Don’t miss out on ALive!, the rebirth of the local concert scene at Market! Market!

 

Pinoy artists are raring to perform live for their fans, and the day has finally come when they can take the stage once again. ALive!, a concert series happening at the Market! Market! Activity Center this April, will feature some of the country’s biggest stars, side by side with rising artists in a long-awaited live entertainment showcase.

 

Catch These ALive! Performances at Market! Market!

ALive! at Market! Market! kicks off with singer-songwriter Zack Tabudlo on April 23, 2022 at 6:00 PM. He will be serenading fans with his hit song, “Binibini”, along with other favorites from his album, “Episode”. To get one guest stub for the event, shoppers must present single or accumulated receipts worth Php 1,000 dated April 18-23, 2022, from any Market! Market! stores.

A heart-stopping show featuring Nadine Lustre is coming next to Market! Market! The actress will be joined by the cast of the hit movie, Greed, on April 24, 2022 at 4:00 PM. Special musical numbers await everyone at the event. To enter the Greed Mall Show, shoppers may either buy a one-month Viva Max subscription or download the Zing app and present Php 500 single or accumulated receipts dated April 24, 2022 from any Market! Market! merchant. Redemption is open to the first 100 customers only.

 

Finally, on April 30, catch artists from the Happy Plays Music Festival group, including popular Filipino rock bands 6cyclemind, Moonstar88, and Gracenote. Also on the lineup are Banda ni Kleggy, Bey, Hey June, and Kiss N Tell.

 

Market! Market! looks forward to welcoming both concert-goers and performers into its safe and worry-free venue this April. In the interest of everyone’s safety, protocols will be put in place, including wearing of face masks. Guests will also be required to present their updated vaccination cards and get a temperature check before being granted admission to the event area.

 

For more information on mall activities, schedules, and promotions at #iLoveMarketMarket, like and follow Facebook.com/MarketMarket, @ilovemarketmarket on Instagram and TikTok, and @MarketMarketBGC on Twitter. You may also visit www.ayalamalls.com.

Actresses Heart Evangelista and Nadine Lustre are Kakampinks!

Heart, Nadine Kakampinks? Netizens Think So

 

Actresses Heart Evangelista and Nadine Lustre are Kakampinks!

 

This was the collective sentiment of netizens after the two posted about Vice President Leni Robredo on their respective social media accounts.

On her Instagram account, Evangelista posted a video of her while trying on pink clothes, accompanying it with the caption “On Wednesdays we wear pink.”

 

Pink is associated with Robredo, whose supporters call themselves “Kakampinks.” Robredo’s supporters also conduct various activities, such as feeding program, and wear pink on Wednesdays.

 

“Yessss!!! Kakampink. Oragon talaga ika Heart,” said Instagram user @gemma_adventure.

 

“#kakampink tayo,” commented another Instagram user @francesmayr.

 

Lustre, for her part, posted a photo of Robredo’s mural at the Leni-Kiko Volunteer Center in Katipunan Avenue, Quezon City.

 

While this was not the first time she expressed support for Robredo’s presidential bid, this was the first time that she posted something about the Vice President on her social media account.

 

Amid the rise in COVID-19 cases due to the Omicron variant, Robredo has provided Filipinos with free testing, telemedicine and COVID-19 kits to the public. 

 

When Typhoon Odette hit several areas of the country recently, Robredo was the first to personally inspect the damage and distribute relief goods to affected areas. She also initiated a donation drive for affected residents and committed to assist in the restoration of damaged areas.

 

Nadine Lustre and James Reid will be leading the Philippine launch of the latest OPPO Reno6 series on August 6!

Get ready to capture your every emotion, as leading global smart device brand OPPO officially announces the livestream launch schedule of the much-awaited Reno6 Z 5G and Reno6 5G under the latest Reno6 Series. The launch will go live via its official Facebook and Youtube pages on August 6, 2021 at 7PM.

 

Amp Up Your Emotions with Reno6 Series Launch

Every emotion will be portrait-ready with the much-awaited Reno6 Series launch in the Philippines, special surprises and star-studded performances await fans and viewers.

 

It will surely be a celebration, as for the first time again in many years, much-loved celebrities Nadine Lustre and James Reid will be leading the Philippine launch of the latest OPPO Reno6 series. There will also be performances from Careless Music Manila artists’ Massiah and Jolianne, and the A-Team during the livestream event to add more excitement as we welcome the official arrival of the Reno6 Z 5G and Reno6 5G in the Philippines.

