Enjoy a variety of classic Pinoy snacks and well-loved treats from URC

Filipinos love to eat. This appetite has turned classic Pinoy treats into go-to snacks to satisfy cravings and food habits. For some, these goodies not only satisfied their tastebuds, but have become part of life’s unforgettable moments.

The classic treats you’ve grown to love might just be some of Universal Robina Corporation’s (URC) variety of food and drinks. Get to know more about these delightful goodies with these interesting facts!

 

Chiz Curls

Did you know that your fave childhood snack, Chiz Curls, is URC’s first branded snack product? And the kiddie characters in the packaging? They have names: Carl and Curlette! So, the next time you grab a bag of Chiz Curls, remember to say hi to them!

 

 

                                        Chiz Curls is URC’s first branded snack product

 

Chippy

Since the 60s, the crowd-favorite Chippy has been part of barkada trips, recess moments, and weekends at home watching morning cartoons and anime. Good thing it’s always been such an affordable and yummy snack! Speaking of which, Jack 'n Jill named the snack Chippy because it was sold at a friendly price during its launch back then.

Launched in the 60s, Jack ‘n Jill Chippy Barbeque has been one of the staple snacks of Pinoys

Cream-O

Remember the hexagonal box filled with Cream-O you get after finishing all chores or doing great in school? Those were good times, indeed. History tells that the first Cream-O product URC released are the chocolate-coated cookie sandwiches packed in those iconic hexagonal boxes. These are now called Cream-O Premium, a limited-edition Cream-O variant. You can grab this, and many other cookie variants of Cream-O, in select stores nationwide.

 

Aside from its well-loved Vanilla flavor, Cream-O is has several cookie variants.

 

Great Taste Coffee

Great Taste Coffee has always been one of the Filipinos' go-to coffee brands. This popular coffee brand has many firsts in the Philippine coffee market, pioneering the 3-in-1 coffee mixes and Twin Packs. It is also the first to launch White coffee, a creamier coffee mix formulated to cater to the taste buds of coffee drinkers.

 

Blend 45

Speaking of coffee, did you know that Blend 45 was the largest-selling coffee brand in the market when it was launched in the 60s? For years, Blend 45 had the monicker “Pinoy Coffee”! So, why not make a mug and enjoy reminiscing the good old times with Blend 45?

 

C2

Since its launch in 2006, the C2 brand has long been a well-loved ready-to-drink tea of Filipinos. But did you know that apart from the Philippines, there are also lots of C2 fans across Southeast Asia? It’s also quite popular in Vietnam! So, when traveling is allowed again and you get the chance to visit the country, make sure to grab a bottle of some of their unique C2 flavors while you enjoy the sights of your trip! 

Maxx 

Are you busy with school or work? You can brighten up your day with enjoyable treats like Maxx Candy. It is one of URC’s first candy brands launched in 1993. And the late actor, Max Alvarado, was one of the first endorsers of Maxx. 

Nips

Filipinos are known to have a sweet tooth with a particular liking to chocolate. One of the go-to sweets of Pinoys is Nips. First launched in the 1960s, Nips is URC’s first branded chocolate. The name came from the reversed word spin, which is the first step in the manufacturing process of these candy-coated chocolate lentils.

 

Nova

Jack ‘n Jill’s Nova, the first locally manufactured multigrain snack in the Philippines, has made a name for itself amongst the healthy snacks available in the market. Each chip is made from 4 fiber-rich grains making it a delicious guilt-free snack so you can have as much as you want!

 

Satisfy your cravings for these classic Pinoy snacks the next time you visit the supermarket near you. For a more convenient shopping experience, you can also order these online.

 

For 65 years, snack and beverage maker URC has been delighting Filipino consumers with good food choices. As an innovator, the company intends to always offer something fresh and delightful for everyone.

 

Baker John teamed up with GMA Kapuso Foundation for the “Bike for Good” project

Baker John, Universal Robina Corporation’s (URC) brand of bread, recently teamed up with GMA Kapuso Foundation for the “Bike for Good” project. Through this partnership, 30 beneficiaries will receive bikes and bread products from Baker John.

