Hershey PH launches its campaign for International Women’s Day!

 Hershey Philippines , a subsidiary of The Hershey Company, a leading global snacking and confectionary company and the largest producer of quality chocolates in North America, has launched its campaign for International Women’s Day, ‘She Inspires’. This year, Hershey Philippines marks the celebration of International Women’s Day with limited-edition HERSHEY’S Bars to turn the spotlight on the inspiring women in the lives of consumers.

The limited-edition HERSHEY’S Bars pay tribute to themany forms an inspiring woman takes. The packagingfor the 60GM Bars come in three designs to celebratethe women who are truly inspiring, be it our mothers, partner, friends, leaders, soulmate, or colleagues. It’sanother sweet way to show love and appreciation tothe amazing women in our lives.

 

The ‘She Inspires’ campaign is a reminder that one doesn’t have to look too far as inspiring women can be found everywhere and in every woman we encounter.Extraordinary women are not confined to renownedfigures, icons or celebrities, there are women in ourlives who continue to empower through their selflessacts of love and kindness.

 

“There are a number of women in our lives making remarkable contributions and each of their action, bigor small, makes a huge impact. The inspiration we’vebeen looking for has always been right beside us andit’s time to honor our sheroes who are near and dearto us. In this year’s campaign for International Women’s Day, let’s recognize and celebrate the women who are part of our lives. I hope, through our initiative, wecontribute to the greater conversation and inspire consumersto celebrate their Sheroes.” said Kamy DevaguptapuMarketing Director, Hershey India s APAC.

“This is an occasion to recognize the extraordinarywomen in our lives. We are excited to see consumersdiscover our unique bars on store shelves and pick up ahandful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is a small but an immeasurable gesture ,” Devaguptapu added.

 

As part of the campaign, the brand will enable users to bring the spotlight on their Sheroes through an interactive microsite, https://celebratehershe.com/. The limited-edition HERSHEY’S Bars contain a QR code that leads to amicrosite where the consumers can



nominate and appreciate their sheroes and send personalized cards to them which can be easily sharedon social media.

 

To make the celebration more festive, Hershey will be organizing an on-ground activation on March 8, 2025 in Eastwood featuring the HerShe Photo Wall where women can enjoy an exciting photo shoot and share their inspiring stories. Participants will get a chance to win exclusive gifts from the ‘She Inspires’ campaign.

 

Consumers will also have the opportunity to gift the limited-edition HERSHEY’S bars to the women theyappreciate as they enjoy a full month specialpromotion of 20% discount on every 60gm chocolate barpurchase from March 1-31, 2025 at 7-Eleven, RobinsonsSupermarket, SM Supermalls, Metro, Waltermartbranches and CSI Malls.

 

 

Visa and CCAP Collaborate to Enhance Financial Literacy Among Filipinos

 Visa,  a global leader in digital payments, has signed a memorandum of understanding with the Philippine Postal Corporation (PHLPost) aimed at expanding access to financial services for Filipinos, particularly those in underserved sectors such as rural communities. 

Under the agreement, Visa will utilize its innovation in digital payments as well as its global payments network to explore opportunities with PHLPost in modernizing and expanding the reach of its financial services, which include handling remittances and money orders for overseas Filipino workers (OFWs) as well as disbursement of healthcare subsidies, social welfare payments, and disaster relief.  

From Left: Atty. Benjie Yotoko, Assistant Postmaster General for Operations, PHLPost; Luis Carlos, Postmaster General, PHLPost; Jeffrey Navarro, Country Manager, Visa Philippines; Bella Lai, Regional Head for Southeast Asia, Visa Government Solutions, Visa

Visa and PHLPost will also explore opportunities to enhance business and financial literacy for Micro, Small, and Medium Enterprises (MSMEs), as well as share best practices in making financial transactions more seamless, secure, and accessible. 

