Grab and MOVE IT Join Forces with ARK to Strengthen Urban Food Security for Rider Communities

 

Grab Philippines and MOVE IT have partnered with social impact innovator ARK Solves to launch a community-led food security program aimed at helping gig worker communities build more sustainable and self-reliant food sources.

At the center of the partnership is Feed Back, ARK Solves’ flagship community exchange program that enables families to grow fresh produce at home and share excess harvests with their neighbors, helping strengthen food access at the community level.

The collaboration comes amid continuing concerns over food security in the Philippines. While government data showed food inflation easing to 0.7 percent in January 2026, down from 1.2 percent in December 2025 and 4.0 percent a year earlier, the Department of Agriculture said the gains remain fragile and could easily be undone by renewed supply disruptions^[1].

Grab Philippines Managing Director Ronald Roda shares: “Grab remains committed to helping our driver- and delivery-partners and their families stay resilient in the face of shifting macroeconomic realities. Beyond ensuring that livelihood opportunities on our platform remain viable, we believe it is equally important to introduce support programs that reinforce their long-term well-being. Through our partnership with ARK Solves, we hope to help more gig worker families build more sustainable lives and greater food security for the future.”

The partnership was formally launched with the support of the local government units of Montalban, San Mateo, and Antipolo in Rizal, where the program will be piloted among Grab and MOVE IT’s rider community. So far, almost 700 community leaders and rider-partners from the platforms have signed up and begun receiving seeds, along with training on how to grow food and compost even in small spaces.

“Community has always been at the heart of MOVE IT. Our rider-partners look out for each other, and we see that every day in how they support one another on and off the road,” highlights MOVE IT General Manager Wayne Jacinto. “Our role is not just to recognize that strong sense of solidarity, but to help harness it, so riders can come together and co-create sustainable programs that support their everyday needs.”

Over the course of the 16-week program, participating riders will help expand access to fresh produce within their households and communities. Once harvests are ready, they will lead weekly exchange activities in their neighborhoods, allowing families and neighbors to share surplus crops with one another.

“This partnership is a major milestone, as we work with Grab and MOVE IT in showcasing how we can enable Feed Back’s impact to thrive wherever it is needed the most, including urban areas,” says Ayesha Vera-Yu, CEO and Co-Founder of ARK.

By combining behavior-change principles with a market-based approach, Feed Back helps families build and sustain productive home gardens that strengthen access to localized food sources. The program, which gathers multiple partners, has since scaled to 120 communities across the country, benefiting more than 36,000 fishing and farming households.

Following the initial rollout, Grab, MOVE IT and ARK Solves plan to expand the program to more driver- and rider-rich communities in the months ahead, applying lessons from the pilot to improve the model as it scales.

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^[1] https://www.da.gov.ph/da-eyes-supply-fixes-to-head-off-food-inflation-pressure/remains

 

Metrobank Makes Investing Easier with Fully Online UITF Access via Metrobank Online

 Metrobank continues to make investing easier and more accessible by enabling Unit Investment Trust Fund (UITF) account opening online.

Clients can now open and manage their UITF investments directly through Metrobank Online, the Bank’s internet banking platform. With the UITF Online feature, investing can be done anytime and anywhere. In just a few clicks, clients can subscribe to or redeem funds and monitor their portfolios, all professionally managed by Metrobank’s multi-awarded team of fund managers.

Whether you’re just beginning your investment journey or looking to diversify your portfolio, Metrobank offers a seamless way to grow your funds online. The UITF Online feature underscores the Bank’s commitment to helping Filipinos take charge of their financial growth through simple, secure, and expert-guided digital investment platforms.

Metrobank’s over 25 UITF products are designed to meet specific financial goals and risk profiles—from short-term objectives to long-term aspirations. For new investors, Metrobank Online requires PHP10,000, an affordable and accessible entry point to investing. Meanwhile, for experienced investors, the Bank offers a strategic avenue to diversify portfolios and build on existing wealth.

To ensure your peace of mind while you digitally manage your funds, Metrobank ensures that the Metrobank Online platform is backed by global security standards. And to help you better understand your investment’s performance and make your next money move, you will receive timely research notes and market insights from the country’s best managed and strongest bank.

