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Friday, July 19, 2019

Get your eco-friendly beauty on Kiehl's Made Better campaign

Oh how we love skincare products. No matter how much the price tag is, some of us splurge on those. Now, if you have empty skincare bottles lying around in your makeup cabinet. Dont throw your items away. Recycling your empty bottles can help
you protect the environment and it let you earn some Kiehls skincare samples for free.  Sound too good to be true? Yes, you hear it right here.   

Kiehls PH partners with Save Philippine Seas for the launch of Made Better campaign last July 18 with celebrity ambassadors Mond and Richard Gutierrez at Greenbelt 5, Makati.  

Together with celebrity twins, Mond and Richard Gutierrez, Kiehl’s Philippines brought attention to the protection and conservation of marine life. Proceeds from the sale of limited-edition Made Better products will fund the preservation of Anilao, which Kiehl’s Philippines is adopting as its island beneficiary.

Made Better is a global campaign that spotlights environmental issues. It is Kiehl’s commitment to create products that are naturally derived, sustainably sourced, and responsibly packaged and manufactured. Another pillar of the initiative is Kiehl’s gives, the brand’s philanthropic arm, which allows Kiehl’s to provide key opinion leaders with a platform to bring attention to their advocacies. 

Made Better Event Launch 
The event was hosted by lifestyle maven, Janeena Chan. Followed by opening words from Kiehl’s Brand Director Kaila Nicdao, and Kiehl’s Senior Product Manager Joan Hwang, guests were treated to the release of this year’s Made Better campaign video featuring Mond & Richard Gutierrez. 

“The time is now to make the world a better place for future generations of Filipinos by supporting sustainable efforts to conserve and preserve our most precious resource: our seas,” shares Mond Gutierrez.

In the video, the twins discuss the many problems faced by our waters while sharing tips to create a sustainable future. In addition, the video highlights the efforts from Save Philippine Seas (SPS). Established in 2011, Save Philippine Seas is a registered non-profit organization determined to clean and protect marine life in the Philippines.

Save Philippine Seas has three pillars: education, engagement, and empowerment. We want Filipinos to mobilize different initiatives for collective action and behavior change,” said Anna Oposa, Chief Mermaid for Save Philippine Seas.As a Kiehl’s user, I am really excited about the campaign. I really believe that the way forward to take care of the Earth is by working with different companies – like Kiehl’s. Kiehl’s is sincere in what they’re trying to do, and they’ve created ambitious targets to achieve them.”

Rejuvenate Your Skin and the Earth this July
Starting August, all Kiehl’s Since 1851 stores nationwide will offer limited-edition Made Better variants of two beloved customer favorites:

·       Calendula Toner 125ml 
Gentle ingredients such as Calendula Flower Petals and Great Burdock Root Extract are blended to cleanse and rejuvenate normal and oily skins. Each 125mL bottle of the Calendula Toner is made of 100% post-consumer recycled plastic.

·       Ultra Facial Oil-Free Gel Cream 50ml
Experience 24-hour hydration with a lightweight gel moisturizer for oily and normal skins. Naturally-derived ingredients such as Imperata Cylindrica (Desert Plant Extract) and Glacial Glyocoprotien leaves the skin feeling instantly refreshed.

Each limited-edition bottle will feature art specially designed by the Gutierrez twins. The cover design is inspired by a stunning underwater photograph taken by Richard Gutierrez during a diving expedition.

“The fact that we get to use Richard’s photographs for the cause is more meaningful for us,” says Mond Gutierrez. “It’s a first hand account of really how beautiful the oceans are. So, that’s what we wanted to highlight by using his photography as the backdrop.”

Proceeds from each bottle of limited-edition Made Better products sold will directly fund Save Philippines Seas’ and Kiehl’s Philippines partnership to preserve Anilao.

“I do know that Mond and Richard are avid divers,” adds Oposa. “And as divers, we have a shared love for the sea. And we have a shared passion in making sure that in twenty to thirty years, we can still dive in all the beautiful sites in the Philippines.”

Limited-Edition Calendula Toner 125ml (PHP 1,450) and Ultra Facial Oil-Free Gel Cream 50ml (PHP 1,750) are available starting August 2019 at all Kiehl’s retail stores nationwide. 

Customers are encouraged to recycle their Kiehl’s bottles at all stores. These bottles will be recycled into trash bins which will be deployed to Kiehl’s partner barangay—Anilao. Three recycled bottles can be exchanged for a travel-sized sample of any product of their choice. 

For more information, visit Kiehl’s Philippines on Facebook or Instagram @kiehlsphilippines or  

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