The PHLPost remains committed to providing essential postal and financial services to Filipinos, especially those in remote and or Filipinos abroad. Through this collaboration with Visa, PHLPost aims to enhance its financial offerings by integrating digital payment solutions, improving transaction efficiency, and ensuring greater security for its customers through good governance. By modernizing its services, PHLPost seeks to bridge the financial gap for communities that rely on its extensive network across the country.

Empowering Pinay Mompreneurs: How Google's AI Tools Address Modern Business Challenges

 According to the Department of Trade and Industry, as of 2024, 60 percent of the Philippines' registered MSMEs are owned and run by women. It’s important that everyone recognizes that women are the heart of our homes — and indeed, the very heartbeat of our nation.

And for these women who run their own businesses, it may be challenging to juggle everything that needs doing, from work to maintaining a whole household. 

Fortunately, AI is here to rescue in that regard. Google’s AI tools offer a suite of benefits that directly address the pain points of modern Pinay mompreneurs. 

Need stunning visuals? Google’s Whisk and ImageFX simplify image creation—Whisk uses existing images as prompts, while ImageFX generates new images from text prompts. For everything else, Gemini is your personal AI assistant, helping you plan, create, and manage tasks effortlessly with just a few prompts.

For those who are only about to explore the possibilities of Gemini, here are the top five uses and benefits of the AI:

1. Your brainstorming and creative partner: Ever hit a creative block? Gemini acts as a dynamic brainstorming partner, generating fresh ideas for marketing campaigns, product development, and business strategies. It’s like having a marketing consultant on call 24/7.

Try this prompt: “Act as a social media manager. Generate a creative brief for an upcoming campaign featuring a launch of skincare products. I am targeting Gen Zs who are new to skincare. I want to do something innovative and creative to drive brand preference. Format your response with headers and bullet points.”

2. Effortless copywriting and editorial assistance: Crafting compelling content is essential for building a strong brand. Gemini can assist with everything from writing engaging social media posts and website copy to drafting persuasive email campaigns. Say goodbye to writer's block and hello to consistent, high-quality content.

Try this prompt: “I need to write a compelling social media post announcing a flash sale for my [product/service]. I want to convey a sense of urgency and excitement while also highlighting the benefits for busy moms. Can you draft a few options with different tones, and also create a short catchy email to my current customers about the same sale.”

3. Instant access to crucial information: In the fast-paced world of business, information is power. Gemini can rapidly sift through vast datasets, providing you with real-time market insights and thorough competitive analysis. Understand your competitors' strategies, identify market trends, and make informed decisions, all in a matter of seconds.

Try this prompt: “I need to quickly research the latest trends in [your industry]. Specifically, I'm looking for information on [topic]. Please summarize the key takeaways and provide links to reputable sources.”

4. Explore new avenues for business growth: AI can help you identify untapped opportunities. Gemini can analyze your business data and suggest innovative ways to expand your reach, optimize your operations, and diversify your offerings. Don’t just react to the market; anticipate it.

Try this prompt: “I'm thinking about expanding my business by offering [new product/service, e.g., online parenting workshops]. Can you help me explore potential avenues for growth? Analyze the market for similar offerings, identify potential competitors, and suggest innovative ways to differentiate my brand while maintaining a healthy work-life balance. Also, provide some ideas of how to automate as much of this new branch of my business as possible.”

5. Efficient document summarization and idea extraction:Time is a precious commodity in business, especially for busy moms. Gemini can quickly summarize lengthy documents, extract key insights, and generate new ideas from existing materials. This allows you to stay informed and make strategic decisions without getting bogged down in endless reading.

Try this prompt: “I have a lengthy PDF document containing research on [topic, e.g., digital marketing trends]. I need to quickly extract the key findings and actionable insights related to time management and automation for small business owners. Please summarize the document into bullet points, highlighting the most relevant information and suggest ways I can implement those ideas in my daily work flow.”

To better learn how mompreneurs can use Gemini, as well as Whisk and ImageFX, to aid them with both work and life, Google held a Gemini Academy workshop for moms last March 5. This session saw Google experts teaching mompreneurs the best ways and practices in using AI to improve balance as they juggle work, home life, and personal passions.

