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Thursday, May 14, 2015

Lenovo partners with Lazada for the launch of A7000 on May 21!

Lenovo launches  A7000, the world's first smartphone that features Dolby Atmos technology last May 13 at 4DX Cinema 4, BGC. The 5.5 HD displays the Dolby Atmos difference with its crisp sounds and music that comes around with clarity, richness and depth. The moment you use A7000 and hear the sound via your headset, you will already tell the big difference between other smartphones. I am just as excited as everybody else, because I won the A7000, unboxing and review to follow upon claiming of my unit. You can purchase the much awaited Lenovo A7000 through Lazada online store on May 21!

 The Lenovo A7000 smartphone is built for entertainment on a budget. If you are the one who would like to upload movies, series and videos this is perfect for you,  the A7000 has a 5.5” HD screen and MediaTek 4G LTE True8Core processor and 2GB RAM that delivers quick and smooth responses with the Android 5.0 Lollipop VIBE UI.  Rounded out with dual 8MP and 5MP cameras that comes with beautification app that enchances your selfies.  The A7000 is a responsive multimedia performer which promises a fulfilling user experience.

Philippine customers may also purchase the A7000 on Lazada Philippines’ online store during a flash sale to celebrate the launch. This is the first time Lenovo is doing a concurrent launch across six ASEAN countries.

“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we see a significant change in the traditional business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal,” said Dino Romano, Country Lead, Lenovo Smartphone, Philippines. 
According to the January 2015 "Digital in the Philippines" snapshot of We Are Social, Internet access in the Philippines has grown by 500% in the last four years – fastest rate in Southeast Asia. The said report also cited Philippines’ lead in average "Time Spent on the Internet" through laptop and desktop, and is one of the highest via mobile worldwide. From a global average of 4.4 hours/day, the Filipino spends an average of 6.3 hours/day online via laptop and 3.3 hours/day via mobile.

Lenovo has adopted the use of the online-to-offline (O2O) business model to emphasize customer engagement, quicker response and effective social media communication. This model was successful in India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets in the region such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

“We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach to approximately 550 million consumers in the region, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Mr. Inanc Balci, CEO and Co-founder, Lazada Philippines.

Online buyers of the Lenovo A7000 are assured of worry-free ownership as the handset will be covered by Lenovo’s official one-year warranty and supported by the thirty (30) Lenovo Mobile service centers and collections points nationwide.

The patented Dolby Atmos makes sound flow above and around the user for a dramatically different listening experience. Users can simply plug in their headphones into the A7000 and enjoy being true surround sound.

 The Lenovo A7000 delivers high quality sounds and graphics with hardware optimization that boosts battery life.

The Lenovo A7000 is preloaded with apps that include Guvera Music, a streaming music service with a wide selection of over a million songs. Finally, this smartphone also offers lightning-fast LTE speeds for streaming audio and video whenever and wherever users want mobile entertainment.

Pricing and Availability

The Lenovo A7000 will be available exclusively on starting 12noon on May 21 and is priced at Php7, 390.
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