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Wednesday, October 16, 2024

Home Credit: Unlock the Latest iPhone 16 Series with Easy Pre-Orders from October 10 to 17!


Exciting news for all Apple fans! Home Credit Philippines (HCPH), the country’s leading consumer finance company,now offers an incredible opportunity to pre-order the latest Apple iPhone 16 Series—through its flexible installment dealsBe among the first to unlock the power of the Apple iPhone 16 in the Philippines and make

the experience easy with Home Credit.


 

From October 10 to 17, customers can visit participating Home Credit partner stores to secure their pre-orders for theiPhone 16, iPhone 16 Plus, iPhone 16 Pro, or iPhone 16 Pro Max. They can take advantage of the Apple One plan, which offers 1% monthly interest rate for up to 24-month installment plans, and a 0% interest offer for up to 12-month payment plans.

 

As we embrace a digital lifestyle, we all need excellent devices that cater to our everyday needs—whether working from our phones, communicating with colleagues, friends, and loved ones, staying updated on social media, or documenting life’s moments. 

 

At Home Credit, we are committed to ensuring that Filipinos have access to the latest technology that they can use to empower their daily lives. With our flexible installment plans and special offers for the iPhone 16 Series, we are making it easier for everyone to experience this remarkable innovation without straining their budgets,” said Puneet Suneja, Chief Sales Officer of HCPH.

 

Those who are interested in availing can browse through their preferred unit and store location via Shoppingmall.ph. Once decided, eligible customers can proceed with the pre-order process with just one valid ID and get approval in as fast as one minute.

 

The iPhone 16 pre-order is available at Home Credit partner stores nationwide, including Abenson, Aerophone, Beyond the Box, CellboyDigimapDigiplanet, Digital Walker, Fone Style, Gadget HeadzGreentelcom, In-box Personal Phone and Accessories, JI Telcom, Octagon, Power Mac Center, Silicon Valley, The Loop, Wiltelcom and 8telcom. 

 

Home Credit prioritizes its customers' experiences, which is why we are dedicated to making the process of obtaining flexible installment options easy and convenient. By offering quick approvals with just one valid ID required, we help our customers get the products they need without the hassle of long waits or too many requirements,” Suneja concluded.

 

Pre-order now with Home Credit and make upgrading or switching to the iPhone 16 easier than ever! Be sure to download the Home Credit App on Google Play or App Storefor quick pre-approval of product installments or speak to a Home Credit sales representative at any partner store.

 

To learn more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.phYou may also follow its official FacebookInstagram, and TikTok accounts. 

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

 

Watsons Honors Women's Strength and Achievement at the Move with PowHER Forum


 

Watsons recently hosted its first-ever "Move with PowHER" Forum, an inspiring event dedicated to women's wellness and empowerment. This groundbreaking forum encouraged women to embrace their authentic selves while celebrating their strength, grit, and achievements. It brought together women from diverse backgrounds—professionals, entrepreneurs, artists, community leaders, and more—to connect, share experiences, and uplift one another. Through engaging discussions on physical, emotional, and mental wellness, career growth, leadership, and advocacy, Watsons aimed to empower women to thrive in every aspect of their lives.


 

A Platform for Authentic Conversation and Empowerment

The event opened with a keynote speech by Lynn Pinugu, co-founder of She Talks Asia, an advocacy platform dedicated to sparking meaningful conversations about women’s strength, mental health, and gender equality. Drawing from her personal journey as a mother, wife, and advocate, Lynn shared how embracing authenticity has shaped her life and inspired her to drive change. She highlighted how She Talks Asia helps women redefine empowerment by breaking societal barriers and embracing their unique identities.


 

Lynn's message resonated deeply with Watsons' brand promise of "Look Good, Do Good, Feel Great," which champions the uniqueness of every woman and celebrates both inner and outer beauty. She highlighted how She Talks Asia aligns with this vision by encouraging women to embrace their individuality, support one another, and actively contribute to their communities. Through initiatives such as scholarship programs, employee volunteerism, and sustainability efforts, Watsons inspires women to make a positive impact on society. Watsons aims to empower women to "Move with PowHER," using their voices and talents to drive meaningful change, uplift one another, and confidently pursue their passions and achievements.

 

The forum featured insightful panel discussions that highlighted key areas where women are making a difference:

 






Physical & Mental Wellness:

Hazel Calawod, a sports occupational therapist, mental health professional, and coach of two-time gold Olympian Carlos Yulo, emphasized the importance of building physical and mental resilience. Drawing from her experience coaching elite athletes, she highlighted how mental toughness and physical strength are essential not only for peak performance in sports but also for navigating everyday challenges.

 

Women in Sports:

Nicole Dela Cruz, CEO of Women’s Run PH and an advocate for women in sports, discussed the significance of representation and resilience. She shared her journey of overcoming challenges in a male-dominated field, underscoring the vital role of mentorship and collaboration in empowering female athletes to pursue their passions.

