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Showing posts with label BYS. Show all posts
Showing posts with label BYS. Show all posts

Friday, January 26, 2018

Celebrate Australia Day with BYS Cosmetics



Australians from around the world recently celebrated Australia Day—a commemoration of the founding ofthe land down under, and all the other thing Australian. Australian influence, whether earnest or light-hearted, is pervasive around the world, even for us Filipinos, who recognize the role of Aussie awareness IN the country, especially in the beauty industry.

    From Left to Right) Brand Ambassadors (3rd) Laura Lehmann, (4th) Kiana          Valenciano, and (6th) Tony Chua, President of iFace Philippines, with BYS          Australia Team


BYS, a popular Australian cosmetics brand has been in the country since 2012. Since them, it has changed THE beauty game in the country; influencing many exciting make-up trends in the Philippines.

With the brand’s high-end, on-trend, and transformative cosmetic products, Filipinos are shaped to be confident about themselves as it enhances their natural beauty.

Moreover, BYS is not afraid to play with colors. From nude hues to bright glitters, BYS offers bold and daring make-up for everyday and for partying. With BYS products, you can explore different looks, from simple to soulful up to being dazzling as they can be. Beauty definitely has no limit with BYS.

            Brand Ambassadors Laura Lehmann and Kianna Valenciano


Half-Filipina and Half-Australian courtside reporter Laura Lehmann and local singer-songwriter Kiana Valenciano are just few of those who enjoy the exciting lifestyle of using BYS cosmetics. Being the BYS Philippines Ambassadors, Kiana and Laura have grown more beautiful, confident, and happy.


To learn more about BYS Philippines, log on to https://www.bys.com.au, or join the conversation by following BYS PH on Facebook, Instagram, or Twitter at @bysphilippines.

Tuesday, May 2, 2017

The must have card for the PRO Makeup Maven




I first learned how to do my own make up when I started working at a hospital. 

Hospitals aren't exactly known for being a happy place and I'm pretty sure its the last thing you'd want to be in (unless of course you are having a baby)

Somehow you get a sense of gloom from all the pale and sickly patients waiting for their turn to talk to their doctors. 


SM Beauty Section

Lifestyle Blogger Martin Andrade and SM Top Makeup Artist/Influencer Jigs Mayuga


I was assigned at the admitting section then, and I would always put on a red lipstick--make that a shiny bright red lipstick--Think MAC Russian Red. A swipe of NARS Orgasm on my cheeks, and a Maybelline mascara to wake up my tired eyes. 

I didn't do it on purpose at first, but when I started getting compliments from the doctors and even from the sick patients, I knew that my red lips somehow kinda lifted their spirits and put a smile on their faces.




Back then i could only afford drugstore makeups and it was my sister who introduced me to high end makeups like  MAC make up palette and lipsticks, CLINIQUE Black Honey lipstick when she got me some as a pasalubong.  

As the years went by, my knowledge and fascination for makeup grew, and I started to collect at least one piece from my favorite brands. I spent more time in the beauty section carefully studying each item and soon I discovered affordable and quality drugstore makeup finds like NYX, BYS, Pixi, Sleek and OFRA lipsticks. 



Now the good thing is that I dont have to buy them from different stores or order them online or from friends abroad as I used to before, all thanks to the renovation of the SM Makati Beauty section. 

The entire section was given a facelift and its become a destination of sorts for women who are looking for the latest in makeup from the most affordable to high end brands such as like MAC, Clinique, DIOR and (my favorite skincare brand!) Kiehls.

The SM Store Beauty has become my one-stop beauty department store and since there is also a Watsons store where I buy my vitamins like Berocca, Fern-C, and Cosmoskin glutathione, i dont have to go anywhere else.



Recently I discovered that I wasnt the only one fascinated by the sheer number of brands at the Sm Beauty store. It seems even the most popular celebrity stylists also choose SM for all their makeup needs.

I got to meet some of my favorites such as Jigs Mayuga, Jing Monis, Gela Laurel,  Bambbi Fuentes as SM launched the SM PRO CARD thru SM Beauty Glam Session.

Gela Laurel-Stehmeier

Model Irina Zinchenko, Make Up Artist ... Nubla, Sandra Ma and Zidjian Floro


The first SM PRO CARD is a discount card for makeup artists which entitles them to a 10% discount for purchases at the SM Beauty Section.

Glam Session Host Shamcee Supsup


The launch was attended by the Top Makeup Artists, celebrities, beauty bloggers and hosted by Ms. Bianca Valero and Shamcee Supsup.




Makeup artists know where to go when they need something for their clients and that’s The SM Store Beauty Section, the Philippines’ biggest beauty retailer. From the dazzling interiors to the sheer amount of global brands at your fingertips, SM Beauty lives up to its status as a haven for women longing for a unique beauty experience.




