Search This Blog

Saturday, August 27, 2016

HCCA changes name to Shearwater Health, relocates to new offices



HCCA International and HCCA Health Connections (collectively known as HCCA) have consolidated all of their business operations under the Shearwater Health name.



“We have truly evolved as a company, and we felt it was time to express that with a new brand,” said David Bartholomew, President and Chief Executive Officer of Shearwater Health. “We offer a much more comprehensive suite of services than we did just a few years ago.”

Additionally, the company moved to its new 6,450-square-meter headquarters at the Net Park building in Bonifacio Global City, Taguig.

“Philippines continues to be the location of choice for Shearwater Health, and with the expansion to Net Park in Metro Manila, the company will have the capability of approximately 1,400 concurrent seats,”said Anshum Sinha, Country Manager and Senior Vice President for Philippines Operations of Shearwater Health. 

“Shearwater Health is looking at adding another 600 jobs to its existing employee base of over 1,500 in the next 12 months. This will provide an excellent opportunity for nurses and medical coders in Metro Manila and Metro Cebu.”

HCCA International has been recruiting and deploying highly experienced nurses and other medical professionals from the Philippines to hospitals and healthcare organizations in the U.S. since 2002. During this time, HCCA International has placed more than 1,000 nurses in over 100 U.S. hospitals.

HCCA Health Connections also offers a full spectrum of URAC-accredited Clinical Process Outsourcing (CPOSM) services to clients in the United States, improving results and efficiency through medical management services, medical coding, and other healthcare-related support services.  These services are provided by clinical and administrative support professionals working in the Philippines and the United States.


“We help clients improve outcomes and reduce unnecessary spending while freeing up clinical professionals and administrative staff to focus on objectives that maximize their talents,” said Bartholomew. “Plus, our approach is fully scalable—we can grow our relationship with customers as their business grows.”

The new office readily accommodates Shearwater Health’s rapid growth. “Our new operating center is more than 40 percent larger than our previous Manila offices,” said Mr. Sinha. “We are now well-positioned to match the growth of the company while providing a comfortable, state-of-the-art work environment for all of our employees.”

A 48-story corporate tower, Net Park was awarded 5-Star Best Commercial High-Rise Development at the International Property Awards. It was designed by Chad Oppenheim, a Miami-based architect who specializes in green buildings. Net Park is slated to receive a BERDE (Building for Ecologically Responsive Design Excellence Program) certification from the Philippine Green Building Council.


Friday, August 26, 2016

OPPO F1S launch at Pico de Loro Batangas





OPPO's F1s knocks the selfie game out of the park without leaving the mid-end price point.

This one took so long but I really have to write it because OPPO F1S is one nice phone to begin with. If I have to replace my phone right now, I will pick up an OPPO unit anytime over any other mobile phones available in the market today.



I had a privilege of attending the OPPO F1S launch last August 11-13 at Pico de Loro Batangas. It was my first time to Pico de Loro Batangas  and the place was simply breath taking with all the greens, trees and terrains that surrounded the resort. It was communing with nature at its best. Perfect for a photo walk plus the beach scene was great too. But unfortunately, we didnt get to enjoy the sea because of the weather. It was raining  the whole duration of the event. I was just glad that the view from my room was great and calming. I had some snaps outdoor around Pico de Loro though using the OPPO F1s.

The view from my room

Sharing this room with Ria of Sugarsmile
My roommate Ria 

My awesome view


Our meet up was at Edsa Shangri la Mall, we took the bus together with media friends and went straight to Pico de Loro. After 2 hours of long drive we arrived at Pico de Loro and had our sumptuous lunch. First day was our free time so we explored the whole of Pico. I had snaps of our room and the view from my terrace which was awesome.

Oppo was launched on its first day after dinner. Ms Sam Oh hosted the event together with OPPO executives , celebrity endorsers and media.





Our second day was fun because we had to play games with OPPO F1S celebrity endorsers Mikael Daez and Kylie Padilla.  OPPO distributed OPPO F1s to media to take some pictures along the duration of the contest, we had our selfies taken, for individual and group. We submitted we thought our best selfies, although we didnt win the contest, we still had fun with the group.







I have yet to take bowling lessons 





Competition in the smartphone industry has never been this intense, with high-spec offerings entering the market left and right, often with costs to match. The first iteration of the OPPO F1 came straight out of the company's mid-end bracket with an impressive feature set that drew attention to its great camera software and its equally powerful front-facing camera.







Following the release of the F1 and F1 Plus, rising mobile tech giant OPPO is back with the F1s—a new model that packs stronger firepower than its predecessors without the premium pricing.


Visually, the F1s continues along the line of previous OPPO units, with the use of thin, nicely rounded bezels and the prominent white colorway of its predecessors. That's where the similarities end, though.





