Delightful-E equipped Homes with Electrolux

Just thinking about my "tatay's" kitchen brings me back to my childhood. That smell of his soy squid with white wine and the recipe's he learned from his former boss-- and the times when I would hide hotdogs in my pockets everytime he cooked spaghetti (we were banned from eating anything with preservatives/processed meat back then) .

Not to be outdone, nanay would prepare her version of Mechado with coconut milk, which has become staple of every celebration--or by special request.

That was a time when life was less stressful, simpler and happier.

Electrolux seeks to bring back those happy moments of today, not only in the kitchen but throughout the entire house as it launches its Delightful-E campaign during a  "housewarming" party held at its new office in Bonifacio Global City, Taguig. 

Delightful-E Yummy brings the delight back in everyday home activities with the family. These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.

“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

The event featured a cooking show with a twist wherein Electrolux brand endorsers—  celebrity chefs Chef Rosebud Benitez, Chef Bruce Lim, Chezka Kramer and daughter Kendra and mompreneur Janice Villanueva—shared family recipes that have touched their lives.

Delamar hosted the event with Electrolux endorsers Chef Bruce Lim and Janice Crisostomo-Villanueva.

To personify the campaign, Electrolux introduced its newest set of brand endorsers who best represent and embody what Delightful-E Yummy aims to promote.

“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” shares Janice Crisostomo-Villanueva. Janice is the founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women.“This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”

“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer.“Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”

Having a newborn baby in the house is a big joy to us,” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”

Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”

It was a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.

To know more about these exciting announcements, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

Discover new kitchen experiences with Electrolux

With new recipes and fusion dishes that are made available to the market, it is important to have kitchen appliances that are multi-functional, reliable, and easy to use. With this in mind, Electrolux carries a range of kitchen appliances to help consumers discover new experiences in the kitchen.
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The induction technology is now available in an Electrolux cooking range. This kitchen appliance has four induction zones for quick and flameless cooking. This energy-efficient cooker features a 61L electric oven and grill to help you whip up a variety of dishes.The induction cooking range is perfect for any kind of dish, may it be an energy-boosting breakfast, a hearty lunch, or a delectable cake for dessert.

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With its numerous auto-cook programs designed for your different needs, the Electrolux built-in microwave oven makes cooking easier and less time-consuming. It comes in a 25L capacity perfect for cooking bigger food servings. With numerous auto-cook programs and a grill function to assist you in preparing perfectly cooked meals. Whether it be reheating last night’s leftovers, or getting creative with a delicious mug cake, you are assured that your meals will be cooked perfectly in no time. Each of us were very lucky to bring home this microwave.

The sleek design  Electrolux 3-Door NutriFresh  refrigerator has an adaptive cooling system that saves energy and improves food preservation. It comes with a patented NutriLight feature that helps improve the vitamin content of vegetables and fruits and a flexible storage that organizes and maximizes the space you use. With the cooling power of this refrigerator, your creamy mango float cake will keep solid and tasty for a long time.

The Electrolux Powermix Silent Blender keeps your kitchen a peaceful place, functioning powerfully at a low noise level. It also comes with a grinder that can be used for dry foods such as coffee beans and nuts. This powerful blender is perfect for the health-conscious who enjoy a cold healthy, tasty drink like a carrot-mango and herb smoothie.

The Perfect Pint: The Best Craft Beer in Town

The Perfect Pint: A Beer Revolution

I have yet to try a special kind of beer to be a fan, I am a wine person, so when I was invited to try what The Perfect Pint at Crossroads, BGC could offer  I said yes right away. We were served Katipunan or Indio Pale ale for you which has a sweet floral aroma and this distinct taste that would want you to savor the flavor, it is best served with their signature dish Heap of Bacon, it compliments the taste of this Indio Pale.  I also tried the Fat Pauly's ale, which has a faint sweetness and a balance of bitterness. One pint for me is more than enough.  To all the beer lovers,  this is the place to go, just try and let the taste speak itself.  The perfect pint is about enjoying what's in the glass. They also serve Irish Reda, Pivo Weisen, Pivo Dark, Pivo Classic, Wild Ride, Liberation and Fat Pauly's. And guess what I think Im developing a passion for craft beer.

A new gastro pub has opened in Bonifacio Global City, offering a revolution of sorts with a craft beer movement that’s out to shake things up in the Metro.

The Perfect Pint: Craft Beer + Fine Food, a concept developed by the Tempongko brothers: Alec, Noel Jr. and Raymond, is out to change the perception of beers in Manila.  This venture sought out by the three brothers is a little more than an attempt to make every man’s dream come true of owning his own bar.   It’s also a call to change the bar experience here in the Philippines.