 

“Balancing many responsibilities is a reality for mompreneurs. Google's generative AI tools – Gemini, Whisk, and ImageFX – are designed to reclaim valuable time. With Gemini acting as a powerful assistant and Whisk and ImageFX enabling stunning visual creation, we hope to empower more people to achieve greater efficiency, both personally and professionally,” said Prep Palacios, Head of Industry at Google Philippines.

 

“With so many things you have to think about and accomplish in a day, with the time you have for your business you have to be efficient. AI can really help us improve our systems and be more efficient,” said Princess Alvarez, owner of ISLA Everything Accessories. “Currently I’m working on a system on how to see the profitability of my business, as well as one for scheduling content at the same time. I use AI to help me out, and it also helps me save money on my business.”

 

“AI is super helpful not only for our business, but also for our personal needs,” said Ricca del Rosario, owner of HTP Clothing. “Right now I use it to help me at home with important tasks, especially with my children, allowing me to get back some time for myself.” 

 

Whether you’re a mompreneur or someone simply looking for ways to make life better and more efficient, you can try these prompts with Gemini and generate stunning and attention-grabbing images with Whisk and ImageFX today.

Huawei Unveils the Mate XT: World's First Tri-Fold Smartphone Now Available

 The HUAWEI Mate XT is a revolutionary device that lets CEOs, executives, and high-power business individuals do more without adding bulk to their pockets. Designed for those who demand the power of a PC and a tablet in a single device, the ultra-

thin, industry-leading tri-fold phone from HUAWEI can increase your productivity without being tied down to your desk.

The HUAWEI Mate XT is available for PHP 199,999, beginning March 7, 2025. The HUAWEI Mate XT also comes with an exclusive bundle worth PHP 39,998 to power up your smartphone experience.

Stay Productive On the Go with an Ultra-Slim, Ultra-Portable Design

The HUAWEI Mate XT is designed for CEOs and high-level executives who demand power and portability in their devices. Its ultra-slim, tri-fold design, which measures just 3.6mm thin when unfolded, slips effortlessly into any suit pocket, briefcase, or handbag, perfect for jet-setting professionals.

Preparing for a big presentation mid-flight? Unfold the HUAWEI Mate XT’s expansive display for a more seamless workflow. Need to send out a quick email while heading to your next meeting? Fold the phone for a more compact experience. With a 5,600mAh battery packed into its lightweight frame, the HUAWEI Mate XT keeps up with your demanding schedule without weighing you down.

Crafted with aerospace-grade materials, its durable yet elegant build ensures long-lasting performance. Its unique noble ID design and one-of-a-kind Eonic Curves lets you make a statement whether you’re in a boardroom, airport lounge, or coffee shop. The HUAWEI Mate XT transforms the way you conduct your busy days — anytime, anywhere.

Enhance Your Mobile Working Experience with a Device Built to Endure

This tri-fold marvel from HUAWEI is the ultimate productivity tool for high-level executives, businessmen and women who need efficiency without compromise. Its innovative tri-fold design addresses the increasing demand for a wider display on smartphones. Seamlessly transitioning from a compact phone to an expansive tablet, the HUAWEI Mate XT enhances productivity by allowing users to do more without compromising on strength and durability. Featuring an ultra-high-strength steel hinge with up to 1,900 MPa deformation resistance and both inward and outward folding capabilities, the HUAWEI Mate XT is built to endure the demands of your fast-paced lifestyle while maintaining a seamless, pristine folding experience. Its disruptive Advanced Precision Hinge System, Non-Newtonian Fluid materials, and ultra-thin glass (UTG) layer enhance resistance to ensure durability without adding bulk.

The unfolding mechanism of the HUAWEI Mate XT allows for true split-screen multitasking, so you can easily draft reports while referencing documents or take notes while in a meeting — all without having to worry about wear and tear on the phone. The AI-powered antenna ensures strong, stable connectivity in any environment, from high-rise offices to busy conference centers.  With the HUAWEI Mate XT, you can easily review contracts and draft your reports on the go, and be confident that your phone can handle it all.

