Find the real meaning of love with Kwentong Jollibee’s heartfelt Valentines films

What is the real meaning of love? This is the question that Jollibee aims to answer with its latest heartfelt and swoon-worthy Kwentong Jollibee Valentines series.  

 

Back at it again after the series’ continuous success, Jollibee and McCann WorldGroup keep Kwentong Jollibee episodes real and fresh by exploring new, true-to-life stories unique to the experiences of Filipinos in these current times.  

 

The shorts 600 Days and Dream Guy are directed by Antoinette Jadaone, while ILY is directed by JP Habac. Both acclaimed filmmakers have captured the hearts of Pinoy audiences with previous Kwentong Jollibee episodes–LDR (2021) by Jadaone and the smash-hit One True Pair The Movie (2021) featuring John Lloyd Cruz and Bea Alonzo by Habac. To date, the series has amassed more than 44.6 million views on the Jollibee Studios YouTube channel and the Jollibee Facebook page combined.

 

“What makes every Kwentong Jollibee film resonate and touch the lives of Filipinos is that these stories are rooted in the Filipino experience. We continuously make an effort to have our viewers know that their emotions, situations, problems, and successes are seen and heard while constantly reminding them that while the world may change, love will always remain constant and unflinching,” said Arline Adeva, Jollibee Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.

Find the real meaning of love with Kwentong Jollibee’s heartfelt Valentines films now available on the Jollibee Studios YouTube channel and Jollibee Facebook page

Finding the real meaning of love

As we continue to experience “love in the time of corona”, the challenges that come with it have repeatedly redefined love for some and shown the real meaning of love to others. 

 

In this year’s Kwentong Jollibee Valentines series we get a genuine snapshot of this era - from lockdown relationships to K-drama crushes – as well as nuanced definitions of love from different perspectives.  

 

“One thing that sets Kwentong Jollibee apart is how it’s always current and timely. It’s culled 

from life lessons and stories of different people through experiences brought by the times,” said Sid Samodio, McCann WorldGroup Philippines Executive Creative Director. 

 

Staying true to its purpose of narrating authentic Pinoy stories on Valentine’s Day and other red-letter occasions, the episodes allow audiences to feel both seen and represented. The first episode entitled “600 Days”, in particular, is a sequel to last year’s “LDR” and accurately captures the realities of relationships affected by the pandemic.

 

“Two years into the pandemic, we found that people were in a state of uncertainty. There have been so many stops and starts, with everybody needing to adjust to the constant changes. And in a world where people are becoming increasingly separated from one another, and where more relationships are formed and maintained online instead of face to face, where can we find the real meaning of love?” he said, explaining the thought behind this year’s Kwentong Jollibee Valentine’s series.

 

This authenticity is what Pinoys keep coming back to even after years since Kwentong Jollibee’s first viral hit in 2017. With about 800 million views on Jollibee’s official Facebook page and Jollibee Studios YouTube channel and continued sparks of conversation in the digital sphere, it’s safe to say that the Kwentong Jollibee series holds the same space in Pinoy hearts as Jollibee’s langhap-sarap meals. 

 

Catch all three #KwentongJollibee Valentine’s Day special shorts; “600 Days”, “Dream Guy”, and “ILY” on Jollibee Studios YouTube channel and join the conversation on Jollibee’s official Facebook page.  

 

 

CREDITS

Client: Jollibee

Marketing Head, Jollibee Global & Jollibee Philippines: Francis Flores

Assistant Vice President and Head of Brand PR, Engagement and Digital Marketing: Arline Adeva

Brand Engagement Manager: Beatriz Cruz

Senior Trade Marketing Manager: Jen Orven Ariel Zaragoza

Assistant Brand Manager: Marie Joyce Marfori

Assistant Brand Manager: Paul Lorenz Chua

Social Media & Digital Content Officer: Jean Vittorio Sabado

 

Agency: McCann Worldgroup Philippines, Inc.

Executive Creative Director: Sid Samodio

Associate Creative Directors: Ming Salcedo for 600 Days, Marlon Borreo for Dream Guy, Flem Anonuevo for ILY

Art Directors: Gabby Alcazaren for 600 days, Rica Lao for Dream Guy, Karl Ricalde for ILY

Associate Managing Partner: Mitzie Lim-Nacianceno

Associate Business Group Director: Joms Robles

Account Managers: Chloe Adarayan, Pau Frayco

Planning Director: Earl Javier

Jr. Planner: Nathan Edades

Mapper: Sam Manaloto

 

