Hershey PH launches its campaign for International Women’s Day!

 Hershey Philippines , a subsidiary of The Hershey Company, a leading global snacking and confectionary company and the largest producer of quality chocolates in North America, has launched its campaign for International Women’s Day, ‘She Inspires’. This year, Hershey Philippines marks the celebration of International Women’s Day with limited-edition HERSHEY’S Bars to turn the spotlight on the inspiring women in the lives of consumers.

The limited-edition HERSHEY’S Bars pay tribute to themany forms an inspiring woman takes. The packagingfor the 60GM Bars come in three designs to celebratethe women who are truly inspiring, be it our mothers, partner, friends, leaders, soulmate, or colleagues. It’sanother sweet way to show love and appreciation tothe amazing women in our lives.

 

The ‘She Inspires’ campaign is a reminder that one doesn’t have to look too far as inspiring women can be found everywhere and in every woman we encounter.Extraordinary women are not confined to renownedfigures, icons or celebrities, there are women in ourlives who continue to empower through their selflessacts of love and kindness.

 

“There are a number of women in our lives making remarkable contributions and each of their action, bigor small, makes a huge impact. The inspiration we’vebeen looking for has always been right beside us andit’s time to honor our sheroes who are near and dearto us. In this year’s campaign for International Women’s Day, let’s recognize and celebrate the women who are part of our lives. I hope, through our initiative, wecontribute to the greater conversation and inspire consumersto celebrate their Sheroes.” said Kamy DevaguptapuMarketing Director, Hershey India s APAC.

“This is an occasion to recognize the extraordinarywomen in our lives. We are excited to see consumersdiscover our unique bars on store shelves and pick up ahandful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is a small but an immeasurable gesture ,” Devaguptapu added.

 

As part of the campaign, the brand will enable users to bring the spotlight on their Sheroes through an interactive microsite, https://celebratehershe.com/. The limited-edition HERSHEY’S Bars contain a QR code that leads to amicrosite where the consumers can



nominate and appreciate their sheroes and send personalized cards to them which can be easily sharedon social media.

 

To make the celebration more festive, Hershey will be organizing an on-ground activation on March 8, 2025 in Eastwood featuring the HerShe Photo Wall where women can enjoy an exciting photo shoot and share their inspiring stories. Participants will get a chance to win exclusive gifts from the ‘She Inspires’ campaign.

 

Consumers will also have the opportunity to gift the limited-edition HERSHEY’S bars to the women theyappreciate as they enjoy a full month specialpromotion of 20% discount on every 60gm chocolate barpurchase from March 1-31, 2025 at 7-Eleven, RobinsonsSupermarket, SM Supermalls, Metro, Waltermartbranches and CSI Malls.