Jollibee Studios will be releasing its original exclusive content, One True Pair, The Movie

 

The country’s leading Filipino fast food chain, Jollibee, has long been known for more than its langhap-sarapfavorites. There is no question about the food’s taste and quality, which every Filipino is delightfully familiar with.  

 

Jollibee has also proven to be among the pioneers of quality branded entertainment, with its stories about the real and truly Filipino experiences that have resonated with generations. Who has not seen -- or been moved -- by famous Kwentong Jollibee short films Vow, Crush, and Date; Choice, Space as well as First Date from this year’s Valentine series which won in the Asian Creativity awards? Or the equally addictive One True Pair Series – Checklist, Fight or Flight and Cam the Chameleon?

 

Beyond its much-anticipated love-themed short films, Jollibee has also produced a variety of entertaining short films and series from a wide range of genres through the years– 14/29 Petsa de Peligro Serye, JolliDance Showdown, and this year’s A Message from the Future short film. All these can be found in the brand’s own Jollibee Studios channel in YouTube. 

The power of Pinoy stories

“Jollibee Studios is welcoming a new era of joyful, inspirational, and truly-Pinoy films that are sure to touch the hearts of every family member, friend, or loved one,” said Arline Adeva, Jollibee Philippines’ Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing. “With the pandemic, we also felt it was time to amplify the message of hope, love, and family that is at the core of our storytelling identity.”

 

Currently, Jollibee Studios has amassed nearly 700,000 subscribers with almost 558 million total views for all its videos. The brand anticipates that its new batch of engaging content will enable this community of engaged fans to grow. “At the end of the day, we at Jollibee know the power of our stories to entertain, to touch lives, to start conversations, to reflect what is true or good about us Filipinos,” Adeva added.  

A new hit from Jollibee Studios 

Starting December 1, Jollibee Studios will be releasing original, exclusive content. Its first salvo, One True Pair The Movie, is headlined by no less than the country’s most iconic love team, John Lloyd Cruz and Bea Alonzo. The film directed by JP Habac premieres on December 1, exclusively on Jollibee Studios YouTube channel.

 

“What I like about directing Jollibee Studios films is how they give us free hand to be creative in how we tell stories and how grounded it always is to the realities of being Filipino. And at its core, it’s always about hope and love,” said Habac.

 

Habac (who also helmed the widely received 2017 and hit rom-com film ‘Im Drunk I Love You’), says that the crux of his every film is to tell a story that is universal to the Filipino experience.

Subscribe to the Jollibee Studios YouTube channel to keep up to date with its exciting films and take a sneak peek of the upcoming One True Pair The Movie here.

Hidilyn Diaz story of “lakas at puso” is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”

While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”. 

 

The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams. 

 

“We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.   

 

“Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.

 

While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we're telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

 

Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.