Mega Sardines: The Everyday Superfood Fueling Filipino Families

 

Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines:

1. Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.
2. Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.
3. Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.
4. Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.
5. Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.
6. Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines:

●        Tokwa at Mega Sardines with Tausi  Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.

●        Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.

●        Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

A Taste of History: San Miguel Pale Pilsen’s 135-Year Legacy in the ‘Balik Tanaw’ Limited Edition

Whether it’s a simple backyard barbecue, a weekend barkada get-together, or a full-blown fiesta, San Miguel Pale Pilsen  has always had a place at the table. For generations, its familiar golden hue and smooth, crisp taste have been part of countless toasts, laughter-filled stories, and late-night conversations. It’s more than just a drink—it’s a shared tradition that bridges age, distance, and even differences. In the Philippines, celebrations feel incomplete without it, because San Miguel Beer isn’t just a beverage; it’s the unspoken signal that good times are about to begin.

San Miguel Pale Pilsen has endeared generations of Filipinos with its signature, award-winning brew that has become the pride of Filipinos worldwide. For 135 years, this true global Filipino beer has captivated drinkers the world over by forging friendships, serving delightful experiences and unforgettable moments.

As it elevates itself as a cultural icon, the story of this beer lives in every memory shared over a bottle of San Miguel Pale Pilsen. From small get-togethers to large festivals, the brand has brought together people from all walks of life connecting with drinkers, young and old alike. It has shaped not just celebrations but also culture and storytelling across generations. 

 

San Miguel Brewery Inc. (SMB) flips through the pages of its history books to look back on its storied past and honor its rich heritage as the company and the brand celebrates its 135^th year. To commemorate this milestone, San Miguel Pale Pilsen releases a limited-edition can that celebrates SMB’s tradition of brewing excellence and how its brews have permeated into the very fabric of Filipino culture.

The limited-edition “Balik Tanaw” can conjures sceneries from days of old through the creative vision of renowned Filipino visual artist Francis Nacion. The collectible piece captures how San Miguel has become part of the Filipino way of life, re-imagining traditional milieu with San Miguel Pale Pilsen present and enriching social settings & personal milestones.

Famous for his stylized forms and distinct half-rendered visage which show both dark and bright sides, Nacion is recognized as one of the most celebrated local contemporary artists today. Since 2009, Nacion has mounted multiple solo exhibits, both here and abroad, showcasing works that illustrate his love and pride for his country and its culture.

 

This affinity with depicting local imagery inspired by traditional values and cultural significance made Nacion’s creation of San Miguel Pale Pilsen limited-edition “Balik Tanaw” can intuitive and intentional. The artist and his works resonate seamlessly with the brand, connecting with principles rooted in history and national pride.

 

Get the San Miguel Pale Pilsen limited-edition “Balik Tanaw” can to collect, enjoy, or to share. Order now from select supermarkets, groceries, and convenience stores, or through SMB Delivers via 8632-BEER (2337) or www.SMBDelivers.com.

 

For more promos and updates like and follow San Miguel Pale Pilsen on Facebook (www.facebook.com/SanMiguelPalePilsen). #TheTrueGlobalFilipinoBeer

#SMPP135thHeritageCan

Experience Wednesday’s Woes Spill Into the Crystalline Waters of The Venice Grand Canal

 

("Courtesy of Netflix")

Catch the “dark omen” on your sunny-day gondola ride until August 17! Check it out on Facebook, Instagram, and X!

WEDNESDAY 2 part 1 is now playing.

Part 2 launches on September 3.

#WednesdayNetflix

Cetaphil Marks 6 Years of the National Healthy Skin Mission with Anne Curtis and a Breakthrough for Redness-Prone Skin

 When it comes to sensitive skin, most people think they’ve got it figured out: until they don’t.

What many still don’t realize is that sensitive skin is no longer just about occasional redness or dryness. It has evolved. Today, it’s triggered by a complex mix of stress, pollution, lifestyle choices, and climate change, making symptoms harder to decode and manage. While skincare advice is everywhere, the overload of information can often do more harm than good, especially for skin that’s already compromised.

This year, Cetaphil’s National Healthy Skin Mission (NHSM) returns with a bold reminder: “There’s More to Your Sensitive Skin.” Now in its sixth year, the campaign in collaboration with Watsons aims to go deeper—educating Filipinos on the many faces of sensitivity, from redness and irritation to rough texture and post-inflammatory pigmentation.

