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Tuesday, January 27, 2015

Zalora launches Lunar New Year 2015 Collection

Usher in the year of the Sheep in ZALORA’s bold and opulent Lunar New Year 2015 collection. The 150-piece womenswear collection is a modern interpretation of the traditional Chinese wear, perfect not only for the festive season but also for the rest of the year. ZALORA prides itself on launching modern and stylish ethnic wear collections suitable for local festivities and this year’s Lunar New Year collection, which comprises a mix of peplum tops, playsuits and fit and flare dresses, is no exception.

Designed for the fashion conscious women, the ZALORA Lunar New Year collection is perfect for those who want to celebrate the Lunar New Year in festive wear that give a fashion-forward nod to
the traditional Chinese garb. The collection incorporates interesting fabrics such as jacquard and neoprene with lace and oriental bloom prints.

The Asian influenced prints on modern silhouettes and cuts accented with mandarin collar shows a cross between traditional and contemporary design. A strong palette of auspicious red from bright rose to darker wines dominates the collection and is mixed with hints of fashion’s latest hues - blue, white and coral keeping the overall look fresh and modern.

Regine King, ZALORA Philippines Head of Category Management said, “As a form of expression, fashion must reflect the intricate dynamics of bridging the past to the present and with the future. Our collection pays tribute to traditional Chinese aesthetics interpreted in contemporary silhouettes to help dress the modern woman. Women nowadays are more discerning and want to mix and match their wardrobe; they are innovators and want to own their look.”

“Our collection gives them the chance to celebrate heritage without looking dated and empowers them to style freely as each piece can match any modern fashion accessory.” Paulo Campos, ZALORA Philippines’ Managing Director, added.

Prices range from Php 1,000-2,000  meaning getting your glam festive look this Chinese New Year is not only quick and convenient with ZALORA’s same day delivery option (or 1-3 day delivery time), but also affordable. The collection is available exclusively on ZALORA from now until sold out.

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