IKEA Pasay City Embraces Filipino Christmas Spirit with Joyful Carolling

The holiday season in the Philippines is all about traditions, and this year, IKEA Pasay City is waking up the festive spirit with a weeklong celebration for the many Filipinos. As a destination for a fun day out, IKEA creates inspiration and memorable experiences for its customers through engaging store activities, making it the perfect place to celebrate the joy and traditions of Christmas.

From December 16 to 20, IKEA Pasay City invites everyone to relive a beloved Filipino tradition with its Carolling Week. As Christmas carolling begins to fade in today’s fast-paced generation, this event offers a chance to bring back the joy and nostalgia of going door-to-door singing holiday classics. Customers are welcome to step into IKEA’s roomsets and fill the spaces with the warmth of Christmas songs.

Adding a creative twist, participants can craft their own instruments, blending the timeless spirit of carolling with IKEA’s commitment to eco-friendly living. It’s more than just singing—it’s about creating cherished memories, reconnecting with traditions, and celebrating the season in a meaningful, sustainable way.

Participants of all ages, whether solo or in groups, are welcome to join the festivities. Perform one to two Christmas carols and have the chance to draw a special aguinaldo from IKEA co-workers. Lucky participants could win up to PHP 5,000 worth of IKEA Gift Cards to make their holidays even brighter! Everyone is invited to stay and get into the Christmas cheer as special performances have been lighting up the store throughout the week, including memorable performances by Christian Bautista and Maki, with a highly anticipated surprise performance on 20 December.

Whether it’s carolling, shopping for thoughtful gifts, or finding inspiration for holiday décor, IKEA Pasay City is the ultimate Christmas destination. It’s not just a store—it’s a happy place for making the season brighter and more meaningful.

Visit IKEA Pasay City from December 16 to 20, and let the sounds of Filipino Christmas bring your holiday dreams to life. For more details, visit IKEA Pasay City’s official Facebook pageor shop online at www.IKEA.ph.

Year on TikTok 2024: Celebrating the Trends, Moments, and Creators That Shaped the Year

 TikTok recently unveiled Year on TikTok 2024, its annual year-end report celebrating the year's most memorable trends, moments, and creators in the Philippines and around the world, along with their meaningful impact on and beyond the platform. 

In 2024, we were very demure, adored a cheeky pygmy hippo, and danced to the infectious beat of “Emergency Budots,” all while supporting businesses of all sizes. Throughout the year, Filipinos continue to be part of a billion-strong global community to discover new ideas, share passions, and inspire change. 

From record-breaking artists to reimagined recipes, best-sellers, and bustling businesses of all sizes, we found joy in learning, laughing, and connecting with one another. Year on TikTok 2024 revisited the year's most memorable trends, creators, and all the moments that became movements--because on TikTok, a little bit of creativity can spark a lot of impact. 

 

"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine," said James Stafford, Global Head of Content, TikTok. 

 

Thriving on TikTok

On TikTok, Filipino brands and businesses have thrived by embracing authenticity and connecting with their communities. TikTok Shop has opened new opportunities for micro, small, and medium enterprises MSMEs) to grow, bringing local brands and products to a wider audience and fueling economic impact across the Philippines.

This year, we’ve seen entrepreneurs reimagine e-commerce on TikTok Shop, seamlessly blending content, product discovery, and purchase into a truly unique discovery shopping experience. Across various industries, TikTok continues to empower entrepreneurs to achieve remarkable success.  

A prime example is Josefina's Homemade Food (@josefinaslaing), a carinderia in Bicol that transformed its local dishes into national sensations, bringing the unique flavors of the region to homes across the Philippines through TikTok Shop's live selling and storytelling tools.

 

[Embedded video: Josefina's Homemade Food: No Preservatives, Ready to Eat | TikTok]

Similarly, Alta Philippines (@altaphilippines), a Marikina-based shoe brand, has shone a spotlight on Filipino craftsmanship, creating livelihood opportunities for veteran shoemakers and senior citizens by engaging audiences through daily live streams and creative content. These stories demonstrate how Filipino entrepreneurs are redefining success in the digital age.

