Ed Sheeran is delighted to announce details of his new single ‘Overpass Graffiti’, which will be joined by an official video

 

Ed Sheeran has released his brand-new album ‘=’ (Equals) listen here. In conjunction with the release, Ed is delighted to announce details of his new single ‘Overpass Graffiti’, which will be joined by an official video, premiering today at 9:00pm Philippine Time.

 

Warner Music Philippines along with SM Mall of Asia and the PH Sheerios celebrated the album release with a wonderful cinematic trailer. Fourteen large butterflies (coming from each of the album track covers) can be seen flying over the city skyscrapers of Metro Manila, painting the town red (and more!), and traveling through relevant areas way too familiar for our Sheerios, such as the famous Mall of Asia Complex where Ed had both of hist Multiply and Divide tour shows. Watch it here.

 

Aside from that, Asian fans are in for a treat as Ed hosts his a grand virtual fan meet on October 30 (Saturday) at 7:00pm Philippine Time, streamed live from the Warner Music Philippines Facebook page! RSVP to the fan event here.

 

About the Album

 

Written and produced by Sheeran, Johnny McDaid and Fred Gibson (the trio behind ‘Bad Habits’), ‘Overpass Graffiti’ - the third official single to be taken from Ed’s new album ‘=’ – is a heady, synth-rich ode to '80s pop, and provides us with a wistful portrait of lost love as Ed soundtracks a past relationship. The official video - directed by Jason Koenig – explores the romanticism of living in the moment as we find Ed stranded in the desert in his dressing gown (!), before he embarks on an adventure with a newfound set of friends who he meets after hitching a ride.

 

Embracing Ed’s own truths, ‘=’ seamlessly captures both the intimate and every day, elevating universal experiences to a higher plane. The fourth instalment in Sheeran’s symbol album series and a body of tracks that were made over a four-year period that followed his seminal ‘÷’ (Divide) album era, the new album finds Ed taking stock of his life and the people in it as he explores the varying degrees of love (‘The Joker And The Queen’, ‘First Times’, ‘2step'), loss (‘Visiting Hours’), resilience (‘Can’t Stop The Rain’) and fatherhood (‘Sandman’, ‘Leave Your Life’), while also processing his reality and career (‘Tides’).

 

Sonically, ‘=’ encapsulates Ed’s versatile musical palette, spanning signature, guitar-led tracks and world-class balladry to weightier, euphoric production moments, as first showcased on this summer’s emphatic, 2 x platinum comeback track, ‘Bad Habits’. Written and recorded across Suffolk, London, Sweden and LA, the album’s executive production comes from Ed Sheeran, FRED (No.6 Collaborations Project) and Johnny McDaid (Divide), with additional writing and/or production provided by Steve Mac, Joe Rubel, Amy Wadge, Foy Vance, Elvira Anderfjard, David Hodges, Andrew Watt, Lou Bell, Natalie Hemby and Ben Kweller. Sheeran’s brother, Matthew, a composer, also contributes stunning string arrangements on ‘First Times’ and ‘The Joker And The Queen’. The album artwork is a vivid collage of butterfly imagery symbolising the albums’ thread of ‘new life’ and is backdropped by one of Ed’s own abstract paintings.

 

‘=’ Official Tracklisting

 

 

1. Tides

2. Shivers

3. First Times

4. Bad Habits

5. Overpass Graffiti

6. The Joker And The Queen

7. Leave Your Life

8. Collide

9. 2step

10. Stop The Rain

11. Love In Slow Motion

12. Visiting Hours

13. Sandman

14. Be Right Now

 

 

Since his comeback in June, Sheeran has sat atop the charts worldwide, and in the UK, he spent a staggering 15 weeks at No.1 on the Official Singles Chart with his singles, ‘Bad Habits’ and ‘Shivers’. Moreover, with the help of his recent single releases, Ed achieved another milestone in the UK after becoming the first British Solo Artist to claim 52 weeks – a full year – at No.1 on the Official UK Singles Chart, with only Elvis Presley and The Beatles achieving more overall weeks at the top.

 

Ed Sheeran will embark on the first leg of his ‘+ - = ÷ x Tour’ (pronounced ‘The Mathematics Tour’) from April 2022, that’ll see him play across the UK, Ireland, Scandinavia and Central Europe in 2022 (shows in other territories will be announced in due course).

