Everyone wants locks that is strong and healthy-looking. But if you are keeping up with the hair trends, your crowning glory will suffer from the harsh chemicals brought by too much coloring and hairstyling. Last year, I went from brown to candy red. It was amazing and I wanted to "own the color" for the rest of the year, which is next to impossible. I have been looking for a purple shampoo and conditioner online, but shipping in means paying twice the amount of shampoo and conditioner, so I ended up with some local shampoo and conditioner available. I wasnt happy with the protection it gives , my hair becomes brittle and turned into brown orange, which was expected but not too soon. I bought two branded argan oil to condition the hair strands, it did wonder for a while, but still looking for that one hair wonder that would treat the damage done by my constant hairstyling and coloring. That is when I discovered TRESemme Platinum Strength variants at an event I attended last March 17 at SM Makati. The TRESemme Platinum Strength launch was hosted by Ms. Georgina Wilson and graced by Renowned Hair Stylist TRESemme Hair Care Expert Lourd Ramos of Creations.
TRESemme Hair Care Expert Lourd Ramos demonstrated how to take care of one's hair using the TRESemme Platinum Strength variants to the three models who sported Spring/Summer 2016’s most covetable ‘dos: Uptown Sleek, Copper Waves and the Diane Curls.
Now, you can stand up to styling damage with the TRESemme Platinum Strength Range. From the salon-grade brand used and trusted by professionals, TRESemme Platinum Strength fortifies and strengthens hair like no other, repairing up to two years of damage caused by everyday hairstyling such as heat styling and coloring. Dry, dull, and desperate tresses will find their match with the TRESemme Platinum Strength Shampoo, Conditioner, Treatment Mask, and Stay Soft Leave In Treatment, all featuring the line’s Platinum Strength Renewing Complex. This technology’s intensive moisturizers strengthen every hair strand to prevent breakage and further signs of aggression—from coloring that dries the strands and makes them brittle to blow-drying, ironing, and curling that use heat and damage the locks. It reinforces every strand’s natural protective layer, so you can get strong, salon-gorgeous hair every day.
This season, with TRESemme Platinum Strength in your back pocket, you can recreate the hottest hair trends straight from the runways of New York Fashion Week, without worrying about the damage caused by styling. Spotted on the catwalk were three of the Spring/Summer 2016’s most covetable ‘dos: Uptown Sleek, Copper Waves and the Diane Curls. Take on the heat with the Uptown Sleek, sported by Hollywood A-listers and models at the Carolina Herrera show. A chic long bob, this style features smooth and straight locks, giving off a sophisticated edge. Keep on coloring with Copper Waves, just like those presented at BCBG Max Azria. This ‘do adds a hint of volume with the right attitude, and is fabulously worn with a touch of color. And finally, bounce back from curling, with the Diane Curls, aptly inspired by fashion icon Diane von Furstenberg herself. This look uses tight curls usually swept to the side and pinned with an accessory.
With salon strong hair made possible by TRESemme Platinum Strength, you can take on the heat, bounce back from curling, and keep on coloring, without worrying about damage or breakage. #StandUpToStylingDamage, so you can look salon-gorgeous every day.
Watch out for the TRESemme Style Studio pop-ups, where you can try out the latest hair trends and #StandUpToStylingDamage with TRESemme Platinum Strength. Like TRESemme on Facebook at www.Facebook.com/TRESemmePH and follow @TRESemmePH on Twitter and Instagram for more updates.
TRESEMME PLATINUM STRENGTH RANGE
PLATINUM STRENGTH SHAMPOO
THE FORMULATION: The salon-quality system repairs up to two years’ worth of damage in just five uses by helping to reinforce hair’s natural protective barrier, restoring hair and protecting against future damage for hair with all its beautiful strength
THE EFFECT: When used regularly with the Platinum Strength Strengthening Conditioner, the salon-quality formulas repair and protect hair against styling damage. With continued use, it keeps working to protect hair against future styling harm.
PLATINUM STRENGTH CONDITIONER
THE FORMULATION: The salon-quality system, repairs up to two years’ damage in just five uses by helping to reinforce hair’s natural protective barrier, restoring hair and protecting against future damage.
THE EFFECT: When used with Platinum Strength Strengthening Shampoo, your hair will feel strong, manageable and ready for styling—for resilient hair with beautiful strength.
PLATINUM STRENGTH TREATMENT MASK
THE FORMULATION: Formulated with a Renewing Complex, this deep conditioning treatment gives you the strength and moisture your hair craves.
THE EFFECT: Salon-quality formulas revitalize your strands, leaving hair smooth, healthy-looking and strong.
PLATINUM STRENGTH STAY SOFT LEAVE IN TREATMENT
THE FORMULATION: The salon-quality system repairs up to two years’ worth of damage in just five uses by helping to reinforce hair’s natural protective barrier, restoring hair and protecting against future damage for hair with all its beautiful strength.
THE EFFECT: When used regularly with the Platinum Strength Strengthening Conditioner, the salon-quality formulas repair and protect hair against styling damage. With continued use, it keeps working to protect hair against future styling harm.
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