Ipanema opens more stores in time for the holiday season

Ipanema, Brazil’s fun, chic and colorful brand of sandals and flip flops, has opened its latest outlet at SM City in Sta. Rosa, Laguna as part of its expansionary thrust in time for the holidays. The new store is one of the new outlets that the company is eyeing to open this year in time for the holiday season.

With the opening of this latest branch, residents within the area can conveniently shop for the latest Ipanema footwear, especially for gift giving this Christmas. The new store carries the latest Ipanema styles and collections, each one inspired by the spectacular coastal neighborhood of Ipanema in Rio de Janeiro, Brazil.

“Our expansion in this part of the South couldn’t have come at a more opportune time as the holiday season is just around the corner,” explains Cecille Loretizo, Head of Marketing, ELRO Retail Corp. “This new store which carries Ipanema sandals exclusively, boasts of a wider  selection of the latest footwear from this iconic Brazilian brand.” 

Aside from the newly opened Ipanema outlet at SM City Sta. Rosa, Ipanema store is set to open in SM City Dasmarinas and more stores on the upcoming months, signs of ELRO’s strong outlook in the market as it aims to further grow its retail footprint in the country.

The new Ipanema store is located at Level 1, SM City Sta Rosa. Ipanema stores are also located at  SM City Lucena, Clark-Angeles, North Edsa, Bacolod, Pampanga, Cauayan-Isabela, Gensan, Iloilo, Roasales and Cabanatuan; as well as at SM Lanang Premier in Davao, SM Seaside Cebu, Ayala Centrio Cagayan de Oro, Ayala Abreeza Davao and Robinsons Place Antipolo.

World-renowned Designer Philippe Starck does flipflops for Ipanema

Philippe Starck one of the most influential European designers, whose taste and creation earned him the class and elegance among the elite, partners with brazilian shoe Ipanema featuring four designs and 12 color options each. The eco-friendly collection is made from 30% recycled materials, and is 100% recyclable.

The strappy elegant looking flipflops in jellies are a class on its own and comes in summer colors to match your everyday outfit, I got mine yesterday in "chic" grenadine, I love that it support the back of my feet, style and comfort is what I look for when buying flipflops. This is Ipanema's latest collection so far partnering with Philippe Starck, the world renown french designer. You can rock yours at the beach, mall, and its a must for your travel essentials too.  Definitely a must-wear this summer.

Brazilian shoe brand Ipanema has teamed up with world-renowned creator Philippe Starck for Ipanema with STARCK, a new collection that reimagines footwear. Starck lends his talent for minimal and organic design to re-envision a collection of modern, elegant sandals accessible to purveyors of stylish and smart innovation worldwide.

The Ipanema with STARCK collection will feature a collection of flats, flip flops, and sandals in four distinct designs, offered in a myriad of colors. These dynamic sandals are inspired by various possible lifestyles and moods to recognize all dimensions of the modern woman, such as arty, glamour, nature and sophisticated chic…

“The Ipanema with STARCK collection explores the territory of high elegance paired with the utmost minimalism. When you reach elegance with a few dollars or euros, this is no longer magic; it is a modern miracle,” says Philippe Starck.

The Ipanema with STARCK collection offers wearers the freedom of choice. Ultimately each woman can make her own selection from the variety of strap designs and colors that best represents her own unique style statement. The collection’s palette is a blend of neutral and citrus tones including white, black, smoke, acid yellow, orange, rose, transparent yellow, and transparent orange. The simple and sleek silhouettes are infused with an imaginative quality illustrating each of the four sensibilities. Organic elegance, purity, lightness and honoring the silhouette of the human form are quintessential to the design of the collection.

“We are truly privileged to team up with the world-renowned creator and creative genius Philippe Starck in this new collaboration,” says Cecille Loretizo, ELRO Retail Corporation Marketing Head. “This partnership will certainly bring timeless, accessible yet elegant line up of footwear for the modern, sophisticated women in the country and across the globe.”


Focusing on sustainability, Ipanema with STARCK was developed with 30% recycled materials and is 100% recyclable. To achieve Starck’s designs, Ipanema adapted its industrial process to one that is more manual and artisanal.  The production process employs proprietary plastique injection technique to guarantee product comfort and delicate quality. The shoes handcrafted assembly of the straps to the sole allows a perfect fit for the women. The Ipanema with STARCK collection is the perfect balance between industrial production and artisanal savoir-faire.



This new and intense collaboration joins an impressive bevy of Starck creations spanning lifestyle products such as furniture and windmills, to revolutionary mega-yachts and inspiring hotels and restaurants. The result is a collection of lively sandals designed to enhance the lifestyle of modern women through innovative fashion and Starck’s innate passion for bettering an object.

For more updates about Ipanema’s newest collection, visit their Facebook account: https://www.facebook.com/IpanemaPhilippines.

#IpanemaSelfeet swept us off our feet

Mr. Patxi Elizalde, Ipanema managing director

Ipanema launched the campaign #IpanemaSelfeet last September 17, 2014 at its fourth store at the ground floor of the SM North EDSA Annex. The store offers the latest collection from Ipanema with fashionable designs inspired by the vivid and colorful Brazilian lifestyle and its signature buttery soft sole. Mr. Patxi Elizalde , Ipanema managing director and Ms. Cecille Loretizo  the Sales and Marketing Manager graced the event.

Flip flops with all the styles, colors, and designs that are available in the mall, is  the most photographed thing in the instagram nowadays. Ipanema the premium Brazilian flip flop brand dares you to take pictures of your favorite pair and post that in the social network with the official hashtag #IpanemaSelfeet. You can choose from these fresh and colorful design, just click and post right away.

Ipanema flip flops are the perfect companion -- whether it is to an adventure in a dream destination or just a leisurely stroll within the city. No matter where you go, your feet will definitely take you farther in comfort and style. Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark.

For more information about #IpanemaSelfeet, visit www.facebook.com/IpanemaPhilippines.

Patxi Elizalde, Anton del Rosario and Cecille Loretizo

To kick start the #IpanemaSelfeet campaign is a series of mall events called IpanemaSelfeet Sunday in key cities like Manila, Cebu and Davao. If you’re in the mall where the event is happening, just take your Ipanemaselfeet, upload your photo on Facebook or Instagram with the hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get discounts.

The Ipanema Selfeet Sunday events will have stations complete with Ipanema flip flops and fun backgrounds worthy of even the most demanding selfie aficionado. Open to the public, the event will also feature the latest collection of Ipanema, celebrity appearances and entertainment, games and a chance to win free Ipanema flip flops, as well as discounts from the Ipanema store.

The Ipanema Selfeet Sunday events will start at Robinsons Ermita in Manila on September 21, Ayala Center in Cebu on October 12 and Abreeza Mall on November 16.

The fun continues online with the #IpanemaSelfeet contest on Facebook and Instagram. Simply upload your Ipanemaselfeet on Instagram or on the Ipanema Philippines Facebook page with the official hashtag, #IpanemaSelfeet and get a chance to win discounts on Ipanema flipflops!


Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark.