Pepsi, with the help of BBDO Guerrero went ahead to create the Pepsi Hit Sa Sarap Christmas Blockbusters

 

The Christmas season is a special time in the Philippines. Not only does it bring all kinds of bonding activities for friends and families, but Filipinos are also treated to a special event that only happens during December - the premiere of new, local movies, and annual film festivals that celebrate the love for Filipino cinema.

 

Knowing that movie theatres and events, are still transitioning to the new normal, Pepsi, with the help of BBDO Guerrero went ahead to create the Pepsi Hit Sa Sarap Christmas Blockbusters - an ode to the genres that defined Philippine cinema. With three short, digital films, that use the same delicious, Pepsi script. 

TRAILER: https://bit.ly/3xCYJEB

 

The storyline revolves around one scene - a traditional noche buena  made better with Pepsi. "Familia Noche Buena" (The Family Dinner) takes on a dramatic holiday get together. "May Kumagat sa Dilim" (Something Bites in the Dark) puts a supernatural Pinoy spin on the table, and "Eats Sarap 2B With U Again" (Eats Good 2B with U Again) takes on a slapstick comedy for a cheeky session with friends. All with a Pepsi meal.

 

FAMILIA NOCHE BUENA: https://www.youtube.com/watch?v=1uCaJBVT-Is

 

MAY KUMAGAT SA DILIM: https://www.youtube.com/watch?v=HmFmHMLj_M8

 

EATS SARAP 2B W U AGAIN: https://www.youtube.com/watch?v=DuZPod144RA

 

The film features Pepsi endorsers and influencers: Pam Swing, Ricci Rivero and Internet sensation, Mimiyuhh. Alongside longtime endorsers and seasoned actors, Kathryn Bernardo and Daniel Padilla. Five actors. 3 movie genres. 1 Pepsi script. A blockbuster trio that shows how there's a Pepsi meal for any kind of Christmas.

 

·       https://twitter.com/DanielKeepers/status/1464835134142631945

·       https://twitter.com/pattyguillarda/status/1464838948904058886

·       https://twitter.com/RicciSister/status/1464800144302350342

 

Mikey Rosales, Marketing Director of PepsiCo Philippines, said, “Pepsi wanted to create something different this year. While most of us are celebrating another Christmas at home, we also know that get-togethers might not always be cheerful - it can be dramatic at times - but together with Pepsi, there's always some fun to be found in the sharing, the bonding, and of course, a tall glass of Pepsi."

 

David Guerrero, Chairman of BBDO Guerrero said, “What’s great about this is that we brought the spirit of Filipino film festivals into the audience’s homes. A light-hearted reminder of what we used to enjoy outside, and put a spin on it to spread good vibes and cheer to families and friends celebrating the yuletide seasons in their homes”.

 

The Original Penguin Partners with Pepsi for the Live for Now Capsule Collection

THE ORIGINAL PENGUIN X PEPSI

The Original Penguin has partnered with Pepsi for the "Live For Now" capsule collection on June 3, 2014 at Glorietta Activity Center with celebrity guests at the launch,  Cheska Diaz Kramer, Chris Tiu, Maxene Magalona, Victor Basa, Tweety De leon Gonzales, Kelly Misa Fernandez, hosted by Chino Lui Pio.

The Original Penguin collection were presented to the public featuring the 23 specially-developed items such as graphic tees, woven short-sleeved shirts, jackets, swimming trunks, and the quintessential basic Original Penguin collared polo shirt, all in the trademarked Pepsi palette of blue, red, and white, cool and pops collection’s fashionable statement pieces. The capsule collection blends loud colours and graphics which have their origins all around the world. Solid t-shirts, iconic polo shirts and a statement Ratner jacket with contrast breast pockets and bold all-over prints,

With Original Penguin’s legacy of style behind them, six of the world’s hottest urban illustrators ran wild with the blank canvas of legendary proportions. With her dewy-eyed, loose-lipped, and oftentimes spotty characters finding their way in classic Original  Penguin Fixed Volley swim shorts and button-downs, UK’s definitive doodler Hattie Stewart puts the tongue in cheek to traditional prep dressing.

Hattie Stewart

Buenos Aires’s wall-bomber Jaz or Franco Fasoli brings his surreal take on print by mixing folklore with futurism on the Original Penguin classic pocket tee. With his mythical references and fantastical illustrations, Brazilian illustrator Ricardo AKN brings waves of rippling imagination to the Original Penguin’s revered Ratner jacket.

Jaz

Ricardo Akn

 Brazilian illustrator Ricardo AKN brings waves of rippling imagination to the Original Penguin’s revered Ratner jacket.

Zosen Bandido

Spanish street artist Zosen Bandido, with his outburst of colors, geometric shapes, and tribal patterns, decks the Original Penguin’s well-loved heritage fit crew neck. Dutch graphic artist Merjn Hos lends his organic scribbles to Original Penguin’s graphic tee; offering an abstractive form of casual dressing. And Argentine graffiti artist and muralist Ever (aka Nicolas Romero) lets his primitive drawings let loose on all-over printed, angle-pocket pique on Original Penguin Earl polo shirts.

Ever

 Each piece a wearable work of art, the Original Penguin x Pepsi “Live For Now” limited-edition capsule collection shall be viewed in the country’s key lifestyle centers, launching at the Glorietta Activity Center on June 3, and at the Ayala Center Cebu on July 11. Regular exhibitions will follow at the Glorietta Activity Center on June 4, Greenbelt 5 Fashion Walk from June 13 to 15, the 1st level of TriNoma from June 20 to 22, Bonifacio High Street from June 27 to 29, and at the Ayala Center Cebu from July 12-13, where regular mall-goers can have the opportunity to marvel at these modern masterpieces, joining countries like the US, Europe, Mexico, Colombia, and Panama in marking this once-in-a-lifetime fashion event.

Where timeless style meets the street, sport meets pop culture, and art creating history, the Original Penguin x Pepsi “Live for Now” capsule collection celebrates the best things about being young and free in these exciting times. With a refreshingly new view to millennial fashions, Original Penguin and Pepsi certainly make it possible to be an original while keeping true to your generation’s chosen style.

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