Sun Life Philippines honored as Circle of Excellence awardee at the 15th Asia CEO Awards

 Sun Life Philippines, the country’s longest-standing life insurance company, has been recognized as a Circle of Excellence awardee at the 15^th Asia CEO Awards. The company was honored in two categories: Company of the Year and Top Employer of the Year.  

Michael Enriquez, Sun Life Investment Management and Trust Corporation President; Michelle Garcia, Sun Life Philippines Chief Human Resources Officer; Benedict Sison, Sun Life Philippines CEO and Country Head; Valerie Pama, Sun Life Philippines Chief Asset Management Officer; Gerald Bautista, Sun Life Asset Management Company, Inc. President; Richard Lim, Sun Life Grepa Financial, Inc. President

The Asia CEO Awards is the largest business awards event in the Philippines. It celebrates outstanding achievements and leadership in the business community across Asia. Being honored as a Circle of Excellence awardee is a testament to Sun Life Philippines’ steadfast commitment to excellence, innovation, and its people.  

Being named as Company of the Year, this award recognizes Sun Life Philippines’ exceptional financial performance, innovative product offerings, and significant contributions to the Philippine insurance industry. The company’s strategic initiatives, coupled with its focus on client centricity and sustainable growth, have strengthened Sun Life’s position as a leader in the industry.  

With its recognition as Top Employer of the Year, Sun life Philippines remains dedicated to creating a positive and inclusive work environment for its employees. The company’s commitment to employee development, well-being, and work-life balance has fostered a high-performing and engaged workforce. 

“Being part of the Asia CEO Awards’ Circle of Excellence is a testament to Sun Life’s commitment to excellence,” said Benedict Sison, CEO and Country Head of Sun Life Philippines. “This prestigious recognition validates our efforts to unleash our brilliance and provide Filipinos with the financial solutions they need to build a brighter future.” 

To learn more about the Asia CEO Awards, you may visit https://www.asia-ceo-awards.org  

 

Hoops + Health: Sun Life and Beyond Sport Inspire Over 14,000 Kids and Communities Across Asia to Embrace an Active Lifestyle

A 3x3 basketball game at the refurbished court of the Legacy of Light Village, Calauan, Laguna

Sun Life’s Hoops + Health program, in partnership with global sport-for-social-change organization Beyond Sport, has helped over 14,000 kids and communities get active in 2024.

Rolled out in the Philippines, Hong Kong, Indonesia, Malaysia, Singapore and Vietnam, the program focused on three key areas – improving access to physical activity with renovated basketball courts in underprivileged areas; engaging local communities, coaches, and Sun Life employees through court opening events, volunteering days, and workshops; and inspiring young people to be more active through free-to-access basketball sessions.

Following the 2022 research by the Active Healthy Kids Global Alliance which found a worrying lack of physical activity amongst children aged 6-17 across Asia, this prompted a need to improve health outcomes for underserved youth.

In the Philippines, Sun Life transformed the basketball court in the Legacy of Light Village in Calauan, Laguna. The court underwent significant refurbishment work including surface repairs, installation of durable tiled court covering, and the construction of a new fence. To date, the Hoops + Health program has supported 3,490 young Filipinos.

"At Sun Life, we recognize the vital role that sport plays in keeping young people active, healthy, and engaged,” said David Broom, Chief Client and Distribution Officer at Sun Life Asia. “Our Hoops + Health program is all about creating spaces where everyone can access coaching and training. We hope these revitalized basketball courts will continue to be the beating heart of these local neighbourhoods, as we make positive strides towards nurturing a healthier, more active generation in the Philippines and across Asia.”

Fred Turner, Executive Director at Beyond Sport, emphasizes the multifaceted benefits of sports, "Sport is not only a fantastic way to stay active and healthy, but it also imparts valuable life skills that extend beyond the court. However, the ability to access these benefits hinges on the availability of proper coaching infrastructure and facilities. The collaborative Hoops + Health program is dedicated to empowering local communities through sport, providing children and adults with safe and functional spaces for learning and development."

“It is our core purpose as a company to help people live healthier lives,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. “By encouraging active lifestyles, Sun Life hopes to create ripple effect of positive health outcomes for more generations.”

Read the full report at https://sunlife.co/HoopsHealthImpactReport.

Sun Life Launches The Bright Barkada to Champion Financial Literacy for the Younger Generation

Today's younger generation is the most financially literate generation of Filipinos; however, many still lack a plan of action. This is according to the Sun Life Asia Financial Resilience Index released this 2024. 

Learning proper financial planning and management is part of learning how to “adult.” This journey can be intimidating or overwhelming but navigating it doesn’t have to be, especially when one goes through it with friends who can inspire them to chase their dreams, achieve their goals, and shine even brighter.

This is exactly how Gen Z content creators Dan Yotoko, Elize Mariano, John “JD” Deseo, Cess Tan, and Migo Austria, go through the world of adulting.

Dan Yotoko, dubbed as the “Active Runner,” is also known as the #RealTalkSaglit TikToker for the content that he creates on learnings from his experiences.

Elize Mariano is the “Beauty Guru” of the group who loves to share her passion in beauty and skincare through her content.

John “JD” Deseo, known as “The Entertainer” in the group, is currently living his dream, creating content and interviewing the country’s biggest actors, celebrities, and personalities.

Cess Tan is the “Fashionista” of the group, creating content on all things fashion, including shopping and style tips.

Miguel “Migo” Austria, also known as “The Smart One,” is a lifestyle content creator who recently graduated with Latin Honors from University of Santo Tomas and is planning to take up law.

Sun Life Philippines launched these five content creators as the Bright Barkada, a real-life group of friends who are embarking on a journey to pursue their individual passions while supporting each other in their endeavors.

Through their platforms, the Bright Barkada will share how financial literacy empowers them to live life brighter as they turn their dreams into reality.

The first video podcast, entitled “Adulting with the Bright Barkada”, was recently released on Sun Life’s official Facebook page and YouTube channel. The video can be watched viawww.sunlife.co/BrightBarkadaPodcast.

“We’re glad to have the Bright Barkada as allies in our financial literacy advocacy. We hope that through the content they will create, today’s generation will be inspired to build bright money habits, learn more about financial solutions, and secure their future,” Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said.

To stay updated, follow @SunLifePH on Facebook, YouTube, and TikTok. To know more about Sun Life’s products and services, visitwww.sunlife.co/GettingStarted.

 

Elize Mariano is the “Beauty Guru” of the group who loves to share her passion in beauty and 

Sun Life and Go Negosyo Join Forces to Boost Financial Literacy for Filipino MSMEs

 Sun Life Philippines, the country’s leading life insurance company, and Go Negosyo, a renowned non-profit organization dedicated to entrepreneurship, recently formalized their strategic tie-up aimed at enhancing financial literacy and safeguarding the future of Micro, Small, and Medium Enterprises (MSMEs).  

This collaboration focuses on guiding MSMEs towards a brighter future, creating an ecosystem that nurtures entrepreneurship, fosters financial inclusion, and builds a stronger Filipino business landscape. Sun Life and Go Negosyo will work together to develop financial solutions tailored to the unique needs of MSMEs and provide them with access to capital, insurance protection, and financial planning expertise.  

Thermina Akram, Go Negosyo Executive Director; Joey Concepcion, Go Negosyo Founder, Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer; and Cary Casipit, Sun Life Philippines Head of Client Segments Marketing 

Sun Life will also be an active participant in Go Negosyo’s 3M (Mentorship, Money, and Markets) on Wheels, a mobile entrepreneurship caravan that brings business support services directly to MSMEs nationwide. At these events, Sun Life financial advisors will be present for financial consultations, helping entrepreneurs future-proof their business and personal goals. 

"Securing the future of our negosyantes is an important focus for us at Sun Life because we believe that they are the backbone of our economy,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why our partnership with Go Negosyo is a natural fit. We share a common vision of a nation where entrepreneurship thrives, and where every Filipino is given the opportunity to reach their full potential.”   

"Go Negosyo is grateful to Sun Life Philippines for doing its part in helping our MSMEs,” said Joey Concepcion, Founder of Go Negosyo. “Access to capital, as well as financial literacy, is an important pillar of successful entrepreneurship, and with this collaboration, we will be able to better address a learning gap that is especially common among aspiring entrepreneurs." 

The Memorandum of Agreement (MOA) signing event was attended by Carla Gonzalez-Chong; Cary Casipit, Sun Life Philippines Head of Clients Segments Marketing; Joey Concepcion; and Thermina Ann Akram, Go Negosyo Executive Director. 

During the event, Sun Life also presented Go Negosyo with its new board tabletop board game, Play for Life: A Game of Choices. The version given was designed specifically for business owners, as it aims to impart financial literacy tips and tricks in a fun and engaging way.  

 To know more about Sun Life’s products and services for business owners, visit sunlife.co/entrepfinancialplan or talk to a Sun Life Financial Advisor today. 

Sun Life earned three recognitions at the Insurance Asia Awards 2024

Sun Life, the no. 1 life insurance company in the Philippines in terms of total premium income, recently earned three recognitions at the Insurance Asia Awards 2024. The company’s triple win consists of the following categories: Business Insurance Initiative of the Year, Insurance Product Innovation of the Year, and Marketing Initiative of the Year.

Sun Life’s Sun Future Proof program was awarded as the Business Insurance Initiative of the Year. This program crafts financial plans according to the stage of the business – from start-up to growth to maturity – and covers four aspects: personal goals, business continuity, succession planning, and leaving a legacy. Since its launch, Sun Future Proof has generated impressive results, growing the company’s business owner segment.

Meanwhile, recognized as the Insurance Product Innovation of the Year, the Sun Peso Maximizer (Hybrid Income) and Sun Dollar Maximizer (ProIncome) plans offer insurance coverage and fixed annual payouts, to address Clients’ needs for stability and growth. These products achieved record-breaking sales as it gained support from both Clients and advisors.

The Wheel of Life campaign was lauded as the Marketing Initiative of the Year, as it utilized a game show format to raise awareness on critical illnesses. Surpassing all success metrics, the campaign increased the company’s health product sales and strengthened the message that Sun Life is here to be the Clients’ partner in living healthier lives.

 

“We are incredibly honored to be recognized by the Insurance Asia Awards, one of the region’s most prestigious recognition programs for insurance companies,” said Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer. “These accolades are proof that putting Clients at the center of everything we do will always lead us to our best work. We look forward to continuously providing them with innovative solutions and exceptional value.”

The Insurance Asia Awards ceremony, held at Marina Bay Sands in Singapore on July 9, 2024, was attended by Sun Life’s Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer; Lennie Arboleda, Head of Public Relations and Communications; and Renee Co, Market Segment Manager.

 

To know more about Sun Life, visit www.sunlife.com.ph. Meanwhile, more information about Insurance

Asia Awards can be found at https://insuranceasia.com/event/insurance-asia-awards/

Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo shared their insights about Play for Life

What is Sun Life’sPlay for Life board game were real? Are you financially prepared to handle life’s emergencies and changes? Are you confident in your financial stability? 

Sun Life Philippines successfully launched its new game, Play for Life: A Game of Choices at a star-studded media conference held on July 6, 2024, at Conrad Manila. The event was attended by Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo, who shared their insights about how important it is to make informed decisions for a brighter future.

Play for Life: A Game of Choices is now live

 

The highlight of the event was the official launch of the online version of Play for Life. Now live on the Sun Life website, this free, single-player game allows Filipinos to experience real-life financial scenarios through engaging gameplay. As players make crucial financial decisions to achieve their chosen life goals, they have fun while learning valuable lessons along the way. A multi-player version of Play for Life: A Game of Choices is also set to launch soon.

 

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit https://playforlife.sunlife.com.ph.

From left to right: Sun Life Philippines brand ambassador Piolo Pascual, Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong, and brand ambassadors Sarah Geronimo and Matteo Guidicelli. 

Available in all Sun Life branches nationwide

 

Filipinos all over the country will be able to experience financial planning in a whole new way as the tabletop boardgame version of Play for Life: A Game of Choices will be available in all Sun Life branches nationwide. Sun Life is making financial literacy more engaging and accessible by bringing the game directly to Filipinos in their communities.

 

To find a Sun Life branch near you, visit www.sunlife.co/WhereToFindUs.

 

Fostering financial inclusion through new board game versions

 

Sun Life further emphasized its commitment to financial inclusion by creating tabletop board game versions of Play for Life specifically designed for Overseas Filipino Workers (OFWs), business owners, and professionals. These interactive games offer a fun and social way to learn financial literacy concepts tailored to their unique needs.

 

To play these new board game versions of Play for Life: A Game of Choices, reach out to a Sun Life financial advisor by visiting https://www.sunlife.co/TalkToAnAdvisor.

 

Empowering Filipinos with financial solutions to play the game of life

 

Adding to the excitement, Sun Life also unveiled a new digital video commercial featuring its brand ambassadors, Donny Pangilinan, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo playing the board game version of Play for Life: A Game of Choices. The video showcases the fun and engaging nature of the game, while highlighting the importance of Sun Life products and solutions in achieving financial goals.