[Embedded video: Alta Philippines Benedetta Platform Shoes for Men | TikTok]

"In the Philippines, TikTok has become more than just a platform—it’s a space where Filipinos celebrate their creativity, culture, and entrepreneurial spirit. We are inspired by how our local community has used TikTok to spotlight homegrown talent, promote regional delicacies, and spark movements that make a real difference. From helping small local businesses reach new audiences, to empowering creators to shape trends that reflect our rich culture, TikTok continues to be a place where Filipinos can connect, thrive, and share their stories with the world," said Bea Bautista, Head of Communications, Philippines, TikTok.

 From moments to movements

In 2024, TikTok cemented its role as the cultural epicenter of the Filipino internet, inspiring creativity and forging communities. Across the Philippines, creators have used TikTok to tell their unique stories and foster communities.

 

We are proud to celebrate Filipinos who have used TikTok to spark conversations about their passions. From the local twist on makeup trends led by LenieAycardo (@lenie_aycardo), such as the Asoka Makeup Challenge and the Piliin Mo Ang Pilipinaschallenge, to emerging food creator Icoy Rapadas(@icoylaa), who offered a fresh take on Filipino cooking content, TikTok became a platform for Filipinos to redefine entertainment and lifestyle content.

[Embedded video: Darker, Bolder & Fiercer: Asoka 2nd Makeup Trend Revealed | TikTok]

Beyond fun and creativity, TikTok became a space for advocacy. Arshie Larga (@Arshielife) brought attention to medical issues, while Kuya Kim Atienza (@kuya_kimatienza) educated audiences on environmental sustainability with a relatable and impactful approach. 

 

[Embedded video: Mga Benepisyo ng Oral Contraceptive Pills para sa PCOS | TikTok]

Meanwhile, organizations like LoveYourself PH (@loveyourself_ph) used TikTok to advocate for HIV testing services, and creators like Jax Reyes (@jaxreyes_) made financial literacy more accessible to everyday Filipinos. These stories reflect how TikTok has become a platform where Filipinos not only entertain but inspire change.

 

[Embedded video: Catriona Gray: Inspiring Advocate for HIV and AIDS Awareness | TikTok]

 

Music on TikTok: The soundtrack of 2024

TikTok continued to dominate the music landscape in 2024, revolutionizing how new artists emerge, how songs are promoted, and how fans connect with their favorite stars. TikTok has become the ultimate destination for music discovery, where our community of over a billion music fans discover, share and express themselves through music, creating cultural moments and propelling both new and established artists to success, both on and off the platform.

Top 10 Artists (Global)

 

TikTok's Global Top 10 Artists represent talent from seven different countries, showcasing the platform's reach and cultural diversity. This underscores TikTok’sunique role as a global hub for music discovery and a melting pot for creative expressions that transcend borders.

 

In the Philippines, TikTok has been instrumental in elevating Original Pilipino Music (OPM), providing emerging talents like Lola Amour (@lolaamourmusic), Denise Julia (@denisejuliuh), Toneejay(@heytoneejay), and Maki (@clfrnia_maki) with a platform to showcase their music to a global audience. Through TikTok’s dynamic and interactive features, these artists have built strong connections with fans, propelling their songs to new heights. As they continue to break barriers with their distinctive sounds, TikTokamplifies Filipino music and fosters connections that transcend geographic boundaries.

 

Empowering educational creators, communities, and institutions

2024 marked a transformative year for educational communities tapping into TikTok. Museums reached millions, science communicators found a platform to share complex topics, and teachers creatively connected with students across the globe—boosting both their impact and their income. 

 

Educators reached new heights on TikTok, with teachers showcasing unique teachable moments in the classroom and sharing lessons directly with their audience. Communities such as #TeachersOfTikTok, which has inspired over 5.5M posts to date, foster collaboration and open up opportunities for continuous learning.

 

Celebrate Year on TikTok 2024

Join us in reliving the trends, moments, and creators that made 2024 unforgettable. Dive into the creativity and community that shaped this year on TikTok by watching the Year on TikTok Global Film.

 

Discover how TikTok continues to ignite inspiration and connect people around the world, and join us as we take this momentum into 2025 with even more impactful and joyful moments. Explore the creators, stories, and movements that made this year extraordinary by searching #YearOnTikTok. Don’t miss out—be part of the global conversation, and keep the creativity flowing!

