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Wednesday, February 25, 2015

Goldilocks Brings Cake Decorating to Center Stage


Reach for your frosting spatulas and hold on to your piping tubes, because this March, Goldilocks’s Intercollegiate Cake Decorating Challenge (ICDC) is whipping up a storm. In a field of the culinary arts that requires creativity, imagination, and a steady, delicate touch, which of our country’s future pastry masters has the ability to — as they say —take the cake?



In just a few weeks’ time, the best culinary students from all over the country will be going head to head in a live cake decorating competition held by Goldilocks, the country’s number one bakeshop. This is the 9th ICDC since 2006, and this year Goldilocks is turning up the heat in the kitchen. To separate the wheat from the chaff, these teams of cake decorating competitors will be given a theme to build their masterpieces around — and a time limit within which to create them on the spot, to keep things interesting. “The nature of this exciting mechanic will ensure that only the best of these young hopefuls with the skills to excel under pressure will emerge victorious,” noted Goldilocks Marketing Director Cherry Caluya. “The learning curve has progressed steadily each year, and I can’t wait to see the brilliant creations that the students have in store for the judges this time,” she further added.

The team whose cake towers above the rest for its sheer creative and aesthetic genius will take home a Baking Showcase worth P250,000 for their school and P20,000 worth of Goldilocks gift certificates for their own use, as well as the honor of being the best amateur cake decorators in the country. “Apart from a strong sense of school pride, winning the ICDC is a testament to hard work and diligence. In a manner of speaking, the trophy is simply the icing on top of the cake,” Caluya enthused.

Spectators who wish to witness this contest of cake mastery and culinary ingenuity in the Main Mall of SM Mall of Asia can also indulge in a bit of cake-based creativity themselves. Goldilocks will be holding a Cake Decorating Workshop and a Cake Decorating Booth in the area, as well as an exhibit of the past winning ICDC entries.

The 9th Goldilocks Intercollegiate Cake Decorating Challenge will be held on March 7 at the SM Mall of Asia, from 10AM to 6PM. It is co-sponsored by Rich’s Products and Avoset Pour N Whip Cream, the premier choice for pastry toppings



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