 

Step into the world of Play for Life

 

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant board game and make real-life choices at SM Sta Rosa from July 27 to 28, 2024, SM Lanang, Davao from August 24-25, 2024, and SM Iloilo from September 14-15. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

 

Win a trip to Japan, Vietnam, and Giftaway vouchers worth up to ₱10,000

 

Sun Life clients can get a chance to win amazing prizes like a ₱100,000 travel voucher to Japan and Giftaway vouchers worth up to ₱10,000 when they play the Play for Life game. All they have to do is participate in any of the mall activations or play the online game and submit an entry through the form at the end of the game. The winners will be drawn using an electronic randomizer among eligible clients. Promo runs from June 1, 2024 to October 31, 2024.

 

To learn more about Sun Life’s Play for Life client promo, visit https://sunlife.co/PFLMechanics.

 

Non-Sun Life clients also have the chance to win a trip to Vietnam and Giftaway vouchers worth up to ₱10,000 when they play the online version of Play for Life. To qualify, participants must fill out the “Double the Pot” form on the online game. Selection of winners will be done via a raffle draw among the eligible entries. Winners will be announced on September 18, 2024.

 

To learn more about the Play for Life public promo, visit www.sunlife.co/PlayTalkWinMechanics.

 

“Play for Life marks a significant step forward in Sun Life’s goal to make financial literacy fun and accessible for all Filipinos,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “Play for Life aims to equip Filipinos with the knowledge and confidence to make informed financial choices and achieve their life goals.”

Sun Life’s Play for Life: A Game of Choices

 What if you could take your financial journey for a test drive? Will you end up broke or pass with flying colors? Discover your financial fate with Sun Life’s new game. “Play for Life: A Game of Choices,” launching this June. 

This Financial Independence Month, Sun Life is launching engaging activities that will foster financial literacy among Filipinos through gamification elements.

Embark on Your Financial Journey with Play for Life

Play for Life is a free, single-player online game that mirrors the financial decisions one encounters in real life. The objective of the game is to achieve your chosen life goals through strategic financial and life decisions while navigating the ups and downs.

At the beginning of the game, players define their life goals and select a character representing a career. Gameplay revolves around dice rolls, guiding pieces across the board to squares that correspond with the dice outcome. The board features spaces that offer life -enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically.

You win the game once you have accumulated enough play money to achieve your life goal. The journey involves managing both positive and adverse circumstances, reflecting the essence of life's financial planning and decision-making.

Step into the World of Play for Life.

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant game boards and make real-life choices at SM

Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, SM Lanang in August

2024, SM Iloilo from September 14 to 15, 2024, and SM Pampanga from October 26 to 27, 2024.

To engage the mobile gaming community, the initial launch of the life-size version of Play for Life will be in partnership with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit http://sunlife.co/playforlife.

Rank Your Money Moves with Sun Life’s New TikTok Filter

Further amplifying its commitment to financial empowerment, Sun Life launched an interactive TikTok filter called “Rank Your Money Moves”This gamified filter allows users to rank variousbpriorities, such as love life, food, travel, and other possible money moves. Once priorities havebeen placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves.

Try out Sun Life’s new TikTok filter here: https://sunlife.co/RankYourMoneyMoves Marking 9 years of Financial Independence Month Financial Independence Month is Sun Life’s annual campaign encouraging clients to pursue financial preparedness at every life stage. Launched in 2015, it aims to make the nationalbcelebration of Independence Day more personal and meaningful, as it centers on the pursuit of one’s brighter future.

“Financial freedom starts with a choice,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on  theirbfinancial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.”

Sun Life marks Financial Independence Month with announcement of new game and more activities

What if you could take your financial journey for a test drive? 

That’s exactly what you can do with Sun Life’s upcoming game, Play for Life: A Game of Choices, which is set to launch in June 2024. This Financial Independence Month, Sun Life is launching engaging activities that will foster financial literacy among Filipinos through gamification elements. 

Embark on Your Financial Journey with Play for Life 

Play for Life is a free, single-player online game that mirrors the financial decisions one encounters in real life. The objective of the game is to achieve your chosen life goals through strategic financial and life decisions while navigating the ups and downs. 