Art, smarts, and looks to die for

For a phone with a 5.5-inch form factor, the F1s doesn't skimp out on its feature set. The first notable feature is its 16-megapixel front-facing camera, which is predictably amazing for selfies, group photos, and video calls. The rear camera is no slouch either, boasting a powerful 13-megapixel sensor.

The phone runs on an MT6750 octa-core processor with up to three gigabytes of RAM. It also carries a fair amount of juice with a 3075 mAh internal battery. This should be more than enough for casual gaming and browsing social media accounts throughout the day.

"It’s amazing how the F1s lets you capture selfies the way you want them to look," said OPPO Brand Marketing Manager for the Philippines Stephen Cheng during the F1s launch at Pico de Loro, Batangas last August 11. "We wanted to offer a phone that gives selfie lovers a satisfying photo experience, and I think the new model does just that."

Adding to its sheer power, the F1s runs on the latest version of OPPO's ColorOS, a proprietary Android skin. While the camera itself is an impressive piece of hardware, OPPO's built-in Beautify 4.0 software allows users to readily tweak their photos on the fly.

It's hard to stand out in the saturated selfie smartphone market, but OPPO is really coming into their own as a company that allows its hardware to step back and let the users be the stars. "With how personal phones are, it's important for us to produce models that bring out the best in people," Cheng said.

International finance company Home Credit offers the F1s at an affordable six-month installment plan for as low as P2,165 at zero percent interest. “Home Credit aims to bring smiles to many Filipino customers as we offer the newest OPPO F1S at very affordable installments,” said Home Credit Philippines’ Head of Sales, Adam Bernasek. "We are thrilled to be partnering with OPPO once again, and we look forward to helping even more Filipinos avail of the best selfie phone in the market."

OPPO partnered with Home Credit earlier this year to offer the F1 at zero percent installments.

More photos from OPPO F1 launch






KIX launches second year of R U Tough Enough with Celebrity ambassador Neil Perez



KIX, the ultimate destination of action entertainment in Asia, announced the launch of the second year of R U Tough Enough?(RUTE)  the nationwide search for the Toughest Pinoy.  on August 23 at Buffalo Wings Restaurant, Glorietta, Makati with KIX Celebrity endorser Mr. International 2014 and real-life police officer, Mariano Flormata, Jr. aka Neil Perez.

Ten people, comprising of men and women, will be recruited to compete in a series of challenges that will test the limits of their physical strength, mental endurance and emotional resilience.  Only one will win the title of the “Toughest Pinoy” and a grand prize of PHP250,000.

KIX Ambassador Neil Perez


“We launched R U Tough Enough? last year as a competition and the response was overwhelming.  From the lot we found ten tough Pinoys, who were not only able to conquer challenges testing their physical and mental strengths, but also overcome their life’s challenges and tough past with grit and willpower,” said Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong. “This year, we hope to see more Pinoys share their inspiring stories of toughness and the Pinoy spirit.” 
 Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong




Representing R U Tough Enough?this year will be Mr. International 2014 and real-life police officer, Mariano Flormata, Jr. aka Neil Perez.  Far from being just a handsome face, Neil is a member of an elite police unit, and an explosives expert.  His hazardous occupation puts him in harm’s way frequently, which is why he is physically, mentally and emotionally fit, and the perfect ambassador for R U Tough Enough?.

“In my line of work, I see how tough and disciplined Pinoys are on a daily basis.  I am happy to be part of R U Tough Enough?because it gives us Pinoys a chance to show how resilient, resourceful and tough we truly are,” said Neil.

R U Tough Enough?is open to all Philippines residents aged 18 years old and above, until September 15, 2016.  To enter the contest, entrants must first apply online at www.KIX-TV.com/tough. Shortlisted candidates will be invited for a closed door audition on September 24, where ten tough individuals will be selected to fight for the title of the “Toughest Pinoy”.



The ten finalists will compete against one another in a final showdown at The Block Atrium of SM North EDSA on October 14.  The winner of this final showdown, which consists of an obstacle course with numerous tough challenges, will win the grand prize of PHP 250,000.

KIX will also bring back the Tough Troopers, a team of tough men and women who will go around Metro Manila testing people’s toughness through a series of physically demanding and mentally-challenging tasks in order to find qualified candidates for the competition.


R U Tough Enough? Philippines is sponsored by Fisherman’s Friend, G-Shock and Fern-C, supported by venue partner SM City North EDSA, gym partner Gold’s Gym, supporting partners Columbia Sportswear and Mountain Hardwear, as well as cable partners Cablelink, Cignal TV,Destiny Cable,Gsat and SKYcable; and media partners INQUIRER.net, Philstar.com, Action Asia and Global News Network.

