Pampers Philippines finally finds its #PampersNextSuperstar

The search ends on Tiktok with Baby Ryuki and Mommy Claire set to receive a year’s supply of Pampers Aircon Pants and more!

The tedious search that had Pampers Philippines looking far and wide comes to an end as it finally finds the #PampersNextSuperstar, the coolest baby in the country.

After its beloved Pampers Baby suddenly vanished from the diaper brand’s social media posts, Pampers Philippines kicked off the “Pampers Next Superstar: The Search for the Philippines’ Coolest Baby.” The nationwide TikTok talent search called on power parents to provide possible leads by submitting a video of their baby, described as aged 6 months to 5 years old, exudes irresistible superstar charm, and was last seen wearing Pampers Aircon Pants.

In the end, out of the hundreds of entries showcasing cool babies and their coolest moves, it was the duo Baby Ryuki and Mommy Claire who ticked all the boxes! As the newly minted Pampers Next Superstar, Baby Ryuki will star in the brand’s next digital campaign along with winning a year’s supply of Pampers Aircon Pants and P50,000 in cash.

The search for the #PampersNextSuperstar reflects how much Pampers treasures the feedback of its valued community and the consumers they serve. Moms have been sharing on the brand’s social media pages their adorable, star-quality babies wearing Pampers diapers. To provide them with the proper platform to showcase and celebrate their little ones, the #PampersNextSuperstar TikTok competition was launched, a testament to the brand’s goal of making moms and babies feel a part a community where everyone can shine as a star. The Search, on top of ensuring quality products and programs, supports Pampers’ overall vision of caring for the happy and healthy development of all babies while being a spirit-lifting ally of all parents. 

Aside from Baby Ryuki coming out on top as the #PampersNextSuperstar, nine other contestants who make up the 10 best, shortlisted entries receive P5,000-worth of eComm vouchers. The runners-up are Mommy Erica and Baby Nathaniel, Mommy Shellie and Baby Autumn, Mommy Rishelle and Baby Cali, Mommy Millicent and Baby Lourisse, Mommy Christine and Baby Mateo, Daddy Michael and Baby Ichaella, Mommy Clarice and Baby Chantel, Mommy Emerliza and Baby Everest Zion, and Mommy Gizelle and Baby Denzelle.

While the search for the #PampersNextSuperstar may be over, power parents and their babies across the Philippines still get to enjoy the wonders of Pampers Aircon Pants. With 10 million breathable microholes, a 3-way fit for leakage prevention, and the ability to absorb up to 4 loads of water, Pampers Aircon Pants help babies feel up to five degrees cooler (vs. other diapers), keeping them feeling aircon-presko and active all the time, even amid the country’s tropical summer weather!

To see what’s next for the new Pampers Superstar and to know more about #PampersPH, follow facebook.com/PampersPh/, instagram.com/pampersph/ and tiktok.com/@pampersph.

BREAKING NEWS: PAMPERS BABY IS MISSING?

BREAKING NEWS: PAMPERS BABY IS MISSING?

"Are you willing to help us?" said Pampers Philippines in its official statement after its beloved baby suddenly vanished from the diaper brand's social media posts.

 

Buzzing with excitement, intrigued moms instantly flooded Pampers Philippines’ comments section, sharing possible leads about #WhereIsPampersBaby.

 

A MASSIVE NATIONWIDE SEARCH: PAMPERS NEXT SUPERSTAR 

In response to the “disappearance” of its beloved baby, the diaper brand has decided to launch a massive nationwide search -- that is, a talent search.

 

Dubbed "Pampers Next Superstar: The Search for the Philippines's Coolest Baby," the TikTok-led talent search is on a mission to discover the coolest baby who will star in Pampers Philippines’ next campaign. 

 

The coolest baby is described as aged 6 months to 5 years old, exudes irresistible superstar charm, and was last seen wearing Pampers Aircon Pants. 

 

Moms whose babies match the above description are highly encouraged to join the auditions IMMEDIATELY. Here’s how: 

1.    Create your baby’s audition video using the official Pampers Next Superstar Audition TikTok Audio.

2.    Make sure your baby follows the directions and prompts of the casting director as heard in the TikTok audio.

3.    At the end of the video, showcase your baby’s hidden unique talent.

4.    Most important of all, make sure your baby is clearly seen wearing Pampers Aircon Pants.

 

For the full mechanics, check out Pampers’s official social media pages.

 

THE COOLEST STAR FACTOR: PAMPERS AIRCON PANTS

Interested Moms will be happy to know that Mommy Viy Cortez has shared an important audition pro-tip. In a recent post, she has reminded her fellow mom followers to have their babies wear the diaper that will give the coolest star factor – Pampers Aircon Pants. 