Timezone Philippines Expresses Gratitude to Media Partners as 2024 Draws to a Close

As 2024 winds down to a close, the team behind Timezone Philippines took the time to express its gratitude to members of the media who have supported the country’s leading family entertainment center throughout the year.

The party was held at Timezone Trinoma, the chain’s second-largest outlet in the country with over 150 game consoles, state-of-the-art virtual reality gaming consoles, and the seven-meter-high Balloon Wheel for the enjoyment of kids of all ages.

According to Timezone Philippines President and General Manager Raffy Prats: “The thanksgiving party was our way of expressing our gratitude to members of the media who have helped us carry the message of having endless fun at our various venues throughout the country. We wanted to give our media friends a chance to cut loose and enjoy by offering them an afternoon of games and exciting activities at Timezone Trinoma.”

A fun-filled extravaganza

Media guests were regaled with an assortment of great eats, fun treats, as well as a stunning performance by international shadow artist Shadow Ace who thrilled audiences on both America’s Got Talent and Asia’s Got Talent.

Likewise, they also got a preview of the different party packages offered by Timezone Trinoma - a timely addition, given how companies, barkadas, and families are scrambling to find excellent venues in which to host their respective Holiday celebrations.

With the Yuletide Season approaching, Timezone also presented a heartfelt performance from the wards of the Save the Children Foundation who serenaded their media friends with a selection of Christmas carols and songs. 

The performance made a touching finale as Timezone joyfully gave back to those who supported it throughout 2024.

 

Perfect for parties

For those interested in celebrating at Timezone Trinoma, the center's facilities boast three party rooms which can accommodate parties of varying sizes from groups of ten (10) to crowds of up to seventy (70) people.

Timezone's Party Packages likewise offer the following perks for those opting to avail of them:

Use of party room for 45 minutes

Invitations

Balloons

Party hats

400 Powertickets per person

1-hour unlimited play (blue & red swiper)

 

1,200 powertickets for celebrant

Dedicated party host

Free snapshot credit with custom frame

Food is available at an additional charge of PhP 400 per person, and guests can choose from different food partners like Shakey's Pizza, Goldilocks, or Jollibee.

 

For more information, visit https://www.timezonegames.com/en-ph/parties/

Shopee's 12.12 Mega Pamasko Sale Drives Success: 4x Order Surge Benefits Sellers, Affiliates, and Creators

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, reaffirmed its position as a driver of local business growth with the resounding success of its 12.12 Mega Pamasko Sale. The much-awaited event delivered unparalleled results, enabling sellers, affiliates, and content creators to connect with a growing online shopper base.

Within the first two minutes of 12.12, Shopee sold a whopping 12M items across Southeast Asia, Taiwan, and Brazil. In the Philippines, Shopee remains the go-to online destination, with millions of users buying from local brands and MSMEs for all their holiday needs during the 12.12 Mega Pamasko Sale. 

“Shopee’s 12.12 Mega Pamasko Sale continues to be highly popular among Filipino consumers as we record a four-fold increase in orders on our platform,” said Vincent Lee, Head of Shopee Philippines. “We also delivered remarkable results to our local sellers who saw a five-fold increase in sales during the campaign. These reinforce Shopee’s commitment to empowering Filipino entrepreneurs and helping them capture long-term growth opportunities in the digital economy.”

The Boom of Interactive E-Commerce

Shopee Video and Shopee Live continue to gain popularity among users, providing businesses with more ways of engaging with buyers.

Shopee Video is the platform’s newest content feature, allowing sellers and creators to post engaging short videos showcasing products to drive sales. During the 12.12 Mega Pamasko Sale, there was an impressive 14x increase in checkouts via Shopee Video, highlighting the effectiveness of video content in captivating buyers and boosting conversions. 

Shopee Live, a well-loved feature among Filipino shoppers, also saw a strong 6x increase in checkouts during the 12.12 Mega Pamasko Sale. There was also a 3x spike in viewership during the campaign, highlighting the importance of real-time interactions in online shopping today.

