano, adding to the celebratory atmosphere of the convention. Forest Lake also rewarded its top-performing sellers with an all-expense-paid incentive trip to Bangkok, Thailand from April 22 to 25, 2026, an incentive which included visits to Thailand’s iconic cultural landmarks such as the Grand Palace, Wat Phra Kaew, Wat Arun, and the Floating Market, alongside cultural tours, shopping experiences, and a luxury buffet dinner cruise.
This incentive program emphasized Forest Lake’s continued investment in sales excellence, professional growth, team motivation, and long-term career opportunities for its sellers nationwide, aligned with the company’s belief that its people remain the driving force behind its continued success and evolution in compassionate memorial care.
Xerez-Burgos III shares, “Forest Lake is evolving from the Philippines’ leading memorial park developer into the Philippines’ leading memorial park developer with Total Memorial Care–and our people are the driving force behind that transformation.”
For more information on Forest Lake Memorial Parks and their services, visit their social media pages: Facebook (@ForestLakeMemorialParks), and Instagram (@forestlakememorialparks), and explore hashtags #ABetterPlace, #ThriveAniNgTagumpay, #ForestLakeNSC2026, #ForestLakeCares, #TotalMemorialCare, #ForestLake2026,
For over 29 years, Forest Lake has established itself as a leader in providing thoughtfully designed, family-friendly memorial parks throughout Luzon, Visayas, and Mindanao. These parks are more than places of remembrance; they are vibrant spaces where families gather, connect, and celebrate their loved ones' memories.
As the foremost memorial park developer in the Philippines, with 42 memorial parks nationwide, Forest Lake is committed to expanding its offerings to include total memorial care services such as chapels, columbariums, and cremation. This expansion underscores the company's dedication to meeting the evolving needs of Filipino families.
Guided by its mission to create "A Better Place," Forest Lake upholds values of innovation, creativity, teamwork, personalized service, value creation, and professionalism. The company integrates cutting-edge technology to enhance service delivery and foster a seamless, personalized experience for every client. Forest Lake’s collaborative approach ensures that each park is a testament to thoughtful design and professional excellence, offering significant value to both clients and investors through low-risk, high-yield opportunities.
Forest Lake Memorial Parks is headquartered on the third floor of Alexcy One Building, 51 President’s Avenue, 1718, Parañaque City. For more information, email info@forestlakeparks.com or visit forestlakeparks.com. Follow Forest Lake on Facebook @ForestLakeMemorialParks and Instagram @forestlakememorialparks. Check out the viral video on Facebook, Instagram, and Tiktok.
Join Forest Lake in its vision to provide spaces where the memories of loved ones are celebrated and immortalized, and where families can create new, lasting memories together.
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