More details including terms and conditions of the competition can also be found on the contest website www.KIX-TV.com/tough. Stay updated on the competition through KIX’s social media platforms, including Facebook: facebook.com/KIXAsia, Twitter: @KIXAsia, and Instagram: @KIXAsia.

KIX is available on Cablelink Ch.54, Cignal TV Ch. 133, Destiny Cable Ch.63, Gsat Ch. 18 and SKYCable Ch.63.

Thursday, August 25, 2016

US-Based Ventura Foods Expands to Philippines, Asia Pacific Region


If you go to a restaurant in the United States there is a good chance that you would be eating a Ventura foods product.

Ventura Foods is a leading manufacturer of custom and branded oil, shortening, margarine, mayonnaise, sauce and dressing in the United States. The company currently supplies many Quick Service and Fast Casual Restaurants in the United States and many other countries around the world. Ventura has since expanded to the Philippines to cater to the ever growing needs of the industry here and the rest of the Asia-Pacific Region. This is welcome news to the food service and restaurant industry, which is experiencing robust growth, and demands high quality products to offer a public with increasingly discriminating tastes. Ventura held a successful exhibit at the recently concluded WOFEX (World Food Expo) in August 2016 at the World Trade Center Manila where clients were able to sample the kind of products the company can offer.


Ribbon Cutting ceremony during the opening of WOFEX 2016 last August 3, 2016. (L-R) Anton de los Santos - Sales and Marketing Director – Export Division; Vincent Lao – Managing Director, Oleo Fats ; Yann Kervoern - President, International Ventura Foods; Glenn Lobo - Director of International Operations – Asia Pacific, Ventura Foods; Baven Chin – Sales Director – APAC; and Francis Tan – Director for Sales and Marketing, Local Division.


What makes Ventura Foods different from other companies in the CPG (Consumer Packaged Goods) category is that customization is their specialization. “Two-thirds of our business is food service. We are first and foremost a food service organization. We do have a retail business and an industrial business as well, but food service is our primary focus,” says Yann Kervoern, President of Ventura International. “We don't make one product that we sell to everybody. We try to understand everybody's different needs and tailor to their requirements.”

Asia-Pacific was a natural choice in deciding where to expand the company. "One reason why we're here is that our key clients have approached Ventura USA because we are the primary supplier of sauces and dressings for these major companies,” says Glenn Lobo, Director of International Operations for the Asia-Pacific region.“They reached out to us and said, ‘Hey, can you help us make sure our sauces are standardized across the globe?’” It has been the practice of QSR chains that expand globally to use local suppliers in many markets. They had to make do with what’s available because importing those same sauces from the US would be too costly, which would result in a less price competitive end product.



To be competitive in terms of pricing and quality, the company established a strong local partnership with Oleo-Fats Inc., which consists of the production and marketing of products not just for the Philippine market but also for export throughout the Asia Pacific region, and even the Middle East. “In the region we know we will be tariff and duty friendly and cost competitive, but the same time to be able to make our customer and their customers happy that what they're eating is something similar to what they'll be eating at when they're in the US or anywhere else,” explains Lobo.

The high quality of their products is something the company banks on making them stand out. “The formulation of sauces, dressing and mayonnaise are based on the ones made in the United States,” informs Kervoern. For instance, Ventura makes their real mayonnaise with real eggs vs powdered eggs. This is an important detail because it is a signifier of the conditions of the manufacturing site. “If you only use powder, it could mean you are not able to handle fresh products and not handle them safely in your facility because it’s harder,” says Lobo.“Being able to process fresh ingredients means you have a quality environment. It’s more difficult operationally requiring more stringent conditions.”  

Already, this strict adherence to standards is getting an enthusiastic response from clients and potential customers. “Compared to other imported products from other countries, our quality is a lot better,” says Anton de los Santos, Sales and Marketing Director of Oleo-Fats.  “We've already received feedback from major QSR chains sourcing their products from Asia-Pacific producers and they're saying Ventura’s quality is very good. They are the gold standard.”

Apart from bringing their obvious expertise to the Asia-Pacific market, Ventura recognizes that the region and the countries in it have their own unique flavor profile that may not always match those in the United States. “We have the ability to adjust tastes to consumer preferences for every country in the region,” says Kervoern.  The Ventura produced real mayonnaise for the Philippine market, for instance, is sweeter than mayonnaise they produce elsewhere because this is in line with consumer preference.  They plan to take the same approach to the rest of their market. “Taste is important, but in our market of sauces, dressings, mayonnaise and margarine, texture and mouthfeel are other components that are equally just as important,”Kervoern explains.The experience in the US means the company’s area of expertise in products that specialize in both taste and mouthfeel is vast.

