Ariel Moms have hit back at the ‘Bye Uniform’ trend with a trend of their own

 

This back-to-school season, the latest “Bye Uniform” trend of moms hopelessly throwing away their kids’ uniforms has gotten netizens’ attention!

 

Jodi Sta Maria: https://www.instagram.com/reel/Cht4iYvBbjO/?igshid=YmMyMTA2M2Y=
Denise Laurel: https://www.instagram.com/reel/ChuD3-dB_5w/?utm_source=ig_web_copy_link

Yasmien Kurdi: https://www.instagram.com/p/ChrIkvHrlEI/

Dimples Romana: https://www.instagram.com/p/ChrIv_fBubW/
Vien: https://www.instagram.com/reel/ChrEoYclk3-/?igshid=YmMyMTA2M2Y%3D
Mommy Julie: https://www.instagram.com/reel/ChrGM0JhZ9U/?
Mommy Pehpot: https://www.instagram.com/p/ChrFkf5DNOK/

 

Frustrated, tired, and hopeless – moms feel like there is no solution to removing yellowing on uniforms, so they’re throwing them away in defeat. Other netizens have flooded the comment section with their own similar experiences, empathizing with their fellow moms.

 

But is removing yellowing from your kid’s uniform really a hopeless case?

 

The Hows of Paninilaw

 

Good news is… it’s not! And the solution can actually be found in the laundry aisle of your nearest Supermarket! Yellowing comes from leftover stains and accumulated sweat on fabric that worsen over time if not removed…

 

Lucky for moms, the NEW Ariel Detox is formulated with Power Boosters that deep cleans at the FIBER level by detoxifying 99.9% of visible stains and hidden impurities! It ensures a deep and complete clean that removes the signs and prevents the yellowing of fabrics, keeping them looking NEW.

 

From ‘Bye Uniform’ to ‘Bye Paninilaw!’
Empowered by this laundry discovery, many Ariel Moms, led by Dimples Romana have hit back at the ‘Bye Uniform’ trend with a trend of their own. You might have even been nominated for it already—it’s the #ByePaninilawPutiLitaw dance challenge.

 

In this fast-rising TikTok dance trend, moms, together with their kids, challenge their fellow moms to welcome the back-to-school season by saying bye to yellowed uniforms instead with Ariel Detox with Power Boosters. The video ends with a dare to fellow moms to beat yellowing by also participating in the challenge.

 

Yasmien Kurdi: https://vt.tiktok.com/ZSRUCd8Ye/

Dimples Romana: https://vt.tiktok.com/ZSRUCMx13/
Vien: https://vt.tiktok.com/ZSRUCL3ME/
Mommy Julie: https://vt.tiktok.com/ZSRUCLoKx/
Mommy Pehpot: https://vt.tiktok.com/ZSRUCe7oU/

Ychan: https://vt.tiktok.com/ZSRUQo2a2/

Goldwin: https://vt.tiktok.com/ZSRUQwmqC/

 

Thanks to the challenge, the trick to removing yellowing quickly spread among Pinoy moms just in time for their kid's first day of school, too, based on their latest posts. On Instagram and Facebook, known metikuloso moms boasted their kid’s pristine white school uniforms as they said hello to the first day of school and bye to paninilaw with Ariel Detox with Power Boosters.

Join the #ByePaninilawPutiLitaw Challenge!
More and more moms have accepted the #ByePaninilawPutiLitaw challenge. Step up to the challenge and dare your fellow moms to beat yellowing with Ariel Detox with Power Boosters for the chance to win up to 100k cash prizes.

 

Visit P&G Ariel Shopee and Lazada stores to shop the NEW Ariel Detox. Check out the dance challenge promo mechanics here https://bit.ly/3R3WAdW.

 

 

The #ArielDareToWearWhite challenge, Think you’re up for it?

After enduring the longest lockdown in the world, finally, Filipinos are slowly stepping out of their homes. Going out is in again!

 

And in celebration, popular Tiktokers like Ayn Bernos, Small Laude, Nana Silayro, Justine Luzares, and Rain Matienzo (aka “Trophy Wife”) are showing off their head-turning ALL-WHITE OOTDs through a new challenge that has already taken over TikTok’s FYP.

 

The #ArielDareToWearWhite challenge. Think you’re up for it?

 

 

Dare to Wear White Outside

In the most recent #ArielDareToWearWhite challenge, Filipinos are fearlessly wearing their white OOTDs outdoors – anywhere from the office, restos, and even the gym where they’re bound to encounter stain-prone situations[M(1] . Yikes!

 

Everyone knows stains are such a pain, even more so on white clothes because it’s so halata! Tough-to-remove[M(2]  stains like rust, wine, pasta sauce, and coffee among others make it especially riskier because they could potentially ruin our white clothes FOREVER!

 

[A(3]

But fear not because #WalangForever stains with NEW Ariel Detox! Unlike other detergents, Ariel Detox has power booster technology that can remove tough stains by detoxifying 99.9% of visible stains and hidden impurities, keeping your clothes white! 