Special treats don’t end there, as OPPO will be giving away special prizes and freebies during the livestream launch. Prizes include Mobile Legends: Bang Bang premium items and currencies, Lyka Gems, OPPO Enco Air, OPPO Enco Buds, OPPO Band, and brand new OPPO Reno6 Z 5G smartphones. So make sure to tune in and participate in the activities while using the official launch hashtags #OPPOReno6 and #EveryEmotionInPortrait. Giveaway mechanics will be announced during the program.

 

OPPO Reno6 Series: an AI Portrait Expert and a 5G Powerhouse

Under the Reno6 Series, OPPO is now set to introduce the latest gizmo powerhouse Reno6 Z 5G and Reno6 5G. The latest smartphones are packed with promising AI Portrait camera features like Bokeh Flare Portrait, AI Portrait Beautification Video, AI Highlight Video, AI Palette to name a few 

 

On the design front, OPPO used its proprietary design technology, Reno Glow, to achieve the stunning appearance through layers of film that adds richness and diversity of colorful reflective effects of blue and green tones that change with different angles. Its finish is glossy but with a matte feel allowing for a fingerprint-proof back case. Reno6 series come in two attractive colors: Aurora and Stellar Black.

 

To know more about OPPO’s latest Reno6 Series, visit the OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

Inspiring Pinoys to #StayStrong with Century Tuna Superbods 2020

The road to Century Tuna Superbods 2020 was all set: launched earlier this year by showbiz royalties Nadine Lustre and Alden Richards with the message “Every day is a chance to be a better you", the annual fitness competition had all 34 finalists lined up. But when the COVID-19 pandemic happened, the competition pivoted to become a platform with an inspiring message for all.

Times are tough but Century Tuna, the country’s leading canned tuna, proved that Pinoys are tougher as it relaunched Century Tuna Everybod Superbod 2020 with a more inclusive and relevant theme: Stay strong, Pilipinas!

Streamed on the Century Superbods Facebook page, the launch featured celebrity Superbods Nadine and Alden, together with the 34 Century Tuna Superbods finalists enjoining everyone to witness the strength of the Superbods spirit to continue pursuing their passion and dreams of a healthier future that begin with proper diet and exercise.   

“Now more than ever, we need to encourage everyone to stay physically and mentally strong, and we feel that that can be achieved by eating right, moving our bodies every day and practicing proper hygiene to protect ourselves from the ongoing virus,” said Century Pacific Food Inc EVP and COO Greg Banzon.

To further reinforce the importance of staying strong, Century Tuna released a rousing video Century Tuna Superbods 2020  that signalled the resumption of the highly-anticipated Century Tuna Everybod Superbod 2020 competition, following the same objectives: The candidate must be a “Difference Maker,” someone who can make a stand and empower Filipinos to be the best they can be.

Of course, this year’s unstoppable finalists were ready to show off their hot and fit bods to make a difference and inspire everyone to Stay Strong.  In the female category, the 18 fit and sexy finalists are Katrina Arceta (@pasteledpawbykat), Grace del Rosario (@gracedelrosario_makeup), Sherlyn Doloriel (@sherlyndoloriel), Zai Ebido (@zaiebido), Shirley Garcia (@shirleygarcia3797), Lynn Gonzales (@lynnrgonzales), Astrid Hernandez (@astridhernandezph), Renzel Jose (@renzel.mae), Liz Kuczera (@lizkuczera), Karla Lasquite, Samantha Lo (@samantha_ashley_lo), Ines Lorenzo (@tack.n.tanlines), Kai Ochosa (@kaiochsa), Kathleen Paton (@kathleen_paton), Christine Picardal (@tinedoesfitness), Samantha Purvor (@istmesamanthap), Candice Ramos (@candiceramos), and Key Trajano (@keytrajano).

The 16 hot and healthy male finalists are Sam Ajdani (@samajdani), Nelson Banzuela (@nelsonbanzuela25), Kirk Bondad (@Kirk_bondad), Enzo Bonoan (@enzobonoan24), Hans Braga (@hansbraga_), Nicholas Chua (@fat.kid.inside), Robert Hamilton (@roberthamilton_official), Albert Lorenzo (@alberttiongson), Philippe Magalona (@philippemagalona), Erie Matic (@eriematic), Malcolm Mostoles (@malc_mostoles), Gianpaolo Paparo (@gianpaolo.paparo), Julian Roxas (@julsfitph), Gian Ruiz (@makeupmusclesnme), Jason Senga (@oh_jizz_on), and Jojo Urquico (@jojourquico).