This combination makes them a formidable presence in the industry. “We have the know-how, technical capability, quality systems, the production capabilities to delight our customers, and we try to remain fleet-footed and agile in terms of being able to respond to market trends and customer demands,” says de los Santos. Ventura’s presence in the region is growing, and with local production capabilities, they can only expect continued momentum that’s set to match the booming growth in various related and complementary industries such as tourism and casual dining.

Ventura Foods and Oleo-Fats, Inc. office address is at #5 Mercury Avenue, Bagumbayan, Quezon City 1110 Philippines or visit the official website at www.venturafoods.com. You may contact them directly at (02) 709 6536 or (02) 635 0680.

Philam Paaralan provides new facilities at Severo High School




Severo High School Grade 10 students experience the comfort of the new facilities provided by the Philam Paaralan classrooms.

Barangay Burabod is a secluded area located at the foot of Mt. Isarog in Calabanga, Camarines Sur. Because of its remoteness and distance from the urban areas of the municipality, students in Barangay Burabod had to hike 5 kilometers to be able to reach the nearest school.



Upon visiting the area a few years ago, former Camarines Sur Representative and now Vice President Leni Robredo had a chance to speak with Burabod’s Barangay Captain Roberto C. Cabaltera. They looked for possible ways to bring education closer to students and put up a secondary school in the location. After enlisting the support of various LGUs and government agencies, Severo High School in Burabod – named after Eduardo A. Severo, who generously donated a one-hectare lot – finally opened its doors to 123 enrollees last June 2014.


As fate would have it, Typhoon Glenda hit the Philippines that same year, and devastated areas of Camarines Sur. Severo High School was severely damaged, leaving its teachers, students and entire community in dire need to repair its classrooms with the hope to make it far sturdier than the original construction.

Not known to the people of Brgy. Burabod, events were already unfolding to address their need. Philam Foundation was coordinating with the Department of Education in identifying areas that were most in need of new classrooms under its “Philam Paaralan” program. Its goal was to build classrooms in calamity-stricken and under-served communities. When Robredo explained the situation of Severo High School to Philam Foundation President Max Ventura, construction plans began to unfold.

Apart from rehabilitation work that needed to be done, Philam Foundation successfully built two new Philam Paaralan classrooms for Severo Highschool, in partnership with the Happy Hearts Fund.

“The act of physically building an educational structure is such a metaphor for deeper, more profound things,” explained Ventura. “Ultimately, we are building the knowledge of our youth and securing their future. Philam Foundation is thankful to all our partners and everyone who made it possible,” he added.

The new Philam Paaralan classrooms can accommodate approximately 100 students. “We were intentional in the way we designed these classrooms, taking into consideration the risk of calamities,” Ventura pointed out. “These classrooms are typhoon-proof and built using the latest steel frame technology. Students of Severo High school can now concentrate on their lessons and academic work with no need to worry when the rains come.”

“Aside from having typhoon-resilient structures, our classrooms are fully-furnished with water sanitation and hygiene facilities that will promote cleanliness and healthy living among students,” Ventura concluded.

Established in 1997 to commemorate Philam Life's 50th Golden Anniversary, Philam Foundation, Inc. is the social development arm of the Philam Group of Companies. It is a non-stock, non-profit organization committed to serve the less privileged in society. To learn more about the Philam Foundation, visit www.philamlife.com.




Wednesday, August 24, 2016

Philam Foundation partners with VP Leni Robredo for Philam Paaralan



Proximity to a school is a factor that hinders Filipino children in far-flung areas from acquiring and pursuing the education that they dream of.

Such is the case for the youth in the remote community of Barangay Burabod, Camarines Sur, where students had to walk for approximately 5 kilometers in order to reach the nearest high school establishment.  Some students even had to pass by an unstable rope bridge just to get to school.

To address this problem, Philam Foundation responded to the request made by then Camarines Sur Congresswoman and now Vice President Leni Robredo to build two new classrooms in the said Barangay.

The classrooms were showcased during the recently concluded classroom turnover at the Severo High School.



Thanks to the help of Philam Foundation, Vice President Leni Robredo, and the local government, the students, as well as their parents, now have a renewed sense of hope of reaching their dreams as they continue their educational journey aided by their new classrooms.

The Philam Paaralan classrooms that can accommodate 100 students, are fully-furnished, well-lit, ventilated, and complete with restrooms and water sanitation and hygiene (WASH) facilities.  They are calamity-resilient and can withstand up to 300kph of typhoon strength.

