Sun Life Shines at Trusted Brand Awards with Platinum for Insurance and Gold for Investment Fund Company

 Sun Life remains to be the Filipinos’ trusted brand when it comes to insurance and investments. This was affirmed in the recent Trusted Brand Awards, where it was bestowed the Platinum Award for the Insurance category and a Gold Award for the Investment Fund Company category.

Organized by international publication Reader’s Digest, Trusted Brand Awards identifies winners based on consumer votes on which brand in a specific category they feel is the most trustworthy, credible, high quality, value-laden, innovative, socially responsible

, and has a good understanding of customers’ needs. The selection of winners is done across several countries, including the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan, where they rate 50 categories of products and services.

 

“As we celebrate our 130^th year in the Philippines, it is truly an honor for us to once again be recognized in the Trusted Brand Awards, not only for our insurance business but our investment arms as well, represented by Sun Life Asset Management and Sun Life Investment Management,” says Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “We sincerely thank our Clients and all those who have placed their trust in us. We will always strive to be deserving of the privilege to be their partner in their financial journey.”

The recognitions underscore the company's commitment to providing exceptional financial solutions and services to its Clients. These awards are a testament to Sun Life's dedication to understanding and meeting the needs of its Clients, ensuring that they receive the best possible value and support in the pursuit of lifetime financial security and healthier lives. 

Sun Life has been recognized by the Trusted Brand Awards for 16 years, including eight consecutive years garnering the Platinum Award.

To know more about Sun Life, visit www.sunlife.com.ph Meanwhile, more information about Reader’s Digest’s Trusted Brand Awards can be found at www.trustedbrands.asia/philippines 

Sun Life Boosts Healthcare Access for OFWs and Seafarers

 Protecting one’s health is a priority for many Filipinos. After all, it is key to achieving their goals and living their best lives. An illness can not only derail plans but also impact one's overall well-being and outlook on life.

This is especially true for Overseas Filipino Workers (OFWs). They move abroad to make a livingband support their families; however, they must also cope with living far from home and adapting to new cultures and environments. Should they get sick, it can disrupt their work abroad or it can be a possible reason for them to be sent back abruptly, which can have significant consequences on their finances, their family’s goals such as building their own house or business, and ultimately, derail their dream of coming home for good.

“There is a lot at stake for OFWs if their health is compromised. Unfortunately, for many of them, they do not have healthcare coverage when they come home for vacation or when their employment contract ends,” Sun Life Philippines Client Segment Marketing Head Cary Casipit said. “This prompted Sun Life to explore possible solutions.”

The result is Sun Life OFW Health Protect, a life insurance and comprehensive health protectionnplan designed specifically for Overseas Filipinos.

Sun Life OFW Health Protect provides coverage throughout an OFW’s health journey - from prevention to diagnosis, to treatment and rehabilitation - up to age 100.

The prevention feature would enable OFWs to proactively maintain their health through an annual physical examination, specific vaccinations, or teleconsultations. The insured can avail one of these benefits starting on the 2nd policy year until the 6th policy year.

In case the insured is diagnosed with any of over 100 critical illnesses covered, Sun Life OFW Health Protect can help fund the treatment or other medical expenses through a lump sum cash benefit. The plan also comes with a booster benefit for specific cancer conditions, which provides additional cash benefits to help with medical expenses including hospitalization, follow-up care, and even home recovery.

Furthermore, as early as age 65, 5% of the policy’s face amount may be received the by insured in advance for eight consecutive years. This ensures that the OFW would have funds to enjoy upon their retirement, when they are finally home for good.

“As OFWs work hard to care for their families, Sun Life is here to care for them as well,” Casipit said. “It is our hope that with Sun Life OFW Health Protect, they can be in the best of health as they work hard to achieve their dreams and secure their future.”

Disclaimer: Overseas Filipino clients may avail of Sun Life solutions while they are physically present in the Philippines.

To know more about Sun Life OFW Health Protect, visit www.sunlife.co/OFWHealthProtect or talk to a Sun Life advisor via www.sunlife.co/ofhp-pr-TalkToAdvisor.

Winning 2025: Success Tips from Bo Sanchez and Rex Mendoza

 With a new year upon us, Filipinos are taking steps to attract good fortune and manifest their goals into reality. Many are likewise turning to experts for advice on how to have a winning mindset and overcome challenges that may arise along the way.