Each candidate’s journey to becoming the Century Tuna Everybod Superbod 2020 grand winners will consist of various digital challenges that will be posted on the Century Tuna Superbods Facebook page and can be searched using #StayStrongPilipinas, #CenturyTunaSuperbods, #EverybodCanBeASuperbod. These challenges will lead up to the finals night happening on September 19, 2020 where over Php 2,000,000 worth of prizes is at stake and where one male and one female grand winners will be selected.

To know more about “Century Tuna’s Everybod Superbod 2020,” visit and follow Century Tuna’s Facebook page, @centurytuna or Instagram @centurytunasuperbods.

Nadine Lustre "Break Free in Brazil" sporting the stylish Vivo S1 Pro

If you haven’t seen it yet—though that would be unlikely—Nadine Lustre recently turned Brazil’s streets into her own private runway for an exclusive photo shoot with MEGA Magazine and Vivo Philippines.

The glamorous shoot, with the theme “Break Free in Brazil”, featured the young celebrity strolling through the colourful and carefree city, sporting the stylish Vivo S1 Pro.

While some photos from the shoot have already made the rounds on social media, there are still plenty more to see in the Making Mega supplementary magazine, now available for reading in selected Vivo concept stores and kiosks.

Those who will purchase the S1 Pro at participating Vivo stores in SM North, SM Megamall, SM Fairview, SM Sucat, and Market! Market! can also take home their own copy of the limited-edition magazine while stocks last.

So, what are you waiting for? Head to the nearest Vivo concept store or kiosk and get your hands on the Making Mega magazine today. 

To learn more about the Vivo S1 Pro, visit http://bit.ly/VivoS1Pro or check it out on Shoppee and Lazada at http://bit.ly/ShopeeVivoS1Pro and http://bit.ly/lazadavivos1pro

Nadine Lustre is the new face of the Philippines’ mobile wallet, GCash

L-R: Franz Weber, Head for Branding and Strategic Planning, Nadine Lustre and GCash Chief Marketing Officer Chris Manguera




The country’s favorite young artist and model Nadine Lustre is the new face of the Philippines’ leading mobile wallet, GCash.

The multi-awarded actress headlines GCash’s “What Can’t You Do?” campaign to power the dreams of young adults who constantly want to do more, to expand possibilities, and to achieve beyond their own expectations.
 

“Nadine is the perfect fit for GCash because she represents the true aspirations of young adults and is at that point in her life where taking charge of your finances is becoming more important. She shows how young adults can be independent and take charge of their own lives, and with the help of GCash, “What Can’t You Do?” means so much more,” Chris Manguera, Chief Marketing Officer at Mynt, which runs GCash, said. 

After starting out as a singer in a pop band, Lustre evolved to become a much-sought-after actress on TV, with her primetime hits "On The Wings of Love" (2015) and "Till I Met You" (2016).

The 25-year-old actress has fared as well on the big screen, winning the Best Actress awards from Young Critics Circle, FAMAS Awards and the Gawad Urian Awards in 2019 for  hit movie, “Never Not Love You.” Her latest film, “Indak,” a dance musical movie, shows Lustre’s flexibility as an actress. 

Early this year, one of world’s biggest fast fashion brands, H&M, launched Lustre as its first Filipino ambassador. The actress, named by a top magazine as Sexiest Woman in 2017, has her own line of swimwear with H&M. 

“She has built her brand and can create the image of a lifestyle that everyone will want to follow. We hope for that to happen with GCash as well,” Manguera said. “We also want to activate her big fan base to help spread the word of financial inclusion and empowerment.”

Lustre, who was voted Artist of the Year and Favorite Female Artist at the Myx Music Awards 2019, is a social media savant who has 6.8 million followers on Instagram.

GCash’s “What Can’t You Do?” campaign pushes the limits of what mobile phones can do for young adults with its innovative financial services accessible through mobile. With over 50,000 partner merchants and 20 million users, GCash remains the country’s leading mobile wallet.

Like Lustre, who has won over the entire country  and has kept everyone’s attention throughout the years by relentlessly adapting to change, GCash continues to evolve not just as digital platform but as a lifestyle brand.

HOOQ partners with Viva for "Ulan" block screening

I became a fan of Nadine Lustre when I got to watch  "Never Not Love You"  with real life partner James Reid last year. It was my first time to a  #Jadine movie. Judging from that alone, Nadine Lustre, has the making of a good actress. She can act, no doubt. That's why, when I learned that she leads the cast of "Ulan", I got excited at the thought of seeing her again in the big screen this time with the other leading man Carlo Aquino.

HOOQ recently had a block screening of Ulan in partnership with Viva Films last March 13 at The Podium Mall. The event was attended by HOOQ executives and leading star Ms. Nadine Lustre. The movie is still showing at your favorite theatre.