Philam Paaralan is Philam Foundation’s flagship program, which aims to build classrooms in calamity-stricken and underserved communities around the country in partnership with the Department of Education. From its original target of building 65 classrooms in five years, Philam Paaralan is set to complete 121 classrooms, almost double its target in just four years


In photo:  Philam Life Chief Executive Officer Ariel Cantos shaking hands with the Republic of the Philippines Vice President and Housing and Urban Development Coordinating Council (HUDDC) Chairman Leni Robredo, with the Philam Foundation President Max Ventura


Check out Ventura Foods for delicious condiments



Dips and sauces are a staple condiments to every Filipino table. I cant imagine eating a fried tilapia or any fried fish without the reliable partner mayonnaise! Truly, dips and sauces are a part of every dish you have in mind, to enhance and bring out the flavor of each everyday meals. Mayonnaise in particular is a must in every fries, it is tasty on takoyaki too! This creamy sauce is a must condiment and has the power to wake up every finger lickin food!

If you go to a restaurant in the United States there is a good chance that you would be eating a Ventura foods product.




Ventura Foods is a leading manufacturer of custom and branded oil, shortening, margarine, mayonnaise, sauce and dressing in the United States. The company currently supplies many Quick Service and Fast Casual Restaurants in the United States and many other countries around the world.
Their presence in the Philippines is expected to gain them a foothold not just in the expanding dining scene in the country but in the whole of the Asia-Pacific Region. One of their main strengths is that they specialize is custom made products.  Big retailers that supply the service industry will often deliver the same product they already manufacture. “We really believe in customization to help our customers give the right solutions for consumers,” says Jann Kervoern, President of Ventura Foods International. “We don't make one product that we sell to everybody.” 



Because Ventura Foods is already well known to the franchisers of US based restaurants and chains, their presence is creating excitement among new and well established franchises. Too often, local versions of US branded chains have had to make do with whatever was available in the local market. Ventura’s presence means they can now avail of the gold standard in sauces and dressings.
So what makes the gold standard? Ventura products assure a certain level of quality. The sauces are made to the exact specifications and adhere to the strict quality control standards of those in the US. The company even brought in equipment and industrial design from the US to be able to make the sauces and dressings in the Philippines that lives up to the Ventura brand.


Ventura’s brand positioning as the company than can do big custom orders sets them apart from companies that just do big non-custom orders or the ones that can only small custom orders. This agility offers customers a lot of options. They can tweak their flavors to capture specific local tastes, for instance. This is why celebrity chefs that look to expand their portfolio with gourmet lines for retail, such as bottled sauces, go to Ventura because of the company’s expertise and flexibility to translate their vision.

All this know-how has also translated to Ventura’s retail lines. Marie’s is a line of sauces and dressings, the most well-known of which is their line of Blue Cheese dressings; Hidden Valley, features dipping sauces, and Smokehouse 220 is a barbecue sauce. These brands are expected to offer the public more quality choices at grocery stores and other retail outlets.


Ribbon Cutting ceremony during the opening of WOFEX 2016 last August 3, 2016. (L-R) Anton de los Santos - Sales and Marketing Director – Export Division; Vincent Lao – Managing Director, Oleo Fats ; Yann Kervoern - President, International Ventura Foods; Glenn Lobo - Director of International Operations – Asia Pacific, Ventura Foods; Baven Chin – Sales Director – APAC; and Francis Tan – Director for Sales and Marketing, Local Division.


“Taste is important,” begins Kervoern. “But in our market of sauces, dressings, mayonnaise and margarine, texture and mouthfeel are other components that are equally just as important.” If there’s anything Ventura excels at in their 20 years in the business, it’s how delicious tastes and feels.

Ventura Foods and Oleo-Fats, Inc. office address is at #5 Mercury Avenue, Bagumbayan, Quezon City 1110 Philippines or visit the official website at www.venturafoods.com. You may contact them directly at (02) 709 6536 or (02) 635 0680.



Tuesday, August 23, 2016

Selfie expert OPPO F1s debuts in PH, sells out in three days





The selfie craze is at an all-time high as OPPO’s latest camera phone sells out in concept and dealer stores nationwide.

Nicknamed the ‘selfie expert’, the F1s made its debut in Philippine stores on August 19.  As of August 21, over 19,000 units were sold across the country.

A road show was held simultaneously in Metro Manila, Davao, and Cebu to mark the smartphone’s first day in stores.

“We never expected that consumers would be this enthusiastic about the F1s. It's overwhelming to know that our first units sold out in three days,” said OPPO Marketing Brand Manager Stephen Cheng. “We are excited to deliver more F1s units to stores, especially because we want more people to have the ultimate selfie experience.”



Amazing selfies anytime, anywhere
The latest addition to OPPO’s F1 series captures vibrant selfies at any time of the day, thanks to its 16-megapixel front-facing camera that has a 1/3.1-inch sensor and a large f/2.0 aperture. The latest iteration of its beautification app, Beautify 4.0, also comes with an Auto Mode Screen Flash and eight filters for amazing selfies just the way users want them to be.