 

Keep your beauty in focus with the new vivo Y15 Series

 

Young and young-at-hearts can fill the humdrum of every day with picture-perfect moments as vivo, a leading global smartphone brand, continues to bank on its consumers’ demand to provide quality and stylish phones at an affordable price.

 

The vivo Y series, the brand’s best-selling product segment in the country, comes with the latest update with the upcoming release of the new vivo Y15 Series.

 

This hip and stylish smartphone gives a bang for the buck with its vibrant colorways and compelling features. At a budget-friendly price range of P5,000.00 to P7,500.00, users can have a reliable device to attend to their day-to-day tasks — from social media activities, gaming, online video calls, and other creative pursuits.

 

Beauty enlightened

Dimly-lit selfies? We don’t know her. The vivo Y15 Series integrates an 8MP Night Selfie camera. This feature ensures that all images taken are focused on the subject to capture an enlightened beauty against a bokeh or haloing backdrop. Additionally, it also comes with a Selfie Soft Light Band that supports photos taken in dark environments. This one provides a real-time preview of fill light effects and automatic adaptation, so users can be assured that they get the best lighting every time.

 

Beauty in power

Aside from its fashionable hardware design and modern camera features, the vivo Y15 Series also supports a user’s daily journey with its built-in powerful technology.

 

A single full charge of the Y15 Series can provide up to 18 hours of HD movie streaming or 7 hours of intensive game playing. With this, people can pursue their gaming or film-buff hobbies anytime, anywhere. It also has the groundbreaking 5V1A Reverse Charging technology. This feature means that the smartphone can also be used to charge other devices — doubling as a device of its own as well as a backup power bank.

 

With all these technologies fused in the new vivo Y15 Series, lovers of fun and creative pursuits can take advantage of a smartphone that enlightens beauty at a value-for-money price. Watch out for its upcoming release on vivo Philippines’ official Facebook, Twitter, and Instagram, and www.vivoglobal.ph.

Teleperformance Philippines partners with Project Inclusion Network , a non-profit organization that works towards realizing the potential of Persons with Disability

Teleperformance Philippines recently announced its partnership with Project Inclusion Network (PIN), a non-profit organization that works towards realizing the potential of Persons with Disability to actively participate in, and productively contribute to society.

 

In a recent virtual event with its employees in honor of International Day of Sign Languages, Teleperformance Philippines highlighted its commitment to providing assistance and opportunities for people with disabilities through this new initiative with PIN.

 

As part of the partnership, Teleperformance will assist PIN in identifying employable people with disabilities from their network of partner institutions, communities, and organizations that teach and train people with impairments. Moving forward, Teleperformance Philippines and PIN will be collaborating towards improving knowledge and comprehension of behavioral concepts and processes in the workplace, through increased productivity and integration.

Teleperformance Philippines has been employing persons with disabilities across their sites. Zeke, one of the staff of Teleperformance Citizen of the World (COTW) Store and a deaf employee, shared his experience working in the company. “Just like me, anyone – regardless of disability – can perform and contribute to the success of [a] company. I am blessed to belong to a team that is fully supportive of me and encourages me to be better.”

 

Operations Manager of Project Inclusion Network, Jim Nemeno, also thanked Teleperformance Philippines for their support throughout this project. "I thank Teleperformance for this opportunity. We appreciate from the bottom of our hearts the organizational, financial, and leadership support to promote Disability inclusive communities," shared Nemeno.

 

Apart from employment support, Teleperformance Philippines further cemented their commitment to making more inclusive workplaces through a donation of one hundred and fifty thousand pesos to help move forward PIN’s efforts, with a promise of more to come.

 

Senior Vice President for Human Capital Resource Management Jeffrey Johnson shared, “We put strong focus on our Diversity, Equity, and Inclusion initiatives. We want to make a concerted effort to provide employment to people who may otherwise have had a hard time finding employment. I am proud of the work that the team has done to truly move things forward.”

 

Teleperformance Philippines has been certified Great Place to Work® for four consecutive years, just in time for their 25th year anniversary in the country. The certification is awarded by the prestigious institute to companies who have passed the Trust Index® Survey, which is anonymously taken by employees. This year had the highest participation rate among Teleperformance Philippines’ 52,000 workforce across 22 business sites in Luzon, Visayas, and Mindanao.

 

Teleperformance Philippines is a champion of diversity and inclusion. They recently held the Disability Visibility Matters initiative, whose goal is to collect critical baseline data that may be used in building relevant and beneficial programs for these people. They also held a Sensitivity Training webinar, which trained their leaders and equipped them with skills to build a more inclusive workplace. TP also participated in a career fair for PWDs, as well as a parade to advocate for autism programs in early 2020.

