Top global opthalmic lenses manufacturer Essilor launched a public campaign for healthy vision last February 16, 2015 at 55 Events Place, along with its new brand ambassador Piolo Pascual.
Essilor conducted an eye exam for bloggers and media at the event for free. Surprisingly, I still had a 20/20 vision for distance and was glad that my reading vision is still the same at R.0.75, L 0.50. I was advised by the optometrist to have a spare reading glasses so I ordered one and should wait for a call from Essilor. I admit I cant live without my reading glasses, I always use it for (blogging) work, signing documents and reading a book. I always have my eyes checked yearly or if my vision blurred me due to headache. I am afraid of having cataract, myopia or glaucoma for that matter. Prevention comes first for me to achieve better eyesight and prevent eye problems in the future.
“Across the globe, 4 billion people need visual correction, and in the Philippines, over 20 million individuals need visual correction. As a leader, we feel it is our responsibility to do something to alleviate the situation and this is the reason we are doing this campaign,” said Dr. Emelita Roleda, Essilor general manager.
“Essilor's ‘Seeing the World Better’ campaign is our company's way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. We also hope that through this campaign, Filipinos will start paying more attention to their eyes so they can see the world in a clearer and brighter view,” Dr. Roleda added.
Essilor is the world leader for corrective lenses. The success of the company, which is present in more than 100 countries, is the result of a strategy that has been driven by innovation for more than 160 years. It has been awarded by Forbes magazine as “The World’s Most Innovative Companies” for four consecutive years.
Headlining the campaign is top actor Piolo Pascual who appears in Essilor’s latest TVC and educational materials. A sportsman and a known health buff, Piolo believes prevention is the first step towards healthy vision. “Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals.”
To effectively raise awareness, Essilor launched its latest infomercial featuring brand ambassador Piolo Pascual performing various activities – swimming, reading, driving – and how good vision helps him accomplish these tasks effectively. The newest TV ad will air on March 1, at primetime slots on select cable channels.
The campaign will drive three important messages: Prevention: Essilor lenses help prevent age-related eye diseases, 2) Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light 3) Correction: promote the initial purpose of Essilor which is to help correct eyesight.
Dr. Roleda cites the plethora of electronic devices that we are exposed to everyday, which emits harmful blue lights that damage the retina. “Repetitive exposure to blue light posts threat to our eyes. It may cause oxidative damage, and may be responsible for causing age-related macular degeneration, which can result to blindness.” Wearing protective lenses like Crizal Prevencia, she adds, can do a lot in preventing the detrimental effects of harmful blue light. Crizal Prevencia is the only clear lens that selectively filters harmful blue light from gadgets, LED and UV light while letting through the healthy blue light.
Ultraviolet (UV) rays, on the other hand, contribute to the development of cataracts. Wearing Crizal Forte UV lenses can protect our eyes from these harmful rays.
For those starting around age 40, our eyes can gradually lose the ability to focus on nearby objects; this is an unavoidable condition but it can be corrected, says Dr Roleda. “Essilor Varilux progressive lenses offer a smooth transition from distance vision through intermediate vision to near vision. This means that instead of having just two different viewing zones (near and distant), like with bifocals, Varilux provides the most natural vision correction,” said Dr. Roleda.
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