This is why Tiktokers can now #ArielDareToWearWhite outside. [A(4] [M(5] 

 

Moms Are Making the Switch

For so long, Pinoy moms have been searching for a solution that can completely get stains out of their family’s white clothes. Every hack has been explored — from applying baking soda to soaking the clothes in white vinegar to even squeezing on calamansi! It’s a common dilemma that not even a thorough wash using just ordinary detergent can fix.

[A(6] [M(7] 

After going through various “tried and tested” fixes and even family secret recipes, Pinoy moms have found that only Ariel Detox, with its power booster technology, can deep clean down to the last fiber, removing the toughest of stains and preventing yellowing.

 

Whitest Whites

So don’t let your fear of stains stop you from conquering the outside world in your whitest white OOTDs. Join the #ArielDareToWearWhite challenge on TikTok and share your all-white transition looks—powered by Ariel Detox.

 

Visit P&G Ariel Shopee and Lazada stores to shop the NEW Ariel Detox!

Celebrating Everyday Heroes with a #WelcomeHomeSafe Treat

With the COVID-19 pandemic, millions of Filipinos continue to battle the threat of staying outdoors and the risks that come with it. Frontliners have went above and beyond with their public service, making sure that our lives continue, despite the lack of movement outside our homes. 

Edison Awa, a 31-year-old J&T delivery rider continues to work outside for his family, despite the risks that he might encounter. “Ako ay kumakayod para sa aking pamilya. Kahit mahirap ang buhay, lalo na ngayon na may banta ng COVID-19 sa ating kapaligiran, pilit ako lumalaban para sa aking pamilya. Sila ang inspirasyon ko para mabuhay at sila din ang aking sandigan. Kaya naman itong pagsisikap ko ay inaalay ko sa kanila.”

#WelcomeHomeSafe Deliveries

As one of the biggest courier services in the country, serving thousands of Filipino homes, Ariel partnered with J&T Express to provide one thousand riders with #WelcomeHomeSafe packages containing the new Ariel Hygiene Pro. 

"Despite the challenges that delivery riders faced during this COVID-19 crisis, they have shown resilience and dedication to fulfil their job without any hesitation. Thus, they truly deserve to be protected and safeguarded from viruses especially as they get home from work,” shared Zoe Chi, Vice President of J&T Express.[AJ1] 

Since the start of lockdown, J&T rider, Edison washes his daily uniform with Ariel, 3-4 times a week to protect himself and his family. He shared, “Ngayon na mayroon silang bagong produkto na handog, ang Ariel Hygiene Pro, masasabi ko na kampante ako sa linis na bigay nito dahil sa subok na magaling sa pagtanggal ng dumi at germs ang Ariel. Masaya ako sa partnership na ito dahil kami ay nabigyan ng libreng produkto ng Ariel. Ito ay lubos na makakatulong sa aking pamilya hindi lang sa paglalaba, pati na din sa pagiging malinis at protektado.”

With Ariel Hygiene Pro’s triple deep clean technology, every rider's uniform gets the ultimate clean experience delivered via Antibac Booster Formula that removes tough stains, 99.9% of germs and viruses.

Zoe Chi expressed, “We are grateful that J&T Express is a part of this collaboration with Ariel Philippines in recognizing the hard work of our delivery riders.”

Celebrating Everyday Heroes with a #WelcomeHomeSafe Treat

And just like our hardworking J&T Express riders, there are thousands more everyday heroes that Ariel wants to give the #WelcomeHomeSafe experience to. Ariel celebrates these warriors and advocates for #WelcomeHomeSafe for them and their families.

Atom Araullo, Ariel’s newest brand ambassador, recently celebrated and gave recognition to a hundred essential workers who shared their heartwarming stories in a Facebook livestream, in line with the #WelcomeHomeSafe campaign. 

Joemari Bayaua Molina is a TNVS driver who puts himself at risk to germs and viruses, so he could provide for his family. “Maliban po doon sa gamit niyang [Joemari] alcohol sa loob ng sasakyan, bago po siya pumasok ng bahay, kailangan po siya maghugas. So, alcohol po talaga. Tapos bago po siya pumasok, may plangana at Ariel na,” shared Joemari’s wife when asked about how their current #WelcomeHomeSafe routine.

Rowena Estacio expresses her support towards the many delivery riders who put themselves at risk every day. “Bumagyo man o tindi ng init ng araw tuloy pa din ang kanilang serbisyo! Hindi alintana ang ulan, init, pagud, gutom at risk sa kalsada maihatid lang ang inyong pangangailangan sa tamang oras.”

Melvin Oroceo, works an 8-5 shift as a delivery rider, sending two hundred and more packages in a week. “As a father who always work for our family who's always on the road, because he is a micro finance collector, we are aware that he is prone to many floating molds, bacteria and viruses specially handling money from different clients.” Realyn Quiozon, Melvin’s wife shared her concern regarding her husband’s job.