 

This year’s theme is “There’s More To Your Sensitive Skin,” chosen because Galderma, as Cetaphil’s parent company, noted that most Filipinos don’t know that sensitive skin is a skin condition, not a skin type. “The Philippines is number one in ranking in terms of sensitive skin in Southeast Asia, and number six globally,” said Louie Roxas, General Manager at Galderma Philippines. “With this partnership with Watsons, our vision is for every Filipino to have healthy skin.” 

“This partnership marks a significant milestone in providing topnotch dermatological skincare solutions and expert advice to Filipinos, to help them understand that the way to healing sensitive skin is more than just knowing you have sensitive skin. It’s also having the knowledge on how to improve your skin’s health,” said Frank Patricio, Controller, Skincare, Cosmetics & Fragrances - Beauty Business Unit for Watsons.

 

 

Introducing the Soothing & Comforting CICA Line

Headlining this year’s campaign is the launch of Cetaphil’s latest innovation: the Soothing & Comforting Range, specially developed to instantly reduce redness and provides up to 24 hours of skin barrier protection. 

 

More than just a temporary solution, the new line addresses sensitivity at its core, thanks to Cetaphil’s Power Trio Blend:

 

● Centella Asiatica – a proven anti-inflammatory that calms and supports skin healing

● Allantoin – a gentle soothing agent that helps relieve discomfort

● Pentavitin – a powerful hydrator that locks in moisture for long-term barrier protection

 

What sets this range apart is its dual-action approach: it soothes visible redness and strengthens the skin barrier to prevent future flare-ups—an essential upgrade for those who’ve outgrown short-term fixes.

 

 

Anne Curtis Leads the Mission

Bringing both star power and relatability to the campaign is Anne Curtis, Cetaphil’s brand ambassador and the featured guest at the NHSM 2025 launch.

 

“As someone who’s always on the go, I’ve learned how stress, pollution, and even constant makeup can trigger sensitivity. It’s not just about products anymore—it’s about understanding what your skin really needs,” Anne shares. When she became a mother, she noticed her skin changing. “After giving birth, I noticed I was more prone to hyper-pigmentation. I didn’t know this meant I had sensitive skin too.” Her personal journey mirrors the campaign’s message: sensitivity is deeper than it appears, and it deserves expert-level care.

 

Attendees of the launch can expect exclusive product experiences, limited-time promos, personalized skin consultations, and first dibs on the new Soothing and Comforting Range  —making this not just a launch, but a full-on movement toward healthier, stronger skin.

 

There’s More to your Sensitive Skin

Whether you’re dealing with flare-ups, flakiness, or unexplained redness, Cetaphil’s message this year is clear: it’s time to look beyond the surface. According to Mark Sarmiento, Business Unit Head at Cetaphil, they noted that the Filipino skin care enthusiast has a misunderstanding about sensitive skin. “When the average person thinks they have sensitive skin, they assume that is the only problem. But our learnings from skin experts and Cetaphil Science is that there are different types of sensitive skin: sensitive skin that is redness-prone, hyperpigmentation-prone, or even for babies.”

 

With dermatologist-developed solutions and a deeper understanding of sensitive skin, Cetaphil is here to help you understand it, treat it, and protect it with targeted solutions, no matter what kind of sensitive skin..

 

For more information on Cetaphil and the National Healthy Skin Mission, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, SM Beauty,  and Watsons online.

From Runway to Outlet: Why Smart Fashionistas Are Redefining Luxury

 Luxury has changed. Once, it meant exclusivity, high price tags, and limited access. Today, true luxury is about living well and spending wisely. It’s about owning the same brands seen on fashion week runways and in home design mood boards but at a price that leaves you with more for your next adventure, investment, or indulgence.

This is the heart of conscious consumerism, where looking fabulous and being financially savvy go hand-in-hand. Nowhere is this done better than in outlet shopping.

The Paseo Outlets at Greenfield City is your invitation to redefine what luxury means to you. The 9.9 Super Sale on September 12-14, 2025 is your ultimate destination for this with up to 70% off on some of the world’s most coveted brands, all in one place. 