"Metrobank UITF Online exemplifies our commitment to innovation by offering a secure, seamless digital investment platform. Backed by Metrobank’s proven fund management expertise, clients gain confidence, efficiency, and access to expert insights – empowering informed decisions and long-term financial growth," said Ric Pedrosa, Metrobank Head for Trust Banking Group.

Metrobank’s Trust Banking Group has once again been recognized for its excellence in managing peso- and dollar-dominated UITFs at the CFA Society Philippines’ 10^th Annual Best Managed Funds of the Year Awards 2025, which highlights outstanding fund managers in the country.

Start growing your money easily, securely, and confidently with Metrobank UITF Online.

 

Five reasons the HUAWEI FreeClip 2 keeps up with your life, every step of the way

 

— Designed as tech jewelry for modern lifestyles, the HUAWEI FreeClip 2 blends expressive aesthetics, intelligent audio, and all-day comfort into a single, effortless experience. Built on the promise of a ‘never feel, never fall’ experience, its signature Airy C-Bridge open-ear design clips gently and securely onto your ear, letting you move freely without pressure, isolation, or fatigue, so you stay aware, confident, and in control wherever your day takes you.

With adaptive open-ear audio that automatically responds to your surroundings and crystal-clear call performance that keeps your voice front and center, the HUAWEI FreeClip 2 keeps you connected without breaking your rhythm. From comfort to clarity, every detail is designed to work in sync with your lifestyle. Here are five reasons the HUAWEI FreeClip 2 keeps up with your life, every step of the way:

1. ‘Never Feel, Never Fall’ Fit For Any Activity

 

From early-morning meetings to evening workouts and spontaneous nights out, the HUAWEI FreeClip 2 is designed to stay comfortable and secure throughout your entire day. Its newly engineered clip structure reimagines how earbuds sit on your ears. It combines three precision-designed components: the acoustic ball, airy C-bridge, and comfort bean to distribute weight evenly and eliminate pressure points.

 

 

At just 5.1 grams^[1] per earbud, each piece feels lighter than a one peso coin, giving you a true “never feel, never fall” wearing experience. You can move freely without worrying about readjusting or discomfort, whether you’re walking between appointments, navigating your daily commute, or powering through a workout.

 

Crafted with super-soft, skin-friendly liquid silicone and reinforced with a high-performance shape-memory alloy that’s 25% softer than the previous generation, the Airy C-Bridge gently conforms to your ear’s natural contours. Optimized using data from over 10,000 ear samples worldwide^[2], the refined Comfort Bean further enhances stability and comfort, so you can stay focused on what matters, not on your earbuds. The device is tested to withstand over 25,000 bends^[3], enabling the flexible C-Bridge to maintain its shape and delivering a ‘never feel, never fall’ experience, even with daily use.

 

2. Designed to Be Seen with Premium Materials and Iconic Colors

 

More than just an audio device, the HUAWEI FreeClip 2 is wearable tech jewelry—an expressive accessory that elevates your everyday look. Its sculptural open-ear design transforms earbuds into a fashion statement that complements your personal style, whether you’re dressing for the office, heading out for brunch, or styling your OOTD for the weekend.

 

 

You can choose from four striking colorways: Blue, White, Black, and Rose Gold. Blue, inspired by classic denim, features a refined striped texture that evokes freedom, confidence, and a relaxed urban lifestyle. White offers a clean, bright aesthetic with elegant micro-textures that reveal subtle sophistication up close. Black delivers a bold, modern finish that communicates calm strength and effortless authority, while Rose Gold adds a soft metallic warmth that brings understated elegance to any outfit.

 

Select Blue and White editions extend the denim-inspired texture to the charging case^[4], crafted using high-precision micrometer-level molding technology. It gives a smooth, matte finish that feels soft to the touch while resisting dirt and stains, keeping your accessories looking polished throughout the day.

 

To further personalize your look, the HUAWEI FreeClip 2 can be styled with interchangeable jewelry-inspired accessories, including Star, Butterfly, Flake, and Tassel designs. These additions transform your earbuds into expressive fashion accents, allowing you to treat your audio device like you would your favorite earrings, only smarter, lighter, and more functional.