 

For more information on Teleperformance Philippines and various initiatives, visit http://teleperformance.ph.

 

 

The Laptop+ Huawei MateBook 14s is now up for pre-order

The recently launched HUAWEI MateBook 14s is available for pre-order starting today until November 11. It will be available in the Philippines in two variants: i5 and i7 Intel Evo Platform, priced at Php 68,999  Php 89,999, respectively. 

 

During the pre-order period, the HUAWEI MateBook 14s will be coming with a freebie bundle worth Php 11,498, which consists of the FreeBuds Pro and Microsoft 365. Pre-order may be done in any HUAWEI Experience Store, the official HUAWEI Online Store and flagship stores on Lazada and Shopee. Customers availing of the pre-order promo of the Laptop+ on the aforementioned online stores will also enjoy free delivery services; while those ordering straight from the HUAWEI Online Store may purchase on installment with zero interest for 12 months. 

 

Aptly tagged as HUAWEI’S very first Laptop+, the HUAWEI MateBook 14s is a premium laptop that boasts top-notch technology such as a 2.5K Huawei FullView Display with 10-point multi-touch capability, 90Hz Refresh Rate,  fresh colorway in its Spruce Green iteration,  and Huawei’s very own Mobile App Engine!

 

An Immersive and Interactive Display

There is no missing detail with the HUAWEI MateBook 14s’ immersive HUAWEI FullView Display. Its optimized display has a 90 percent screen-to-body ratio and a 3:2 productivity aspect ratio that allows the screen to show more content vertically. 

 

Interaction with the screen and its apps is also a breeze with its 10-point multi-touch support. Navigating through the laptop can be easily done through a single tap. Reviewing documents is also more convenient through gestures like zooming in and out and screen grabbing. 

 

High Refresh Rate and Resolution

Those who have been closely following the trends in the smartphone industry understand a device’s refresh rate is among key considerations before purchase, especially with the meteoric increase in the consumption of digital content. 

 

This trend in high-refresh-rate screens has come to the laptop space in recent years as well. The HUAWEI MateBook 14s for instance comes with a 90Hz refresh rate that is auspicious for professionals that delved in motion graphics and design as it allows for animations to be smoother and seem more fluid. 

 

The display on HUAWEI MateBook 14s supports up to a 90Hz refresh rate for smooth content browsing. By pressing the Fn key and R key simultaneously, it can toggle between 60Hz for a power-saving performance and 90Hz for smoother visuals. The high refresh rate is complemented by the laptop’s 2.5K resolution which elevates the overall screen display, making it more vivid and accurate. 

 

The HUAWEI Mobile App Engine

Huawei combines a rich mobile app ecosystem with professional Windows productivity in the HUAWEI MateBook 14s through the HUAWEI Mobile App Engine. This will change people’s impression of PC as a productivity tool and add spice to the conventional office experience. 

 

The HUAWEI MateBook 14s allows users to directly use mobile apps on a PC -- a first in the laptop market. From entertainment to lifestyle, education, movies, games and many more, Huawei’s AppGallery gives users access to a huge gallery of apps. This helps with keeping their energy up at work, always unleashing inspiration and creativity. Among the mobile apps that can be downloaded into the HUAWEI MateBook 14s are Grab, Kumu, Huawei Books, and many more.

 

A Dive into the HUAWEI Ecosystem

Now, for Filipino professionals who are well within the HUAWEI ecosystem, the LAPTOP+ Huawei MateBook 14s is just a must-buy. Running HarmonyOS 2.0, users can easily pair the laptop with HUAWEI tablets and monitors to build an optimized work set-up for productivity. Users can even use the laptop’s keyboard and touchpad to fully control a tablet through the multi-screen collaboration mode. 

 

One of the HUAWEI Monitors that the HUAWEI MateBook 14s can seamlessly connect to is the new HUAWEI MateView GT, the latest display HUAWEI is launching in the Philippines. This sleek curved gaming monitor has a 27-inch ultra-curved display, an aspect ratio of 16:9, and a screen resolution of 2560 x 1440 -- making it the perfect view for any gamer. Users of the HUAWEI MateBook 14s and HUAWEI MateView GT can have one interconnected super gaming rig and extra intelligent office set-up, thanks to HUAWEI’s Multi-Screen Collaboration Modes: Mirror, Extend and Collaborate. 

