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Monday, February 16, 2015

Unilever together with Smart and Cebuana Lhuillier strengthens partnership for sachet recovery program

Unilever and its number one brand Surf, Smart Communications and Cebuana Lhuillier renewed their commitment for environmental preservation through sachet recovery program last February 11, 2015 at Mandaluyong Elem.School. Smart president and CEO Napoleon L. Nazareno,  Unilever Philippines’ chairman and CEO Rohit Jawa, and Cebuana Lhuillier’s president and CEO Jean Henri Lhuillier graced the event for ceremonial turnover of 7,000 cement pavers to Mandaluyong Elementary School. The pavers are made of empty recovered shredded sachets that are turned into construction materials for school grounds.

With their shared mission to improve Filipino lives, the partners launched the third year of their Sachet Recovery Program. Through their joint efforts to create a process that is easy, convenient and rewarding, the program involves and educates more consumers about sustainability and waste recycling. During this event, Smart President and CEO Napoleon Nazareno told that empty sachets of Surf can be exchanged for 10 free SMS from Smart at any Cebuana Lhuillier’s 1,946 branches nationwide.  

Unilever Philippines Chairman and CEO Rohit Jawa thanked their partners for their continued support in the endeavor to reduce the environmental impact of sachets. This, according to Jawa, is in line with the Unilever Sustainable Living Plan that aims to double their business while cutting their environmental footprint in half, and in the process, bringing a brighter future to one billion people worldwide.

“We owe the Sachet Recovery program’s success these past two years to the valuable contributions of Smart Communications and Cebuana Lhuillier. This year, their bigger participation will definitely produce greater results for the benefit of the environment and Filipino communities,” Jawa said.

Since 2013, the Sachet Recovery Program has been teaching proper waste segregation and recycling by encouraging millions of Filipinos to collect empty Surf sachets in exchange for free Smart texts at any Cebuana Lhuillier branch nationwide.

Unilever Philippines Vice President for Home Care Benjie Yap shared the achievements of the Sachet Recovery Program from the previous years. “In Year 1, we collected 4.5 million sachets, which we converted into 45,000 pavers. In 2014, we collected an additional 7.5 million empty sachets nationwide,” Yap said, adding that some of the pavers were readily donated to Barangay Union Coastal of Mayorga, Leyte and served as foundation to the environmentally-friendly laundry facility, Surf Labahan.

In 2015, the three industry leaders plan to make the Sachet Recovery Program bigger and better than the first two years. For every sachet surrendered in any of the close to 2,000 Cebuana Lhuillier outlets, consumers will receive 10 free texts from Smart. With this increased incentive, more people will be involved in and educated about recycling empty sachets.

Cebuana Lhuillier, on the other hand, will add newly-opened outlets to facilitate the redemption of Surf sachets. “Our growing branch network, which now totals close to 2,000 outlets, will provide a convenient way for millions of consumers nationwide to participate in the Sachet Recovery Program,” said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.

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