 

Balancing Family & Work Life:

Sharon Decapia, SAVP of Watsons’ Marketing, PR & Sustainability, offered insights on balancing her roles as a corporate executive and mother. She emphasized that true empowerment involves embracing both family and career with purpose and confidence. Sharon provided practical advice on achieving personal and professional goals while prioritizing self-care and wellness, encouraging women to nurture themselves as they pursue their ambitions.

 






Women in Advocacy:

Lynn Pinugu returned to discuss the role of advocacy in driving social change. She emphasized how authentic conversations on mental health, gender equality, and self-empowerment break societal barriers, inspiring women to embrace their unique strengths and lead with purpose.

 

A key theme of the "Move with PowHER" forum was the importance of building supportive communities where women uplift one another. By nurturing these connections, Watsons continues to serve as a trusted partner, providing resources, products, and platforms that help women excel in all aspects of life.

 

The event redefined traditional notions of leadership, presenting it as a form of advocacy—whether for oneself, for other women, or for broader social issues. Attendees were inspired by stories of women leaders who are effecting meaningful change and discovered how they can also lead with purpose and passion. Through the "Move with PowHER" initiative, Watsons encouraged women to see leadership as a powerful opportunity to make a difference in their communities and beyond.

 

The forum also provided a vibrant atmosphere with interactive activities. Guests participated in a floral workshop where they created their own arrangements, reflecting the themes of growth and self-expression. Brand segments featured PH Care, Gynepro, Jeunesse, and partners like Modess, Charmee, Cleane, and Sisters, celebrating products that support women’s health and wellness.

 

"Move with PowHER" embodied Watsons' brand promise, championing every woman’s right to look good, do good, and feel great. By celebrating individuality, Watsons inspires women to embrace their unique beauty and confidence. Through initiatives like scholarship programs, volunteerism, and sustainability efforts, Watsons encourages women to give back to their communities. By nurturing their success and well-being, Watsons fosters vibrant, empowered communities where women can thrive.

 

Visit your nearest Watsons store or shop through the Watsons App, available for download on the App Store and Google Play, to discover your favorite health, wellness, and beauty products.

 

As part of Watsons’ commitment to supporting women, Watsons offers a wide range of products and services designed to enhance their health, wellness, and beauty journeys. From skincare and cosmetics to vitamins and personal care essentials, Watsons provides everything women need to look good, do good, and feel great. For added convenience, customers can shop their favorite products through the Watsons App, available for download on the App Store and Google Play, or visit their nearest Watsons store.

Tuesday, October 15, 2024

LG's Brand Reinvention: A Global Success Story Driven by Its Transformation into a Smart Life Solutions Company

 LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

 

 

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

 

Interbrand’s evaluation of the Best Global Brands assesses brand value through a comprehensive analysis of a company’s financial performance, role of brand and brand strength. Factors such as direction, engagement and relevance are considered. As a pioneer in the industry, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most reliable methodology in branding and marketing.


LG’s brand value has surged, reflecting significant improvements in both business and brand competitiveness compared to the previous year. LG’s brand value increased by a substantial 38.7 percent year-over-year, receiving high scores in the categories of role of brand and brand strength.

 

Interbrand attributes this positive assessment to LG’s clear vision as a Smart Life Solution Company and its sustained growth through the exploration of new opportunities. The company has also adapted its brand strategies to ensure consistent customer engagement across diverse regions and generations, utilizing communication methods that resonate with audiences both online and offline.

 

In July of last year, LG unveiled its vision to evolve into a “Smart Life Solution Company,” enhancing customer experiences across various environments, including homes, commercial spaces, mobility and virtual realms. Since embarking on its transformation, LG’s brand value has skyrocketed. From approximately USD 3.1 billion in 2022, it has more than doubled to about USD 6.5 billion in 2024.

 

Interbrand has also praised LG’s “Brand Reinvent” initiative, which aims to establish LG as a youthful and dynamic brand that resonates with customers across generations and regions.

 

To achieve this, LG has unified its brand message under the brand promise of “Life’s Good,” ensuring it is embraced by all organizations globally and integrated into every customer touch point of brand experience. This includes redefining its brand identity and visual expression. “Life’s Good” encapsulates the brand’s mission to help everyone savor life’s precious moments through its products, services and communications. In the digital realm, the brand symbol “Face of the Future” engages customers with a friendly smile and wink, fostering a sense of connection through various digital expressions.

 

In addition, LG is launching brand campaigns and pop-up events that invite future customers, particularly Generation Z, to engage both online and offline.

 

The global campaign “Optimism your feed” aims to spread positivity through online algorithms, encouraging a better life with an optimistic outlook. This initiative garnered significant attention, amassing over 1.8 billion views within two months of its launch on platforms like YouTube and TikTok.

 

Moreover, LG is going to keep enhancing its engagement with Generation Z by creating offline customer experience spaces that reflect young customers’ interests, such as lifestyle, games and music.

 

LG has previously been recognized as one of the top 100 global brands for three consecutive years from 2005 to 2007.

 

“We are transforming from a leading home appliance and consumer electronics company into a Smart Life Solution Company. As part of this transformation, we’ve initiated our brand reinvention based on our long-standing promise, ‘Life’s Good,’” said William Cho, CEO of LG Electronics. “At this historical moment of business transformation, we are proud to be recognized as one of the top 100 global brands, a testament to our strong brand presence and growth potential.”