 

3. Adaptive Listening and Clear Calls to Help You Focus

 

With its intelligent open-ear architecture, the HUAWEI FreeClip 2 ensures your audio experience always feels natural, balanced, and immersive. Powered by HUAWEI’s newly added dual-diaphragm driver^[5] first-ever NPU AI processor in a True Wireless Stereo (TWS) earbud, the system delivers 10 times faster computing power, enabling real-time analysis of your surroundings.

 

 

This intelligence drives Adaptive Open-Ear Listening^[6], automatically adjusting volume and sound output based on your environment. Step out of a quiet office into a busy street or café, and your audio instantly becomes clearer and more present. Settle back into a calmer space, and the sound gently readjusts to comfortable levels, eliminating the need for constant manual changes.

 

Paired with a newly introduced dual-diaphragm driver, the HUAWEI FreeClip 2 delivers 100% greater loudness and stronger low-frequency performance, giving you richer bass, clearer vocals, and more immersive sound without blocking your awareness of the world around you. Whether you’re enjoying podcasts during your commute, playlists at the gym, or background music while working, your sound stays vibrant and engaging.

 

When you are walking through a noisy street, its Adaptive Volume intelligently balances playback between 55 dBA and 85 dBA environments to adapt to the noise level of your background, ensuring you don’t miss a beat. When sitting in a high-noise cafe for hybrid work, its Adaptive Voice Enhancement improves vocal clarity so you can listen to music or podcasts to help you focus on your current tasks. By the time you return to a quiet environment^[7], like your office, it automatically adapts and adjusts the volume to a comfortable level.

4. Easy Swipe and Optional Hands-Free Smart Features

 

From quick check-ins with teammates to long personal calls on the move, the HUAWEI FreeClip 2 keeps every conversation clear and natural. Its advanced three-microphone system, featuring two beamforming microphones and a VPU bone-conduction sensor, captures your voice with precision. Supported by an NPU-powered multi-channel DNN algorithm, it intelligently filters out background noise, ensuring your voice remains front and center even in bustling cafés, shared offices, or windy outdoor environments.

 

 

Managing your audio is just as effortless. With intuitive smart features using swipe, tap, and head-motion controls, you can adjust volume, skip tracks, answer calls, or reject them with simple gestures. A nod or shake of your head lets you stay fully hands-free, making it easier to stay present whether you’re walking, cooking, or multitasking throughout the day.

 

5. Seamless Listening Experience Anytime, Anywhere Using Any Device

 

Built for long days and nights, the HUAWEI FreeClip 2 offers up to nine hours of quality listening experience on a single charge and up to 38 hours with its charging case, keeping you powered from your first call to your last song. Even a quick 10-minute top-up gives you up to three hours of playback, so you never miss a beat.

 

 

With IP57 water resistance^[8], the earbuds are protected against sweat, rain, and dust, making them perfect for workouts, outdoor adventures, and everyday commuting. You can even rinse them under clean water to keep your earbuds fresh after intense sessions. Its compact square charging case was made smaller and lighter for easy portability^[9].

 

Wide compatibility across iOS and Android devices ensures seamless performance, perfect for both iPhone and Samsung users. Dual-device connectivity allows you to switch effortlessly between devices, helping you stay connected across work and personal life without missing a beat.

 

Express Yourself Freely and Stay Connected All Day with the HUAWEI FreeClip 2

 

 

The HUAWEI FreeClip 2 reinvents how you wear sound, transforming everyday listening into a form of personal expression. Whether you’re navigating packed commutes, powering through back-to-back meetings, hitting the gym, or stepping out for social plans, it delivers seamless transitions between work, movement, and play—while doubling as a bold fashion statement that elevates your every look.

 

The HUAWEI FreeClip 2 is now available for PHP 9,999 at HUAWEI Experience Stores and online via Shopee, Lazada, TikTok Shop, and the HUAWEI Online Store.

 

To celebrate its official launch, HUAWEI is offering PHP 2,477 worth of exclusive freebies and vouchers, including two premium accessories worth PHP 1,998 to personalize your look and a one-year, one-time loss compensation plan worth PHP 479, giving you added peace of mind as you wear your sound with confidence.

 

To learn more about the HUAWEI FreeClip 2, check out HUAWEI’s official website and social media accounts (Facebook | Instagram).

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^[1] Data comes from Huawei lab tests. Actual weight of the product may vary depending on the configuration and manufacturing process.

