Unlock Long-Lasting Freshness with Downy’s Law and Odor

 

When it comes to preserving the freshness of our clothing, it’s not only the outdoors that spoils it but even in the comfort of our homes. Especially with the current weather, we can experience bad odor in our pambahays making it borderline “illegal”, a valuable lesson that a couple of citizens learned the hard way with Downy’s “Law & Odor” campaign.

 

One case involves a smiling Mavi Velasquez, son of Team Payaman member Marlon Velasquez Jr., more commonly known as Junnie Boy, and Vien Iligan out to buy taho, only to find himself unexpectedly standing in a courthouse. The reason? The vendor detected an unpleasant odor emanating from his clothes, leading to a judge declaring his mabahong pambahay guilty.

 

Momfluencers’ Laundry Realizations

 

​The new Downy campaign highlights an important laundry fact that using only detergents is not enough to keep clothes fresh and odor-free, even on our pambahay. A handful of “momfluencers” shared their personal experiences on this, leading them to realize #SarapKatabiNgNagDowny.

​Mom content creator Odille Dagooc, more commonly known as Momshie Odille shares about an unforgettable incident when her mother-in-law made a surprise visit to their home and embraced her children However, instead of a smile, her mother-in-law's face turned into a stink face, as MomshieOdille’s in-law asked her, “Bakit ang baho ng damit ng mgaanak mo?” The momfluencer was stunned and admitted that, back then, she was only using Downy on their family’s outside clothes. From that moment on, she decided that “lahat ng damit, dapat naka-Downy.”

 

​Ulya Nikita, also known as Mama Ulya, echoes the sentiment, stating, “I’ve been feeling good when I smell good, but perfume and ligo are not enough.” She emphasized that all her clothes have to be good-smelling, “not only my panlakad.” Other influential moms like Regina Capiral (Mommy Chin), Macy Naguit (Mommy Macy) and Janie Tan (Mommy Janie)also support the message that even pambahays deserve the freshness of Downy.

Secret to Long-Lasting Freshness

 

​Downy Sunrise Fresh features a classic, fresh fragrance with an explosion of floral notes. Meanwhile, Downy Garden Bloom presents a delightful scent that’s sweet, flowery, and refreshing. Both deliver long-lasting freshness (up to 24 hours, tested on terry towel with Downy Sunrise Fresh) and malodor prevention that make clothes soft and easy to iron.

 

Downy Sunrise Fresh and Downy Garden Bloom are available in your nearest suking tindahan, leading supermarket, and online on Shopee and Lazada

 

Say goodbye to daydreaming of freshness for all your clothes and say hello to the real deal with Downy Sunrise Fresh Tripid

Nowadays, it’s not just the sweltering heat that makes moms sweat. As the temperature rises, so do the prices of even the most basic commodities. As the budgetarian queens of the family, moms are challenged to stretch their budget and be strict with every centavo.

 

The impact is felt in every corner of the home, including the laundry room. With no choice but to be practical with labada expenses, moms can’t help daydreaming, “Sana all naka-Downy.”

 

 

The Challenge of Laundry Cherry-Picking

But the reality is moms are forced to make some tough choices when it comes to their family’s labada. They find themselves cherry-picking the clothes that get special fabcon treatment, usually leaving the poor pambahays to suffer on the sidelines.

 

But pambahays are clothes, too (and may arguably be the most important apparel in our closet). Sure, they may not strut on a catwalk, but they're the unsung heroes of our daily lives. They're our go-to comforters after a long day, our sidekicks as we tackle our chores, and our loyal partners during those late-night K-Drama marathons. For us who work from home, they’re also our everyday office ensemble.

 

Why should they miss out on the Downy freshness too?

 

No Clothes Left Behind with Downy Afforda-Bango

With Downy Sunrise Fresh Tripid, your days of cherry-picking your laundry are over! For only 5 pesos, this afforda-bango solution can give every single garment in your laundry basket—even your pambahays—the special treatment it truly deserves. 

 

By eliminating odor-causing sweat, dirt, and stains that have been trapped in the fabric, Downy's powerful 24Hr Deo Power ensures that all your clothes stay fresh throughout the day. Whether dressed in your cozy pambahays or your vibrant panlabas, give your family the confidence boost that comes with smelling fresh round the clock. 

 

Say goodbye to daydreaming of freshness for all your clothes and say hello to the real deal with Downy Sunrise Fresh Tripid.

 

24Hr-Presko for All for Only 5 Pesos

Feel and smell presko with the family all summer long with Downy Sunrise Fresh Tripid — only 5 pesos per wash! Make this afforda-bango laundry gem a regular part of your labada routine. 

 

Grab Downy Tripid at any leading supermarket or from your nearest suking tindahan.

 

Earn GetGo points and redeem flights to #BuyMoreFlyMore

Who would like to travel for free? The great news is P&G, Robinsons Supermarket and Cebu Pacific partner for the "Buy More, Fly More" campaign, the more participating P&G products you buy, the more chance of you flying to your dream destination.

This is good news for shopaholics, housewives, and travelers who love to shop. For every p500 worth of groceries, for the following P&G brands: Safeguard, Olay, Head & Shoulders, Pantene, Pampers, Ariel, Tide, Downy and Joy the shopper is entitled to one travel sticker. Collect 12 stickers to be able to get a GetGo Card worth P150 for free. The card upon activation will be loaded with 2,600 GetGo points. The promo runs from November 1, 2015 to April 30, 2016 while the
redemption period runs up to June 30, 2016. The "Buy More, Fly More" is exclusive to Robinsons Supermarket.

The "Buy More Fly More" campaign was launched last October 26 at Eastwood Richmonde Hotel. The exclusive press conference was hosted by DJ Schneider and graced by Jody Gadia, General Manager for Robinsons Supermarket, Cebu Pacific executives and media.

P&G takes its purpose of touching and improving consumers’ lives to new heights—now, shoppers have a chance to fly with their P&G purchases!

BUY MORE, FLY MORE! Promo Mechanics

1.) In a single transaction, every P500 worth of at least 4 different P&G participating brands in Robinsons Supermarket is equivalent to 1 sticker
2.) Collect 12 stickers and get a Cebu Pacific GetGo card with 2,600 points (GetGo card P150 membership fee waived) *2600 points is usually equivalent to a one way-trip to Cebu
3.) Open to all Robinsons Supermarket shoppers
4.) Maximum of 12 sticker redemptions per day per shopper
5.) Sticker card, stickers, and GetGo cards are redeemable at the customer service of any Robinsons Supermarket branch where purchase was made upon presentation of valid receipt
6.) Sticker card, stickers, and GetGo card are non-convertible to cash
7.) To claim their GetGo card customers must surrender the sticker card with 12 stickers to the Robinsons Supermarket customer service.
8.) Participating brands: Safeguard, Olay, H&S, Pantene, Pampers, Ariel, Tide, Downy, Joy
9.) Promotion period: November 1, 2015 to April 30, 2016
10.) Redemption period: November 1, 2015 to June 30, 2016
11.) Promotion excludes wholesale transactions

For more information, visit www.robinsons-supermarket.com.ph .