With 10 million breathable microholes, a 3-way fit for leakage prevention, and the ability to absorb up to 4 loads of water, Pampers Aircon Pants help babies feel up to five degrees cooler (vs. other diapers), keeping them feeling aircon-presko while staying active even amidst the country’s tropical weather. 

 

So, make sure your baby is wearing Pampers Aircon Pants in your TikTok audition. For only babies with Pampers Aircon Pants can stay super cool during the auditions. 

 

POWER PARENTS JOIN THE NATIONWIDE TALENT SEARCH  

The ongoing search for the coolest baby intensifies with an outpouring of support from the entire Pampers fans community. In TikTok and beyond, Power Parents have been sharing the call for audition submissions and encouraging their fellow parents to join. 

 

Days only after the announcement, the talent search has already garnered an overwhelming number of entries. Proud moms were quick to join the auditions, brimming with confidence and certainty that their baby is the one Pampers has been looking for to star in its next campaign. 

 

The future Superstar will also receive a year's supply of Pampers diapers and a PHP50,000 cash prize. Meanwhile, runners-up will receive PHP 5,000 worth of ecomm vouchers.

 

So now, only one question remains:

 

COULD YOUR BABY BE THE ONE WE'VE BEEN LOOKING FOR?   

If you think your baby is the coolest baby ever, have your baby join the Pampers Next Superstar Auditions right away. The deadline of submission of entry is on April 14, 11:59 PM. 

 

Keep your baby cool , active and protected by getting the Pampers Aircon Pants, now available in Lazada, Shopee, and supermarkets nationwide. 

 

Moms thank Pampers for sharing touching story of single moms

Parenthood is hard work – but even more so when you’re a single mom. In the Philippines, about 14 million are single moms (95% of estimated 14 to 15 million solo parents) according to a World Health Organization-funded study by the Department of Health and the University of the Philippines-National Institutes of Health. Many of whom must juggle multiple jobs, household chores, their own education, and childcare all at the same time. Some single moms from urban poor and marginalised communities also experienced an increase in unpaid care work during the pandemic, spending over five hours more a day, according to an Oxfam International survey. 

 

It is precisely this inexhaustible strength and incredible love for their child in the face of the unique challenges of single motherhood which inspired the latest program of Pampers Philippines called #MoreThanGold. It aims to support World Vision Philippines’s Go Baby Go program which gives holistic early childhood development assistance for single-mom children belonging in World Vision’s communities.

The campaign was launched with a heartwarming 60-seconder film that reflects and celebrates the extraordinary achievements of young, single mothers. We see the single mom in the film working many jobs to be able to provide for her child, finishing her studies, and taking care of and raising her firstborn. And through the eyes of her baby, as told by the tug-at-the-heartstrings voiceover, we see that it is through her strength and her determination in facing her unique motherhood journey that makes her a real treasure. Indeed, we realize that she can be anything she set herself to be – and that she is more precious than gold. 

 

“Pampers’s purpose is to champion and care for all families and their babies’ happy and healthy development. As we continue with this commitment, we also recognize the reality that no parenthood journey is the same and that there are single moms who have been doing things beyond the extraordinary,” says Charm Banzuelo, Senior Communications Manager for Pampers Philippines. “As a brand, we want to do more and be a force for good by using our platform to share their story and extend assistance through our partnership with World Vision.”

  

World Vision’s Go Baby Go! (GBG) Parenting Program model aims to strengthen caregiver confidence and competence, and to provide nurturing care to babies during their first 1,000 days—from the moment of conception inside the womb until the baby turns three, so that they can reach their full potential.

 

World Vision’s Resource Development Director, Jun Godornes, expresses his gratitude to Pampers: "We're truly delighted to be part of P&G Pampers’s More than Gold campaign. The campaign highlights the joys and challenges of parenthood that resonate with all Filipino parents. Pampers has become a household name that is now synonymous to the word ‘diaper.’ We laud Pampers for dedicating this campaign to single moms to support them in raising their children as best as they can. At World Vision, we believe that given the right tools and opportunities, girls can overcome adversity and become changemakers and leaders of our nation. Congratulations to Pampers for inspiring more Filipinos through this heartwarming campaign!”

 

Unsurprisingly, the short film quickly rose to the top of online Twitter trending charts last Sunday, giving netizens all the feels. The film also prompted moms, including online mom personalities like Vien Iligan and beauty queen Jehza Simon to share experiences of their single motherhood, and tagging fellow young single moms in their re-shares of the film.

 

Witness a single mom’s golden moments and watch the #MoreThanGold video here: LINK

 

Tag-lamig na, pero tag-init pa rin diaper ni baby? 5 Presko Ways to Keep Baby Cool

Sweaters, jackets, blankets, and socks – everyone is starting to bring out their colder weather essentials as the rain continues to pour and the wind continues to blow. But, we forget that not everything becomes cooler with the cool weather. Our baby’s diapers still trap kulob and init if it doesn’t use breathable materials, which can cause heat rash. That’s a big no-no for any parent!