Get More Work Done with a True Multitasking Powerhouse 

No more juggling between a phone, tablet, and laptop. The HUAWEI Mate XT adapts to your workday and handles your workload, wherever your busy days take you. Its adaptive triple-screen technology allows users to switch effortlessly between Single, Dual, and Triple Screen Modes for a true all-in-one experience. This eliminates the need for multiple devices.

Take a quick call in between meetings with the Single Screen Mode. This makes the HUAWEI Mate XT function as a sleek 6.4-inch phone ideal for easy tasks like taking calls, responding to messages, or checking emails. The Dual Screen Mode has an expanded 7.9-inch display, so you can easily review contracts, compare documents, and take notes simultaneously. Have to lock in on heavier tasks? The Triple Screen Mode transforms the device into a 10.2-inch workstation with desktop-style multi-window support, perfect for editing presentations, analyzing reports, or running video meetings. 

Paired with a bluetooth keyboard and stylus, the HUAWEI Mate XT becomes a PC-like workstation. You can easily type up proposals while in an airport lounge or sketch business ideas while travelling. The phone’s Ultra Chroma Camera delivers vibrant, true-to-life photos for presentation visuals or social media posting. Seamless device syncing extends your workflow across multiple screens. 

Unfold Unlimited Potential in One Device with the HUAWEI Mate XT

Transform your mobile productivity experience with the HUAWEI Mate XT, available starting March 7, 2025 at PHP 199,999. Grab the HUAWEI Mate XT on Shopee, Lazada, TikTok, HUAWEI Online Store, and at HUAWEI Experience Stores nationwide to get a freebie bundle worth PHP 39,998. This bundle includes a HUAWEI FreeClip and a 1-Year Accidental Screen Damage Protection service good for one-time use. 

Enjoy exclusive after-sales services for every HUAWEI Mate XT purchase. These services include a 1-Year HUAWEI Care service for screen protection good for one-time use, and a free 2-time screen protector service. Both services are valid only for the first year after purchasing the device. Get APAC region warranty coverage, 1 to 1 Proactive Care Service for service-related concerns, worry-free repair service with flagship loan device free of freight, and priority service. For more information, refer to thislink.

To learn more about the HUAWEI Mate XT, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

Smart proudly supports the 2025 FCC Women's Run PH

 

Mobile services provider Smart Communications, Inc. (Smart) is joining the celebration of the International Women’s Month by powering the highly anticipated 2025 Filipina CEO Circle (FCC) Women’s Run PH on March 9, Sunday at SM Mall of Asia Complex.

 

Organized by RUNRIO and Femme Strides, the event is expected to draw over 8,000 participants in various categories, including the 1K kids dash, 5K, and 10K and 16K races.

“We are proud to be the official telco partner of 2025 FCC Women’s Run PH, which is one of the many ways we at Smart celebrate and pay tribute to Filipino women for their invaluable contribution to society,” said Lloyd R. Manaloto, FVP at Smart.

 

FREE Smart Prepaid eSIM for participants

As the official telco partner of 2025 FCC Women’s Run PH, Smart is giving participants a FREE Smart Prepaid eSIM, which they can claim at Smart’s booth within the Race Village.

The digital version of the physical SIM card, the eSIM allows for a quick and hassle-free way for mobile users to enjoy local data, call, and text services without having to insert a physical SIM card into their devices.

Moreover, Smart Prepaid and Smart Postpaid subscribers can easily post and share their favorite race photos and videos at the event powered by Smart 5G.

Aside from the March 9 event, the 2025 Women’s Run PH will also hold a race in October to further celebrate women’s health, empowerment, and fitness.