600 Days

Producer: Mariel Cruz

Executive Producer: Jenny Gapiz

Director: Antoinette Jadaone

Director of Photography: Theo Lozada

Production Designer: Ben Padero Carlo Tabije

Assistant Director: Shai Advincula-Antonio

Production Manager: Denice Javier

Production Staff: Jo Anne Brios-Simsuangco, Paolo Bianco Jabillo, Viel Santos

Makeup: Janzeil Siachongco

Caster: Toots Gallardo

Livesound: Drew Milallos

Gaffer: Joey Vela Baltazar

Propsman: Jimmy Torado

VTR: Jaye Kalvz Bueno

Offline: Benjamin Tolentino

Online: Terminal 6

Grading: Emerald Lee

 

 

Dream Guy

Producer: Mariel Cruz

Executive Producer: Jenny Gapiz

Director: Antoinette Jadaone

Director of Photography: Pao Orendain

Score: Len Calvo

Production Designer: Alvin Francisco

Wardrobe: Mica Carreon Claudine Vizconde

Assistant Director: Marjorie Darunday Sales

Production Manager: Denice Javier

Production Staff: Jennifer Ann Olmillo, Thea Alcantara, Nica Dalisay, Carlos Salonoy

Makeup: Janzeil Siachongco

Caster: Toots Gallardo

Livesound: Drew Milallos

Gaffer: Jay Linaga

Propsman: Nino Ruzol

VTR: Jaye Kalvz Bueno

Offline: Benjamin Tolentino

Online: Terminal 6

Grading: Emerald Lee

 

ILY

Producer: Jho Moya

Executive Producer: Jenny Gapiz

Director: JP Habac

Director of Photography: Tristan Salas and Neil Bion

Production Designer: Monica Sebial

Assistant Director: Aly Villanueva

Caster: Toots Gallardo

Production Manager: Bea Angulo

Production Staff: Daissa Silvan, Gian Torrenueva, Pauline Sangalang

Post House: Terminal 6

Offline Editor: Renard Torres

Online Editor: John Keith Jose

Colorist: Jan Andrei Cobey

Post-Production Coordinator: Riah Tonio

 

Hidilyn Diaz story of “lakas at puso” is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”

While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”. 

 

The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams. 

 

“We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.   

 

“Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.

 

While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we're telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

 

Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto. 

 

 

Jollibee digital ads “Crush” and “Regalo ni Lolo” included in top global ad list FeelMore50

A global survey has recognized one of the viral Kwentong Jollibee ads “Crush” and the Christmas digital material “Regalo ni Lolo” as among the world’s most compelling, according to the global ad ranking FeelMore50. The chart, which features TV ads and digital films from all over the world, was prepared by United Kingdom-based research firm System 1 Group and weighed based on an emotional impact review that were based on the responses of more than 50,000 consumers.

Jollibee is the only Philippine brand, and the only one from the quick service restaurant category, to make it to the list.

Out of 702 entries, Kwentong Jollibee’s “Crush” video ranked 44th, while the Christmas video special “Regalo ni Lolo” ranked 47th. Both shorts have been well-received locally, with “Crush” registering 19.6 million views and “Regalo ni Lolo” 8.9 million views on YouTube and Facebook. These videos – like several other made-for-digital materials of Jollibee – have also been featured in the reaction videos of several YouTubers around the world and were positively received for its powerful and engaging storytelling and highly relatable message.

“Crush” tells the story of a young man who was head-over-heels in love with his schoolmate and chose to express his admiration by leaving anonymous notes posted on her favorite Jollibee Yumburger. The feel-good story is part of the fast-food chain’s phenomenal three-series Kwentong Jollibee campaign released last Valentine’s Day 2017.

“Regalo ni Lolo”, on the other hand, is a Christmas video special which captures a grandfather’s earnest desire to find the perfect gift for his apo. He eventually stumbles upon Jollibee’s talk and blush doll—a simple gift, that meant the world to his beloved granddaughter.

These two videos by Jollibee also earlier made it to the PH’s leaderboard as one of the top 10 most viewed YouTube ads in the country for the first semester of 2017.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the recognition, “It is an honor for us at Jollibee, and being the only local brand, to join the world’s most impactful ads at the FeelMore50 charts. With this affirmation, we will be all the more inspired to create resonant and heartwarming stories based on a powerful truth, and further deepen our engagement with our audience by churning out top-notch content consistently.”

Since 2003, the ranking has showcased the power of emotional advertising and recognized the best works in the industry. Topping this year’s list is Mondelēz International’s Belvita Next Stop: Good Mornings, a video released online for the U.K. market.

#KwentongJollibee captures real stories of love and and family

 Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.

During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy  can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”


The stories are told through the eyes of a real-life and long-time store manager, who through 22  years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.  

The “ALMUSAL” video  features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”