Zalora launches Lunar New Year 2015 Collection

Usher in the year of the Sheep in ZALORA’s bold and opulent Lunar New Year 2015 collection. The 150-piece womenswear collection is a modern interpretation of the traditional Chinese wear, perfect not only for the festive season but also for the rest of the year. ZALORA prides itself on launching modern and stylish ethnic wear collections suitable for local festivities and this year’s Lunar New Year collection, which comprises a mix of peplum tops, playsuits and fit and flare dresses, is no exception.

Designed for the fashion conscious women, the ZALORA Lunar New Year collection is perfect for those who want to celebrate the Lunar New Year in festive wear that give a fashion-forward nod to
the traditional Chinese garb. The collection incorporates interesting fabrics such as jacquard and neoprene with lace and oriental bloom prints.

The Asian influenced prints on modern silhouettes and cuts accented with mandarin collar shows a cross between traditional and contemporary design. A strong palette of auspicious red from bright rose to darker wines dominates the collection and is mixed with hints of fashion’s latest hues - blue, white and coral keeping the overall look fresh and modern.

Regine King, ZALORA Philippines Head of Category Management said, “As a form of expression, fashion must reflect the intricate dynamics of bridging the past to the present and with the future. Our collection pays tribute to traditional Chinese aesthetics interpreted in contemporary silhouettes to help dress the modern woman. Women nowadays are more discerning and want to mix and match their wardrobe; they are innovators and want to own their look.”

“Our collection gives them the chance to celebrate heritage without looking dated and empowers them to style freely as each piece can match any modern fashion accessory.” Paulo Campos, ZALORA Philippines’ Managing Director, added.

Prices range from Php 1,000-2,000  meaning getting your glam festive look this Chinese New Year is not only quick and convenient with ZALORA’s same day delivery option (or 1-3 day delivery time), but also affordable. The collection is available exclusively on ZALORA from now until sold out.

Penshoppe is now available at ZALORA

Cara Delevingne who ranked number 17 on models.com's 50 Top Models for 2013 and is a previous face of Burberry now joins Penshoppe. The famous British millionaire model whose known for her   shapely eyebrows is now the perfect face to join Penshoppe.

ZALORA Philippines has widened its selection by teaming up with retail fashion giant Golden ABC, PENSHOPPE.

ZALORA, Asia’s leading online fashion destination, has expanded its assortment with the addition of the country’s leading fashion brand, Penshoppe.  ZALORA makes it easier for the brands customer to purchase pieces from their latest Holiday collection which starts November 3, 2014 at www.zalora.com.ph!

Penshoppe, who recently named British supermodel and It-Girl, Cara Delevingne as the face of their latest Holiday campaign, will showcase a large array of apparel on the ZALORA website. ZALORA Philippines’ Category Manager, Regine King said, “We, at ZALORA, are very pleased to be adding Penshoppe to our growing product offering, specially this Yuletide season. Our customers can expect to see a lot from this partnership, from on point fashion pieces and off the runway looks in very simple yet classy color palettes of white, black, grey and salmon.”

“This is a new season for ZALORA,” said Paulo Campos, Managing Director of ZALORA Philippines. “With our massive reach of 15 million visits per month, we have clearly positioned ourselves as the leading online fashion destination in Asia.”

“At the end of the day it is the consumer that we hear and decides where they want to get their fashion and ZALORA is offering an additional choice," added Campos. "Given our impressive reach, we want to work together with our brand partners to further strengthen their brand equity and awareness. In general we believe, it is important that online and offline go hand-in-hand to further offer excellent customer experience in fashion retail.”