The Perfect Pint does not serve local commercial beer. Instead, The Perfect Pint only offers craft beer, mostly of which are brewed locally by fellow Filipino-owned independent breweries.  Local beers from Katipunan Craft Ales, Craftpoint Brewing Company, Pivo Praha Corporation, G Point and Fat Pauly’s will be available on tap and bottles.

The Perfect Pint has sought out the help of highly-acclaimed Chef Gene Gonzalez and his team, to create menu items which paired perfectly with the different types of craft beers.  Some of the mouth- watering pairings include Truffle Fries with Czech Weizen, Kapal Muks with Pale Ale, Liver-wrapped bacon with Dark lager, Smoked Angus Tapa with Egg with Pale Ale and Stinky Pizza with Weizen. Even their dessert, freshly-baked caramel smores are paired with dark pilsen.

BACON POPS

BACON WRAPPED LIVER

CREPE SAMURAI

HEAP OF BACON

KAPALMUKS WITH BLACK PEPPER RICE

MONSTER MEATBALL SPAGHETTI

THE PERFECT PINT'S STEAK AND FRIES

\Whether the aim is to a refreshing change in the beer landscape in the Philippines, support Filipino brewed craft beer or just plain offer a “notch higher” experience, it seems that The Perfect Pint is on its way to carving its own notch in the local scene.  A hand-painted sign on their wooden walls captures it all: “Savor the Flavor”.

The Perfect Pint is located at 2nd Floor CrossRoads Building, 32nd Ave. Bonifacio Global City, Taguig

Meet the Stellar Cast of "Star Wars: Episode VII"

“STAR WARS: EPISODE VII” CAST ANNOUNCED!

The Star Wars team is thrilled to announce the cast of “Star Wars: Episode VII.”

Actors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, and Max von Sydow will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker in the new film.

Director J.J. Abrams says, “We are so excited to finally share the cast of `Star Wars: Episode VII.' It is both thrilling and surreal to watch the beloved original cast and these brilliant new performers come together to bring this world to life, once again. We start shooting in a couple of weeks, and everyone is doing their best to make the fans proud.”

“Star Wars: Episode VII” is being directed by J.J. Abrams from a screenplay by Lawrence Kasdan and Abrams. Kathleen Kennedy, J.J. Abrams, and Bryan Burk are producing, and John Williams returns as the composer. The movie opens worldwide on December 18, 2015.

Create your Own Feast at Vikings

Since I first heard about Vikings opening at the SM Mall of Asia, I have always wanted to try it out and experience for why everybody had been talking about it.

When they opened their SM North Edsa branch, my friends and I, who were buffet fanatics and were always on the “hunt” for new eat-all-you-can restaurants, tried several times to line up at Vikings, unfortunately, each time we tried to make a reservation, the waiting time was like 4 to 5 hours—which proved to be impossible for BPO drones like us.

I finally got past the waiting line at the newly-opened Viking’s Megamall with the surprise invitation of OrangeMagazine publisher Jeman Villanueva.

Again there was a long queue outside the restaurant, while those dining inside don’t seem to have any plans of finished their meals anytime soon. Pineapple juice were being served to the waiting guests and I thought we were also going to be waiting for quite a while.

But after mentioning our names to the receptionist, I was amazed that we were immediately ushered in like VIPs!

We got a very nice table just behind the Beverage bar where they were serving draft beer, hot tea Twinnings (my favorite), juices, water, sodas and a tea-infused juice section.

The place was very spacious enough to accommodate 500 guests and it was the largest buffet restaurant I have been to.

Shortly after we started, we were greeted by Vikings Megamall manager Ms. Racquel Bartolome, who guaranteed a fabulous and memorable dining experience that night.

Each store, I learned had different concept designs but each had to suit its fine dining theme and the vast array of dishes they have available. I liked the layout since each table was spaced out appropriately enough to make you comfortable even if the place was packed.

She then introduced Chef Ross who was the on-duty chef and gladly prepared the best savoury crab with peppercorn right at our table.

Chef Ross

Savoury crab with peppercorn

 After 10 minutes, Chef Adam (sous chef) surprised us with the delicious sweet Mango crepe with chocolate drizzle, the mouth watering crepe I have ever laid my eyes upon. I liked how it was plated. Not to mention, that it was the best tasted crepe in town.