The launch of Ulan marks HOOQ’s fourth anniversary in the Philippines with a major collaboration with Viva Films


HOOQ, the largest Video-on-Demand service in Southeast Asia, has announced its first foray into Filipino originals with Ulan, a romantic drama starring this generation’s biggest and brightest stars in Filipino cinema – Nadine Lustre and Carlo Aquino.

Ulan is HOOQ’s first Original Movie from the Philippines, in partnership with one of the country’s most renowned and respected production companies, Viva Films.

Ulan will be playing in all major cinemas nationwide from March 13.



Speaking about the upcoming HOOQ Original Movie, Jennifer Batty, Chief Content Officer of HOOQ, said, “This is a significant milestone for HOOQ and HOOQ Originals. We are continiuing with our promise to bring the very best content from the most promising and talented actors, scriptwriters and directors in the Philippines and across Southeast Asia. Ulan is already one of the most highly anticipated titles of the year, and the first of many more HOOQ Original Movies to come.  To partner with Viva on our 1st HOOQ OriginaI film is super exciting.  Viva is a power house here and we look forward to doing more with them in the future. ”

Nadine Lustre, one of the country’s most promising actors, takes on a more challenging role as she embarks on a unique and mysterious tale of love. She plays Maya, a woman fascinated with rain and has the ability to see and interact with mythical (half-horse, half-human-like) creatures called “tikbalang”.

The part of Maya in Ulan marks a breakout for Lustre as she pairs with Carlo Aquino—showcasing her depth and versatility as a leading lady. Aquino, on the other hand, plays Peter, a volunteer for a non-government organization and Maya’s love interest, wants to unearth the mysteries behind Maya’s fascination with rain- alongside co-stars Marco Gumabao and AJ Muhlach.

Sheila Paul, Country Manager of HOOQ Philippines, said, “The Philippines has an abundance of talented filmmakers that are really pushing the boundaries of the medium – in terms of storytelling, format and style. We see great promise in the market, and will continue to invest in original content in the Philippines and across Southeast Asia. Not only do we want to support local content creators, we want to encourage them to challenge conventions and develop engaging, high-quality Filipino content that we can all be proud of.”

Ulan is the fourth feature film from highly regarded Filipino Director, Irene Villamor, who continues to make waves in the local film industry with her unique style. Irene’s vision of an unconventional love story with a supernatural twist has all the makings of a future classic. She also directed Sid & Aya, Camp Sawi, and Meet Me in St. Gallen.

HOOQ’s extensive library of Filipino movies and shows include Irene’s complete catalogue of films as well as Nadine Lustre’s hits; Never Not Love You, This Time, Diary Ng Panget, On The Wings of Love, Sisterakas and Beauty and the Bestie.

HOW TO GET HOOQ
It’s easy to get HOOQ’d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or log in, to access HOOQ’s extensive library of Hollywood and Asian hits. Smart users can enjoy a 30-day free trial. Globe mobile users can enjoy a 45-day free trial; and Globe broadband users can enjoy six months free trial. Find out more and sign up today for a complimentary trial at www.hooq.tv.

Moto launches the Moto Z + Moto Mods Family, Moto G Family, and Moto E Power

Long before android phones, the coolest flip phone I have ever had with its signature HeloMoto ringtone was my HeloMoto Razr.  It was the phone to have during those times. I remember taking pictures and downloading movies with it.   I bought it at php10,000 from my hard earned money. It was the coolest phone then. Now that HeloMoto is making a comeback, who is excited more than ever to own one again? The phone is backed up with JBL soundmood speaker mod and a Hasselblad True Zoom Camera mod to take beautiful pictures.


Moto recently launched three smartphone series  The Moto Z + Moto Mods Family, Moto's flagship series whose singular feature is its modularity; Moto G Family, which redefines user functionality; and the Moto E Power, its entry-level lineup. Together, with Moto celebrity ambassadors #TeamReal #Jadine James Reid and  Nadine Lustre last October 20 at City of Dreams Manila.

Moto surges its way into the Philippine shores, in a comeback that offers incredible gadget choices, industry-first features, and customized user experiences. Jazzing up Moto's renaissance is the announcement of James Reid and Nadine Lustre as Moto Ambassadors. Moto to introduce not one but three smartphones series:

"Moto's return to the Philippines solidifies Lenovo’s strong business momentum. With Lenovo's Moto acquisition, Lenovo adds a premium smartphone portfolio that features top-tier hardware and software innovations such as the Moto Z and a customized experience with Moto Mods. With the exciting launch of the newest Moto lineup, we hope to highlight our smartphones' sophistication, performance, and versatility through the hottest couple in entertainment, JaDine, which best exemplifies the Moto spirit with their youthful vibrance and charm," said Dino Romano, Country Manager, Lenovo Mobile Business Group Philippines.