 

^[2] Data comes from Huawei lab tests.

^[3] Equivalent to daily use for around 7 years at 10 bends per day.

^[4] The charging cases on the Blue and White editions feature a new denim texture produced through high-precision infrared scanning of real denim fabric, which replicates its texture at a microscopic level.

^[5] The dual-diaphragm driver refers to the new open dual-diaphragm acoustic unit used in HUAWEI FreeClip 2.

^[6] The adaptive volume feature is in the trial phase and is disabled by default. To enable this feature, go to AI Life/HUAWEI Audio Connect > Experimental features. Actual experience may vary depending on usage habits, environmental factors, and app capabilities.

^[7] In a quiet environment, it is recommended that you lower the volume to protect your hearing and reduce sound leakage. Actual usage may vary slightly depending on the environment.

^[8] IP57 dust- and water-resistance is only applicable to the earbuds themselves, not the charging case. This device is splash, dust, and water resistant in normal conditions. It has been tested under controlled laboratory conditions and received an IP57 rating under the IEC standard 60529. Not suitable for activities such as swimming or showering under high water pressure or fast-flowing water. Splash, water, and dust resistance may deteriorate over time with normal use.

^[9] Data is a comparison with HUAWEI FreeClip, and comes from Huawei lab tests.

Nissin Foods Is Having a Moment—From Everyday Essential to Full-Blown Pop Culture Vibe

Some brands start out as everyday essentials—but somewhere along the way, they evolve into full-on pop culture icons. You don’t just use them anymore; you feel them. They become comfort, personality, and a vibe. And right now, Nissin is having that moment.

For many Filipinos, Nissin Cup Noodles has long been the ultimate good-vibes go-to. It’s the kind of food that shows up when you need it most—during quick work breaks, late-night cravings, or those days when everything just feels a little too much. Just add hot water, wait a few minutes, and suddenly things don’t feel so bad anymore. With its craveable flavors and ultra-convenient format, Nissin Cup Noodles has mastered the art of instant satisfaction—one cup at a time.

But when the craving calls for something bolder, more indulgent, and oh-so flavorful, that’s where Nissin Yakisoba comes in. Rich, savory, and seriously satisfying, Nissin Yakisoba is made for those “me-time” moments—when you want to slow down, dig in, and enjoy something that hits harder than your usual snack. It’s comfort food with attitude, delivering that authentic Japanese-inspired taste that feels exciting every single time.

Together, Nissin Cup Noodles and Nissin Yakisoba have become more than just instant noodles. They’re part of daily rituals, mood resets, and mini escapes—proof that food can recharge not just your energy, but your mindset too.

And now, Nissin is taking those good vibes beyond the cup.

In a move that perfectly captures its pop culture momentum, Nissin has teamed up with UNIQLO for a UTme! collaboration that turns the brand’s iconic visuals into wearable statements. UTme! is a service that allows you to create one-of-a-kind designs, perfect for injecting your personality and style in your clothing. Featuring bold graphics inspired by Nissin Cup Noodles and Nissin Yakisoba packaging, the collection lets fans rep their favorite comfort food in a whole new way.

Think: statement tees that feel fun, nostalgic, and effortlessly cool—just like the brand itself. It’s the kind of collaboration that makes sense instantly. After all, Nissin has always stood for self-expression, creativity, and finding joy in the everyday. Seeing those values translated into fashion feels like a natural next step.

The Nissin x UTme! collection is a Philippine-exclusive, making it a must-have for fans who want something both stylish and uniquely local. The shirts officially dropped last December and are available in selected Uniqlo stores nationwide, giving everyone a chance to bring a little noodle-core energy into their everyday fits.

From the pantry to the wardrobe, Nissin continues to prove that great food can inspire creativity, self-expression, and everyday joy. Follow Nissin Instant Noodles Philippines on Facebook for more updates, collaborations, and good-vibes moments.

Get the New HONOR X5c Plus for Just P4,999 This 3.3 Sale!

Leading global AI smart devices provider HONOR Philippines just announced its newest smartphone HONOR X5c Plus through a partnership with Shopee Philippines. Combining a sleek design, ultra-long battery life, expansive storage, advanced AI camera capabilities, and a vibrant display, the HONOR X5c Plus empowers users to unlock their potential, setting a new benchmark in the entry-level smartphone category. Now available exclusively on Shopee for just Php 4,999: https://bit.ly/Shop_X5cPlus_PR. 

