JESSICA SOHO ANNOUNCED MOST TRUSTED NEWS PRESENTER IN THE PHILIPPINES

Jessica Soho often shares her story about being an “accidental journalist,” but her long list of achievements including the distinction of being announced  as the Philippines Most Trusted News Presenter for 2014 by Reader’s Digest Asia is certainly no coincidence.

The veteran broadcaster’s latest honor is featured in the June 2014 special issue of Reader’s Digest.  Voted for by consumers, Reader's Digest Most Trusted Brand Awards have been given to brands excelling in various fields for the past 16 years.

“It’s always a proud moment for me to go up on stage and receive my award “says Soho in an interview”. I’m grateful because Reader’s Digest is such an influential and respected magazine,” says Soho in an interview.

"Trust is a very big honor in itself but I know that it's also a major responsibility," she added.

She credits the Digest for getting her hooked on reading and shared how she would even borrow her aunt’s magazines since her family couldn’t afford their own subscription back then.

Soho, GMA Network’s vice president for News Programs, is widely regarded as the most awarded broadcast journalist in the country and her long list of awards includes two George Foster Peabody Awards for her investigative reports “Kidneys for Sale” and “Kamao.”  The Peabody Awards are considered the Oscars of broadcast journalism.

Initially planning to study law, Soho met journalist Luis Beltran at the UP College of Mass Communications, and he inspired her to finish Mass Communications.

She joined the GMA team in the mid-80s, fresh from college, just after finishing with her undergraduate thesis.

Soho is the first Filipino to win in the New York Film Festival for Coverage of a Breaking Story for her account of a hostage crisis in Cagayan Valley. She also received the Ka Doroy Valencia Award given by the Kapisanan ng mga Brodkaster ng Pilipinas and is included in the list of 100 Filipino Women of Distinction.

With almost three decades of experience as a journalist, Soho has set the bar for quality reportage in Philippine broadcasting. Her trademark straight-to-the-point style of interviewing guests and reporters provides viewers with in-depth analysis and insights on local and international issues.

Apart from GMA News TV's flagship newscast, State of the Nation, Soho also hosts the award-winning weekend news magazine program Kapuso Mo, Jessica Soho.

Reader's Digest Holds the Annual Trusted Brands Award

In an ever changing world of preferences, and with the ongoing shift in the relationship revolution between companies and their consumers, is there still such a thing a BRAND LOYALTY?

On its 16th year, Reader’s Digest conducts its annual Trusted Brands Survey in recognition of the companies that have consistently maintained excellent products and service to earn them a Platinum or Gold award.

The grand awarding ceremony will be held on Wednesday June 4, 2014, at the CROWNE PLAZA MANILA  Gracing the event will be Readers Digest Asia editor in chief Sue Carney and Readers Digest Group Advertising Director for Asia Pacific, Sheron White as well as the top executives of the winning brands.

The Reader’s Digest Trusted Brands Survey has a well-established reputation as the premier consumer-based and international measure of brand preference. Each year, it has approached ordinary consumers and asked their opinions on what brands of products and services are important to them.

The survey is carried out on behalf of Reader’s Digest by Ipsos in 7 markets:  Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Philippines. Those surveyed include Reader’s Digest  subscribers as well as randomly selected consumers.

This year’s categories include consumer electronics, finance, household products, personal products, food and beverage, health and personal care, services, motoring, and telecommunications.

Respondents are asked to name their most trusted brand in each of the product categories, then give each brand named a rating on a scale from 1 (Poor) to 5 (Excellent) on six qualitative criteria: Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovative and Social Responsibility. Each brand then receives a score based on the number of times it was named by respondents, multiplied by the average rating of the six qualitative criteria.

Trusted Brand award winners are identified for each of the eight surveyed markets as well as on an Asia-wide level. In order to win an Asia Trusted Brand award, the brand must win a Trusted Brand award in at least 3 of the 7 markets surveyed.

Backed by years of research Readers Digest confidently dissects the features a trusted brand must possess in order to maintain relevance and purpose for Asian consumers. A trusted brand enjoys international appeal, yet at the same time upholds a strong local connection.

Being ranked on the Trusted Brand list is a great achievement, but maintaining this ranking involves a genuine commitment to protect and fulfil the promises made to the consumer. It means ensuring the quality doesn't drop. It means that great taste stays the same. And it definitely means delivering the same value and consumer satisfaction year in and year out, while always remaining open to innovation and reinvention – no easy task!

Are your favorite brands  among the most trusted in the Asia?