Moto Z: Stunning, thin, and svelte
Crafted from military aircraft-grade aluminum and stainless steel, Moto Z combines durability with a svelte build and a brilliant 5.5” Quad HD AMOLED display. At 5.2mm, the smartphone packs a punch: it features a Qualcomm® Snapdragon TM 820 processor, 4GB of RAM, 64 GB of internal storage to address users' memory requirements, and up to 24 hours of battery life.

It is also a boon to those who love taking photos: Moto Z's high-resolution 13MP camera with optical image stabilization and laser autofocus allows users to capture beautiful, true-to- life pictures in any light. The front-facing 5MP camera includes a wide-angle lens, which is great for fitting friends in the picture. And groufie fanatics can finally feel less self-conscious about their appearance, too--with a front-facing LED flash, everybody in the groufie looks great, even in low light.

Pricing for Moto Z starts at Php33,999. It comes with a free Moto Style Shell so that customers can experience Moto Mods immediately.

Moto Z Play: Power on the go
Heavy smartphone users can now power through their day, and then some, on a single charge with Moto's longest battery life ever. Packed with the same uniquie modularity features of the Moto Z, Moto Z Play ups the ante with a brilliant 5.5" 1080p Super AMOLED display, up to 50 hours of battery life, and an industry-leading 16MP camera that offers laser and phase detect autofocus for capturing crystal-clear photos in any light. And with TurboPower™ charging, users can get up to 10 hours of power in just 15 minutes of charging.

Pricing for Moto Z Play starts at Php22,999. It also comes with a free Moto Style Shell.

Moto Z Family with Moto Mods: Smartphone transitions in a snap
Meet the Moto ModsTM, a brand new way to boost the Moto Z’s functionality whether for breathtaking imagery, enhanced music quality, or to simply bring on the power punch for days.  The lineup is composed of the Incipio OffGrid Power Pack, JBL Soundboost Speaker Mod, Moto Insta-Share Projector Mod, Hasselblad True Zoom Camera Mod and Moto Style Shell Mods. It is compatible with the current flagship Moto Z and Moto Z Play and can be used on all future Moto Z models. These are designed to integrate with the phone into a sleek unit without turning it off or removing the back panel. Simply snap it on and it works like a charm –Moto ModsTM have harnessed the technology of incredibly strong magnets that work its magic every time.

Incipio offGRID Power Pack: The Incipio offGRID Power Pack beefs up the phone with 22 more hours of juice at 2200mAh of power, in addition to the already impressive battery life of the Moto Z. It comes with various designer versions to suit the taste and is capable of quick-charging via TurboPower. It guarantees peace of mind through long hauls of work and play – all in a snap.

JBL Soundboost Speaker Mod: The JBL Soundboost Speaker Mod is sure to fire up the energy with its high quality mobile audio that works both for music and calls, discarding the need for Bluetooth speakers. With 10 hours of battery life the JBL Soundboost Speaker Mod will keep the party going and the  integrated kickstand will let users enjoy it loud and hands-free music. Whether watching movies, partying outdoors, or simply listening to much-loved playlists, the Soundboost Mod will definitely deliver.

Moto Insta-Share Projector Mod: The Moto Insta-Share Projector is an exciting new way to share photos, videos, and movies with friends, colleagues and loved ones. It projects up to 70-inch images to any flat surface, and comes with 1 hour additional battery life. It can be used for quick collaborative sharing via social media or make use of the integrated kickstand for 10- 120 minute videos, movies documentaries that can be projected on walls or ceilings.

Hasselblad True Zoom Camera the leader in camera equipment and pioneers of mirrorless digital cameras brings the Hasselblad True Zoom Camera Mod. With 10x optical zoom and 12MP sensor resolution, keep up with the action from afar without reducing image quality. It also has Optical and Electronic Image stabilization to get rid of shaky photos and videos. Video resolution is at 1080p Full HD, with various capture modes, ability to save in raw format for post-processing needs, and Xenon flash lights. It also comes with the trademark Hasselblad design and ergonomics, complete with physical zoom and shutter buttons, giving that premium feel for a delightful shooting experience. With the flexibility of the Moto ModsTM ecosystem, snapping up awesome photos on the go doesn’t get any better than this!

Moto Style Shell Mods: And finally, the Moto Style Shell Mod brings on the fab in a snap with premium designed back shells that transform the phone to suit the owner’s personal flair. Users can choose from real wood, leather or ballistic nylon that they can customize according to their outfit of the day. Users can match their outfit palette into the color of their Moto Style Shell Mod or go print on print with its various patterns.

