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Saturday, February 1, 2025

Darigold is back and better than ever!

 A whole generation may remember Darigold Milk, a popular line of American dairy products that Filipinos used to enjoy until the 1970s. The good news is Darigold Milk is back today, ready to rekindle its bond with those who cherish the nostalgia and a whole new generation of Filipino Gold Getters, people who strive to be better in their daily adventures, with their innovative and nutritious milk products.

 L-R Jeff Jarchow, Darigold Milk International Marketing Director; Sharon Hollenstein, International Category Manager; Kaleb Whitby, Darigold Milk Farmer; Dan Hofmeister, President of Darigold B2C; Steve Seppi, Darigold Milk Farmer and Executive Director, Dairy Farmers of Washington 


But young people today will likely not know what Darigold Milk is and what they’re all about, as the brand pulled out from the country before they were born. Here’s a quick refresher on the storied history and legacy of the American dairy brand in the Philippines.

● 1920s-1960s: Darigold Milk arrived in the Philippines, bringing a taste of America to Filipino families. The brand quickly grew to become a household favorite, famous for its delicious taste and quality. Darigold Milk even sponsored its own local TV show called the 'Darigold Jamboree' and its catchy jingle was sung by Filipinos everywhere!
● 1970s: Darigold Milk unfortunately halted production in the Philippines, leaving a gap in the market and nurturing a sense of nostalgia in the following decades for those who grew up with the brand.

Now, Darigold is back and better than ever ready to empower a new generation of Gold Getters!

“The warm welcome we've received in the Philippines inspires us at Darigold. We're dedicated to nourishing Filipino Gold Getters – those who strive for greatness with unwavering determination in our strong line of Darigold Milk.” said Dan Hofmeister, Darigold President for Business to Consumer

Darigold Whole Milk is the classic choice for creamy, wholesome goodness, making it a versatile staple for families and Filipinos of all ages. Darigold Whole Milk has that wonderful combo of taste and nutrition that everyone will love.

Darigold Low Fat Milk in classic flavors is a nutritious and delicious treat! It comes in Strawberry and Chocolate flavors, giving you a balance of goodness in every sip.

Darigold FIT is the innovative new product range made for active Gold Getters! Each bottle has 25g of protein, low sugar, and a lactose-free formula, making it the best choice for natural recovery, energy support, and even muscle-building! 

Celebrating fitness and health with the Darigold MilkRun

Last February 1, the brand held a press conference and the Darigold Milk Run at Villar City, Bacoor, Cavite.

The Darigold Milk Run united Filipino fitness enthusiasts of all ages to celebrate health, fitness, and wellness with Darigold FIT. Active Filipinos can get to experience first-hand how Darigold FIT fuels every Gold Getter’s fitness and wellness journey.

Meanwhile, the press event marked Darigold Milk’s momentous return to the country and heralded the brand’s renewed availability in the Philippines.

“With our partnership with AllDay Supermarket, we’re confident to reach more Filipino families as we re-enter the market” added Hofmeister. 

So now that Darigold Milk is back in the Philippines, what are you waiting for? Unleash your inner Gold Getter and discover the nutritious goodness that Darigold Milk brings! Head to your nearest AllDay Supermarket and be the first to try the Darigold Milk range.

To learn more about the Darigold Milk and the Darigold Gold Getters, visit www.darigold.ph and follow its social media pages @DarigoldPhilippines.

 

Friday, January 31, 2025

TCL and Kathryn have built a strong and enduring bond

 Two strong forces unite. TCL Electronics, a leading consumer electronics brand and the world's top two TV brand reaffirmed its commitment to its partnership with Asia's superstar, Kathryn Bernardo, through a recent contract renewal.

The partnership was officially renewed at a contract signing event held at Studio Simula last January 23, with Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager together with Kathryn's co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.

(L-R): Lulu Romero, Kathryn's co-manager; Francis Kalayaan A. Vidanes of VCM The Celebrity Source; Kathryn Bernardo, Shae Xiaoling Yu, TCL Deputy Marketing Director; and Joseph Cernitchez, TCL Brand Manager during the contract signing.

 

“We're excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our "Inspire Greatness" message over the past two years.” says Joseph Cernitchez, TCL Philippines Brand Manager.