“We make sure that before he enter[s] our home he completely, did sanitation by hand washing, sanitizing, soaking his clothes with Ariel because we have kids that [we] need to protect and it would be my best auxiliary before going inside our home.” Realyn shared in her #WelcomeHomeSafe post.

“Safety first during pandemic!” Mary Rose Amazon shares her priority for her partner, Ariel Cruzada, who works as a security guard for 12 hours, from 8 AM. “Pagdating niya po naghuhugas, kasi meron pong gripo sa labas. Doon na rin po siya nagpapalit, kasi may baby po eh.”

In her #WelcomeHomeSafe post, Mary shared the risks her husband takes while on the job, “Dahil ang partner ko ay isangfrontliner, kailangan lagi maliging malinis kaya naman lagi talaga ko nag didisinfect ng bahay at sa tuwing dumadating sya pero pati pala mga damit ay kailangan din malinis.”

“Since non nag-aaral pa po ako, ang ginagamit po talaga ni mama sa mga uniform namin, Ariel po talaga. Hanggang sa mga anak ko — uniform ng anak ko, uniform [ni Ariel] po. Kasi puti [ang uniform], Ariel po talaga.”

“Ito ang aking husband. Bilang isang essential worker na nag-tatrabaho sa isang mall at nakakahalubilo sa maraming tao. Paano nga ba ang pag-iingat na ginagawa namin upang maging safe lalo ngayong panahon ng pandemya?” Roxanne Gozum Reyes proudly shares his husband, Raffael Reyes, a mall worker, and their daily routine in keeping their family safe.

She continues, “Hindi man namin siya sinasalubong pag-uwi, sinisigurado ko naman na handa na ang isang baldeng tubig na mayAriel detergent upang doon na kaagad maibabad at malabhan ang kanyang uniporme… Mahirap man kalaban ang virus, may mga ilang paraan naman upang maging safe.”

After a long day of working outside despite the risks, essential workers look forward to arriving home safely to their families. Ariel aims to protect Filipino delivery riders and all other essential workers so they can be #WelcomeHomeSafe everyday as they go home to their families from outside exposure.

You and your family deserve the #WelcomeHomeSafe experience, too. Protect the people you love most from stains, germs and viruses that may stick on their clothes with Ariel Hygiene Pro today. Shop Ariel products through Lazada or Shopee. For more updates, follow Ariel Philippines on Facebook.

 

Earn GetGo points and redeem flights to #BuyMoreFlyMore

Who would like to travel for free? The great news is P&G, Robinsons Supermarket and Cebu Pacific partner for the "Buy More, Fly More" campaign, the more participating P&G products you buy, the more chance of you flying to your dream destination.

This is good news for shopaholics, housewives, and travelers who love to shop. For every p500 worth of groceries, for the following P&G brands: Safeguard, Olay, Head & Shoulders, Pantene, Pampers, Ariel, Tide, Downy and Joy the shopper is entitled to one travel sticker. Collect 12 stickers to be able to get a GetGo Card worth P150 for free. The card upon activation will be loaded with 2,600 GetGo points. The promo runs from November 1, 2015 to April 30, 2016 while the
redemption period runs up to June 30, 2016. The "Buy More, Fly More" is exclusive to Robinsons Supermarket.

The "Buy More Fly More" campaign was launched last October 26 at Eastwood Richmonde Hotel. The exclusive press conference was hosted by DJ Schneider and graced by Jody Gadia, General Manager for Robinsons Supermarket, Cebu Pacific executives and media.

P&G takes its purpose of touching and improving consumers’ lives to new heights—now, shoppers have a chance to fly with their P&G purchases!

BUY MORE, FLY MORE! Promo Mechanics

1.) In a single transaction, every P500 worth of at least 4 different P&G participating brands in Robinsons Supermarket is equivalent to 1 sticker
2.) Collect 12 stickers and get a Cebu Pacific GetGo card with 2,600 points (GetGo card P150 membership fee waived) *2600 points is usually equivalent to a one way-trip to Cebu
3.) Open to all Robinsons Supermarket shoppers
4.) Maximum of 12 sticker redemptions per day per shopper
5.) Sticker card, stickers, and GetGo cards are redeemable at the customer service of any Robinsons Supermarket branch where purchase was made upon presentation of valid receipt
6.) Sticker card, stickers, and GetGo card are non-convertible to cash
7.) To claim their GetGo card customers must surrender the sticker card with 12 stickers to the Robinsons Supermarket customer service.
8.) Participating brands: Safeguard, Olay, H&S, Pantene, Pampers, Ariel, Tide, Downy, Joy
9.) Promotion period: November 1, 2015 to April 30, 2016
10.) Redemption period: November 1, 2015 to June 30, 2016
11.) Promotion excludes wholesale transactions

For more information, visit www.robinsons-supermarket.com.ph .