Luxury for Less

Think Nike Factory Store, adidas Outlet, and Puma Outlet for athletic wear that performs as good as it looks. Score deals at Under ArmourOutlet, Speedo Outlet, and Skechers Outlet for active lifestyles and gear that works for you whether you’re training, traveling, or simply embracing athleisure chic.

Timeless Style, Smarter Spend

Luxury isn’t only about trends. It’s about timeless pieces that outlast seasons. Look at the Levi’s Outlet Store for iconic denim, American Eagle Outfitters for versatile casual wear, Giordano Outlet for classics that go anywhere, and Marks & Spencer Outlet Store for elegant essentials. Add in Payless for wallet-friendly footwear that still makes a statement, and you’ve got a wardrobe that’s both chic and cost-conscious.

Designer Glam Without the Guilt

Why pay full price for a pair of Prada sunnies when Sunglass Haven offers them, alongside Ray-Ban, Oakley, Dolce & Gabbana, Dior, Carrera, Fendi, and Hugo Boss, at up to 70% off? It’s guilt-free glamour. Meanwhile, frequent flyers can travel in style with Samsonite Outlet deals that keep your luggage as luxe as your itinerary.

Luxury Living for Less

Brands like west elm and Pottery Barn prove that outlet shopping extends beyond your closet. It’s about bringing world-class design into your home at prices that let you splurge elsewhere.

All Your Favorites in One Place

From Bench Depot (featuring Bench, Kashieca, La Senza, Pedro, Call It Spring, Cotton On, Mothercare) to The Outlet (Gap, Old Navy, Banana Republic), F&F (Calvin Klein, Anne Klein, Dune London, Ralph Lauren, Long Champ, Tory Burch, Armani Exchange), Tommy Hilfiger Outlet at 158 Designer’s Blvd, Lacoste Outlet Store at Brandsmart, and 7Luxe, the Paseo Outlets gather the best global brands under one roof, making luxury shopping not just smarter, but easier.

Why This is the New Luxury

Luxury in 2025 isn’t defined by how much you spend but how well you spend. Outlet shopping reflects a shift in values like empowerment, sustainability, accessibility, and freedom. Buying outlet means you control the narrative, not the price tag. It means extending the life of high-quality products and reducing waste. It means high-end brands are no longer reserved for a select few. And more savings means you can spend on more experiences, investments, and opportunities.

At the Paseo Outlets 9.9 Super Sale, you’re not settling for less. You’re getting more for your money. This is fashion and lifestyle shopping without compromise, where your budget and your style work in perfect harmony. You walk away with the same brands, the same craftsmanship, the same prestige, only smarter.

Mark your calendars for September 12-14 and bring your smartest shopping game.

The Paseo Outlets is located along Tagaytay Balibago Road, Greenfield City, Sta. Rosa, Laguna. To learn more, visit us at our website, Facebook, Instagram, and Viber Community.

TECNO Unveils POVA 7 Ultra 5G and POVA Curve 5G: A Bold Leap in Power and Design

TECNO, an AI-driven innovative technology brand, unveils the POVA 7 Ultra 5G and POVA Curve 5G today with the most significant performance and design leap in its record. Designed for the next generation of users, the new series combines futuristic, minimalist, and premium aesthetics with next-level AI capabilities and high-performance hardware tailored for immersive gaming and all-day entertainment.

The POVA 7 Series features 3 devices: POVA 7 Ultra 5G, POVA Curve 5G and POVA 7. Topping the lineup, the interstellar-inspired POVA 7 Ultra 5G brings flagship power with a durable 6000mAh battery, 70W Ultra Charge, and 30W Wireless Fast Charge, powered by the MediaTek Dimensity 8350 Ultimate AI Processor for top-tier gaming performance and multi- tasking efficiency.

Notably, the POVA 7 Ultra 5G achieves series-first integration of 30W Wireless Fast Charge -leading their segment in performance while redefining smartphone aesthetics with a bold, minimalist design philosophy. In addition, the POVA Curve 5G marks the POVA Series’ debut curved screen, combining a futuristic edge-to-edge display with bold performance and elevated style, expanding the POVA family’s appeal to gaming fans and trendsetters.

“With the POVA 7 Series, we’re delivering not just raw power, but intelligent power that adapts to our users' real-world needs—from seamless gaming experience to immersive entertainment and AI-enhanced creativity,” said Jack Guo, General Manager of TECNO. “It definitively establishes new benchmarks not just in performance, but in trend-tech aesthetics - redefining what a smartphone can achieve through the fusion of advanced technology and contemporary style.