At the beginning of the game, players define their life goals and select a character representing a career. Gameplay revolves around dice rolls, guiding pieces across the board to squares that correspond with the dice outcome. The board features spaces that offer life-enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically. 

You win the game once you have accumulated enough play money to achieve your life goal. The journey involves managing both positive and adverse circumstances,reflecting the essence of life's financial planning and decision-making.  

Step into the World of Play for Life 

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant game boards and make real-life choices at SM Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, and more locations to come. To engage the mobile gaming community, the initial launch of the life-size version of Play for Life will be in partnership with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.  

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit http://sunlife.co/playforlife. 

Rank Your Money Moves with Sun Life’s New TikTok Filter 

Further amplifying its commitment to financial empowerment, Sun Life launched an interactive TikTok filter called “Rank Your Money Moves”. This gamified filter allows users to rank various priorities, such as love life, food, travel, and other possible money moves. Once priorities have been placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves. 

Try out Sun Life’s new TikTok filter here: https://sunlife.co/RankYourMoneyMoves  

Marking 9 years of Financial Independence Month 

Financial Independence Month is Sun Life’s annual campaign encouraging clients to pursue financial preparedness at every life stage. Launched in 2015, it aims to make the national celebration of Independence Day more personal and meaningful, as it centers on the pursuit of one’s brighter future. 

“Financial freedom starts with a choice,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on their financial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.” 

Sun Life Advisors Dominate Gintong Kalasag Awards, Securing 9 Out of 10 Spots

Over 250 Sun Life advisors shine in the Philippine Life Insurance Advisors Awards

Nine of the Top 10 life insurance advisors in the country belong to Sun Life of Canada (Philippines), Inc. This is according to the results of the Philippine Life Insurance Advisors Awards (PhiLIAA), the first ever nationwide recognition program for life insurance advisors.

PhiLIAA has three categories, the most prestigious of which is the Gintong Kalasag Award, which is given to the Top 10 life insurance advisors in the Philippines based on their annualized premium. Among the Sun Life advisors recognized were Irma Su at 10th place, Simon del Rosario at 8th place, Odessa Saludares at 7th place, Guo Jie Huang at 6th place, Ralph Aarone Monzon at 5th place, Sheryl Toribio at 4th place, Ralph Delas Alas at 3rd place, Owdylyn Lee at 2nd place, and Jenith Mijares at 1st place.

Sun Life advisors likewise shined in the two other categories, including the Elite Awards, which honors those who have achieved a First Year-Annualized Premium of PHP 2 million, with a case count of at least 12, and a persistency rate of 85% and above; and the Asian Circle of Excellence (ACE) Awards, which honors the Top 10 Elite awardees from each of the life insurance companies in the Philippines and serve as the basis for the recipients of the Gintong Kalasag Awards.

Across all three categories, over 250 awards have been bestowed on Sun Life advisors in the ceremony held recently at the Rizal Park Hotel in Manila. PhilLIAA is presented by the Life Underwriters Association of the Philippines, the premiere association of financial advisors in the country, and is supported by the Insurance Commission.

“For Sun Life advisors, success is the culmination of their hard work, their service to clients, and their commitment to our purpose. This is why we are brimming with pride to see so many of them being recognized in PhiLIAA,” Sun Life Philippines CEO & Country Head Benedict Sison said. “I especially laud our Gintong Kalasag awardees for their exceptional performance. I am confident that this achievement will inspire them to shine brighter as they continue to uphold our industry’s noble mission.”

Now on its 129th year, Sun Life remains to be the No. 1 life insurance company in the Philippines in terms of premium income. Over the years, it has remained committed to its purpose of helping Clients achieve lifetime financial security and live healthier lives.

Discover How Purpose, Passion, Play, and Profit Define a Brighter Future as a Sun Life Financial Advisor

Sun Life Philippines, the No. 1 life insurance company in the country in terms of premium income[1], net income[2], and total assets[3], is hosting a series of recruitment events for Financial Advisors called the Live Brighter Forum in select cities nationwide. 

The series of Live Brighter Forums aims to amplify “The Next Big Gig”, a campaign that invites Millennials and Gen Zs to become a Sun Life Financial Advisor as their next income generating gig. It will kick off at the SMX Convention Center in Davao City on April 27, and continues at the Zuri Hotel in Iloilo City on May 11, SMX Convention Center at Pasay City on May 18, and Laus Group Events Centre in San Fernando, Pampanga on June 15.