In a lifestyle as dynamic as today, the Moto ModsTM are the perfect buddies to keep up and switch roles with effortless style, all in one phone, and all in a snap.

Below are the Moto Mods™ respective retail prices:

Product Price
Moto Style Shell - Herringbone Nylon Php 699
Moto Style Shell - Crimson Nylon Php 699
Moto Style Shell - Black Leather Php 999
Incipio offGRID Power Pack Php 4,999
JBL Soundboost Speaker Mod Php 5,499
Hasselblad True Zoom Php14,099
Moto Insta-Share Projector Php14,999

The Moto Z Family is available at selected MemoXpress and Silicon Valley outlets (SM North EDSA, SM Megamall and SM Mall of Asia).



Telco bundles
Smart subscribers who avail of Surf Plus Plan 999 get the Moto G4 Play for free as part of Moto's telco partnership.

Globe subscribers availing of MyLifeStyle Plan 799 get the Moto G Turbo for free.

Globe subscribers can also avail of exclusive bundles featuring either the Moto Z or Moto Z Play bundled with unique Moto Mods:


Globe Offers - Moto Z, Z Play and Moto Mods
Moto Z + Hasselblad Mod Yours@2399
Moto Z + JBL Speaker and Incipio Offgrid Power Pack Yours@2299
Moto Z Play + JBL Speaker Mod Yours@1499


Moto Z Family Weekend Launch Promo
Sweetening the deal, Moto has announced a promo to celebrate the launch of the Moto Z family. From October 21-23, customers who purchase Moto Z or Moto Z Play will also get a free JBL SoundBoost speaker Mod. This promo will be available in the MX and Silicon Valley outlets in SM North EDSA, SM MOA and SM Megamall.

The secret is out #NobodyLikeJames Reid is the New Century Tuna Ambassador

Its no secret that James Reid is the Number 1 matinee idol nowadays, and he is one of the reason why I gained hundreds of followers in my IG account @jlougar. One post of #TeamReal #Jadine (with Nadine Lustre) would gained 500 likes in just an hour. I owed this celebrity couple a lot, and I am a fan.

At last! That large, intriguing billboard on EDSA that kept everyone guessing—and has set the internet and social media abuzz as to who the hunk with those luscious lips behind it actually is—has finally been revealed!

Yes, James Reid is the latest endorser of Century Tuna featured in a traffic-stopping EDSA billboard and a sizzling new television commercial, now airing, that teasingly highlights his totally hot and chiseled bod.  Actually, the TVC and billboard is part of an all-new advertising campaign created around the idea of transformation and metamorphosis, where James proudly joins the illustrious company of Anne Curtis and Derek Ramsay. You can watch the new TVC here:



And why James Reid? Well, it’s pretty evident that from the time he entered showbiz six years ago through the Pinoy Big Brother Teen Clash to the present, he’s really been able to transform himself—in terms of his private life, career and of course his physique!

While others would probably turn complacent and simply rest on their achievements, James continues to further himself and his craft. He’s clearly more self-confident now and has since shed his timid persona and his lanky build. He hits the gym regularly, where weightlifting is his preferred workout, and maintains a balanced diet consisting of good carbs, no rice, and, of course, Century Tuna.

It’s no secret that James has had a string of box-office hits to his name (Diary ng Panget and Talk Back and You’re Dead), a much-watched teleserye (On The Wings of Love, which enjoyed top ratings during its run), a highly popular loveteam in JaDine, plus a Platinum album to boot and a new teleserye Till I Met You, all while keeping his feet firmly on the ground. So what’s not to love about him?

Together with this new ad campaign for Century Tuna, we can surely look forward to seeing James in other exciting events and appearances in the coming days.

#JaDine stories of fan love and joy surprises TFC's #OTWOLKapamilyaFansDay

“This is unscripted reality television.  And it shows what true love for a customer and fans is – they become our own extensions. We at TFC become them, they become us.  We become one.” – Ricky Resurreccion, ABS-CBN North America head of ad sales, events & trade marketing

“In my many interactions with the people of ABS-CBN, whether in the Philippines or overseas with the global employee force behind TFC, I always ask them this question about our customers: 

‘Minahal mo ba sila?’ (Did you truly love them?)”

On January 10, on the steps and inside the storied halls of Sacramento Memorial Auditorium, ABS-CBN The Filipino Channel (TFC) put into action the words of former ABS-CBN Corporation President & CEO Charo Santos-Concio at the “On The Wings of Love Certified Kapamilya Fans Day”. The event was headlined by On The Wings of Love (OTWOL)teleserye’s breakthrough love team of James Reid and Nadine Lustre, known together as JaDine, joined by heartthrob co-star Paulo Avelino and the voice behind the show’s theme song, Philippine R&B Queen Kyla.