Sun Life, the no. 1 life insurance company in the Philippines1 gave its advisors a head start through a gathering called One Sun Life Congress. The annual event was graced by renowned guest speakersbincluding Bo Sanchez, financial expert and lay preacher, and Rex Mendoza, business strategist and entrepreneur.

Addressing over 6,000 Sun Life advisors, Sanchez and Mendoza shared valuable insights on how one can strive for success while also feeling fulfilled. Among the key themes they highlighted were:

1. Master the basics.

Sanchez highlighted the importance of a strong foundation, especially when one is still getting started on their journey. To become an expert, one needs to put in the work and master thebasics. For financial advisors, this may include thorough product knowledge and sharpening one’s interpersonal skills.

2. Be wary of the behaviors that hold you back.

As part of his talk, Mendoza discussed the behaviors and distractions that hinder people from reaching their dreams. These include procrastination, overthinking, social media addiction,

1 In terms of total premium income based on the Insurance Commission’s report https://www.insurance.gov.ph/performance-of-life- insurance-companies-premium-income-as-of-31-december-2023-based-on-submitted-unaudited-enhanced-quarterly-report-on-selected-financial-statistics-eqrsfs/ financial irresponsibility, and poor health choices. He emphasized that one’s life is the result of allthe decisions one makes, so it’s best to make bright choices today.

3. Play to win.

Both Sanchez and Mendoza shared motivational messages on playing to win this 2025. They emphasized the importance of personal growth, goal setting, and embracing a winning mindset.

“At Sun Life, we are committed to empowering our advisors to achieve their dreams and goals,” said Al Quitangon, Chief Distribution Officer of Sun Life Philippines. “As we celebrate our 130 th anniversary, we will continue to support them on their journey to success, so that they may shine brighter together this 2025.”

One Sun Life Congress provides advisors with a platform to connect, learn, and be inspired. Through engaging talks, exciting performances, and networking opportunities, the event foster s a sense of community and camaraderie among the Sun Life Philippines advisor force.

Sun Life Foundation Champions Sustainability with Back-to-Back Coastal Cleanups

 Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation) scored a win for environmental sustainability with back-to-back coastal cleanups, organized in coordination with Asia Society for Social Improvement and Sustainable Transformation (ASSIST).

Volunteers from Sun Life scoop up bags of trash along the beach during the clean-up efforts.

Over 170 Sun Life volunteers joined the activities at the Las Piñas-Parañaque Wetland Park (LPPWP) and Barangay San Rafael in Noveleta, Cavite, collecting over 400 sacks of waste with a total weight of 2.264 metric tons.

Marine coastal ecosystems are essential resources for both humans and wildlife. Some of these such as the LPPWP, which is one of the few remaining mangrove forests in Metro Manila, serve as habitats to a wide range of endemic and migratory bird species. However, pollution and waste buildup are persistent problems in these areas, posing threats to wildlife, local livelihoods, and public health. Regular coastal cleanups such as this activity help mitigate these threats.

As the philanthropic arm of Sun Life Philippines, the oldest and longest-standing standing life insurance company in the country, the Sun Life Foundation conducts many volunteer drives that hundreds of Sun Life leaders, employees, and advisors join each year. “Volunteerism is a key aspect of Sun Life’s culture,” said Valerie Pama, Sun Life Philippines Chief Asset

Management Officer, who was among the volunteers who participated in the cleanup. “It is always an uplifting experience to be part of volunteer drives that help build a brighter future for our fellow Filipinos.”

including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,

China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2024, Sun Life had total assets under management of $1.51 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the tticker symbol SLF.

Sun Life Celebrates OPM Excellence at the 10th Wish Music Awards!

Cup of Joe, represented by Viva Records’ John Red, was among the recipients of the awards presented by Sun Life

 Celebrating Filipino artistry and championing advocacies, Sun Life Philippines joined FM radio station Wish 107.5 in mounting the 10th Wish Music Awards held recently at the Araneta Coliseum. 

Sun Life served as the Charity Sponsor for four of the winning artists’ chosen cause, where each will receive a donation of PHP 100,000. The four awards and corresponding beneficiaries are:

• Wishclusive Pop Performance of the Year: BINI - "Karera" (Beneficiary: Philippine Foodbank Foundation, Inc.)