Built for Winners

The POVA 7 Ultra 5G is the 2025 number 1 official gaming phone in the Philippines. It is the official gaming phone of PMSL SEA & PMCL, SIBOL and HOK Philippines Kings League (PKL). TECNO Mobile Philippines is the official smartphone partner of Philippine national esports team SIBOL. This partnership aims to empower SIBOL's champions in their quest for success in various esports tournaments, including the SEA and Global Esports Games.

The POVA 7 Ultra 5G is the most powerful smartphone for all 120fps popular games in its price range with its official price of PhP16,999. During the TikTok Super Brand Day first exclusive launch sales this month, buyers can take advantage of discounts of up to PhP4,000 and freebies worth PhP1,999.

A Futuristic Statement of Style, Built for the Bold

Introducing an all-new design language for the POVA lineup — bold yet refined, futuristic yet elegantly minimalist — the POVA 7 Series makes a confident visual statement for the next generation. Inspired by “Interstellar Spaceship Design,” the POVA 7 Series stands out with bold, sleek lines and a minimalist, pure style designed to capture the imagination of a new generation of users. Its signature triangular geometry emblem punctuates purity with personality. An upgraded Mini-LED Status Light delivers customizable lighting effects for calls, notifications, and gaming, adding instant feedback for daily use. 

For immersive viewing, the 6.78" 1.5K Smooth AMOLED Display brings content to life with a 144Hz refresh rate and 4500 nits peak brightness, making it perfect for gaming, scrolling, and streamingunder any lighting condition.

The technological progress also seamlessly converges with software revolutions in HiOS 15 Special for POVA 7 Series - marking the most significant OS evolution in POVA's history. For the first time, TECNO introduces system-wide customization with user-defined icons, fonts, and dynamic wallpapers, alongside a clean, bloat-free experience. This major update delivers a uniquely expressive and distraction-free interface, brought to life by neumorphism- inspired design and POVA’s exclusive typeface, setting a new standard for personalization and purity across the TECNO ecosystem.

Completing the vision are custom-designed accessories made to match: a power bank, protective case, and wireless magnetic card, letting users extend their style beyond thescreen. Every detail is crafted to complement both form and function, allowing users to express their personal aesthetic while staying powered and protected.

Power Without Limits: Next-Level Gaming and Off-Grid Connectivity

POVA 7 Ultra 5G empowers users to play hard, stream fast, and stay connected — without compromise. Powered by the MediaTek Dimensity 8350 Ultimate 5G processor, the device delivers flagship-level performance with an AnTuTu score surpassing 1.53 million, and easily handles 120 FPS gameplay in titles like PUBG.

Whether in the middle of an intense match or on a remote road trip, the Hyper Cooling system uses 12-layer Cooling Architecture and a 5,300mm² vapor chamber to keep the device cool under pressure, reducing device temperature by up to 3°C for sustained peak performance. A 6000 mAh Durable Battery supported by 70W Ultra Charge, 30 W Wireless Fast Charge, and 10W Reverse Charge banishes “low battery anxiety,” even during long travel days or marathon gaming sessions.

For off-grid adventures and emergencies, the debuting FreeLink feature enables peer-to- peer communication — calls and messages — across a range of up to 1km in signal-free environments. Whether coordinating on a hike, camping in the wild, users stay connected without relying on mobile networks.

Designed for full immersion, POVA 7 Ultra 5G delivers a 4D Gaming Vibration, Dual Speakers with Dolby Atmos, and a suite of customized gaming features, creating an audio-visual experience built for the next generation of mobile gamers and explorers.

Unlock Practical TECNO AI — Smarter Features, Accessible to All For the first time, AI is fully integrated across the entire POVA 7 Series, strategically aligning with the brand's AI-driven intelligent ecosystem. Outshining same-tier brands, POVA 7 Series combines comprehensive AI integration with best-in-class multilingual processing capabilities, setting new intelligent performance standards for its category.

At the heart of it is the AI Anywhere Portal, a one-stop command center offering seamless access to all core AI tools and daily shortcuts. One tap opens a world of productivity and creativity, including Ask Ella, AI Full-Link Call Assistant, AI Writing, Circle to Search, AI Studio for image AI creation and editing.

