It was about two years ago, when I first started to become a regular at Watsons SM North. That was when I discovered that they have been selling their generics line. I started to switch my branded glutathione to their generic. (I have been taking glutathione for wellness, not for whitening but I have noticed considerably evened smooth skin as side effect). It has the same efficacy and quality at an amazingly affordable price. I actually saved 80% of what I paid for compared to Japanese Gluta brand that I have been using for 4 years. That's a lot of savings. Now, I dont need to go to a different pharmacy for my multivitamins, medicines and antibiotics.
The savings I got I bought toiletries on their Buy One Take One promo. Then I chanced upon Naturals Watsons Argan Oil Shampoo.
Aside from their Glutathione tablets, their Argan Oil Shampoo is the best and affordable Argan Oil shampoo in the market today. It is paraben free, detangles and made my hair thicker. Plus I love its relaxing floral smell. This helps a lot with my colored treated hair.
Watsons PH recently launched the Switch and Save TVC with its newest Celebrity Mom endorser Kylie Padilla on March 16 at Makati Shangri-la together with Watsons five celebrity endorsers Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Lorna Tolentino, and Edu Manzano. Watsons executives, Ms. Karen Fabres Group Marketing Manager Watsons, Ms. Viki Encarnacion Watsons Marketing Director and Krisel Macatangay Watsons Marketing Manager graced the launch.
|Tessa Prieto Valdes|
Everyone competed to name the most popular responses to survey questions on Watsons products posted on LED display screen.
Five years ago, the country’s economy was going through unstable times. Consumers were faced with tightening budgets, forced to choose where they would spend and where they would cut down. Watsons wanted help. So in 2012, they launched the “Switch & Save” campaign, an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do was shift from the leading brand to the Watsons brand.
|Ms. Karen Fabres, Watsons Group Marketing Manager|
|Krisel Macatangay Watsons Marketing Manager.|
|Ms. Viki Encarnacion Watsons Marketing Director|
In those first years, the simple idea proved a smashing success. Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. With such great momentum behind the movement, they decided to expand the campaign to the pharmacy. Launching Watsons Generics in 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.
But even with so many switchers on board, not everyone seemed to be convinced. The notion that “cheaper means lower quality” had some shoppers resisting the change. Yet the Watsons team knew the truth- that with their products’ amazing quality, most people wouldn’t even feel the difference. That’s when a big idea was born- The Switch Test. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch- they’d have to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy.
From body scrubs to hair irons, shoppers felt their way through the Watsons selection, and the results were overwhelming.
8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart, an amazing testament to Watsons quality. But the surprises didn’t end there. When informed of the savings they could get with Watsons Label, the remaining shoppers who at first chose the leading brands were also convinced to make the switch. With results like these, the team knew that they were on to something big. The next challenge was to bring the same experience to more people.
Watsons Karen Fabres, Danilo Chiong, Jared De Guzman, Viki Encarnacion, Aida Lapez with Edu Manzano, Lorna Tolentino, Iya Villania, Kylie Padilla and Christian Bautista
Gathering together Watsons six celebrity endorsers (Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano), they put them all to the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their verdict- none! Not even our discerning endorsers could tell the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.
With so much more waiting to happen this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial. Catch it and see if you can tell the difference between a Watsons brand and your brand, or if you too will be convinced to Switch and Save!