• Wishclusive Contemporary Folk Performance of the Year: Cup of Joe - "Ikaw Pa Rin Ang Pipiliin Ko" (Beneficiary: PGH Medical Foundation, Inc.)
• Wish Breakthrough Artist of the Year: Stell (Beneficiary: Center for Excellence in Special Education (Stepping Stone) Foundation, Inc.)
• Wish Group of the Year: BINI (Beneficiary: Enhancing Nurturing Disciplining Empowering Restoring Daycare Inc. (IT Tender)) We are thrilled to be a part of this celebration of incredible talent within the Philippine music industry,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “These artists inspire us with their passion and dedication, and we are honored to support their chosen beneficiaries through this collaboration.”

  To stay updated, follow @SunLifePH on Facebook, Instagram, and TikTok. To know more about Sun Life’s products and services, visithttps://www.sunlife.com.ph

Sun Life responds to help typhoon victims in the Philippines

Sun Life, with its long-standing commitment to humanitarian aid and disaster relief efforts, responds to the typhoons that recently hit the Philippines with a donation of CAD 100,000 to United Nations Children's Fund (UNICEF).

The donation will be used to provide immediate assistance to communities affected by Severe Tropical Storm Kristine and Super Typhoon Leon. A total of 3,000 water and hygiene kits, along with more than 15,000 education supplies, have been distributed to affected families as well as students and teachers. These relief goods will provide typhoon victims with access to clean water and health essentials and ensure that the children’s education continues amidst these trying times.

"We are here to support our fellow Filipinos during these challenging times," says Benedict Sison, CEO and Country Head of Sun Life Philippines. "Through this donation, our goal is to positively impact the lives of those in need and reassure them that life will always be brighter under the sun, despite the trials that come their way."

With headquarters in Toronto, Sun Life operate in key markets worldwide including Canada, the the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda.

Meanwhile, the Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), Sun Life Philippines’ philanthropic arm, distributed 900 food packs as part of its mobilization for relief efforts in the aftermath of Typhoon Kristine. Moreover, an addition of 1,174 families in Catanduanes likewise benefitted from the relief efforts to alleviate the effects of super typhoon Pepito. The relief goods included five (5) kilograms of rice and eight (8) pieces of canned goods.

 

As a purpose-driven company, Sun Life takes great pride in helping people around the world achieve lifetime financial security and lead healthier lives. The company believes in directing its efforts towards creating brighter lives for its clients, stakeholders, and the wider community.

 

HOW TO MAXIMIZE DOLLAR ASSETS AMID INTEREST RATE CUTS

 Maximizing dollar assets can seem like a challenge in the current economy. 

Analysts anticipate the central bank rate cuts to continue both in the United States and the Philippines, which means interest rates from bank products, such as US dollar time deposits, could go back to pre-pandemic levels where it was only less than 1%.

Meanwhile, Bangko Sentral ng Pilipinas (BSP) has already reduced the interest rates by another 25 basis points in October, with the next expected cut in December 2024 due to the favorable global and local inflation rates. 

With interest rates decreasing at a steady pace, guaranteed returns are also expected to go down in parallel. 

To help address this, JJ Book, New Market Development Head of Sun Life of Canada (Philippines), Inc., encourages capitalizing on financial products that can help maximize yields. 

“One such product is Sun Dollar Maximizer (ProIncome),” Book says. 

A limited-time offer product, Sun Dollar Maximizer (ProIncome) is a single-pay, US dollar-denominated VUL plan that provides insurance coverage equal to at least 125% of the Single Premium, and linked to a structured investment that matures after 7 years. It offers fixed annual income payouts of 3.5% for 7 consecutive years and gives back 100% of the Single Premium at maturity.

“This product offers a unique combination of stable returns and security,” Book said. “With the Sun Dollar Maximizer (ProIncome), you can enjoy potential growth of your wealth, even as interest rates decline. This, while also ensuring your loved ones’ financial well-being with the life insurance component.”

Sun Dollar Maximizer (ProIncome) can be availed of via a hassle-free application and policy approval through Sun Life’s Guaranteed Insurability Offer, subject to terms and conditions.

The product is available until November 18, 2024 only or until the total allocation has been sold out, whichever comes earlier. 

To learn more about the Sun Dollar Maximizer (ProIncome), visit  http://sunlife.co/sundollarmaxpro or talk to a Sun Life Advisor today.