Exclusive TECNO Super Brand Day on TikTok Shop

The official price of POVA 7 Ultra 5G is PhP16,999. Avail the early bird price of PhP13,999 for the POVA 7 Ultra 5G from August 11 to 14 during the TECNO Super Brand Day at the TikTok Shop.

Pre-order the POVA 7 Ultra 5G Nationwide

From August 8 to 21, pre-order the POVA 7 Ultra 5G in TECNO retail stores and get PhP1,000 off the standard retail price of PhP16,999 plus three freebies. Use Skyro to enjoy additional PhP500 discount, or use Home Credit to enjoy up to 18 months, 0% interest payments of PhP24 per day.

Freebies for All Buyers for TikTok Super Brand Day and Offline Preorder - Buy 1 Get 3! 

DITO Mobile, TECNO, and PUBG Mobile have joined forces to create the "Perfect Gaming Squad; offering Filipino mobile gamers an exclusive bundle with a winning edge. The bundlefeatures the TECNO POVA 7 Ultra 5G—the official PUBG Mobile smartphone—and a DITO Prepaid Gaming SIM. Recognized by Opensignal as the Philippines' fastest network, DITO ensures a superior gaming experience with reduced lag and fast loading times. 

Subscribers who get the exclusive DITO Prepaid Gaming SIM also receive unlimited PUBG Mobile access, valid as long as they are subscribed to select DITO Level Up promos. This powerful collaboration delivers unbeatable performance and a premium gaming experience at an accessible price.

TECNO TikTok Super Brand Day and retail store preorder buyers will receive freebies worth PhP1,999 when they buy the POVA 7 Ultra 5G and get 3 items (limited stock) – 1 POVA wireless powerbank (5000mAh), 1 customized DITO Prepaid Gaming SIM for PUBG Mobile, and 1 special edition PUBGM case card.

realme Note 70 Arrives in the Philippines

realme Philippines expands its Note Series with the launch of the realme Note 70, a budget-friendly smartphone engineered for endurance and all-day performance. The realme Note 70 offers a combination of long battery life, military-grade durability, and a smooth viewing experience, making it an ideal companion for students, commuters, and those seeking an affordable and dependable phone.

Massive Battery for Uninterrupted Days

At the heart of the realme Note 70 is a 6300mAh battery, one of the largest in its class. The device’s battery can power up to 20 hours of YouTube streaming, nearly two days of phone calls, or ten hours of Mobile Legends gameplay on a single charge. Paired with 15W fast charging, the device reaches 50% in about an hour, allowing users to quickly get back into action without long waits by the socket.

Built Tough for Life’s Little Accidents

Whether it’s a sudden downpour on the way to class or an accidental slip from the table, the realme Note 70 is ready to take it. Certified with MIL-STD-810H Military-Grade Shock Resistance and an IP54 rating for dust and water protection, it’s designed to withstand the unexpected. The ArmorShell™ build and double-strength glass help protect against drops of up to 1.8 meters, while its Speaker Cleaner function vibrates to take care of excess water from the speakers, so sound stays crisp even after rain or the occasional spill.

Immersive Display and Smart Touch Experience

From sunrise scrolls to midnight movie marathons, the realme Note 70 is built to keep up. Its 6.7-inch 90Hz Eye Comfort Display brings smooth, fluid motion to every swipe, tap, and stream, making long hours on the screen feel effortless. Brightness peaks at 563 Nits, so even under the harsh afternoon sun, videos and messages stay vivid and easy to read. Thanks to Smart Touch technology, the display responds instantly, whether hands are slightly damp from the rain or sweaty from a workout. With the Unisoc T7250 processor, 4GB RAM with up to 8GB Dynamic RAM Expansion, and 64GB storage, it delivers quick, responsive performance for anything from social updates to all-night gaming sessions with friends.

Available Now
The realme Note 70 is offered in Beach Gold and Obsidian Black, offering a slim 7.94mm profile despite its large battery. It also comes with 4 years of regular security updates and up to 6 years of software support, ensuring the device stays reliable and up to date long after purchase. The realme Note 70 is available nationwide at P3,999 via the official realme Shopee, and is also offered through the realme TikTok Shop.