 

The HUAWEI MateView GT is also up for pre-order until November 11 at Php 18,999 with free shipping and a free Huawei Wireless Mouse GT. 

 

Customers may have a full review of what the Huawei MateBook 14s offers by visiting the official HUAWEI Online Product Page.  And to get the latest product news, offers, and services on all things Huawei, HUAWEI fans may download the My HUAWEI App. Besides updates, fans can interact with social artists, community leaders and fellow fans in the Huawei Community. The app is available to Huawei devices with EMUI8.0 and above.

 

What You Need to Know: HIV Cases are Rising Rapidly

In the past few years, Filipinos have started opening up and talking about sex and how it is an important conversation to have in order to engage in safe, healthy, and satisfying sexual activities. But despite the inroads that have been made in normalizing conversations about sex, barriers remain when it comes to discussing Sexually Transmitted Infections (STIs) including the Human Immunodeficiency Virus (HIV) as the feelings of shame and stigma remain which prevent people from accessing information and resources that can help Filipinos develop safe sex habits.

 

The lack of access and conversation contributes to the continued rise in the number of people who test HIV-positive in the country. July 2021 data from the HIV/AIDS & ART Registry of the Philippines (HARP) showed that 1,045 Filipinos tested HIV-positive while 60 people died of AIDS-related complications. This means 33 people tested positive every day from January to July 2021.

 

HIV cases in the Philippines continue to rise especially for youths aged 15-24 years old

 

 

Faced with these numbers, Durex continues to strengthen its mission to promote safe sex with its new SEXducated video series available on the Durex Facebook and YouTube channel.

 

SEXducated with Durex

Targeted toward millennials and Gen Zs, singles, and stay-at-home couples, the SEXducated with Durex video series is a fun and creative treatment to lessons on practicing safe sex. The show gives light to HIV awareness and how to improve one’s overall sexual health.

 

“It’s part of our responsibility as a brand to empathize with our consumers’ needs and give them safe and practical solutions,” said Matt Davis, Reckitt Marketing Director. “Through SEXducated with Durex, we aim to provide a safe space and have a thoughtful discussion on topics that beg to be talked about.”

 

Singles and young people can learn from the boys of Boys Night Out (Sam YG, Slick Rick and TonyToni) and Elijah Canlas as the four debunk HIV myths with hard facts. They can also learn from Dr. Kilimanguru, as he addresses need-to-know information about HIV. While couples can find ways to rekindle their relationships as they explore the topic of seeking pleasure through intimate acts with Dr. Rica Cruz.

With Durex’s SEXducated series, Boys Night Out and Elijah Canlas debunk HIV myths and learn hard facts about safe sex

 

 

Dr. Kilimanguru or Winston Kilimanjaro Tiwaquen is a doctor who gained fame on TikTok for his medical advice videos known for being easy to understand and entertaining because of his use of hugot lines and jokes. Through his videos, delivered in colloquial Filipino, viewers learn about the simplest medical issues from the common cold to HIV, and even COVID-19. Meanwhile Dr. Rica Cruz is a sexologist and media personality whose expertise is on sexual pleasure and sexual behaviors. Dr. Rica believes that sexual ownership is sexier than sex.

Together Dr. Kilimanguru and Dr. Rica Cruz, viewers learn need-to-know facts about HIV and having sex safely, intimately, and pleasurably

 

 

Protection, Preparedness, and Education (PPE)

Enabling Filipinos to “Always Come Prepared,” Durex fulfills its role as a responsible brand through ongoing partnerships with various organizations. To date, Durex is distributing condoms to the beneficiaries of the Commission on Population and Development (POPCOM), San Lazaro Hospital - Nagasaki University Collaborative Research and Laboratory, Positive Action Foundation Philippines Incorporated (PAFPI), Pasig City Government, Sustained Health Initiatives of the Philippines (SHIP), The Red Whistle, and LoveYourself, Inc.

 

The need to connect is very human and so is the need for open conversation about something as natural as sex. And with the isolation possibly triggering more intense feelings, it’s important to protect oneself from risks that can be otherwise prevented. 

 

With its SEXducated campaign, Durex encourages Filipinos to always come prepared and enjoy sex safely. Learn more about practicing safe sex with Durex via their Facebook page.

 

 

Cash in to your PayMaya account without additional charges at your go-to stores like Robinsons Supermarket

There are now more ways to cash in to your PayMaya account for FREE as PayMaya and Robinsons Retail team up to allow free cash in at your go-to grocery stores, convenience stores, and drug stores under the Robinsons Supermarket group.   