“We’re excited to introduce the HONOR X5c Plus to the Philippine market — a smartphone that brings exceptional battery life, reliable performance, and value-for-money features to everyday users. And we are as proud to partner with Shopee Philippines in bringing this new phone closer to our customers nationwide,” said HONOR Philippines Vice President Stephen Cheng. 

Symmetry and Simplicity in Design  

The HONOR X5c Plus redefines elegance with its symmetrical, minimalist design, featuring reinvented classic aesthetics with elegant, rounded corners and sharp straight edges. At just 7.89mm thick and weighing only 186g, its ultra drop-resistant design ensures durability without compromising style. The HONOR X5c Plus is equipped with a stunning 6.74-inch Display with the ultra-high brightness of up to 450nits. True to its commitment to delivering human-centric innovation, HONOR has incorporated an eye protection feature, such as Dynamic Dimming into the HONOR X5c Plus. 

 

Ultra-Long Battery Life and Ample Storage   

The HONOR X5c Plus, driven by the highly efficient MediaTek Helio G81 processor, delivers robust performance for demanding users. Equipped with a 5260mAh high-capacity battery, this device is engineered to support all-day heavy usage, ensuring seamless productivity and entertainment on the go. Designed for exceptional durability, the HONOR X5c Plus’ battery maintains over 80% health even after 1000 charge-discharge cycles, offering users reliable, long-term performance. Storage is equally impressive, with maximal 8(4+4) GB RAM and 128GB of memory; the HONOR X5c Plus is capable of storing over 60,000 photos, 24,000 songs, or 200 movies.   

 

Featuring AI Photography for Stunning Results  

The HONOR X5c features a 50MP Main Camera, a 13MP Camera and a 5MP Front Camera. Powered by cutting-edge AI enhancements, the camera excels in capturing every moment with exceptional clarity. AI Object Recognition intelligently isolates subjects, removing background distractions for sharp, focused shots. Additionally, AI Photo Sharpness Enhancement ensures crisp, clear images, even for text-heavy documents. From vibrant landscapes to intricate details, the HONOR X5c Plus delivers professional-quality photos effortlessly. 

 

A Seamless and Intuitive Experience Powered by MagicOS 9.0   

The HONOR X5c runs on MagicOS 9.0, delivering a fluid and user-friendly interface that enhances every interaction. Paired with secure and effortless unlocking options like Side Fingerprint Unlock and Face Unlock, the device ensures both convenience and reliability. The innovative Magic Capsule feature elevates personalization by expanding with a single tap on the notification banner, providing instant access to key information and options. This streamlined approach eliminates the need to navigate multiple apps, boosting productivity and ensuring a highly efficient, tailored user experience. 

 

Pricing and Availability 

 

The HONOR X5c Plus comes in two striking colorways — Ocean Cyan and Meteor Silver — designed to complement every style. Starting February 26, the HONOR X5c Plus will be available exclusively on Shopee Philippines for a special 3.3 Mega All-Out Sale price of Php 4,999, down from its SRP of Php 6,999 with FREE shipping nationwide and SPayLater option for up to 6 months with 0% installment. 

 

Strengthening its commitment to Filipino consumers, HONOR is also partnering with Shopee for its Sigurado sa Shopee Mall and the Shopee VIP Program, reinforcing both brands’ shared dedication to authenticity and premium online shopping experience. 

 

Customers can also look forward to the convenience of Shopee’s Click & Collect program, which allows them to receive their orders immediately at participating pickup locations — eliminating the usual 1–3 day waiting period. The program also enables shoppers to enjoy exclusive vouchers and flexible payment options available on Shopee. 

 

For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

Robinsons Department Store Women’s Fair 2026 Honors the Strength, Style, and Many Roles of Modern Women

 Women’s Month in March is a celebration of all the things that make women unstoppable and empowered. It’s about recognizing the women who build businesses, lead teams, raise families, start movements, and show up every single day.

It’s also about treating them to the things they love. This Women’s Month, Robinsons Department Store (RDS) transforms its retail spaces into a celebration of style, strength, and solidarity with its much-anticipated Women’s Month 2026, happening from March 1 to April 15, 2026.

