HONOR 400 5G Breaks Sales Records with Star-Studded Launch

Leading global smart devices provider HONOR Philippines just released its newest AI-packed smartphone, the HONOR 400 5G nationwide. Starting June 28, successful pre-orders can now claim their HONOR 400 5G at any HONOR Experience Stores or online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

 

Priced at only Php 22,999, the HONOR 400 5G comes with FREE exclusive items worth ₱9,397, including a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 when pre-ordered from June 17-2, 2025. Plus, pre-order customers get the chance to win a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000!

 

HONOR fever has been proven yet again with a record-breaking first day sale of HONOR 400 5G on June 28, 2025. Shoppers who pre-ordered the viral AI phone nationwide are seen in long lines to claim their units.

“We are honored to have been joined by the HONOR Stars --- Miss Universe Philippines 2019 Gazini Ganados and one of GMA Kapuso’s leading ladies Ashley Ortega in this very special milestone. For months, the team has worked tirelessly to bring Your AI Phone HONOR 400 5G to the Philippine market. Today’s launch is a proud moment that reflects the success of those efforts,” said HONOR Philippines Vice President Stephen Cheng.

 

Redefining Mobile Photography

The HONOR 400 features a cutting-edge 200MP Ultra-clear AI Camera System that includes a 1/1.4-inch large sensor, f/1.9 aperture, and dual stabilization (OIS + EIS) to ensure exceptional clarity, even in low-light conditions. A 12MP Ultra-Wide and Macro Camera captures expansive shots, while the 50MP Portrait Selfie Camera delivers professional-grade selfies with lifelike details.

 

Big crowd and long lines scene at SM Baliwag. 

 

AI-Powered Creativity

With advanced AI Editing tools, the HONOR 400 allows users to transform photos into dynamic videos using Google’s Veo 2 model on Google Cloud. The HD Moving Photo feature captures vivid, live moments, while the AI Eraser and AI Outpainting tools simplify editing for everyday users.

 

Built for Durability and Performance

The HONOR 400 is powered by a 6000mAh Silicon-carbon Battery, offering extended usage even in extreme conditions and maintaining over 80% health after four years of use. With 80W HONOR Wired SuperCharge, the device can charge up to 40% in just 15 minutes.

 

Pricing and Availability

Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for pre-order across the Philippines for only Php 22,999 (24GB + 512GB)! Get it now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

 

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb.

 

To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

 

SM Prime Earns Top ESG Honors at 15th Asian Excellence Awards

 SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s leading integrated property developers, was honored with six major awards at the 15th Asian Excellence Awards held by Corporate Governance Asia on June 27 in Hong Kong. The recognition affirms SM Prime’s leadership in advancing environmental sustainability, sound corporate governance and strong investor engagement in the region.

Among the accolades received were the Sustainable Asia Award, Best Environmental Responsibility and Best Investor Relations Company – Philippines. These awards reflect SM Prime’s integrated approach to climate resilience and stakeholder engagement.

The 15th Asian Excellence Awards honors companies and executives across Asia who demonstrate exemplary performance in governance, business ethics, environmental responsibility and investor engagement.

In addition to corporate honors, SM Prime’s leadership team was individually recognized for excellence in governance and capital market engagement. President Jeffrey C. Lim was named Asia’s Best Chief Executive Officer for Investor Relations, while John Nai Peng C. Ong was recognized as Asia’s Best Chief Finance Officer for Investor Relations and Compliance Officer. Alex D. Pomento was also awarded Best Investor Relations Professional.

 

“These recognitions reflect our continued focus on sustainability, transparency and long-term value creation,” said Jeffrey C. Lim, President of SM Prime. “We are committed to developing resilient communities while upholding strong corporate governance and aligning our growth with the evolving expectations of our stakeholders.”

 

Now in its 15th year, the Asian Excellence Awards honors companies and executives across Asia who demonstrate exemplary performance in governance, business ethics, environmental responsibility and investor engagement. This year’s theme, “The Role of Asian Corporations on Climate Neutrality,” highlights the growing urgency for credible, ESG-driven leadership in the region.

 

SM Prime’s strong showing at this year’s awards underscores its role as a key contributor to sustainable urban development in the Philippines—anchoring growth in climate-aligned innovation, inclusive stakeholder value and good governance practices.

Ever Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal

Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines.

