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Friday, August 26, 2016

KIX launches second year of R U Tough Enough with Celebrity ambassador Neil Perez

KIX, the ultimate destination of action entertainment in Asia, announced the launch of the second year of R U Tough Enough?(RUTE)  the nationwide search for the Toughest Pinoy.  on August 23 at Buffalo Wings Restaurant, Glorietta, Makati with KIX Celebrity endorser Mr. International 2014 and real-life police officer, Mariano Flormata, Jr. aka Neil Perez.

Ten people, comprising of men and women, will be recruited to compete in a series of challenges that will test the limits of their physical strength, mental endurance and emotional resilience.  Only one will win the title of the “Toughest Pinoy” and a grand prize of PHP250,000.

KIX Ambassador Neil Perez

“We launched R U Tough Enough? last year as a competition and the response was overwhelming.  From the lot we found ten tough Pinoys, who were not only able to conquer challenges testing their physical and mental strengths, but also overcome their life’s challenges and tough past with grit and willpower,” said Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong. “This year, we hope to see more Pinoys share their inspiring stories of toughness and the Pinoy spirit.” 
 Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong

Representing R U Tough Enough?this year will be Mr. International 2014 and real-life police officer, Mariano Flormata, Jr. aka Neil Perez.  Far from being just a handsome face, Neil is a member of an elite police unit, and an explosives expert.  His hazardous occupation puts him in harm’s way frequently, which is why he is physically, mentally and emotionally fit, and the perfect ambassador for R U Tough Enough?.

“In my line of work, I see how tough and disciplined Pinoys are on a daily basis.  I am happy to be part of R U Tough Enough?because it gives us Pinoys a chance to show how resilient, resourceful and tough we truly are,” said Neil.

R U Tough Enough?is open to all Philippines residents aged 18 years old and above, until September 15, 2016.  To enter the contest, entrants must first apply online at Shortlisted candidates will be invited for a closed door audition on September 24, where ten tough individuals will be selected to fight for the title of the “Toughest Pinoy”.

The ten finalists will compete against one another in a final showdown at The Block Atrium of SM North EDSA on October 14.  The winner of this final showdown, which consists of an obstacle course with numerous tough challenges, will win the grand prize of PHP 250,000.

KIX will also bring back the Tough Troopers, a team of tough men and women who will go around Metro Manila testing people’s toughness through a series of physically demanding and mentally-challenging tasks in order to find qualified candidates for the competition.

R U Tough Enough? Philippines is sponsored by Fisherman’s Friend, G-Shock and Fern-C, supported by venue partner SM City North EDSA, gym partner Gold’s Gym, supporting partners Columbia Sportswear and Mountain Hardwear, as well as cable partners Cablelink, Cignal TV,Destiny Cable,Gsat and SKYcable; and media partners,, Action Asia and Global News Network.

More details including terms and conditions of the competition can also be found on the contest website Stay updated on the competition through KIX’s social media platforms, including Facebook:, Twitter: @KIXAsia, and Instagram: @KIXAsia.

KIX is available on Cablelink Ch.54, Cignal TV Ch. 133, Destiny Cable Ch.63, Gsat Ch. 18 and SKYCable Ch.63.

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