 

On her part, Kathryn expresses her gratitude to the brand for their trust and belief in her capacity to contribute to its growth and development.


Kathryn, grateful for TCL's trust, shares how the brand's innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes.

 

“I'm incredibly happy to have contributed to TCL's rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use,” Kathryn enthuses.

 

Kathryn's loyalty to the brand is evident in her personal use of TCL products. When asked about her favorites, she quickly names..."I absolutely love using my TCL QLED PRO TV. It allows me to easily stream my favorite shows and movies, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish. The picture quality is also top notch! These products truly enhance my lifestyle—whether for work or relaxation—allowing me to juggle my busy schedule with ease." 

“I also love that TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it’s through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families. I believe that these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained, and informed—all essential aspects of enjoying a quality lifestyle,” she adds.

 

TCL has announced that Kathryn will once again headline upcoming marketing campaigns for its key product lines: TVs, washing machines, air conditioners, and refrigerators.

 

Kathryn Bernardo and TCL executives celebrate the renewal of their partnership, marking the brand's 25th anniversary and her continued role in showcasing TCL’s innovative and eco-friendly home solutions.

 

Mr. Cernitchez shares that “2025 is an exciting year for TCL, and we are very happy to continue our partnership with Kathryn.  As we all know, she’s truly a perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is about. Expect more breakthroughs and innovations that TCL will offer in the next coming campaigns.”

 

Marking its 25th anniversary and the renewal of its partnership, TCL looks to the future, reinforcing its commitment to providing appliances designed with the user in mind, promoting a natural, stylish, and eco-conscious environment. This vision of intelligent and eco-friendly living is brought to life through TCL's innovative smart, and sustainable home solutions.

 

Now in their third year of partnership, TCL and Kathryn have built a strong and enduring bond. As TCL looks forward to more groundbreaking innovations, Kathryn remains grateful for the brand's role in her journey - both personally and professionally.

"My journey with TCL has been truly remarkable and filled with unforgettable moments. One of the most memorable experiences has been seeing firsthand the innovative technology and quality that TCL brings to Filipino households. It’s rewarding to be part of a brand that is driven by a commitment to improving the lives of its customers through technology. Celebrating TCL's 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together," as Kathryn gives her the sweetest smile.

 

Thursday, January 30, 2025

DigiPlus Interactive Triumphs at the 60th Anvil Awards with Three Prestigious Honors


DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus, and GameZone, secured three honors at the 60th Anvil Awards. Recognized as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programs and tools that elevate the field of communications and public relations.

 

DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, 'DigiPlus Reimagined: Pioneering Fun, Technology, and Community', which highlighted the company's evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, 'Ushering a New Era of Digital Entertainment', and another for BingoPlus Foundation's 'FutureSmart' program, an initiative dedicated to empowering the next generation of innovators through education.

 

DigiPlus celebrates a triple triumph at the 60th Anvil Awards, showcasing honors in rebranding,

integrated reporting, and community empowerment.

 

The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus' commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company's visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products. 

 

The 2023 Integrated Report chronicles DigiPlus' strategic direction, financial and operational performance, as well as its performance around environmental, social, and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting. 

“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders,” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications, and Sustainability. “The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities.”

 

BingoPlus Foundation's FutureSmart Program was recognized for its transformative impact on marginalized communities. In 2024, the program reached 5,332 individuals, focusing on IT education, digital literacy, and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development program to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4,853 students in the Visayas, alongside training for 213 teachers. The program also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology, and livelihood empowerment.

 

“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future, said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.

 

DigiPlus remains steadfast in its mission to bring cutting-edge entertainment platforms to Filipinos while making meaningful contributions to society through its social responsibility programs.

 

Wednesday, January 29, 2025

Welcome the 2025 Lunar New Year with Samsung’s Big TVs – A New Era of Entertainment Begins!

Lunar New Year is a time for family, laughter, and traditions that unite generations. As we welcome the Year of the Wood Snake, we celebrate its symbolism of renewal and good fortune. Much like the snake shedding its skin for a fresh start, this is a wonderful time to refresh your home entertainment with Samsung’s big Crystal UHD TVs, enhancing the enjoyment of your family celebrations.