 

A popular star under GMMTV and a member of RISER MUSIC’s boy group PROJECT JASP.ER, Pond is best known for his roles in popular series such as Fish Upon the Sky, Never Let Me Go, We Are, Our Skyy, and Leap Day. With his charm, authenticity, and international appeal, Pond has earned a devoted fan base across Southeast Asia.

 

"Pond is confident, relatable and passionately connected with his audience, something we also stands for as a brand," says Denice Sy, chief sales & marketing officer of Ever Bilena. "His cross-border influence and genuine spirit make him the perfect ambassador for Ever Bilena as we continue to champion beauty that's inclusive, empowering, and globally relevant."

 

To celebrate this exciting partnership, Ever Bilena has prepared a lineup of special campaigns, exclusive promotions, and fan-focused activities that both Narawins (fans of Pond and his partner Phuwin) and PangPonds (Pond’s solo fandom) can look forward to. Pond will front several of the brand’s top products, including a limited-edition collection curated especially for this collaboration!

 

 

Knorr Professional Launches Team Sure Lasap at Flavor-Packed Stir Fry Fest

As a mom who’s always on the lookout for ways to make mealtime both delicious and stress-free, I was genuinely excited to see Knorr Professional introduce Team Sure Lasap at their recent Stir Fry Fest. This group of culinary ambassadors isn’t just about cooking—they’re about bringing reliable, flavorful dishes to the table that even picky eaters will love. Knowing that top chefs are championing the same ingredients I use at home gives me extra confidence in what I serve my family. Plus, the Stir Fry Fest was such a fun reminder that cooking can be both creative and practical—just like how we moms do it every day.

Knorr Professional proudly introduced Team Sure Lasap at its flavorful Stir Fry Fest — a powerhouse lineup of culinary ambassadors made up of Ninong Ry, Chef Rosebud Benitez-Velasco, Chef JR Royol, and Chef Boy Logro. These seasoned pros and Knorr ambassadors turned up the heat and led the charge in showcasing the versatility and boldness of stir-frying, bringing their unique flair to the kitchen.

 

Held at Whitespace Manila, the Stir-Fry Fest brought together chefs, food service operators, and culinary leaders from across the country for a vibrant, hands-on celebration of bold flavors, elevated techniques, and kitchen camaraderie. The venue was transformed into a dynamic cooking arena, where participants teamed up with Team Sure Lasap for live demos, interactive meal prep sessions, and exclusive tastings — all showcasing dishes made with Knorr Professional’s Sure Lasap seasoning.

 

Interactive stations allowed guests to experience cooking with Team Sure Lasap and using the new Knorr Professional Sure Lasap for their stir-fry creations.

 

For many chefs, sticking to old habits and relying on the same go-to ingredients can sometimes limit business success. The new Knorr Professional Sure Lasap offers a solution: an all-in-one seasoning powder packed with real garlic flavor and aroma as well as real chicken, helping chefs break out of their routines and elevate their dishes with ease. Specially crafted for food service kitchens, Knorr Sure Lasap delivers delicious garlic flavour and aroma across a wide range of dishes, from classic Filipino staples like PancitGuisado, Chop Suey, and Fried Rice, to modern Asian favorites. Its ease of use, flavor reliability, and kitchen efficiency make it an essential partner for today’s culinary professionals.

 

At the heart of it all was Knorr Professional Sure Lasap — an innovation designed to help chefs move beyond old habits and embrace new flavors and techniques without sacrificing the authentic taste diners crave.

 

When asked about the vision behind Knorr’s Stir Fry Fest, Monica Reyes, Country Marketing Manager of Unilever Food Solutions Philippines, notes “Knorr Sure Lasap is made for real kitchens, helping food service operators deliver consistent, delicious flavor with ease. It’s a product that understands the fast-paced demands of local kitchens. We aimed to celebrate the energy and creativity of Filipino chefs through our Stir Fry Fest together with Team Sure Lasap, who brings the Knorr Professional brand to life. Their passion, authenticity, and diverse cooking styles perfectly mirror what Knorr Sure Lasap stands for—flavor that connects and inspires."

As part of Knorr Professional’s ongoing commitment to uplift the foodservice industry, the Knorr Stir Fry Fest is just one of many initiatives aimed at empowering chefs with the tools, inspiration, and support they need to succeed in today’s fast-moving culinary world.

