The country’s number one fast food chain, Jollibee is leveling up the joy by launching a number of exciting store innovations that allow customers to transact faster and enjoy their favorites more conveniently.
“Jollibee always aims to spread joy to our customers, whether for dine-in, take out, drive-thru, or delivery. We continuously innovate our services to deliver a levelled-up customer experience,” said Jollibee Philippines President Ferns Yu, Jr. “We are piloting new innovations and technology in select stores, and are excited to roll them out to more branches in the future.”
These innovations complement the company’s signature Alagang Jollibee brand of service. “We’re very proud of our store teams’ trademark warm and joyful service—that’s what sets our teams apart in the fast-food industry. These new features contribute to an even better level of customer convenience, and increased efficiency for our operations as well,” Yu added.
Here are the store innovations to check out at select Jollibee stores:
Jollibots. First on the list is the viral Jollibots which netizens spotted months before in Jollibee’s SM Aura branch in Bonifacio Global City during the pilot stage. Dining robotics were once considered futuristic, but the Jollibots have now started to serve and delight dine-in customers at Jollibee SM Aura, Taguig and Jollibee Glorietta, Makati. Soon, they’ll be present at Jollibee SM Seaside Cebu as well.
The Jollibots may be considered as the store team’s on-ground assistants, ready to extend a helping hand in dispatching orders straight to customers’ tables -- allowing the crew to focus on other important tasks or attend to special requests of customers especially during peak hours.
“With the Jollibots, our store teams in select stores are experiencing the benefits of serving their customers even more efficiently. While these Jollibots are welcome additions, we have maintained and will continue to keep the same number of crew in these branches as they remain integral to our day-to-day operations and in delivering our Alagang Jollibee brand of service,” Yu shared.
Smart Lockers. Waiting to pick up food orders will soon become a thing of the past, thanks to the new smart lockers. Designed to also complement the convenient Order & Pick up feature of the Jollibee App, this makes the customer’s journey even more seamless and hassle free. Jollibee customers on-the-go can conveniently place their orders via the Jollibee App, then wait for the store to confirm their transaction and inform them of the smart locker pick up process. Once in the store, customers can go directly to the smart locker, key in their order number, and the corresponding locker will automatically open. Orders are guaranteed safe and secure, and there’s zero wait time as well. Check out the Smart Lockers at Jollibee Angono Bayan, Rizal, Jollibee P. Tuazon, Quezon City, and Jollibee Northbay Boulevard, Navotas.
Rider’s Area. Where to wait and sit while waiting to pick up your customers’ orders in a jampacked Jollibee store? Riders of aggregator partners servicing GMA Cavite will worry no more as Jollibee’s branch in the said city has a new Rider’s Area—a dedicated and safe waiting and pick-up area where partner riders can rest comfortably as they wait for the orders of their customers. With this, crowding is avoided inside the store especially during peak hours, ensuring the safety of partner riders and customers alike.
Al Fresco Dining. With more people continuing to take extra safety precautions especially when dining out with their family and friends, Jollibee will soon be allotting more floor space for an Al fresco area. The newest and levelled up al fresco dining area—adorned with nice murals and plants—are already welcoming customers at Jollibee GMA Cavite.
Jollibee president Ferns Yu shares that eating at Jollibee has always been associated with great bonding times in a place where you can be yourself and just feel at home. “So regardless of one’s new dining preference in this new normal, they will be able to continue enjoying the same treasured Jollibee experience over their favorite langhap-sarap meals.”
Self-Order Kiosks (SOKs). Jollibee first piloted the self-order kiosks or SOKs back in 2018 to provide a faster and more efficient ordering process in stores. Now, more than 300 SOK units are present at 129 Jollibee stores nationwide. With a huge touchscreen menu board, choosing what to eat just became easier. Customers can go cashless and use their debit or credit cards to pay using the SOK terminal, or they can opt to pay cash at the counter. With the SOKs, Jollibee favorites can be enjoyed in just three easy steps – order, pay, and claim! 
Dual-lane Drive-Thru. Jollibee also improves the drive-thru experience with dual lanes, sensors, and food conveyor belts, increasing the store’s drive-thru capacity, shortening the turnaround time for customers, and making dispatching food faster and fuss-free. The Dual-Lane Drive-Thru is present at Jollibee Petron SLEX, Laguna and will soon be experienced by customers at Jollibee Shell SLEX, Laguna. Meanwhile, food conveyor belts are operational and have been making order dispatch even faster at Petron SLEX, Shell C5 Heritage, Taguig, and Ayala Center Cebu branches.
Jon Villanueva, the Vice President of Restaurant Systems of Jollibee, hopes that these new innovations will help customers have an even more enjoyable experience whether they prefer to have their Jollibee favorites in store, at home, or even on the road.
“We’re very excited about these cutting-edge innovations in our stores, some of which are firsts in the local fast-food industry. The future of Joy is here, and we continue to be committed to making our customers’ Alagang Jollibee experience even better as we roll these out in more stores nationwide,” he said.
Learn more about these store and retail innovations by watching Jollibee’s newest Level-Up Joy store campaign video on the Jollibee Facebook page and the Jollibee Philippines YouTube channel.