Elevate Your Celebrations with Unmatched Entertainment

As the Global No. 1 TV brand, Samsung’s new lineup of big TVs, including the 75” Crystal UHD DU700 4K Smart TV and 65” Crystal UHD DU700 4K Smart TV, are designed to deliver an immersive, theater-like experience. Perfectly paired with the Samsung Soundbar, these TVs are ideal for movie marathons, celebrating the Lunar New Year fireworks countdown, or singing along to your favorite karaoke hits.

Experience vivid visuals with the PurColor technology, which offers a vibrant range of colors for optimal picture quality and a truly immersive viewing experience. With a 4K upscaling feature, these TVs elevate content to 4K quality, delivering stunning clarity and lifelike visuals that make every moment feel as vivid as the celebrations themselves.

Enhance the festive spirit even further this Lunar New Year by pairing your Samsung TV with a Samsung Soundbar for a truly immersive audio-visual experience. The Soundbar’s Q-Symphony technology takes home audio to new heights by seamlessly integrating the TV and Soundbar speakers, delivering rich, 3D surround sound that fills the room. From the energetic beats of lion dance performances to traditional music during family reunions, this pairing creates the perfect festive atmosphere, making your celebration vibrant and unforgettable.

Smart Homes for an Interconnected Living

Samsung’s big TVs do more than enhance your viewing experience—they seamlessly integrate into your smart home. With the SmartThings feature, your TV becomes a central hub, enabling you to effortlessly control lights, adjust the thermostat, or monitor security cameras. Beyond smart home convenience, these TVs also prioritize your peace of mind. 

With built-in Samsung Knox Security, your data is safeguarded across hardware, platforms, and services. Enjoy endless content with complete confidence as these TVs deliver an immersive entertainment experience with unmatched security and connectivity.

Celebrate the year of the wood snake with Samsung’s exclusive offers! From January 1 to March 31, enjoy incredible deals on Samsung's Crystal UHD lineup. Get a Disney+ Annual Premium Plan* worth PHP 4,190, a Globe GFiber Plan with free installation, modem, and one week of unlimited fiber internet worth P1,499, plus up to 38% off on select models. Visit samsung.com/ph/offer/online/2025/samsung-big-tvs/ to explore all the deals and make this season unforgettable!

*Subscription required

Madiskarte Moms Gain Expert Insights from Potato Corner, Carmen’s Best Founders at PLDT Home Biz Masterclass

 Passion, innovation, and tech know-how. 

These were just some of the things that Madiskarte Moms PH (MMPH) members learned from successful Filipino entrepreneurs in the masterclass powered by PLDT Home Biz.  

From L-R (Jorge Wieneke, Potato Corner co-founder and Tokyo Tempura founder, Paco Magsaysay, Carmen’s Best founder, Zarah Jane Juan, Zarah Juan Founder, Bianca Larrañaga, Wanderskye's Co-founder and CEO, and Jaypee Morales, President and CEO of Rite Tea


With the goal of empowering mompreneurs and equipping them with winning mindset to succeed in business, this one-day intensive masterclass program was divided into three sessions with topics ranging from Creating an Entrepreneurial Mindset to Product Innovation and Using AI and Social Media to promote their businesses.

Madiskarte Moms receive their certificates of attendance for the PLDT Home Biz Masterclass.

 

Passion and confidence

Wanderskye's Co-founder and CEO Bianca Larrañaga shared that passion can propel one’s business in a way that money can’t. She emphasized the importance of identifying and pursuing one’s passion as the foundation of a successful entrepreneurial venture.

 

While it was hard to enter a market already saturated by brands catering to tourists, Wanderskye differentiated itself with unique and quality products. This opened the avenue to partner with national retailers such as Rustan's, The Travel Club and ROX. It also opened stores in Boracay, Siargao and Bohol, as well as in Metro Manila malls and airports. 

 

President and CEO of Rite Tea Jaypee Morales shared the same sentiment.. He encouraged aspiring entrepreneurs to identify problems in their own lives and develop innovative solutions to address them.

 

Despite the challenges and setbacks Rite Tea faced during its early stages, Jaypee said perseverance, resilience, and unwavering belief in one's vision can help entrepreneurs overcome obstacles and achieve success.