The phone’s panorama feature also makes it more convenient to take ‘groufies’ while the palm-activated shutter allows for easier and faster selfies.

The F1s is further equipped with an equally powerful 13-megapixel rear camera that has its own plug-ins such as the upgraded Expert Mode, Ultra-HD, GIF, and double exposure.



Powerful, speedy, beautiful
Just like its predecessor, the F1 plus, the F1s uses fingerprint recognition that can unlock the phone in 0.22 seconds. The phone’s fingerprint-activated app launch assigns fingerprints to up to five apps or contacts for quick access through the home button.

An octa-core processor backed by a 3GB RAM, 32 GB ROM, and the ColorOS 3.0, adds power to the phone’s hardware. Thanks to the power optimizations of the ColorOS combined with a 3075mAh battery, users can hope to use the phone all day.

The sleek metal body of the F1s has a 5.5-inch 2.5D Corning Gorilla Glass 4 screen to create an exceptional gaming and movie experience for users.

Available at zero percent interest
Financial service provider Home Credit, OPPO’s longtime partner, is also offering the F1s at zero percent interest for six months. The promo kicked off on the first day of the F1s in stores.
The smartphone’s suggested retail price is PhP12, 990.




Monday, August 22, 2016

ASUS unveils the complete line-up of the Zenfone 3 family, ZenBook 3 and Transformer 3 Series







After weeks of excitement and anticipation, ASUS unveils today the complete line-up of the Zenfone 3 family, ZenBook 3 and Transformer 3 Series – which are considered the newest premium product innovations from ASUS.

During the official Philippine launch at the Sofitel Philippine Plaza, which is one of the biggest tech events in the country this year. Led by ASUS Global CEO Jerry Shen, ASUS unveils the all-new ZenFone 3 Deluxe, Zenfone 3 Ultra, and Zenfone 3.

Shen led the unveiling of the ZenFone 3 Max and ZenFone 3 Laser in the Philippines while ASUS Philippines Systems Group Country Manager,George Su unveiled the all-newASUS ZenBook 3notebook and as well as the ASUS Transformer 3 and ASUS Transformer 3 Pro2-in-1 PCs.

“The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said ASUS CEO Jerry Shen. “We deeply appreciate the loyalty and continued support from all our dealers, media partners and consumers in the Philippines.” added by Jerry Shen.

The top-of-the-range ZenFone 3 Deluxe is the ultimate expression of the ASUS smartphone technology, with an invisible antennadesign that combines premium aesthetics with exceptional performance;the ZenFone 3 Ultra is a smartphone for multimedia lovers featuring TV-grade image processing to deliver an incredible viewing experience;the ZenFone 3 is beautifully-designed all-round smartphone with scratch-resistant Corning Gorilla Glass with 2.5D contoured edges;



The ZenFone 3 Laser features a 13MP camera with a Sony IMX214 sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and is ideal for photography enthusiasts;the ZenFone 3 Max features a large capacity 4100mAh battery that gives users up to 30 days of standby time, and can also be used as a power bank to charge other devices;

The ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel Core i7 processor;the Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability,with a range of accessories that includesthe ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2and ASUS Pen.







ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 series and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody with an ultra-thin 4.2mm edge, and has a rear surface free of unsightly antenna lines.

The ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe is the world’s firstsmartphone to use the Qualcomm Snapdragon 821 processor,Adreno™ 530 GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to deliver the best performance and capacity for demanding apps, games, and media.



The ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0-aperture lens, and four-axis optical image stabilization (OIS) for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features three-axis electronic image stabilization (EIS) for steady 4K UHD videos.

Coupled with the ASUS TriTech autofocus system that automatically selects second-generation laser, phase-detection or continuous autofocus to provide accurate and near-instant 0.03-second focusing and subject-tracking, as well as exclusive PixelMaster 3.0 technology, the ZenFone 3 Deluxe captures truly stunning photos and videos.



The ZenFone 3 Deluxe has a built-in fingerprint sensor that is perfectly positioned on the rear of the phone to sit underneath the user's finger, and which unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times, and a reversible, next-generation USB-C port.

The ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speaker and NXP smart amplifier that provides loud, clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs.The finely-tuned ZenEar Searphones are also bundled with ZenFone 3 Deluxe which has a value of PHP 2,995.



ASUS ZenFone 3: Agility. Beauty. Clarity.
Winner of the Computex 2016 d&iAward, the ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by1080) Super IPS+ display with up to 500cd/m2 brightness, the ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3 with 2.5D contoured edges that gently curve to make the sides of the phone completely smooth.





The ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects between second-generation laser, phase-detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.The ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™ 625  octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, which has 35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G Standby and 802.11ac MU-MIMO Wi-Fi connectivity. It also has PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. The ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger, and which unlocks the phone in just a fraction of a second.