Empowering Mompreneurs: PLDT Home Celebrates Innovation and Sustainability at Gawad Madiskarte 2024

 Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by their financial situation, they dig deep into their experiences to find solutions. 

They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur.



 

PLDT Home recognized from the outset that this movement was the future of entrepreneurship in the Philippines. Building empires from home—starting with micro-, small and medium enterprises (MSMEs)—is the new way to financial independence as the platform lets mompreneurs showcase their ability to learn new skills and manage their roles as caregivers, teachers, and business owners.

 

Today, the community has 190,000 members, 450+ members turned brand affiliates, 150 recipients of business toolkits, over 24,900 trained mompreneurs, and 16 online masterclasses and webinars.

 

And so Gawad Madiskarte was born to celebrate the triumphs of Filipino mompreneurs, those who inspire not just their families but their communities through their creativity and hard work. The awards are supported by PLDT Home as part of its commitment to nation building and its purpose of inspiring innovation and meaningful connections.

 

Gawad Madiskarte 2024 is set for October 19 at Seda Hotel in BGC. It will award mompreneurs in three categories: Diskarteng AngatDiskarteng Eco-Friendly and Diskarteng May-Puso in start-up and scale-up divisions. The panel of judges for this year's competition is a formidable lineup of industry leaders and experts, each bringing a wealth of knowledge and experience to the table. Their diverse backgrounds and accomplishments make them a truly distinguished panel. This panel is composed of Butch Jimenez, Chief Operating Officer, PLDT Inc.; Jonjon San Agustin, Executive Vice President for Marketing, SM Supermalls; Tweetie de Leon, owner of TdLG Designs; Angela Chongco, owner of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, President, GMA Films.

 

Gawad Madiskarte 2024 puts the spotlight on mompreneurs who champion sustainability as business owners, whether it’s by leaving the least carbon footprint in their manufacturing process and operations, supporting local communities, or creating products that are part of the circular economy.

 

Nominees and prizes 

Six (6) mompreneurs can bring home the major prizes across three subcategories (Diskarteng AngatDiskarteng Eco-Friendly, DiskartengMay-Puso) where each will receive ₱100,000. Two (2) winners across two subcategories (Diskarteng Digital, DiskartengHomebiz) will each receive ₱50,000, and all other finalists will each receive ₱25,000.

 

Also lending their support to the mompreneurs is delivery and logistics company Lalamove, which will provide ₱10,000 worth of Lalamove vouchers to the six (6) major winners; and ₱7,500 worth of Lalamove vouchers to two (2) special award winners. Mompreneurs can use these vouchers for their product deliveries and business operations that require courier services.  To make their home life easier and more fun in the kitchen, home and kitchen appliances brand Tough Mama will give all winners a Detachable Electric Griller and Plate; and Tough Mama Hand Mixer to all 18 finalists. 

 

On top of all these prizes is a beautiful trophy created by world-class sculptor Ram Mallari. Throughout his career, Mallari has brought sustainable art to a whole new level. His artworks are made from discarded metal and other materials, and given new life as he fashions them into provocative works of art. 

 

This year’s nominees for Diskarteng Angat are (start-up) Olivia’s PartylandPixellab Self Portrait StudioLe Vourge Scents; (scale-up) MomiBigbig's KitchenUlap BedsheetLove My PajamiesHTP Clothing. For Diskarteng Eco-Friendly, the nominees are (start-up) Bloomingdale CollectionsBayong PampangaXavier &Xandrie; (scale-up) MP Nieva’s Flower Company, OPCIsay Bags. For Diskarteng May Puso, the nominees are  (start-up) Bounty Honey - Pure ,Raw,Wild from MindanaoIsla PH EssentialsBahay UgnayanEducational Services; (scale-up) Jobiba Baby Diaper and WipesFH Moms.

 

Using “waste,” not adding to it

Sustainability may be fashion’s biggest trend judging from the recent Fashion Week series in New York, London, Milan and Paris. In London especially, eBay and Vinted put on runway shows of preloved clothing and accessories, showing once again that with fashion’s cyclical nature, nothing really goes out of style.

 

A number of this year’s nominees recognize that fashion can be sustainable by upcycling materials and making use of “waste” to create something new and beautiful.  One nominee makes bayong bags embellished with PVC straps. Think Pretty Woman, but instead of going back to show them she had money, our heroine-slash-entrepreneur started experimenting on lowering the costs of PVC bags. And the rest is history.

 

Another nominee focuses on middle-class women who prefer reusable, earth-friendly items that would last them a long time. The company upcycles factory-reject materials into bags. It’s a family business that started from scraps of venetian blinds that their dad would bring home from the factory. What began as a home business in 2009 scaled up through bazaars and online shopping.

 

These women exemplify entrepreneurs that prioritize their social responsibility by adapting sustainable practices, local sourcing, and community engagement. Just what the world needs.

 

 

Be part of the future of entrepreneurship and this inspiring movement by joiningour Facebook group. 

 

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