 

Going cashless is so much more convenient and hassle-free because you can easily cash in to your PayMaya account without additional charges at your go-to stores like Robinsons Supermarket, Robinsons Easymart, Shopwise, The Marketplace, No Brand, and Southstar Drug branches.   

 

These establishments are the latest addition to the over 90,000 touchpoints that allow users to cash in to their PayMaya accounts for FREE. These cash in channels include BPI and Unionbank online banking via linked account, Ministop, Smart Padala agents, TrueMoney and now, hundreds of Robinsons group supermarkets, convenience stores, and drug stores nationwide. You can also receive a P20 cashback covering your transfer fee when you cash in to PayMaya via Instapay.  

 

Cashing in at Robinsons Supermarket is easy – all you have to do is follow these simple steps:   

 

1.    On your PayMaya app, select the "Cash In" icon on the home screen.

2.    Select the Robinsons Supermarket via Cashier icon

3.    Enter the desired amount then select "Continue"

4.    Go to a Robinsons Supermarket branch and inform the cashier that you want to cash in to your PayMaya.

5.    Present the generated barcode along with your payment to the cashier.

6.    Wait for an SMS confirmation before leaving the store.

 

Once you already have funds in your PayMaya account, you can now enjoy safe and convenient contactless transactions for your everyday needs – including purchasing your essentials in these Robinsons establishments where payment via PayMaya QR is accepted.   
 

As an added treat, Robinsons Supermarket is also giving you an exclusive reward of P150 when you cash in at least P2,000 to your PayMaya account and #ScanToPay for your groceries worth at least P2,000 until December 31, 2021. You can enjoy this added perk once a month during the promo period to get up to P450, in total! Now, cashing in and shopping with your PayMaya is not only safe and convenient, it's also made even more rewarding with this added perk! 

 

“Our latest initiative with the Robinsons group is part of our continuing mission to make cashless payments even more accessible for Filipinos. With more free cash in channels available for our PayMaya users, we’re making it easier for people to use digital payments in their everyday transactions, especially for their daily needs,” said Pepe Torres, Chief Marketing Officer at PayMaya Philippines.  

 

"Contactless payments is essential in providing our customers a safe and hygienic environment whenever they shop in our stores. We're glad to work with PayMaya in promoting contactless transactions in our establishments with our free cash in channels and exclusive rewards for PayMaya users," said Stanley Co, Managing Director of Robinson’s Supermarket Corporation.  

 

Now that cashing in and paying with your PayMaya account is this easy and hassle-free, it’s time to get in on cashless payments! Download the PayMaya app at https://official.paymaya.com/CAK1/425eb133 and register an account to start enjoying safe and convenient payments today.   

 

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines, with platforms and services that cut across consumers, merchants, communities, and government.      

 

It provides more than 38 million Filipinos access to financial services through its consumer platforms. Customers can conveniently pay, add money, cash out or remit through its over 300,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 55,000 partner agent touchpoints serves as last-mile digital financial hubs in communities, providing the unbanked and underserved access to digital services. Through its enterprise business, it is the largest digital payments processor for key industries in the country, including "every day" merchants such as the largest retail, food, gas, and eCommerce merchants, as well as government agencies and units.  

 

Shopee introduces the ‘Livestream Call’ feature on Shopee Live to enhance customer experience

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to push for innovations that aim to improve the e-commerce experience for both the seller and consumer. With sellers preparing for some of the biggest holiday sales of the year such as Shopee’s 11.11 - 12.12 Big Christmas Sale, Shopee introduces the ‘Livestream Call’ feature on Shopee Live to enhance customer experience and improve engagement during a live stream session. During a livestream call, sellers can entertain inquiries via audio or video call while other viewers listen in. 

Shopee Live has been a go-to for sellers on Shopee to connect with users and attract more sales. With the pandemic driving the digitalization of businesses, Shopee pushes for innovation that will help local MSMEs adapt to the evolving global retail landscape. E-commerce continues to gain momentum in the Southeast Asia region, with a projected value of US$132 billion by the end of 2021 - and it is expected to double after five years.^[1] With more consumers turning to online platforms for their needs, entrepreneurs strive to adopt digitalization to sustain their businesses and capture opportunities in the new digital economy.