ASUS ZenFone 3 Ultra: Unleashed. Unlimited. Unrivaled.
Winner of a Computex 2016 Best Choice Golden Award, ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround-sound with DTS Headphone:X™. Like the Zenfone 3 Deluxe, the Zenfone 3 Ultra will also have a finely-tuned ZenEar Searphones are also bundled withthe unit.











Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the display for the user’s finger to unlockit in just a fraction of a second.

The ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times, 2 minutes of QuickCharging can provide 1 hour of 3G talking time. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.

ASUS ZenFone 3 Laser: The smartphone for photography enthusiasts
The ASUS ZenFone 3 Laser has an ultra-fast 0.03-second laser autofocus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.

The ZenFone 3 Laser has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with its matching curved rear panel to give users a natural grip. It has a 5.5-inch Full HD display with wide viewing angles and a high 77% screen-to-body ratio.Super-quick fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks in just 0.2 seconds, and gives users access to various functions or apps with just a swipe or a tap of a finger.








ASUS ZenFone 3 Max: A premium smartphone with maximum battery life
The ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. TheZenFone 3 Max can also double up as a power bank to charge other mobile devices.

The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. It unlocks in just 0.2 seconds to give users quick access to its various functions.

ASUS ZenBook 3: The World’s Most Prestigious Laptop with Unprecedented Performance
The ASUS ZenBook 3 is the next-generation ZenBook. It has been completely redesigned with a gorgeous, ultra-sleek 11.9mm chassis that weighs a mere 910g. To achieve its amazing lightness without compromising strength, ZenBook 3 is crafted from aerospace-grade aluminum alloy, a premium material that is 50% stronger than the standard alloy used in laptops. As well as being strong and light, this material is also supremely elegant and features the signature ZenBook spun-metal finish. The ZenBook 3 is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey — and a special two-phase anodizing process is used to create stunning golden highlights on its diamond-cut edges.

The ZenBook 3 delivers unprecedented performance with up to an Intel Core i7 processor, 16GB of high speed 2133MHz RAM, up to a 1TB PCIe® 3.0 x4 ultra-fast SSD, a next-gen USB Type-C (USB-C) port, and powerful quad-speaker audio system by Harman Kardon. Its high-resolution 12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. The ZenBook 3 has an innovative cooling system featuring the world’s thinnest fan design at just 3mm. This efficient cooling enables ZenBook 3 to achieve incredible performance in an ultra-thin from factor.



The ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch — the same as most desktop keyboards — and 0.8mm key travel to deliver a comfortable typing experience. A glass-covered precision touchpad provides smooth and accurate input and incorporates palm-rejection technology, Smart Gestures, and handwriting support for enhanced usability. A built-in fingerprint reader with Windows Hello support grantsusers an instant one-touch access—allowing them to sign in and unlock the ZenBook 3 quickly and securely without having to type their password or PIN.

The ZenBook 3 provides up to nine hours of battery life for all-day computing. When it’s time to recharge, fast-charge technology brings ZenBook 3's battery up to 60% capacity in just 49 minutes.

ASUS Transformer 3 Pro: The World’s Most Versatile PC
The ASUS Transformer 3 Pro is a 2-in-1 PC that combines unrivaled performance with incredible portability to create the ultimate mobile device for work and play. Precision-crafted from aluminum, Transformer 3 Pro is only 8.35mm thin, yet has incredible structural strength and rigidity. The Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.

The Transformer 3 Pro has an integrated metal kickstand with a stepless hinge that lets users set the device at almost any viewing angle up to 170°. The included ASUS Transformer Cover Keyboard is a backlit keyboard that provides laptop-grade 1.4mm key travel for a comfortable typing experience, and is available in four attractive colors — Stone, Charcoal, Taupe, and Amber — that perfectly complement the device. The Transformer 3 Pro has a beautiful 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images as well and a color gamut of 121% sRGB for rich, vibrant colors. Powerful front-mounted stereo speakers with audio by Harman Kardon provide spacious, defined sound for an incredible listening experience.

The Transformer 3 Pro is powered by an Intel Core i7 processor and has up to a 1TB PCIe x4 ultra-fast SSD and 16GB of high-speed 2133MHz RAM for the ultimate performance. Its versatile, reversible USB-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and also incorporates Thunderbolt™ 3 for unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. The Transformer 3 Pro also comes with USB 3.0 and HDMI ports for convenient connectivity. A 13MP rear camera lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition enables users to log in conveniently with just a quick glance.

The Transformer 3 Pro is the world’s most versatile PC, with superlative expansion capabilitiesprovided by a range of accessories that extend its functionality and performance to give users a new level of flexibility and convenience from a mobile device.