 

To know more from Knorr Professional and Unilever Food Solutions, visit www.ufs.com, and follow UFS on www.instagram.com/unileverfoodsolutions_ph and https://www.facebook.com/UnileverFoodSolutionsPhilippines

 

 

Haier x Abenson Just Changed the Game with the New Mini LED TV!

The future of home entertainment has officially arrived. Haier Philippines, in partnership with Abenson, has unveiled its cutting-edge Haier Mini LED TV, promising a next-level viewing experience for Filipino households. Combining ultra-clear visuals, deeper contrast, and lifelike color accuracy, the new Mini LED TV isn’t just an upgrade—it’s a complete reimagining of what watching at home should feel like. With this launch, Haier continues its commitment to innovation, while Abenson ensures the technology is more accessible to families nationwide. Whether you're binge-watching your favorite series or hosting movie nights, the Haier Mini LED TV is designed to make every moment on screen feel larger than life.

With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.

Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”

Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.

A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.

Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.

Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.

Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.

The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.

In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”

The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.

Toby’s Youth Sports Foundation Launches Grassroots Sports Clinics in Tanay to Empower Young Athletes Ask ChatGPT

In its mission to empower the next generation through sport, the Toby’s Youth Sports Foundation, in partnership with Toby’s Sports, brought its grassroots outreach program to the heart of Rizal. The covered court of Barangay Cuyambay in Tanay recently came alive as students from Cuyambay Elementary School joined free basketball and pickleball clinics designed to spark a lifelong love for movement and physical activity.

Toby’s Sports executives and professional pickleball coach Mark Casal provided sports items to the children of Cayumbay, Rizal.

Children dribbled, passed, served, and scored their way through a day of fun, guided by Toby’s Sports employee volunteers and foundation leaders. The sessions, led by experienced coaches, introduced kids to basic skills and game rules while promoting teamwork, discipline, and confidence.

Luis Angelo Claudio, Head of E-commerce at Toby’s Sports, conducted a basketball clinic for children in Cayumbay, Rizal.

To ensure the momentum continues long after the event, Toby’s Sports donated basketballs, pickleballs, paddles, and nets to the school—providing students and teachers with the tools to keep playing and growing.

Kids trying pickleball for the first time during Toby’s Sports’ pickleball clinic in Cayumbay, Rizal. 

“Our goal is to create real access to sport for Filipino children—especially those in underserved communities,” said Toby Claudio, President of Toby’s Sports. “Through the Toby’s Youth Sports Foundation, we’re building more than athletes. We’re building self-esteem, values, and healthier futures.”

Toby Claudio, President of Toby’s Sports, hands over donated sports equipment to students with a representative from Cuyambay Elementary School.

Pickleball, one of the fastest-growing sports in the country, was a crowd favorite, offering an easy entry point for kids who had never held a paddle before. Paired with basketball, a sport embedded in local culture, the clinics blended new discovery with familiar passion—igniting excitement among both students and teachers.

“It’s inspiring to see how sport can change a child’s outlook, even in just a few hours,” said Andrea Tan, Head of Marketing and Customer Experience at Toby’s Sports. “The laughter, the energy, the smiles—it is proof that sport is a powerful tool for connection and empowerment.”

This initiative is part of the foundation’s broader commitment to bring structured, inclusive sports experiences to youth in all corners of the country—ensuring every child has the chance to move, play, and thrive.

BDO Retains Title as the Philippines’ Most Valuable Brand in 2025

 With its continued focus on enhancing customer experience, promoting financial inclusion, and driving operational excellence, BDO Unibank Inc. (BDO) has once again been recognized as the country’s most valuable brand for the second straight year by Brand Finance, the world’s leading brand valuation consultancy. 

Learning from the PH’s Most Valuable Brands: Cora A. Mallillin, BDO’s Executive Vice President and Head of

Branch Banking Group, shared valuable insights at the Brand Finance Philippines Brand Forum 2025.

In Brand Finance Philippines 2025 report, BDO’s brand value surged to US$ 3.7 billion, representing a 48% increase from previous year, underscoring the Bank’s strong market position, growing customer trust and solid execution.

According to Alex Haigh, Managing Director, Brand Finance Asia Pacific, “BDO’s latest brand

valuation is a testament to the years of strategic growth from an institution that remains focused

on building a future-ready bank for every Filipino. With physical presence in 92% of Philippine

municipalities and a growing global footprint around the world, BDO is on a positive growth

trajectory.”