 

Disclaimer: The fixed annual income payouts are not guaranteed and are subject to note issuer risk. The product is linked to the note issued by Nomura International Funding Pte. (Nomura), a global financial services group established in 1925 that provides retail, asset and wealth management, merchant and investment banking, research, and other financial services. 

 

Sun Life Philippines honored as Circle of Excellence awardee at the 15th Asia CEO Awards

 Sun Life Philippines, the country’s longest-standing life insurance company, has been recognized as a Circle of Excellence awardee at the 15^th Asia CEO Awards. The company was honored in two categories: Company of the Year and Top Employer of the Year.  

Michael Enriquez, Sun Life Investment Management and Trust Corporation President; Michelle Garcia, Sun Life Philippines Chief Human Resources Officer; Benedict Sison, Sun Life Philippines CEO and Country Head; Valerie Pama, Sun Life Philippines Chief Asset Management Officer; Gerald Bautista, Sun Life Asset Management Company, Inc. President; Richard Lim, Sun Life Grepa Financial, Inc. President

The Asia CEO Awards is the largest business awards event in the Philippines. It celebrates outstanding achievements and leadership in the business community across Asia. Being honored as a Circle of Excellence awardee is a testament to Sun Life Philippines’ steadfast commitment to excellence, innovation, and its people.  

Being named as Company of the Year, this award recognizes Sun Life Philippines’ exceptional financial performance, innovative product offerings, and significant contributions to the Philippine insurance industry. The company’s strategic initiatives, coupled with its focus on client centricity and sustainable growth, have strengthened Sun Life’s position as a leader in the industry.  

With its recognition as Top Employer of the Year, Sun life Philippines remains dedicated to creating a positive and inclusive work environment for its employees. The company’s commitment to employee development, well-being, and work-life balance has fostered a high-performing and engaged workforce. 

“Being part of the Asia CEO Awards’ Circle of Excellence is a testament to Sun Life’s commitment to excellence,” said Benedict Sison, CEO and Country Head of Sun Life Philippines. “This prestigious recognition validates our efforts to unleash our brilliance and provide Filipinos with the financial solutions they need to build a brighter future.” 

To learn more about the Asia CEO Awards, you may visit https://www.asia-ceo-awards.org  

 

Hoops + Health: Sun Life and Beyond Sport Inspire Over 14,000 Kids and Communities Across Asia to Embrace an Active Lifestyle

A 3x3 basketball game at the refurbished court of the Legacy of Light Village, Calauan, Laguna

Sun Life’s Hoops + Health program, in partnership with global sport-for-social-change organization Beyond Sport, has helped over 14,000 kids and communities get active in 2024.

Rolled out in the Philippines, Hong Kong, Indonesia, Malaysia, Singapore and Vietnam, the program focused on three key areas – improving access to physical activity with renovated basketball courts in underprivileged areas; engaging local communities, coaches, and Sun Life employees through court opening events, volunteering days, and workshops; and inspiring young people to be more active through free-to-access basketball sessions.

Following the 2022 research by the Active Healthy Kids Global Alliance which found a worrying lack of physical activity amongst children aged 6-17 across Asia, this prompted a need to improve health outcomes for underserved youth.

In the Philippines, Sun Life transformed the basketball court in the Legacy of Light Village in Calauan, Laguna. The court underwent significant refurbishment work including surface repairs, installation of durable tiled court covering, and the construction of a new fence. To date, the Hoops + Health program has supported 3,490 young Filipinos.

"At Sun Life, we recognize the vital role that sport plays in keeping young people active, healthy, and engaged,” said David Broom, Chief Client and Distribution Officer at Sun Life Asia. “Our Hoops + Health program is all about creating spaces where everyone can access coaching and training. We hope these revitalized basketball courts will continue to be the beating heart of these local neighbourhoods, as we make positive strides towards nurturing a healthier, more active generation in the Philippines and across Asia.”

Fred Turner, Executive Director at Beyond Sport, emphasizes the multifaceted benefits of sports, "Sport is not only a fantastic way to stay active and healthy, but it also imparts valuable life skills that extend beyond the court. However, the ability to access these benefits hinges on the availability of proper coaching infrastructure and facilities. The collaborative Hoops + Health program is dedicated to empowering local communities through sport, providing children and adults with safe and functional spaces for learning and development."