 

How to get customers to do your marketing

One of the most challenging aspects of starting a business is creating an  identity that people will remember — and love. In hospitality, where the market is transient by nature, it’s essential to make a good first impression immediately or you lose your chance to make new customers.

 

That is why for Commune Café owner Rosario Juan, first and foremost, one needs a distinctive aesthetic and ambiance to attract customers and make them want to experience your product.  Second, never forget the human touch—from exceptional customer service that builds a strong relationship with patrons to the details of the physical store. Third, remember that customers are in tune with market trends—so should  mompreneurs be.

 

As an example, her own Commune Café has carved a unique identity that resonates with its target audience, developing a loyal customer base that spreads positive word-of-mouth.

 

Failure can lead to innovation

Carmen’s Best is in most grocery stores today but when it started in 2007 founder Francisco “Paco” Magsaysay was sending out his products on individual orders. Paco emphasized the importance of setting high standards and striving for perfection. By delivering exceptional quality, businesses can differentiate their products, build brand loyalty, and attract discerning customers. 

 

Meanwhile, Potato Corner co-founder and Tokyo Tempura founder Jorge Wieneke found a niche in the market that brought one product outside the fast-food chains and into its own small spaces across 11 countries. Founded 25 years ago, Potato Corner, dubbed “The World’s Best Flavored Fries,” has become a top-of- mind entry point for budding entrepreneurs. 

 

Jorge emphasized the importance of understanding consumer needs and preferences to identify underserved niches and untapped opportunities in the market. He advocated for a culture of experimentation and risk-taking, highlighting the value of failing fast and learning from mistakes to drive innovation.

 

Many entrepreneurs say that embracing failure is the first step to success. It sounds ironic, but it’s true, said Zarah Jane Juan, founder of Zarah Juan brand, known for unique Filipino bag designs using icons of everyday life.

 

AI and social media

First PLDT Home Biz Masterclass

 

Social media is a powerful platform to engage with audiences, build brand awareness and drive sales. Tiktok, Facebook, Instagram, Twitter and LinkedIn can help mompreneurs reach an audience beyond the Philippines. 

 

nRocket Inc. CEO Jay Jazmines said AI can be a game changer for one’s business if used wisely and strategically. Entrepreneur Fibo Lim of the Fibo Lim Group of Companies advised mompreneurs to use their social media content to connect with customers and to educate, entertain, and experience.

 

Drizzled Chicken owner Maine Fontanilla broke down how to use these platforms, such as TikTok to attract customers, build brand awareness, and encourage dine-ins; and Facebook for collecting online orders, showcasing flavors, and guiding the order process.

 

This masterclass is part of the PLDT Home Biz relaunch to introduce enhanced Home Biz plans with significantly faster speeds and a lot of exclusive benefits. In addition, PLDT Home is launching a dedicated Facebook community for existing and new subscribers. This online hub will provide access to exclusive masterclasses, personalized one-on-one coaching sessions, expert customer support, and a range of exclusive perks to help home-based businesses thrive.

Slither Into the Year of the Snake with foodpanda’s Lucky Deals and Freebies!

 It’s time to slither into the Year of the Snake with good food, great vibes, and even greater deals! If you’re all about attracting luck, prosperity, and free goodies this Chinese New Year, foodpanda has got you covered. 


 

Check out foodpanda’s exclusive offers that’ll make your taste buds tingle without burning a hole in your wallet. For exclusive vouchers and deals of up to 50% off on your favorite food and grocery items, foodpanda is your go-to for lucky bites and festive feasts.

Lucky Bites for a Prosperous Year

Good luck is said to start with great food, and Chinese cuisine is rich in symbolic dishes. Dumplings, shaped like gold ingots, attract wealth, while golden spring rolls represent prosperity. Noodles signify longevity—just don’t cut them short! 

From January 22 to 31, use code DEALUXE when you order via food delivery or pick-up and enjoy up to P500 off at selected restaurants like Din Tai Fung, Modern Shanghai, Luk Yuen, and Shi Lin.

 

Hosting at home? A Chinese New Year spread isn’t complete without lucky items like oranges for wealth, whole fish for abundance, and tikoy for sweetness. Stock up easily with foodpanda’s deals—up to 50% off groceries and essentials from pandamart, Robinsons Supermarket, The Marketplace, WalterMart, and Watsons from January 22 to 29. Use the code SUPERMARKETS and get a cashback of P500. 