Potential candidates joining the event can expect to learn more about how being a Sun Life Financial Advisor can give them unlimited income opportunities, the freedom of time, and help develop a sense of purpose as they help their clients achieve a more secure and brighter life. Real-life stories from Sun Life Financial Advisors will also be shared.

Attendees can also participate in activity booths that simulate the experiences of a Sun Life Financial Advisor. These include the “Next Big Quiz,” a quiz booth that challenges the attendees’ knowledge on life insurance; the “Next Big Destination,” an international-themed photo wall which represents the travel incentives of Sun Life advisors; and the “Next Big Project,” a booth that showcases the advisors’ corporate social responsibility activities where participants can also vote on the project advisors should support next. Exclusive Sun Life merchandise and other exciting prizes await those who will give the booths a try.

Those interested to join any of the Live Brighter Forums can get in touch with a Sun Life advisor or visit www.sunlife.co/gigto know more.

Sun Life ASCP held its webinar entitled “Spotlight on HR: Discussion on New Ways of Working in the New Normal”

The pandemic has forced organizations to be flexible and caused HR professionals to rethink their approach in sustaining the workplace amid the crisis. Now, more than ever, the role that HR plays in implementing the transition is crucial. From emphasizing new values in the company culture to leveraging the digital tools at their disposal, there are many ways businesses can emerge stronger from the pandemic. 

 

This challenge was addressed in a recent webinar entitled “The Bright Outlook: New Ways of Working in the New Normal” hosted by Sun Life Asia Service Centre-Philippines (ASCP), where Sun Life key opinion leaders gathered to discuss the different ways to create a brighter outlook for your workforce amidst COVID-19. 

Innovate for a flexible workplace

Sun Life Canada Vice President for Talent Acquisition and Development Helen Peng shared that in a time of disruption, businesses making proactive decisions in building a flexible workforce will see lasting impact on the success of their brand. 

 

Enabling and supporting a modern, flexible workforce will mean introducing the right tools for a cutting-edge approach to HR. This is imperative for keeping workers engaged and connected, regardless of where they are. 

 

For instance, Sun Life Canada proactively built their talent pipeline through a new digital platform called Candidate Relationship Management or CRM, which acts as a database for all talent. By leveraging the platform; they can tag, share, nurture and engage talent very easily.

 

“Through the CRM tool, we can effectively identify high quality talent and nurture them until they convert into the role we need. Talent segments allow us to proactively source talents based on skills over roles providing deeper poles of talent for our most critical areas that align with our strategic priorities such as digital enterprise and diversity equity and inclusion” according to Peng. 

 

Ensure digital connectivity

An assortment of remote workers does not necessarily add up to a digital workplace. It’s not about where you work, it’s about how you work. According to Sun Life ASCP Head for HR and Communications May Sunega, the key is empowering employees with resources and data for more effective collaboration in the workplace.

 

“As we change in this new way of working, we need to have the agility and efficiency of a robot. We need to be present, we need to be there, but our heart should remain the same and that will preserve the humanity of our craft.”

 

At Sun Life ASCP, the organization created a single source of truth – a central hub called Work Day – where aligned and critical information can be housed. This tool along with Zoom and Workplace, resulted in better collaboration and new ways of communicating and working.

 

Measuring performance efficiency 

Sun Life Indonesia President Elin Waty shared that assessing and measuring your employees' performance and productivity gives a unique opportunity for employees to understand what is expected of them. 

 

Waty shared that they measure using the key results that are set on an annual basis and use “grade” for the measurement. This is to ensure a proper alignment of achieving individual goals that are aligned with organization’s goals. She also recommends being cognizant of the personal lives of your employees before establishing what performance would entail for your business today. 

 

“I remind the managers that they need to be disciplined. They need to remember and know that their staff is actually at home; they have families and they have their own lives.”

 

Navigating the pandemic has highlighted the importance of creating a workplace which is able to adapt and react immediately to changes in circumstances to meet the evolving needs, desires and safety of employees, while ensuring that business continuity is maintained. 

 

Through Sun Life ASCP's webinar, HR practitioners were able to learn how to adapt and embrace innovation in the workplace amidst COVID 19. Furthermore, Sun Life ASCP also aimed to help jobseekers in creating a brighter outlook despite uncertainties through an online job fair held together with the webinar where they offered a wide array of opportunities within the organization.

 

For more information about Sun Life ASCP, visit https://www.sunlife.com/asc/en/.