To know more about the 2025 FCC Women’s Run PH, visit its official website at https://raceroster.com/events/2025/95194/fcc-womens-run-ph and its official Facebook account at https://www.facebook.com/womensrunph. #

 

 

realme Unveils World's First Cold-Sensitive Color-Changing Smartphone at MWC 2025

 

realme introduced its pioneering cold-sensitive color-changing technology with the realme 14 Pro Series at MWC 2025, setting a new benchmark in the smartphone industry. 

The realme 14 Pro Series combines a distinctive pearl texture, an innovative temperature-sensitive color-changing technology, a seamless quad-curved display, and the industry’s first triple flash camera system. This brings yet another masterpiece to the premium design lineup of the realme Number Series.

Forward-thinking Collaboration: The Transformative Power of Design

Since the birth of realme, design has always been regarded as a key driver of innovation. This commitment drives the brand to keep creating distinctive, premium designs that break away from the industry's conventional trends. By tapping into the preferences and aspirations of young users, realme aims to provide a sense of value and individuality, encourage personal reflection, and foster a deeper connection with its products.

realme channeled its efforts to reshape the Number Series this year, significantly impacting the mid-to high-end market. The outcome is the realme 14 Pro Series, a product born from the brand’s collaboration with Valeur Designers, a renowned industrial design studio based in Copenhagen, Denmark.

With more than 29 years of experience collaborating with the esteemed audio brand B&O, Valeur Designers has set a standard in Nordic industrial design. Known for its simplicity, functionality, and connection to nature, the Nordic design captures a minimalist aesthetic that appeals to people globally.

“Through our collaboration with Valeur Designers, the 14 Pro Series brings the aesthetics and functionality of realme smartphones to new heights,” said Chase Xu, Vice President and CMO of realme. “It perfectly embodies our design philosophy of ‘Authentic and Innovative.’ We aim to blend cutting-edge technology with unique design elements, ensuring our products meet user needs while inspiring young people to express their individuality and creativity.”

A Game Changer: The World’s First Cold-sensitive Color-changing Mobile Device

Driven by Valeur’s inspiration from ocean wonders, realme proudly presents the "Unique Pearl Design" for the exclusive Pearl White edition of the 14 Pro Series. This design showcases a polished, shell-like texture that captivates with its shimmering luster, enhanced by organic seashell powder. Both models feature a sleek, ultra-thin profile, with the 14 Pro measuring a mere 7.55 mm in thickness and the 14 Pro+ just under 8 mm.

What truly sets the 14 Pro and 14 Pro+ apart is the groundbreaking cold-sensitive color-changing technology, a first in the smartphone industry. By utilizing advanced thermochromic pigments, these devices dynamically respond to temperature changes. When exposed to temperatures below 16°C, the rear cover shifts from a stunning pearl white to a vibrant blue, transitioning back as temperatures warm up. This remarkable feature echoes the captivating transformations of deep-sea creatures like jellyfish and mollusks. 

Another stunning feature that distinguishes the 14 Pro Series is its unique pattern. Much like how no two shells in nature are the same, each Pearl White variant has a one-of-a-kind back cover, making every device a true reflection of its owner’s individuality. This exceptional effect is created through a unique fusion fiber process that involves over 30 steps of craftsmanship, guaranteeing that each back cover showcases its distinct pattern. Additionally, the fusion fiber comprises 95% eco-friendly, biobased materials, making it biodegradable, renewable, and energy-efficient.

This exceptional craftsmanship powerfully resonates with Filipino consumers who value style and innovation. As awareness of sustainable options grows among Filipinos, this series perfectly blends artistry, cutting-edge technology, and environmental responsibility, positioning it as a must-have in the local market.

 

Pre-order Availability

realme Philippines has officially teased the launch of the realme 14 Pro Series 5G, scheduled for March 20, 2025. While the pricing information is still under wraps, customers interested in purchasing the device can place pre-orders at any realme physical store nationwide until March 19, 2025. 

As part of the pre-order offer, customers will receive a FREE TechLife Bluetooth Speaker 2 worth P1,799 and a P1,000 discount when they pick up their reserved units.

Keep posted on the latest news and announcements from realme, visit the brand’s official website, and follow its Facebook page.