 

Shopping as shared celebration

Fashion has always been a form of identity, whether it’s the blazer a woman wears to work as part of the Philippines’ 41.6% labor force; the sneakers that power her early morning run in a community; or the lipstick that matches her confidence.

 

RDS is treating every woman who inspires us with great deals and memorable experiences. It is curating collections made for all women, acknowledging that today’s Filipina wears many hats and many looks at whatever stage she is in her life, whether she’s a Gen Z starting on her first job, or a Gen X passing her business to the younger generation, or a Millennial starting her family and her first business.

 

Women’s Fair shoppers can enjoy up to 70% off on ladies’ apparel, accessories, and beauty. It’s the best time to refresh wardrobes with brands like Whatever; restock their beauty arsenal with products from Belo Essentials, Snailwhite, Dove, and more; as well as find meaningful gifts for the women who they love and look up to.

 

The fair also features exclusive promos designed to reward loyalty and celebrate milestones. On International Women’s Day (March 8), shoppers enjoy P200 off with a minimum purchase of P3,000. On Women’s Wednesdays (all Wednesdays of March), Go Rewards members get an additional 10% off with a minimum P2,000 purchase from 3pm to 8pm. Plus, they can enjoy cashback and 0% installment plans when they use select credit cards on their purchases.

 

This year’s celebration goes beyond retail therapy with in-store events, including a Women’s Forum in Robinsons Galleria on March 7, 2026, which spotlights women across various industries who will share insights into leadership and success. A month-long Women’s Bazaar will also showcase brands and entrepreneurs who champion individuality and craftsmanship.

With physical stores nationwide and official shops available on Lazada, Shopee, and TikTok Shop, Robinsons Department Store makes shopping easy for busy women. Follow RDS on Facebook, Instagram for updates and exclusive offers.

PLDT Home introduces its Broadband Free Forever (BFF) Promo

Reliable connections are built to last, just like the relationships they support at home. As a constant presence in Filipino households, PLDT Home continues to bring families closer with a new offer designed for long-term value and everyday digital needs.

PLDT Home introduces its Broadband Free Forever (BFF) Promo, giving new subscribers the chance to enjoy a free fiber connection for life, making PLDT Home’s internet a lasting part of the family across generations.

“With the Broadband Free Forever Promo, we’re making PLDT Home Fiber a long-term partner for Filipino families,” said Patrick Tang, First Vice President and Head of PLDT Home Acquisition Marketing. “This reflects our commitment to deliver reliable connectivity that families can depend on today and for the years ahead. Truly making connections last, just like a real BFF.”

The BFF promo will award four (4) lucky new PLDT Home Fiber subscribers from Luzon, Visayas, and Mindanao with the grand prize of free fiber broadband for life, while 60 additional winners will receive free fiber broadband for one (1) year. All winners will also enjoy free installation and modem activation, plus a free speed boost on their chosen plan.

The promo is open to new subscribers of PLDT Home Fiber from January 15 to May 15, 2026. Eligible plans include Fiber Unli, Fiber Unli All, Fiber Netflix, and Fiber Home Biz, offering options for households with varying digital needs, from streaming and gaming to work and online learning.

For many Filipino families, home internet has become an essential presence at home, supporting learning, work, entertainment, and helping loved ones stay connected every day. The Broadband Free Forever Promo makes this essential service even more rewarding by offering long-term, reliable service and savings for families.

Through the BFF Promo, PLDT Home reinforces its commitment to enhance lives by helping families build connections that truly last.

To learn more, visit www.pldthome.com/bff-2026.

TCL Technology Edelweiss Land Debuts at Milan Central Station, Spotlighting Innovation in the City’s Iconic Hub

 TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its “It’s Your Greatness” campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d’Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.

The initiative comes at a time when technology partners are becoming increasingly important to global sporting events, with brands playing a more integral role in the infrastructure behind how the Olympic Games are delivered and experienced.

TCL firmly believes in the power of sport to inspire and unite people across cultures and generations. As the world joins together to welcome the Olympic Winter Games, TCL’s “It’s Your Greatness” campaign will encourage people to find their own excellence—in tune with the event’s official theme of “IT’s your vibe.” Throughout the event, TCL technology will transform how fans enjoy the event, provide comfort and connection so athletes can perform at their best, and engage viewers and communities around the world to Inspire Greatness.