A Thriving Ecosystem

The success of Shopee’s 12.12 Mega Pamasko Sale is fueled by a thriving ecosystem of brands, MSMEs, and content creators. The platform’s growing Shopee Affiliate Program empowers individuals to earn while promoting their favorite brands and sellers on Shopee. This year, there was a fourfold increase in orders attributed to affiliates, showcasing their growing impact in driving sales.

“We remain focused on enhancing our content ecosystem and making shopping on Shopee more engaging and entertaining for Filipinos,” emphasized Lee. “Through features and initiatives like Shopee Video, Shopee Live, and the Shopee Affiliate Program, we look to deliver more satisfying online shopping experiences to our users while enabling greater success for local brands and MSMEs on our platform.”

Xiaomi Renovation Program: Rebuilding Hope and Classrooms in Camarines Sur After Tropical Storm Kristine

Xiaomi seized the opportunity to provide durable and efficient tech solutions to the Tropical Storm Kristine-affected community in the province

Xiaomi Philippines, in partnership with WorldVision, has recently completed this year’s Xiaomi Renovation Program, which focused on supporting Bula Elementary School in Camarines Sur, severely damaged by Tropical Storm Kristine.

 

The severe tropical storm’s destructive force left the school without essential learning tools like notebooks, chairs, and computers. Recognizing the urgent need for technological solutions, Xiaomi stepped in to provide durable and efficient tech products that would help the school and its students recover and thrive.

 

The Xiaomi Renovation Program is a global contest where fans can get a chance to receive a free home makeover and upgrade with Xiaomi’s AIoT products. However, due to the severe damage dealt by the typhoon, Xiaomi Philippines decided to take the opportunity this year to help Bula Elementary School instead.

 

The Xiaomi Renovation Program transformed Bula Elementary School into a modern learning environment equipped with Xiaomi TVs, Xiaomi 14 phones, Redmi Pad SE 8.7, LED monitors, and vacuum cleaners. All of these devices go a long way in enhancing multimedia learning and provide access to educational content.

 

By providing these essential tools, Xiaomi aims to empower students and teachers, fostering a more engaging and effective learning experience. This initiative aligns with Xiaomi’s commitment to smart living and its belief in the power of technology to improve lives.

“We are honored to contribute to the recovery efforts in Bicol with this year’s Xiaomi Renovation Program,” said Tomi Adrias, Head of Marketing at Xiaomi Philippines. “Education is the key to a brighter future, and we hope that our donations will help and inspire students to reach their full potential.”

 

Watch how Xiaomi helped Bula Elementary School in the video here.

Merry ang Vibes ng Pasko: TV5’s Star-Studded MVP Group Christmas Party Lights Up the Holidays!

This Christmas, TV5 spreads the warmth of the season with a star-studded Christmas extravaganza along with exciting updates to its Hapon Champion block. 

 

TV5 proudly presents “Merry ang Vibes ng Pasko: The MVP Group Christmas Party,” an extraordinary two-part Yuletide celebration at the Araneta Coliseum. The first part of this star-studded Christmas special, which aired last December 15, captivated audiences with unforgettable performances and spectacular numbers. The festivities continue this December 22, promising even more dazzling acts and heartwarming moments. 

Under the musical direction of Maestro Louie Ocampo and directed by the legendary Johnny Manahan, the show features spectacular numbers from the country’s brightest stars, including Maja Salvador, Apl.de.Ap, Bamboo, and Sarah Geronimo. Joining them are the powerhouse voices of Martin Nievera, Aicelle Santos and Jed Madela.

 

Audiences can also look forward to fun and exciting acts from TVJ (Tito Sotto, Vic Sotto, Joey de Leon) and the Eat Bulaga“Dabarkads,” Willie Revillame with his Wil To Win co-hosts, Da Pers Family of Aga, Charlene, and Atasha Muhlach and the stars of The Kingdom, led by Vic Sotto, Piolo Pascual, Sid Lucero, and Cristine Reyes. Special appearances from Sen. Raffy Tulfo, Korina Sanchez-Roxas, and celebrated athletes Carlos Yulo, Nesthy Petecio, and Aira Villegas will amp up the festivities spirit. Also gracing the stage are Kapatid stars from Ang Himala ni Nino, Sing Galing, and Lumuhod Ka sa Lupa, along with beloved Kapatid news anchors and personalities.