Ang Pao, the Gift of Fortune

Have you seen those vibrant red envelopes filled with money? Ang Pao is more than just a way to spread joy—they’re steeped in tradition. It is believed to ward off evil spirits and bad luck, while the money inside symbolizes blessings of wealth and prosperity. 


To add a modern twist to this timeless custom, foodpanda is offering exclusively designed Ang Pao for free! Simply order a minimum of P2,000 from Modern Shanghai, or spend P1,499 at pandamart, Puregold, Robinsons Supermarket, or Shopwise to snag these chic keepsakes. They’re perfect for spreading joy and good fortune to your loved ones.

Prosperity Through Savings

In Chinese culture, financial prosperity is a cornerstone of a good year. And while receiving Ang Pao is one way to grow your wealth, saving money is just as important. That’s why foodpanda has rolled out exclusive deals to help you kickstart the year with a full wallet.

For select users, the code PROCBMART unlocks P1,000 cashback on pandamart orders. If you’re a pandapro subscribers, it’s your chance to enjoy a 10% discount on orders with a minimum spend.

This Chinese New Year, let foodpanda be your partner in attracting luck, love, and prosperity. Whether you’re indulging in dumplings, sharing a beautifully designed Ang Pao, or scoring deals on your groceries, every moment is a chance to bring good fortune into your life. 

Order now with foodpanda and make the Year of the Snake your luckiest one yet! Don’t wait—these deals are available for a limited time only. Terms and Conditions apply.

Lenovo Celebrates the Year of the Snake with Smarter Deals and Exciting Freebies!

 Lenovo welcomes the Year of the Snake with an exclusive Chinese New Year Promo designed to bring smarter technology and fortune to everyone. From January 29 to March 31, 2025, customers who purchase select Lenovo devices from authorized resellers can enjoy exciting freebies that enhance their Lenovo experience and pave the way for a more prosperous year ahead for all.


No Need for Luck, Big Rewards Assured
Whether you’re upgrading for work, gaming, or everyday needs, Lenovo has the perfect device for you. With every qualifying purchase, customers can claim amazing freebies such as the Lenovo D20-30 MonitorLenovo L22E-40 MonitorCanon Pixma MG2570S printer, or even an Ark Desk Manual Crank M6-N, depending on the model.

Participating devices include the hottest bestsellers in the market like:


● IdeaPad Slim 3i 15IAH8 – A versatile device for students and professionals, bundled with a Lenovo 120 Wired Mouse.
● Yoga Slim 7i Carbon 13IRP8 – Sleek and lightweight, bundled with a Canon Pixma MG2570S.
● Legion 9i 16IRX9 – A powerhouse device bundled withthe Ark Desk Manual Crank M6-N for your idealproductivity setup.

The 2025 Lunar New Year looks bright as Lenovo’s wide range of offerings ensures there’s something for everyone, from professionals and students to gaming enthusiasts.

  

Easy Redemption, Hassle-Free Rewards
To redeem your freebie, simply visit https://promotions.lenovo.com/ph/en and provide the necessary details, including a valid ID, proof of purchase, and device serial number. Customers will receive confirmation within 5-14 business days and can expect delivery within 7-20 business days upon approval.


For purchases that qualify for a Lenovo 120 Wired Mouse, just your luck as the freebie can be claimed outright at participating stores for instant fortune.


Where to Shop
Shop Lenovo’s latest devices at Lenovo Exclusive Stores, Legion Exclusive Stores, and Yoga Stores nationwide. Lenovo products are also available at authorized resellers and Lenovo Flagship Stores on Lazada and Shopee.

Smarter Technology for All
With this Chinese New Year promo, Lenovo continues its mission of delivering Smarter Technology for All, equipping and empowering Filipinos with devices that cater to their evolving needs. Don’t miss this chance to start the year right with smarter deals and incredible, exclusive freebies.

Promo runs until March 31, 2025.

For more details, visit https://promotions.lenovo.com/ph/en

 

Spread the Love and Save Big: realme’s Valentine’s Day Deals with Exclusive Freebies on TikTok & Shopee!

Valentine’s Day is about celebrating love in all its forms - love for a partner, family, friends, and most especially, self-love. It’s the p...