TCL will help millions of fans to enjoy the Olympic Winter Games on-site and worldwide by providing TVs, digital signage, and technical assistance to the Olympic Broadcasting Services (OBS) so that media at the International Broadcasting Centre can bring Milano Cortina 2026 to global audiences. TCL’s ‘screen universe’ and other innovations such as AI-enabled air conditioners will also be featured in a TCL space at the Milano Olympic Village, showing how technology gives fans more choice than ever in how they enjoy the Olympic Winter Games.

TCL displays at the IBC help media bring Milano Cortina 2026 to global audiences

TCL is also helping to ensure athletes participating in the Olympic Winter Games are ready for action. As they settle in, TCL’s next-generation home appliances such as smart washing machines and dryers are helping them to enjoy a new level of comfort at the Anterselva and Livigno Olympic Villages, while TCL TVs help them relax and unwind. TCL is also supporting the “Athlete Moment”, providing the display technology that will connect athletes with their loved ones for moments of celebration immediately after each event. 

TCL products are featured in a space at the Milano Olympic Village

The idea behind “It’s Your Greatness” reflects TCL’s commitment to excellence, in close alignment with the Olympic values. Years of practice and months of intense training by hundreds of athletes culminate in Olympic events over the next two weeks where outstanding passion and dedication will inspire the world. These include the likes of Olympic champion and freestyle skier Eileen Gu, rising ice hockey star Jack Hughes and slalom specialist Alex Vinatzer, supported by TCL as part of Team TCL’s 15 athletes from 8 countries participating in the Olympic Winter Games and Paralympic Winter Games.

“As Milano Cortina 2026 opens, we’re excited to mark our first Olympic Winter Games as a Worldwide Olympic & Paralympic Partner. TCL firmly believes in the power of sport to inspire and unite people across cultures and generations, with the Olympic Games embodying values of achievement and determination that together drive innovation,” said TCL Founder and Chairman Li Dongsheng. “We look forward to cheering on the athletes we support as part of Team TCL, celebrating the pursuit of excellence empowered by technology.”

TCL Edelweiss Land Showcases Cutting-Edge Innovation

TCL Edelweiss Land extends the celebration of greatness, running from 5-22 February in the Piazza Duca d’Aosta in front of Milan Central Station. Spanning over 500 square meters, visitors can get hands-on with TCL’s latest innovations, share photo-worthy moments and inspire themselves, their friends and their community to create the extraordinary. Designed around environmentally friendly principles and driven by creativity, the showcase’s design reflects TCL’s commitment to sustainability and to innovation.

Speaking at the event, Kirsty Coventry, President of the International Olympic Committee, said “When I think of TCL as a TOP Partner, what stands out is how global they are. Their reach helps to spread the magic of the Olympic Winter Games to communities everywhere. TCL is also a technology leader, but it’s not just about technology. TCL shares our values – inspiring greatness, connecting people, and bringing the Olympic Games closer to everyone. I’m very excited about the future of our partnership and TCL will play a leading role in shaping how the world experiences the Olympic Games.”

TCL Edelweiss Land is open daily from 10 a.m. to 10 p.m., with distinctive zones featuring TCL’s latest products, including the latest display technology developed by TCL CSOT. Visitors can also see smart home appliances and TCL RayNeo AR glasses that showcase the latest in augmented-reality technology.

To further amplify the energy and excitement around the Olympic Winter Games, TCL has also collaborated with the Olympic Museum to bring a vibrant mural to the heart of Milan at Corso di Porta Romana 111. The design was developed by Zeina Rashid, a painter and Olympian who represented Jordan in table tennis in Athens 2004 and Beijing 2008, and who was selected for the project through the Olympian Artists Programme of the Olympic Museum. The inspiration came from her childhood memories of watching the Olympic Winter Games on television, which sparked her dreams about the Olympic Games. Her vision was then brought to life by mural artist Bublegum. The result is a lively tribute to the cultural heritage of the Olympic Games, celebrating how countless children around the world first discover the Olympic spirit through a screen that opens a window onto their future ambitions.