 

More Than a Meal: Jollibee Launches Kids Values Meals to Spark Fun and Learning

 

Whether it’s celebrating birthday parties, bonding over Kids Meal toys, or simply sharing everyday meals with loved ones, Jollibee has continuously brought joy to the lives of generations of Filipinos.

But more than being a source of joy, Jollibee also hopes to be a partner of Filipino families in raising the next generation–shaping not just joyful kids, but kids with good character. The brand recognizes that in a fast-paced and ever-changing digital world, it is now more important than ever for kids to be grounded on values that will guide their choices and actions as they grow up.

This is why from serving the usual value meals, Jollibee is happy to introduce its very own Kids Values Meals–an offering designed to make learning values more joyful, engaging, and rewarding for Filipino families.

(L-R) Jollibee PR and Partnerships Head Dennis Reyes, Jollibee Vice President for Marketing Dorothy Dee-Ching,

DepEd Secretary Sonny Angara, Adarna House Vice President for Product Development Ani Almario, and Iya and

Drew Arellano with their kids Leon, Primo and Alana pose together with Jollibee during the launch of the new Kids

Values Meals.

The limited-time offering was officially revealed at a special event held at Museo Pambata on August 5, where media, students, educators, and special guests, including DepEd Secretary Sonny Angara, gathered for an afternoon of joyful stories and activities–all aimed towards promoting good values. Jollibee ambassadors Iya Villania-Arellano, Drew Arellano, and their children, Primo, Leon, and Alana also joined in the festivities and delighted guests with a live storytelling session.

Each Kids Values Meal comes with your favorite Jollibee food, an entertaining values storybook created in partnership with award-winning children’s book publisher Adarna House, a fun activity to apply the value they’ve learned, and a sticker badge that parents can give as a reward to their kids after living out their learnings.  Five different books are available, each one highlighting a core Filipino value:

●      Honesty in Ang Bola ng Katotohanan.

●      Respect in Ang Hari ng Palaruan.

●      Generosity in Ang Pinakamasayang Pista.

●      Responsibility in Ang Naghihintay na Homework.

●      Compassion for Nature in Mga Kaibigan ng Kalikasan

 

“We believe that even the simplest moments like enjoying a Kids Meal can be opportunities to teach, to bond and to build character,” said Dorothy Dee-Ching, Jollibee’s Vice President for Marketing. “This project is a reflection of Jollibee’s deeper mission – to be more than just a source of joyful meals, but a partner to Filipino families in raising the next generation,”  she added.

For every purchase of the Jollibee Kids Values Meal, PHP 5 goes to the Jollibee Group Foundation’s Classroom Building Project, which aims to donate Joy Learning Centers in different locations nationwide by 2028. Jollibee and Adarna House will also be donating 10,000 complete sets of the Values Meals to schools across the country, in partnership with the Department of Education. This is the brand’s small way of giving back and bringing the joy of learning to more communities.

“Super excited ako, kasi [nung] una kong nakita ‘yung materyales, ang ganda nung mga libro. [Ang] Jollibee, buong Pilipinas ‘yan and dinadayo ng mga pamilya ‘yan. Napakagandang tie-up na i-emphasize nila ‘yung importansya ng pagbasa at kahalagahan ng magandang asal (I’m super excited because when I first saw the materials, the books were beautiful. Jollibee is all over the Philippines and is visited by many families—it’s such a great tie-up that emphasizes the importance of reading and good values),” said DepEd Secretary Sonny Angara. “Hindi lang ito character building, nation building din ito (This is not only character building, but nation building as well),” he also added.

Known for its commitment to culturally rooted and value-oriented stories, Adarna House ensures that the content of the Values Books resonates with Filipino children and supports learning in both home and school environments.

“This is not just a partnership of two brands; this is an alignment of our values. Both Jollibee and Adarna House strive for excellence, value the Filipino family, and celebrate pride, joy, and things that make us Pinoy,” said Ani Almario, Vice President for Product Development. “This project is not just a great way to teach children Filipino values, but it's also a great way for parents to read with their kids and make families more engaged,” she added.

Whether it’s learning to be honest, responsible, generous, how to show respect, or care for the environment, the Jollibee invites families to turn mealtimes into joyful opportunities to learn values with their new Kids Values Meals–available in all Jollibee stores nationwide from August 7, 2025 to September 30, 2025.