“It is our core purpose as a company to help people live healthier lives,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. “By encouraging active lifestyles, Sun Life hopes to create ripple effect of positive health outcomes for more generations.”

Read the full report at https://sunlife.co/HoopsHealthImpactReport.

Sun Life Launches The Bright Barkada to Champion Financial Literacy for the Younger Generation

Today's younger generation is the most financially literate generation of Filipinos; however, many still lack a plan of action. This is according to the Sun Life Asia Financial Resilience Index released this 2024. 

Learning proper financial planning and management is part of learning how to “adult.” This journey can be intimidating or overwhelming but navigating it doesn’t have to be, especially when one goes through it with friends who can inspire them to chase their dreams, achieve their goals, and shine even brighter.

This is exactly how Gen Z content creators Dan Yotoko, Elize Mariano, John “JD” Deseo, Cess Tan, and Migo Austria, go through the world of adulting.

Dan Yotoko, dubbed as the “Active Runner,” is also known as the #RealTalkSaglit TikToker for the content that he creates on learnings from his experiences.

Elize Mariano is the “Beauty Guru” of the group who loves to share her passion in beauty and skincare through her content.

John “JD” Deseo, known as “The Entertainer” in the group, is currently living his dream, creating content and interviewing the country’s biggest actors, celebrities, and personalities.

Cess Tan is the “Fashionista” of the group, creating content on all things fashion, including shopping and style tips.

Miguel “Migo” Austria, also known as “The Smart One,” is a lifestyle content creator who recently graduated with Latin Honors from University of Santo Tomas and is planning to take up law.

Sun Life Philippines launched these five content creators as the Bright Barkada, a real-life group of friends who are embarking on a journey to pursue their individual passions while supporting each other in their endeavors.

Through their platforms, the Bright Barkada will share how financial literacy empowers them to live life brighter as they turn their dreams into reality.

The first video podcast, entitled “Adulting with the Bright Barkada”, was recently released on Sun Life’s official Facebook page and YouTube channel. The video can be watched viawww.sunlife.co/BrightBarkadaPodcast.

“We’re glad to have the Bright Barkada as allies in our financial literacy advocacy. We hope that through the content they will create, today’s generation will be inspired to build bright money habits, learn more about financial solutions, and secure their future,” Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said.

To stay updated, follow @SunLifePH on Facebook, YouTube, and TikTok. To know more about Sun Life’s products and services, visitwww.sunlife.co/GettingStarted.

 

Elize Mariano is the “Beauty Guru” of the group who loves to share her passion in beauty and 

Sun Life and Go Negosyo Join Forces to Boost Financial Literacy for Filipino MSMEs

 Sun Life Philippines, the country’s leading life insurance company, and Go Negosyo, a renowned non-profit organization dedicated to entrepreneurship, recently formalized their strategic tie-up aimed at enhancing financial literacy and safeguarding the future of Micro, Small, and Medium Enterprises (MSMEs).  

This collaboration focuses on guiding MSMEs towards a brighter future, creating an ecosystem that nurtures entrepreneurship, fosters financial inclusion, and builds a stronger Filipino business landscape. Sun Life and Go Negosyo will work together to develop financial solutions tailored to the unique needs of MSMEs and provide them with access to capital, insurance protection, and financial planning expertise.  

Thermina Akram, Go Negosyo Executive Director; Joey Concepcion, Go Negosyo Founder, Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer; and Cary Casipit, Sun Life Philippines Head of Client Segments Marketing 

Sun Life will also be an active participant in Go Negosyo’s 3M (Mentorship, Money, and Markets) on Wheels, a mobile entrepreneurship caravan that brings business support services directly to MSMEs nationwide. At these events, Sun Life financial advisors will be present for financial consultations, helping entrepreneurs future-proof their business and personal goals. 

"Securing the future of our negosyantes is an important focus for us at Sun Life because we believe that they are the backbone of our economy,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why our partnership with Go Negosyo is a natural fit. We share a common vision of a nation where entrepreneurship thrives, and where every Filipino is given the opportunity to reach their full potential.”   

"Go Negosyo is grateful to Sun Life Philippines for doing its part in helping our MSMEs,” said Joey Concepcion, Founder of Go Negosyo. “Access to capital, as well as financial literacy, is an important pillar of successful entrepreneurship, and with this collaboration, we will be able to better address a learning gap that is especially common among aspiring entrepreneurs." 