 

Martin Yu, Director at Shopee Philippines, said, “The needs of our sellers are always evolving, and we are committed to providing the necessary tools for them to improve their methods of engaging with shoppers. As more shoppers turn to livestream to learn about brands, products and interact with sellers, we are glad that the new Shopee Live features will also enhance their shopping experience. We will continue to innovate and make improvements on existing tools to support the growth of businesses on Shopee.”

 

Shopee launched several initiatives that aim to further improve the overall e-commerce experience for sellers and shoppers with Shopee Live. Earlier this year, Shopee rolled out the co-streaming feature which allowed live stream hosts to co-stream with one of their viewers for a more interactive streaming session. The Livestream Flash Sale was also introduced to help sellers gain more viewers and boost their sales during streaming sessions on Shopee Live. With this, sellers can promote their discounted products, attract more views, and boost orders during a live stream. The In-app Business Insights features gave live streamers access to the number of unique and total views, total likes, and confirmed orders from the live stream, letting streamers gauge what their audience wants.

 

11.11 - 12.12 Big Christmas Sale 

Shopee continues to bring more joy to Filipinos with the Shopee 11.11-12.12 Big Christmas Sale happening today until December 12, 2021. Shoppers can enjoy over two months’ worth of exciting promos such as ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers at Shopee's biggest sale of the year.

 

Buy Load, Pay Bills, and Scan to Pay with ShopeePay. Download the Shopee app for free via the App Store or Google Play.

 

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^[1] Southeast Asia, The Home for Digital Transformation

How YouTube protects kids and families with four responsibility pillars

As kids and teens spend more time online, it’s important to protect their experience while encouraging exploration. Anchored on its commitment to responsibility, YouTube invested heavily over the years to build YouTube Kids, a dedicated kids destination for a safer, family-friendly place for young ones to explore their imagination and curiosity.

 

To live up to its responsibility as an open platform while protecting its community, YouTube’s principles are organized around four “Rs”: removing harmful content, raising authoritative voices, reducing borderline content, and rewarding trusted creators. These pillars are applied across a range of content, grounding its  efforts to protect kids and families. Here’s how they complement YouTube’s existing safety and digital wellbeing optionsand privacy and data practices:

 

Removing harmful content

 

YouTube has clear policies prohibiting content that exploits or endangers minors on the platform. Among the measures taken include removing violative content as quickly as possible, as well as a regular review of policies with external experts to ensure they are current. For example, YouTube has updated its policy to cover content targeted towards young minors and families that contains sexual themes, violence, obscenity, or other mature themes. In Q2 of 2021 alone, YouTube removed over 1.8 million videos for violations of its child safety policies. 

 

YouTube Kids also has specific content policies and a much smaller set of channels and videos available that are allowed on the app. Part of its policies include the removal of overly commercial content from YouTube Kids, such as videos that only focus on product packaging or directly encourage children to spend money. 

 

Raising authoritative voices, reducing borderline content

 

In collaboration with child development specialists, YouTube established a set of quality principles to help connect families with high-quality content. On YouTube Kids, only age-appropriate videos and channels are allowed on the platform. Moreover, the videos should also be enriching and engaging, and able to inspire curiosity and imagination, celebrate diverse perspectives, and encourage kids to uncover their own interests and passions.

 

These principles are also used to determine which high-quality content is recommended on YouTube. This means that when families are watching “made for kids” content, other recommended videos are aimed to be age-appropriate, educational, and can inspire creativity and imagination. 

 

The same principles are also applied when it comes to removing channels from YouTube Kids and reducing the recommendation of kids content on YouTube that are of low-quality but do not necessarily violate YouTube’s Community Guidelines. Examples of this content include videos that are heavily commercial or promotional, encourage negative behaviors or attitudes, and more. 

 

 

Rewarding trusted creators

 

Earlier this month, YouTube shared additional monetization policies aligned with the quality principles for channels that primarily create kids and family content on YouTube. Going forward, these principles will have not only an impact on recommendations and inclusion in YouTube Kids, but also on monetization. 

 

Channels that primarily target young audiences or are classified as “made for kids” will need to deliver high-quality content and comply with kids-specific monetization policies. For example, channels that have predominantly low-quality kids content, such as “heavily commercial or promotional” or “encouraging negative behaviors or attitudes”, may be suspended from the YouTube Partner Program. On the other hand, if an individual video violates these quality principles, it may see limited or no ads. Before putting the policy in place, YouTube reached out to potentially impacted creators in order to support them before the changes take effect starting next month.

 

Ultimately, YouTube is committed to the goal of fostering a safe and enriching environment for families and children with the partnership of parents, creators, and experts.