ASUS Pen is a beautifully crafted writing and drawing stylus that detects 1024 levels of pressure for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos withTransformer 3 Pro’s high-resolution camera and annotate them directly with ASUS Pen.
ASUS Universal Dock is a hub that provides a full range connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD Card reader. It adds desktop-grade functionality to Transformer 3 Pro.
ASUS Audio Pod is an entertainment accessory, with four powerful speakers that deliver amazing 360° virtual 5.1-channel surround-sound with rich, defined bass.
ROG XG Station 2 is an external graphics card dock that gives Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready gaming powerhouse or workstation.





The newly launched ASUS products will be available on the following ASUS Concept Stores and Kioks Nationwide:

STORE LOCATIONS:
Location Brand Type Dealer
Centrio Mall CDO ASUS Mobility Kiosk 8Telcom
Victoria Plaza ASUS Shop in Shop – 8Telecom 8Telcom
Limketkai ASUS Shop in Shop – 8 Telecom 8Telcom
Abenson Ascott ASUS Shop in Shop Abenson
Abenson Ventures Alabang ASUS Shop in Shop Abenson
SM Seaside Cebu ASUS Mobility Kiosk Aerophone
SM City Cebu ASUS Mobility Kiosk Aerophone
SM Fairview 3F Asus Concept Store Asianic
SM City Bacolod Asus Concept Store BCG
SM Lanang Premier Asus Concept Store Columbia
SM Ilo-ilo Asus Concept Store Concept Computer
Festival Mall 3F Asus Concept Store Datacore
ATC Mall Alabang ASUS Mobility Kiosk Ephone
SM Bicutan ASUS Mobility Kiosk Flasher
SM Clark ASUS Mobility Kiosk Fonerange
SM North EDSA ASUS Shop in Shop - Fonetwist Fonetwist
SM Mall Of Asia Asus Concept Store Gigahertz
SM Calamba ASUS Mobility Kiosk Greentelcom
SM Bacoor ASUS Mobility Kiosk Greentelcom
Market Market ASUS Shop in Shop - Intogadgets Intogadgets
Trinoma ASUS Shop in Shop - Intogadgets Intogadgets
Kimstore ASUS Shop in Shop Kimstore
Lazada ASUS Shop in Shop Lazada
KCC Mall Zamboanga Asus Concept Store Lenin
SM Pampanga ASUS Mobility Kiosk MemoXpress
SM Sta. Rosa Laguna ASUS Mobility Kiosk MemoXpress
ASUS Online Store ASUS Shop in Shop MemoXpress
SM San Lazaro ASUS Mobility Kiosk Mobilizer
Robinsons Ermita ASUS Mobility Kiosk Modern Gadgets
SM Dasmarinas ASUS Mobility Kiosk Modern Gadgets
SM City Baguio ASUS Mobility Kiosk Mt. Studio
SM North EDSA Asus Concept Store PC Express
SM MOA ASUS Mobility Kiosk Powertel
SM Southmall ASUS Mobility Kiosk Redbooth
SM Cabanatuan Asus Concept Store TCA
Centrio Mall CDO Asus Concept Store Technomart
SM City Lipa ASUS Mobility Kiosk Viewers
SM North EDSA Asus Concept Store Villman
SM Megamall ASUS Shop in Shop - Lounge Villman
Gaisano Mall Davao ASUS Mobility Kiosk Wiltelcom
SM Taytay ASUS Mobility Kiosk Wirecomm
SM City Rosales ASUS Mobility Kiosk Wow Mobile
NCCC Mall of Davao ASUS Mobility Kiosk Y Telecom



KCC MALL 2/F Zamboanga ASUS Store Lennin
SM Mall of Asia, 2/F, Pasay City ASUS Store Gigahertz
ROG Concept Store, SM Megamall, 4/F, SM CyberZone, Pasig City ASUS Store Complink
ROG Concept Store, SM North Edsa, 4/F, SM CyberZone, Quezon City ASUS Store PC Express
SM Fairview, 3/F, SM CyberZone ASUS Store Asianic
Festival Supermall, 3/F, Filinvest Alabang ASUS Store Datacore
SM Lanang, 3/F, SM CyberZone ASUS Store Columbia
SM Bacolod, 2/F, SM CyberZone ASUS Store BCG
SM Cabanatuan, 2/F, SM CyberZone ASUS Store TCA
SM IloIlo, 3/F, SM CyberZone ASUS Store Concept
Ayala Centrio Mall, 3/F, Cagayan De Oro ASUS Store Technomart

PLDT Home x Netflix: New Bundles Bring Unli Internet and Unli Entertainment to Your Screen

  Telco giant PLDT Home reinforces its partnership with streaming leader Netflix to bring Filipino homes unlimited streaming,  ensuring you ...