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Friday, May 1, 2015

Arnee Hidalgo shares her style secret: BYS

BYS, Autralia's fastest growing brands of cosmetics which continues to expand around the world is now here in the Philippines. BYS was established in 2004 and is found over 30 countries worldwide.It is a great value cosmetics that is good value for money. When I chanced upon BYS Minerals Naturale Foundation two years ago at SM North Edsa, and the rave was about Minerals loose powder then, I gave it a try, for about 5 months it let my skin breathe from all the powder foundation that I had been using all those years, because we have to rest our skin from the build up of applying 2 way powder foundation.  It is surprisingly a good substitute for Bare Minerals, another high end brand, which has the same quality, texture and amazing staying power at an affordable price. Needless, to say it has become one of my staple beauty product resting in between my powder foundation.

BYS recently launched its new ambassador singing sensation, R&B, the sultry Arnee Hidalgo from "The Voice of the Philippines" last April 28 at Resorts World Manila together with Jeffrey Hidalgo and iFace President, Tony Chua. A BYS Make-Up booth was installed for a free make up session to the public.

 "Bring Your Style for a beautiful, youthful, stunning You," encourages women to embrace their inner, fiercer fashionistas.  A devoted mother who actively pursues her dreams with great style, she is truly an inspiration to all Filipinas out there, and the perfect role model for such a campaign. When asked about her beauty routine, she never forget to cleanse, tone and moisturize in the morning and evening. It is one beauty must for her to keep her skin glowing and fresh all day. Her fashion icon is Victoria Beckham, she loves the way Beckham carries herself with her classic style.

Arnee Hidalgo sang the BYS theme which his brother Jeffrey Hidalgo, a seasoned composer and director composed exclusively for BYS.  Ickay Eusebio choreographed the upbeat and catchy song while John Lozano, a celebrity stylist helped them dressed/styled for the campaign.

Telling people everywhere to "Be brave" and "Be fearless," BYS caters to all from the young and wild to the confident and classy. Their artistic endeavor has shown everyone what it truly means to be diverse and have a great range (as big as their ever-expanding product line, available exclusively at The SM Store and selected Watson's store.

As part of this exciting campaign, Arnee will have a series of mall shows
nationwide, starting May 9 at SM Sta. Rosa and May 10 at SM Calamba to promote her latest single, with the perfect combo of makeup and zumba ļ¬tness sessions.

Be a part of the campaign today! Watch the music video on MYX and YouTube:

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