“Yes, thousands attended, but this is not about that,” explains Ricky Resurreccion, ABS-CBN North America head of ad sales, events and trade marketing. “It’s more about people driving for hours or flying from as far as San Diego, Las Vegas, Arizona, Texas, Wisconsin, Connecticut, New Jersey, New York, Canada, New Zealand and even Macau to show their love and come together as a fan community. Yes, they cheered and shrieked in glee at very high decibels, but this event is more than that. This is about fans sharing the spotlight with the stars on stage, blurring the lines between fan and celebrity, having a real voice in an authentic engagement that impacts both parties.”

“Anybody can do a flashy show, but very few can create meaningful encounters and memorable moments for both fans and stars,” Resurreccion emphasized. “This was what we in TFC had in mind when we offered this Fans Day because we truly believe that anyone who sows such deep commitment and emotional investment should reap the rewards of life-enhancing experiences.” 

The Magic and Meaning of #Blakedine
If there was one iconic moment at the #OTWOLFansDay that captured what Resurreccion explained, it was the surprise first face-to-face meeting between Lustre and an 5-year-old American boy named Blake from Chicago who was introduced to OTWOL by his Auntie Angel, a TFC subscriber and JaDine follower.

For several months, Auntie Angel captured Blake’s reactions and comments on watching OTWOL (with English subtitles on TFC) and his profession of love for Lustre, who he calls “Naddie”, posting these on the Instagram account, Jadinefied. Immediately, the show’s fans started following the account, Blake became a viral sensation and #Blakedine (a portmanteau of Blake and Nadine) was born.

Last Sunday, TFC, Lustre and Auntie Angel conspired benevolently to surprise Blake with an onstage meeting in person.  The result was captured in video and photos that exploded in real time on social media.

The happier consequence is that a budding friendship has developed between Lustre and her true-blue 5-year-old American fan.  The lasting impact is that TFC’s firm decision to put English subtitles in almost all of its programs proved effective in connecting to the non-Tagalog speaking Filipino American generations and non-Filipinos.  Filipino content has crossed over and broken the barrier of language differences.

A TFC Live Experience
Television is all about storytelling. When something magical happens on TV (that is, TV in whatever viewing platform like TFC), viewers want to be part of the story that they’ve seen and heard. Fans get invested because they receive so much emotionally by identifying with the stories and characters behind their favorite shows.

TFC extended the magic of OTWOL from TV to real life by creating an #OTWOLFansDay environment, ambience and schedule of activities.  The games were named after OTWOL characters, catchphrases, buzzwords and social media hashtags, like “Achieve Mo ‘Yan (Shoot The Ball)”, #JuiceColored Exclusive Picture with the Stars, Certified Otwolista Ka Ba?, Fan Time with Paulo and Kyla at the Charot Lang Olivar Family Jeepney and Golden Gate Photo Booths, respectively, Simon Says and Ikaw Na Leah Look-alike Contest.

TFC also utilized real time video teasers on the large screen so fans could see where the stars are prior to the main show: in the dressing room, at the press con area, at the photo op booths.  Every time these video updates are shown, fans scream in unbridled delight, excitement and anticipation.

When the main show started, Kyla raised the energy level even higher with her Beyonce medley and a goosebump-inducing rendition of the show’s theme song as she let the fans sing the soaring chorus part.  The dashing Avelino got many a heart throbbing when he serenaded the crowd and played Simon Says with a lucky lady from the audience.  Then #Blakedine happened, followed by the thrilling solos and love duets of Reid and Lustre, charming the audience with their relaxed but palpable chemistry on stage. The crowd was in stitches as they joined in the fun when Reid had to listen to the candidates personal pitches and select the winner of the Ikaw Na Leah Look-alike Contest.

More than this, the TFC Live Experience spread beyond the four corners of the prestigious auditorium.

“Believe it or not, fans who are strangers to each other offered their hotel rooms to fellow JaDine fans who didn’t have a place to sleep in prior to event day.  Fellow fans offered rides from and to the airports for those who flew in. Kyla’s husband, Rich Alvarez, had an impromptu mini reunion with some of his high school friends – all children of navy men and women coming from the Bay Area, Sacramento, Las Vegas, San Diego and Japan – who happened to be OTWOL fans and attended the Fans Day. This is a true live experience of the love that shines from this TFC show,” said Resurreccion.