For 2017, makeup artists took part in a fabulous Glam Session at the SM Beauty Section of SM Makati. Guests got a peek of what’s hot right now and what to look forward to in the coming seasons in terms of makeup. Over 200 of the best makeup artists in the Philippines were in attendance during the event, which also served as a shopping party for them.



SM Beauty Glam Session was more than an event filled with beauty and glamor. It celebrated the long and solid relationship and association between SM Beauty and these makeup artists. Each makeup artist present during the event received an SM Beauty PRO-Card, which entitles him or her to a 10% discount for purchases at the SM Beauty Section. Further, the PRO-Card holders enjoy perks from the store, such as first dibs on new collections and exclusive invite to events.
Alexa Ilacad



The SM Store Beauty Section is the biggest beauty store in country offering “So Much Beauty” with the widest range of cosmetics and fragrance products in the country. The flagship store in SM Makati spans almost 2,500 square meters, housing almost 200 of the most esteemed local and global beauty brands.

The Cosmetics and Skin section are aglow with brands like Dior, MAC, Clinique, Aveda, Kiehl's, Glamglow and so much more. The luxury fragrance line up boasts of Prada, Nest, Lalique, Atelier Colognes, Thiery Mugler, Guerlain & Jean Patou among others. At SM Beauty, you can also find your favorite masstige brands, including BYS, Happy Skin, Pixi, Ofra, K-Palette, Nyx, The Body Shop and more.

Explore the world at SM Beauty, which offers the best of the best from makeup to skin care to fragrance brands. Play with textures and colors as you find your perfect look.

SM Advantage, Prestige and BDO Rewards Card holders also get exclusive discounts and promos at the The SM Store Beauty Section.






***
SM Beauty Glam Session was co presented by BYS Cosmetics. Other brand sponsors include LA Girl, Max Factor, Covergirl, Maybelline, NYX, Features & Shades, Happy Skin, Burts Bees, Hask, Real Techniques, Eco Tools, Watsons, Purederm and Miine. The event was also presented by Guerlain, Elizabeth Arden and Shiseido.

Follow SM Beauty on www.facebook.com/smbeautyph and @smbeautyph on Instagram.

#SMBeautyPROCard

Friday, May 1, 2015

Arnee Hidalgo shares her style secret: BYS




BYS, Autralia's fastest growing brands of cosmetics which continues to expand around the world is now here in the Philippines. BYS was established in 2004 and is found over 30 countries worldwide.It is a great value cosmetics that is good value for money. When I chanced upon BYS Minerals Naturale Foundation two years ago at SM North Edsa, and the rave was about Minerals loose powder then, I gave it a try, for about 5 months it let my skin breathe from all the powder foundation that I had been using all those years, because we have to rest our skin from the build up of applying 2 way powder foundation.  It is surprisingly a good substitute for Bare Minerals, another high end brand, which has the same quality, texture and amazing staying power at an affordable price. Needless, to say it has become one of my staple beauty product resting in between my powder foundation.





BYS recently launched its new ambassador singing sensation, R&B, the sultry Arnee Hidalgo from "The Voice of the Philippines" last April 28 at Resorts World Manila together with Jeffrey Hidalgo and iFace President, Tony Chua. A BYS Make-Up booth was installed for a free make up session to the public.

 "Bring Your Style for a beautiful, youthful, stunning You," encourages women to embrace their inner, fiercer fashionistas.  A devoted mother who actively pursues her dreams with great style, she is truly an inspiration to all Filipinas out there, and the perfect role model for such a campaign. When asked about her beauty routine, she never forget to cleanse, tone and moisturize in the morning and evening. It is one beauty must for her to keep her skin glowing and fresh all day. Her fashion icon is Victoria Beckham, she loves the way Beckham carries herself with her classic style.

Arnee Hidalgo sang the BYS theme which his brother Jeffrey Hidalgo, a seasoned composer and director composed exclusively for BYS.  Ickay Eusebio choreographed the upbeat and catchy song while John Lozano, a celebrity stylist helped them dressed/styled for the campaign.





Telling people everywhere to "Be brave" and "Be fearless," BYS caters to all from the young and wild to the confident and classy. Their artistic endeavor has shown everyone what it truly means to be diverse and have a great range (as big as their ever-expanding product line, available exclusively at The SM Store and selected Watson's store.




As part of this exciting campaign, Arnee will have a series of mall shows
nationwide, starting May 9 at SM Sta. Rosa and May 10 at SM Calamba to promote her latest single, with the perfect combo of makeup and zumba fitness sessions.


Be a part of the campaign today! Watch the music video on MYX and YouTube:
https://www.youtube.com/watch?v=EYblEVz8AU4




K-Pizza Invasion! Eat Pizza Now Open at SM Grand Central, Caloocan

  Eat Pizza is bringing the unstoppable food K-revolution with the opening of its 2nd branch in north Metro Manila and its 3rd branch in the...