Punk Your Chucks, Bring on the Art and Bling.
I have been a loyalist partner to my chucks for decades, as of this writing, and a proud owner of 5 Chuck Taylors in white, black, red, pink and now a newly bought dirty white pair, the sneakers that I love to go through all the facets of my life. I love it dirty, the dirtier the zanier, the fader the color the better, it gives me that kind of high. When I discovered that renowned Filipino komik book artists Kajo Baldisimo and Bow Guerrero of Trese and Dark Colony fame, respectively could do their komik wonders to my pair of sneakers by live painting it, then I decided it is time to bring on the art and make my pair a one –of- a -kind chucks that is exclusively handpainted by the duo.
Converse Philippines recently had a tie-up made under the “Shoes Buy Art, Sneakers Create It” campaign of Converse, at their flagship store in Glorietta on September 21, 2013 to launch their in-store-customization area “Punk Your Chucks” that showcases how sneakers can be a natural medium to create wearable art.
“Converse has always recognized the inherent creativity of our core market,” said Eli Bonsol, Converse Advertising and Marketing Manager. “Our most iconic sneaker, the Chuck Taylor All-Star, has always embodied this aspect of the brand—the fact that it is literally made of canvas makes it perfect backdrop to express your own style.”
For Bow Guerrero, creator and artist of Dark Colony, the bond between Pinoy Komiks and Converse is an intuitive one. “Pinoys love art, and express this love in truly imaginative ways,” he explained. “The timeless, laid-back style of the Converse All-Star really appeals to komiks lovers- not to mention that it is customizable in so many different ways.”
A customization area was set up at the venue, which allowed visitors and Converse enthusiasts to alter their shoes according to their taste. Markers, pens and even metal studs were on-hand to achieve that perfect punk rock vibe.
Others Converse stores across the nation will soon be having their own “Punk Your Chucks” areas, where you can trick out your Chucks, Cons, or Jack Purcells- or if you don’t have a pair yet you can check out all the designs at the flagship store in Glorietta 2, Makati. You can also check out the punk’d Chucks by the artists of Trese and Dark Colony in the flagship store now. Log on to www.facebook.com/Converse Philippines for updates on the next event.