 

“Our goal is to provide assistance to those who are trying to adapt to this new, challenging situation in the time of the COVID pandemic. Through this partnership, we hope the beneficiaries selected by GMA Kapuso Foundation will have the will -- and the wheels -- to keep going,” said Ellison Lee, URC Flour and Bread Division’s Managing Director.

 

According to Lee, the Bike for Good project provides each of the 30 beneficiaries with a bicycle and a negosyo starter package consisting of Baker John products. “We want to assist them in kicking off their community selling business which can help them with their livelihood,” Lee shared.

 

In choosing the beneficiaries, the project prioritizes those who lost their livelihood due to the COVID-19 pandemic, as well as residents of Metro Manila and Rizal who have lost their source of income due to the typhoons Rolly and/or Ulysses. 

 

Apart from this, GMA Kapuso Foundation chose beneficiaries who are physically able, have the can do spirit, and willing to use the bicycle to sell Baker John’s bread in their community as a source of alternative livelihood for their family.

 

“COVID and typhoon Ulysses brought economic devastation to residents of NCR. GMA Kapuso Foundation is happy to help Baker John and URC find beneficiaries. It is a very difficult time but in time of great adversity there is also opportunity. Do not lose hope,” stated Ms. Rikki Escudero-Catibog, GMA Kapuso Foundation’s Executive Vice President and Chief Operating Officer.

 

Baker John is URC’s very own line of tasty premium bread products available in selected Robinsons, Rustan’s, Shopwise, and Walter Mart supermarkets, and Ministop branches nationwide. Visit www.urcflour.com today for more information.

 

Universal Robina Corporation’s (URC) subsidiary in Thailand has been named as among the “Best Companies to Work for in Asia”

Universal Robina Corporation’s (URC) subsidiary in Thailand has been named as among the “Best Companies to Work for in Asia”, for a work culture that values its employees as key resources.

 

The award was given by HR Asia, regarded as an authoritative regional publisher on human resources.

 

URC (Thailand) Co. Ltd. was among 38 companies to be recognized out of a field of 138 firms.

 

The companies were selected through a survey that measured different aspects of employee engagement.  These covered culture and ethics, leadership and organization, active initiatives, emotional engagement, employee intention and motivation, behavior and advocacy, collective consciousness, workplace sentiment and team dynamics.

 

“One of the reasons for our company’s sustainable momentum is the high priority we place on all our employees as key resources,” said Matthew Dy, URC-Thailand’s HR director, who received the award.

 

“We promote a culture of openness and collaboration where all employees are always given the opportunity to develop their individual performance and contribute to the business objectives,” he said.

 

Dy said this is done via a “robust performance management system, career planning and individual development plans” aimed at creating a “future-ready organization”.

 

“We cultivate a sense of belongingness through relevant workplace initiatives, advocating social responsibility and consistently instilling our core values. This ensures that our employees continue to deliver high-quality products and services that genuinely bring delight and joy for our consumers,” he said.

 

Established over 20 years ago, URC Thailand manufactures and exports brands such as Jack ‘n Jill Fun-O, Tivoli, Roller Coaster, Lausanne, Dewberry, Dynamite and Lush.

 

It has a factory, research and development center and warehouses at the Samutsakorn Industrial Estate, and a head office in Bangkok.

 

URC is one of the Philippines’ largest food and beverage companies, producing popular brands such as C2, Great Taste, Piattos, Cream-O, Maxx, Nova and Nissin. URC is also a major player in agro-industrial and commodities.

 

Matthew Dy, HR Director of URC (Thailand) Co., Ltd. receives the award from Virote Sirichanthanont, VP of Government and International Relations of the Personnel Management Association of Thailand (PMAT).

 

The URC Thailand team. In photo (L-R): URC Talent Management & Organization Development Manager Thinathip Sukpluem; Marketing Director Jane Bernardo; General Manager Tanant Suwanraks; HR Director Matthew Dy; Senior Advisor Premchai Navarasuchitr; QA and QMS Manager Boonyarat Chunet; and Media and PR Marketing Manager Pornsulee Piboonsatsanasakul