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Friday, May 1, 2015

Pru Life UK supports Manny Pacquiao by bringing live coverage of the ‘Fight of the Century’

 As the nation prepares for the ‘Fight of the Century’ between Manny Pacquiao and Floyd Mayweather, Jr., life insurance giant Pru Life UK is saluting every Filipino fighter by bringing the world title fight live to many who have never before had such an opportunity, particularly those who are still recovering from typhoon Yolanda (international name: Haiyan).

Pru Life UK is working with 10 communities in Bulacan, Nueva Ecija, Batangas, Quezon, Albay, Aklan, and Northern Samar, as well as Bantayan Island in Cebu to bring live coverage of the match on May 3rd. On Bantayan Island, the match will be aired in three municipalities of Santa Fe, Madridejos, and Bantayan. The fight is to be aired live for Filipinos in 10 communities across the country

Through this initiative, Pru Life UK is continuing its long-term commitment to its rebuilding and recovery efforts in the central Philippines following super typhoon Yolanda in November 2013. On Bantayan Island, Pru Life UK and its charitable arm Prudence Foundation has helped rebuild houses and shelters and has provided new motorized fishing boats and pedicabs with nearly 250 staff and agent volunteers from 10 countries across Asia and the United Kingdom.

“As the country prepares for the ‘Fight of the Century’, we want to lift the spirits of those fighting to recover from typhoon Yolanda. We are excited about the fight, but more than that, we are inspired by every Filipino fighter from all walks of life. We saw the opportunity to bring the fight to those who do not have access to it, and we are overjoyed to be able to connect them to the rest of the world as we cheer on the ‘People’s Champ’,” said Antonio Manuel de Rosas, President and CEO of Pru Life UK.

“Seeing the Cebuanos in Bantayan Island get back on their feet has been a truly a remarkable experience for our staff and volunteers. Helping them rebuild their homes is just the first step. We hope that watching this fight live gives them the opportunity to set aside their daily struggles as they join in this national celebration,” he continued.

A TV commercial about this initiative was launched Tueday, April 28, which was shot on location in Bantayan Island as preparations for the live broadcast of the fight were being made. Pru Life UK is also providing the iconic red headbands shown in the commercial to communities across the Philippines to unite them in preparation for the fight.

The TV commercial will be aired on television, digital and social media, with a hashtag #ForEveryPinoyFighter

“How can we watch the fight if we don’t have electricity?” asked Santa Fe Mayor Jose Esgana. “We are delighted that Pru Life UK is bringing the fight to our island. Everyone is excited about the match, and we support Manny all the way to the end.”

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