The Memorandum of Agreement (MOA) signing event was attended by Carla Gonzalez-Chong; Cary Casipit, Sun Life Philippines Head of Clients Segments Marketing; Joey Concepcion; and Thermina Ann Akram, Go Negosyo Executive Director. 

During the event, Sun Life also presented Go Negosyo with its new board tabletop board game, Play for Life: A Game of Choices. The version given was designed specifically for business owners, as it aims to impart financial literacy tips and tricks in a fun and engaging way.  

 To know more about Sun Life’s products and services for business owners, visit sunlife.co/entrepfinancialplan or talk to a Sun Life Financial Advisor today. 

Sun Life earned three recognitions at the Insurance Asia Awards 2024

Sun Life, the no. 1 life insurance company in the Philippines in terms of total premium income, recently earned three recognitions at the Insurance Asia Awards 2024. The company’s triple win consists of the following categories: Business Insurance Initiative of the Year, Insurance Product Innovation of the Year, and Marketing Initiative of the Year.

Sun Life’s Sun Future Proof program was awarded as the Business Insurance Initiative of the Year. This program crafts financial plans according to the stage of the business – from start-up to growth to maturity – and covers four aspects: personal goals, business continuity, succession planning, and leaving a legacy. Since its launch, Sun Future Proof has generated impressive results, growing the company’s business owner segment.

Meanwhile, recognized as the Insurance Product Innovation of the Year, the Sun Peso Maximizer (Hybrid Income) and Sun Dollar Maximizer (ProIncome) plans offer insurance coverage and fixed annual payouts, to address Clients’ needs for stability and growth. These products achieved record-breaking sales as it gained support from both Clients and advisors.

The Wheel of Life campaign was lauded as the Marketing Initiative of the Year, as it utilized a game show format to raise awareness on critical illnesses. Surpassing all success metrics, the campaign increased the company’s health product sales and strengthened the message that Sun Life is here to be the Clients’ partner in living healthier lives.

 

“We are incredibly honored to be recognized by the Insurance Asia Awards, one of the region’s most prestigious recognition programs for insurance companies,” said Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer. “These accolades are proof that putting Clients at the center of everything we do will always lead us to our best work. We look forward to continuously providing them with innovative solutions and exceptional value.”

The Insurance Asia Awards ceremony, held at Marina Bay Sands in Singapore on July 9, 2024, was attended by Sun Life’s Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer; Lennie Arboleda, Head of Public Relations and Communications; and Renee Co, Market Segment Manager.

 

To know more about Sun Life, visit www.sunlife.com.ph. Meanwhile, more information about Insurance

Asia Awards can be found at https://insuranceasia.com/event/insurance-asia-awards/

Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo shared their insights about Play for Life

What is Sun Life’sPlay for Life board game were real? Are you financially prepared to handle life’s emergencies and changes? Are you confident in your financial stability? 

Sun Life Philippines successfully launched its new game, Play for Life: A Game of Choices at a star-studded media conference held on July 6, 2024, at Conrad Manila. The event was attended by Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo, who shared their insights about how important it is to make informed decisions for a brighter future.

Play for Life: A Game of Choices is now live

 

The highlight of the event was the official launch of the online version of Play for Life. Now live on the Sun Life website, this free, single-player game allows Filipinos to experience real-life financial scenarios through engaging gameplay. As players make crucial financial decisions to achieve their chosen life goals, they have fun while learning valuable lessons along the way. A multi-player version of Play for Life: A Game of Choices is also set to launch soon.

 

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit https://playforlife.sunlife.com.ph.

From left to right: Sun Life Philippines brand ambassador Piolo Pascual, Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong, and brand ambassadors Sarah Geronimo and Matteo Guidicelli. 

Available in all Sun Life branches nationwide

 

Filipinos all over the country will be able to experience financial planning in a whole new way as the tabletop boardgame version of Play for Life: A Game of Choices will be available in all Sun Life branches nationwide. Sun Life is making financial literacy more engaging and accessible by bringing the game directly to Filipinos in their communities.

 

To find a Sun Life branch near you, visit www.sunlife.co/WhereToFindUs.