The Seattle Times columnist Larry Stone, explaining fan psychology in an article, hit the nail on the head when he wrote that studies show precisely that “the sense of goodwill, bonding and shared purpose that comes with being a fan has a ripple effect that can benefit all aspects of living.”

In Stone’s interview with Murray State psychology behavior and fan behavior expert Daniel Wann, the latter explained: “If you are… fans, it’s pretty hard to feel lonely. It’s pretty hard to feel alienated…. People you’ve never seen before… are high-fiving you. There’s a sense of community and connectedness that comes with it.”

All these positive memories were captured by an attendee with account name mmmarielc in a quote from Pulitzer Prize-winning novelist Edith Wharton:

“One of the great things about travel is you find out how many good, kind people there are.”

“She posted a shot with her, me and fellow OTWOL fans and expressed how she felt about the whole experience with that quote.  This is unscripted reality television.  And it shows what true love for a customer and fans is – they become our own extensions. We at TFC become them, they become us.  We become one,” concludes Resurreccion.

Jollibee celebrates the 20th Maaga ang Pasko launch

Original Jolly Toy Scout Aga Muhlach makes his Christmas donation in the Maaga ang Pasko box during the launch in Jollibee Canlubang.

The kids and the kids at heart trooped down to their favorite Jollibee branches as Jollibee kicks off the earliest and longest christmas season. 

Jollibee celebrates the 20th year of Maaga ang Pasko launch as Jollibee branches featured celebrities,  Aga Muhlach, Nadine Lustre and The Voice Kids Top 4 finalists Lyca Gairanod, Juan Karlos Labajo, Darlene Vibares and Darren Espanto and chorale groups for its early christmas carole.


At Jollibee Greenmeadows in Quezon City, The Voice Kids Top 4 finalists Lyca Gairanod, Juan Karlos Labajo, and Darlene Vibares performed their trademark songs and joined the Singles for Christ choir in singing the Maaga ang Pasko jingle. The young talents were also introduced as the newest endorsers of the Jollibee Kids Club, together with their fellow finalist Darren Espanto.

Jollibee joins Nadine as the Cheesy Bacon Mushroom Yum ambassador drops her donation at the Maaga ang Pasko box in Jollibee Mabalacat.



At Jollibee Mabalacat in Pampanga, young sensation Nadine Lustre brought her own family to take part in the gift-giving campaign. “Our family has been supporting Maaga ang Pasko even before I became a Jollibee endorser.  I feel blessed because as an official member of the Jollibee family, I can now do more and influence more people to share what they have and make kids happy this Christmas.” The actress also serenaded her fans with songs from her debut album, as well as joyful Christmas jingles with the Lumen Anima Chorale.

Jollibee then paid tribute to long-time ambassador and original Jolly Toy Scout Aga Muhlach at Jollibee Canlubang in a similar caroling activity. Together with members of the Jollibee marketing team, the seasoned actor gamely joined the Lumen Anima Chorale in a more upbeat rendition of the Maaga ang Pasko jingle.

“Maaga ang Pasko came from a very simple idea but a genuine desire to make kids happy on Christmas time. No matter what they may be going through in life, a kid’s face lights up whenever you give them a toy. I approached Jollibee because I know they can help me expand that into something even bigger and more impactful,” shared Aga. “I could not be any more grateful to Jollibee for bringing Maaga ang Pasko to where it is now, as the longest-running and biggest campaign of its kind in the country that has reached hundreds of thousands of children across the country.”

Through the decades, Jollibee Maaga ang Pasko has shown that it’s never too early to learn to share your blessings with others.


The celebrity guests each led the gift-giving ceremony by making their own toy and book donations together with members of the Jollibee Kids Club. Jollibee customers showed their support by lining up to drop their donations in the Maaga ang Pasko boxes.

“For the 20th year of Maaga ang Pasko, we’re targeting to bring the magic of toys and books to the most number of children in the history of the campaign. We are once again counting on the support of kind-hearted Filipino families from all over the globe to make this year the ‘pinaka-maaga, pinakamahaba at pinakamalaking Pasko’ for our Filipino kids,” said Jollibee Vice-President for Marketing Harvey Ong. 

The Voice Kids’ winner Lyca Gairanod, and finalists Darlene Vibares and Juan Karlos Labajo led the  Maaga ang Pasko donations at Jollibee Greenmeadows. 

Aside from dropping donations in Maaga ang Pasko boxes in Jollibee stores nationwide, anyone can also take part in the campaign by making online donations at www.jollibee.com.ph/MaagaAngPasko. Early Christmas shoppers can also buy and directly drop their donations in all Goodwill Bookstore and Toy Kingdom stores.