This recognition highlights BDO’s sustained focus on customer satisfaction, operational

resilience and inclusive growth. In 2024, the Bank expanded its footprint bringing its total

network to 1,793 across the Philippines and key international markets such as Hong Kong and

Singapore. This expansion supports BDO’s mission to bring essential financial services closer to underserved communities.

Additionally, BDO has continued to strengthen its digital infrastructure to meet the evolving

needs of customers. Its Go Digital initiatives are designed to provide clients with secure and easy access to banking services anytime, anywhere.

 Enhancements to its BDO Online and BDO Pay mobile apps have delivered a smoother, more personalized experiences. Cora A. Mallillin, BDO’s Executive Vice President and Head of Branch Banking Group, said "We continue to put customers at the core of our business. By making financial services simple, easy and secure, we are helping build a more progressive economy while contributing to a better future for Filipinos."

BDO’s consistent distinction as the country’s most valuable brand reaffirms its commitment to

customers, sustainable growth, and long-term value creation for stakeholders. 

TCL Champions Youth and Sports with New Court at Araullo High School for Olympic Day

As a leading global technology brand, TCL has always strived to "Inspire Greatness," a philosophy that perfectly aligns with the Olympic spirit. As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL remains committed to fulfilling its corporate social responsibility, supporting the Olympic Sustainable Development Goals, and building a better future.

Through this initiative, TCL reinforces its commitment to the Olympic spirit, offering an exciting and meaningful basketball event that delivers exceptional experiences. It unites top local basketball players and professional coaches in a revitalized venue, aiming to inspire greatness among young, aspiring athletes at the grassroots level.

The event, dubbed the ‘TCL Basketball Camp,’ took place at Araullo High School in Manila, gathering top basketball players from professional and collegiate leagues. To kickstart the program, a contract signing ceremony officially sealed the partnership between TCL Electronics and Araullo High School. TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, TCL Deputy Product Director of Air Conditioner Bert Cheung, TCL Brand Manager Joseph Cernitchez, together with Rain or Shine Assistant Brand Manager Red Magcase, and Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez were present at the contract signing. 

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball,” shared Peter Chen, TCL Philippines CEO.

TCL Champions School Sportsmanship

 

Giving an enthusiastic vibe to the collaboration between TCL and Araullo High School, a newly refurbished TCL basketball court was unveiled, making it even more enticing and functional for aspiring student-athletes. The 4,700 square feet basketball court and 2,072 square feet outside basketball court lines were refreshed in collaboration with Rain or Shine, who provided the paint materials. TCL TVs and air-conditioning units worth ₱300,000 were also donated to further enhance the basketball court and school facilities. 

 

To kick off the basketball activities, TCL Deputy Product Director of Air Conditioner, Bert Cheung, performed the ceremonial first shot. Followed by the main highlight of the whole event, the Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, wherein forty young athletes participated. Adding to the excitement was JD Cagulangan, UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL), who provided guidance and inspiration. JD joined the basketball clinic and shot hoops with the participants.

 

TCL's brand partner, Blackwater Coach Jeffrey Cariaso, also participated, sharing his basketball expertise through a concise coaching principles session specifically for PE coaches. Joining Coach Jeffrey in the discussion is Araullo High’s Head Teacher VI, MAPEH Department, Mr. Augusto D. Baldoz. 

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager J

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

 

 

 

 

 

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

Further extending this collaboration, TCL was invited to witness the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, marking a new chapter for the Olympic movement. Coventry's groundbreaking leadership as the first female and first African IOC President resonates deeply with TCL’s ‘TCLforHer’ initiative, a platform dedicated to empowering women globally through technology and culture. To amplify the Olympic Day celebrations worldwide, TCL also launched its first global campaign, inspired by the IOC’s "Let’s Move" initiative. This campaign includes a dynamic film bridging two future Winter and Summer Olympic host cities through the power of TCL display technology. 

Leading up to the 2025 Milan Cortina Winter Olympics, TCL will continue the momentum sparked by this campaign to build on its 30th legacy in sport, furthering its collaboration with the IOC to support cultural engagement with cutting-edge technology and advance the Olympic movement’s evolution.

To Even Greater Sporting Events

 

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

 

“Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!" TCL Philippines Chief Executive Officer, Peter Chen excitedly stated.