 

Fostering financial inclusion through new board game versions

 

Sun Life further emphasized its commitment to financial inclusion by creating tabletop board game versions of Play for Life specifically designed for Overseas Filipino Workers (OFWs), business owners, and professionals. These interactive games offer a fun and social way to learn financial literacy concepts tailored to their unique needs.

 

To play these new board game versions of Play for Life: A Game of Choices, reach out to a Sun Life financial advisor by visiting https://www.sunlife.co/TalkToAnAdvisor.

 

Empowering Filipinos with financial solutions to play the game of life

 

Adding to the excitement, Sun Life also unveiled a new digital video commercial featuring its brand ambassadors, Donny Pangilinan, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo playing the board game version of Play for Life: A Game of Choices. The video showcases the fun and engaging nature of the game, while highlighting the importance of Sun Life products and solutions in achieving financial goals.

 

Step into the world of Play for Life

 

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant board game and make real-life choices at SM Sta Rosa from July 27 to 28, 2024, SM Lanang, Davao from August 24-25, 2024, and SM Iloilo from September 14-15. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

 

Win a trip to Japan, Vietnam, and Giftaway vouchers worth up to ₱10,000

 

Sun Life clients can get a chance to win amazing prizes like a ₱100,000 travel voucher to Japan and Giftaway vouchers worth up to ₱10,000 when they play the Play for Life game. All they have to do is participate in any of the mall activations or play the online game and submit an entry through the form at the end of the game. The winners will be drawn using an electronic randomizer among eligible clients. Promo runs from June 1, 2024 to October 31, 2024.

 

To learn more about Sun Life’s Play for Life client promo, visit https://sunlife.co/PFLMechanics.

 

Non-Sun Life clients also have the chance to win a trip to Vietnam and Giftaway vouchers worth up to ₱10,000 when they play the online version of Play for Life. To qualify, participants must fill out the “Double the Pot” form on the online game. Selection of winners will be done via a raffle draw among the eligible entries. Winners will be announced on September 18, 2024.

 

To learn more about the Play for Life public promo, visit www.sunlife.co/PlayTalkWinMechanics.

 

“Play for Life marks a significant step forward in Sun Life’s goal to make financial literacy fun and accessible for all Filipinos,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “Play for Life aims to equip Filipinos with the knowledge and confidence to make informed financial choices and achieve their life goals.”

Sun Life’s Play for Life: A Game of Choices

 What if you could take your financial journey for a test drive? Will you end up broke or pass with flying colors? Discover your financial fate with Sun Life’s new game. “Play for Life: A Game of Choices,” launching this June. 

This Financial Independence Month, Sun Life is launching engaging activities that will foster financial literacy among Filipinos through gamification elements.

Embark on Your Financial Journey with Play for Life

Play for Life is a free, single-player online game that mirrors the financial decisions one encounters in real life. The objective of the game is to achieve your chosen life goals through strategic financial and life decisions while navigating the ups and downs.

At the beginning of the game, players define their life goals and select a character representing a career. Gameplay revolves around dice rolls, guiding pieces across the board to squares that correspond with the dice outcome. The board features spaces that offer life -enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically.

You win the game once you have accumulated enough play money to achieve your life goal. The journey involves managing both positive and adverse circumstances, reflecting the essence of life's financial planning and decision-making.

Step into the World of Play for Life.

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant game boards and make real-life choices at SM

Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, SM Lanang in August

2024, SM Iloilo from September 14 to 15, 2024, and SM Pampanga from October 26 to 27, 2024.

To engage the mobile gaming community, the initial launch of the life-size version of Play for Life will be in partnership with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit http://sunlife.co/playforlife.

Rank Your Money Moves with Sun Life’s New TikTok Filter

Further amplifying its commitment to financial empowerment, Sun Life launched an interactive TikTok filter called “Rank Your Money Moves”This gamified filter allows users to rank variousbpriorities, such as love life, food, travel, and other possible money moves. Once priorities havebeen placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves.

Try out Sun Life’s new TikTok filter here: https://sunlife.co/RankYourMoneyMoves Marking 9 years of Financial Independence Month Financial Independence Month is Sun Life’s annual campaign encouraging clients to pursue financial preparedness at every life stage. Launched in 2015, it aims to make the nationalbcelebration of Independence Day more personal and meaningful, as it centers on the pursuit of one’s brighter future.

“Financial freedom starts with a choice,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on  theirbfinancial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.”