 

“Merry ang Vibes ng Pasko” celebrates the theme of “Puso at Serbisyo” for the benefit of typhoon survivors. Don’t miss the second part of this Christmas extravaganza airing on December 22 at 5:30 PM on TV5, Sari-Sari, BuKo Channel, and One PH, with a same-day catch-up on RPTV.

 

Meanwhile, TV5’s Hapon Champion block now brings even more reasons to tune in with extended telecasts for its afternoon hits. The iconic Eat Bulaga now runs until 2:40 PM, delivering more games, surprises, and laughter to viewers. This is followed by a double dose of Frontline Express, providing up-to-date news at 2:40 PM and at 4:55 PM when you need it at the busiest time of year. Wrapping up the Christmas treat is the fan-favorite Quizmosa, now extended to a full hour from 3:00 PM to 4:00 PM, offering an even bigger dose of trivia, chika, and entertainment before the revamped Face to Face: Harapan with Korina Sanchez-Roxas.

 

This December, TV5 will fill your days with fun, laughter, and heartfelt celebrations. From the grand spectacle of “Merry ang Vibes ng Pasko: The MVP Group Christmas Party” to the extended joys of the Hapon Champion block, TV5 is truly the perfect living room companion this holiday season. For more updates, visit www.tv5.com.ph or follow TV5 on its official social media pages.

 

I Found the Perfect Gift: BUM G’s Holiday Campaign Brings Style, Deals, and Holiday Cheer!

This holiday season, we’re making it easier than ever to find the perfect gift for your loved ones—or yourself! Our “I Found the Perfect Gift” campaign is packed with stylish pieces, exciting promotions, and a fun in-store experience that will make your shopping trip unforgettable.

 

From chic wardrobe staples to playful interactive elements, this collection has it all. Whether you’re shopping for trendy denim jumpers, classic varsity jackets, or flirty cropped tees, we’ve got something for everyone.

 

Holiday Fashion Favorites

1. Chic Denim Jumpers and Skirts

Timeless and versatile, our denim jumpers and skirts are the perfect holiday staples. Style them up or down for festive gatherings or cozy days out.

 

2. Blouses That Wow

Elegant yet versatile, our blouses are perfect for everything from office parties to family dinners. 

 

4. Cropped Tees with Attitude

For a flirty and youthful vibe, our cropped tees are a must-have. Pair them with high-waisted denim skirts or layer them under varsity jackets for a trendy, modern look.

 

5. Basic Tees Redefined

Premium fabrics and flattering cuts make these anything but basic. Perfect for mixing and matching with any piece in our collection.

 

5. Varsity Jacket

A sporty yet sophisticated layering piece that adds personality to any outfit. Pair with cropped tees or basic tees for a playful, on-trend look.

 

Spin & Style Wheel: Your Holiday Shopping Guide

We’ve added a fun twist to your shopping experience with our Spin & Style Wheel! Here’s how it works:

 

Mix and Match Your Favorites: Experiment with your favorite BUM G pieces to create your dream holiday outfit. Our in-store fashion experts are on hand to help you perfect your look.

 

The Spin & Style Wheel isn’t just about finding the perfect outfit—it’s about having fun while doing it!

 

Holiday Promotion: A Gift for You!

The giving doesn’t stop there! Spend P2000 or more and receive a FREE quilted moon bag—a chic and functional accessory perfect for holiday outings or as a stylish stocking stuffer.

 

Why “I Found the Perfect Gift” Is Your Holiday Go-To

 

Our campaign isn’t just about clothes—it’s about creating an experience. From stylish blouses and cropped tees to interactive shopping fun and exclusive perks, we’re bringing the joy back to holiday shopping.

 

Shop, Spin & Celebrate!

 

Visit us in-store to shop the collection, try our Spin & Style Wheel, and take home stylish prizes. Shopping online? Don’t worry—you’ll still get your free quilted moon bag with every P2000 purchase!

 

Make this holiday season stylish, fun, and full of surprises. Start shopping today and say it with us: “I Found the Perfect Gift!”

 

Shop Now and Let the Holidays Shine Bright with BUM G!