Don’t worry, keep baby cool and comfy             

It’s a good thing that Pampers is ready for all seasons, rain or shine, so our precious little ones won’t have to be irritated by init or kulob that lead to rashes. Here are five ways that Pampers Aircon Pants can put our worries at ease: 

 

1.    Not just 10 thousand, but 10 million microholes

We want our baby’s diaper to keep the poo and pee inside, but not the heat that comes with it. Pampers Aircon Pants has 10 million microholes so air can flow from inside to outside, making baby feel as breezy as the weather outdoors!

 

2.    Snug fit that lets baby move

Pampers Aircon Pants not only improved its breathability, it also made sure baby can play, dance, crawl, and move with ease. A comfy and presko baby is a happy playmate!

 

3.    It’s 5 degrees cooler (how cool is that?)

We will never stop finding newer and better ways to protect our babies from all kinds of irritation, that’s why it’s great news that Pampers Aircon Pants is now 5 degrees cooler! It was already cool before, but it’s even more presko now. That means better play and rest for our babies from summer to ber months! 

 

4.    We won’t forget leakage protection

What’s a good diaper without leak protection? Even with all the added benefits of Pampers Aircon Pants, it doesn’t forget the most basic requirement of a trust-worthy diaper – protection from spills. We can worry less about “accidents” and focus more on enjoying presko moments with our babies. 

 

5.    Preskotection all-year round

Even if the weather changes, we can be sure that Pampers Aircon Pants won’t. It’s available from New Year’s Day to New Year’s Eve and for every special moment in between, so we can have only the best, most presko and comfy memories with our babies.

 

Keep your baby cool all day, every day

Our little ones grow up so fast, and we want them to protect them from init and kulob that lead to rashes for as long as we can, no matter the weather. Pampers Aircon Pants with its 10 million microholes for breathability and 5 degrees cooler experience can help us, one diaper at a time. 

 

Pampers Aircon Pants is available on Lazada, Shopee, and Facebook. Learn more about the presko and comfy benefits of Pampers Aircon Pants on our website.

 

 

 

Earn GetGo points and redeem flights to #BuyMoreFlyMore

Who would like to travel for free? The great news is P&G, Robinsons Supermarket and Cebu Pacific partner for the "Buy More, Fly More" campaign, the more participating P&G products you buy, the more chance of you flying to your dream destination.

This is good news for shopaholics, housewives, and travelers who love to shop. For every p500 worth of groceries, for the following P&G brands: Safeguard, Olay, Head & Shoulders, Pantene, Pampers, Ariel, Tide, Downy and Joy the shopper is entitled to one travel sticker. Collect 12 stickers to be able to get a GetGo Card worth P150 for free. The card upon activation will be loaded with 2,600 GetGo points. The promo runs from November 1, 2015 to April 30, 2016 while the
redemption period runs up to June 30, 2016. The "Buy More, Fly More" is exclusive to Robinsons Supermarket.

The "Buy More Fly More" campaign was launched last October 26 at Eastwood Richmonde Hotel. The exclusive press conference was hosted by DJ Schneider and graced by Jody Gadia, General Manager for Robinsons Supermarket, Cebu Pacific executives and media.

P&G takes its purpose of touching and improving consumers’ lives to new heights—now, shoppers have a chance to fly with their P&G purchases!

BUY MORE, FLY MORE! Promo Mechanics

1.) In a single transaction, every P500 worth of at least 4 different P&G participating brands in Robinsons Supermarket is equivalent to 1 sticker
2.) Collect 12 stickers and get a Cebu Pacific GetGo card with 2,600 points (GetGo card P150 membership fee waived) *2600 points is usually equivalent to a one way-trip to Cebu
3.) Open to all Robinsons Supermarket shoppers
4.) Maximum of 12 sticker redemptions per day per shopper
5.) Sticker card, stickers, and GetGo cards are redeemable at the customer service of any Robinsons Supermarket branch where purchase was made upon presentation of valid receipt
6.) Sticker card, stickers, and GetGo card are non-convertible to cash
7.) To claim their GetGo card customers must surrender the sticker card with 12 stickers to the Robinsons Supermarket customer service.
8.) Participating brands: Safeguard, Olay, H&S, Pantene, Pampers, Ariel, Tide, Downy, Joy
9.) Promotion period: November 1, 2015 to April 30, 2016
10.) Redemption period: November 1, 2015 to June 30, 2016
11.) Promotion excludes wholesale transactions

For more information, visit www.robinsons-supermarket.com.ph .