Mango crepe

Vikings Megamall Manager Ms. Racquel Bartolome and Chef Adam

I convinced myself later that night that this would be my grand cheat day of the year,  I got my plate and proceeded to my favorite section which was the seafood section. Bon appetit!

After eyeing what was in store for me, there were seashells, oysters, mussels, squid, salmon and tuna to choose from that are ready to be grilled  I picked around 5 strips of salmon belly, tuna and 4 pieces slices of snapper(fish). The cook told me that it would be served at our table, in a bit.

Beside the grilled station is the Freshly made Ramen Noodles, I made myself one , I wanted my soup first, to seal off the flavor of my grilled seafood, it was hot spicy and delicious the way I wanted it to be.

  I also partook some of the spring rolls which were yummy and deliciously spiced with garlic.

 Tapas bar, with clams, mushrooms and other dishes where you can make your own dishes to your heart desire.

 A salad bar was also provided for the vegetarian with the dressings of your choice, be it caesar, balsamic or vinaigrette or their own specialty Vikings island dressings.

 And who would say no to hakao and all the dumplings that you could eat? As this was served hot and ooh so deliciously prepared with chili sauce. Yum!

Their shabu shabu section, where you could pair all the ingredients that you want.

And of course the day would never be complete without the boneless lechon, lamb and turkey, I wasnt able to get a clear close up picture because of the long queue in front of me, as much as I wanted to.

Their chapchae was soo good, and all the other dishes which  was best served with rice at this section.

Smoked sausage, pica pica foods were stationed here.

All of this are freshly baked to go with your appetizer, the blueberry danish was divine, I tell you, it has the melt in the mouth goodness.

If youre into pasta, spaghetti, aglio olio and the like then this one is for you, freshly made pasta while you wait.

Baked cheese macaroni to perfection, this is their bestseller.

To all the pizza lovers, this section is dedicated, with all the toppings, meat, cheeses that you want,  while you wait, piping hot pizzas in thin or thick crust of your choice.

Then came the Dessert Section, for the sweet tooth,  I fell in love right away with the chocolates, panna cottas, death by chocolate cakes, and all the sweets that you could imagine. 

The chocolate and white chocolate fountain, pick the marshmallows or fruits that you could dipped here.

This was by far the largest buffet restaurants that I have ever been to, and I highly recommend this to everyone with exquisite taste, for a fraction of a price, you dont know what you are missing until you get in eat and drink. My pictures did not do justice because I only took half of what was offered inside. There were food sections that I didnt get to shoot, because we went a little bit late before closing time.   For my next visit, you will get to see all your favorite Vikings dishes.

Vikings - A Feast from the Sea

Location: 4th Floor, Mega Fashion Hall, Bldg. D, SM Megamall, Julio Vargas cor. EDSA Mandaluyong

Contact No.: (02) 656-3888 / 656-48888 / 656-5888

Service Charge: 5% before VAT

Vikings Buffet Rates/Prices - SM Megamall Branch

Weekday Lunch

Kids between 3ft to 4ft || P188

Kids between 4ft to 4.5ft || P388

Adults || P688

Weekday Dinner

Kids between 3ft to 4ft || P288

Kids between 4ft to 4.5ft || P588

Adults || P888

Weekend & Holiday Lunch and Dinner

Kids between 3ft to 4ft || P388

Kids between 4ft to 4.5ft || P688

Adults || P1,088

Kids below 3 feet are FREE of charge!

The Blessed Teresa of Calcutta Award

The Search is on for the Blessed Teresa of Calcutta Award

Finding individuals who have lived their lives in service of others

In the land of selfies, it is refreshing to encounter people who are selfless: dedicating their time, money, and effort to make a difference in the lives of others. 

The Blessed Teresa of Calcutta Award (BTCA) aims to recognize these selfless leaders who have taken up social causes that benefit the marginalized members of society. The BTCA is a recognition dedicated to the late Blessed Teresa of Calcutta, 1979 Nobel Prize Winner, and was known worldwide as “The Living Saint” because of her selfless humanitarian work and ideals. The search, which was launched in 1983, is the annual project of Junior Chamber International – Manila (JCI-Manila) and the Alfonso Yuchengco Foundation (AY Foundation).

The award-giving body aims to refocus public attention and bring recognition to those, who like Blessed Teresa, have dedicated a portion of their lives to serving the “poorest of the poor” and have served as an inspiration to those around them. The winner will receive a cash grant of One Million Pesos (Php 1,000,000.00), at least half of which will be donated to the winner’s charitable institution of choice.

Nominees are open to any living individual, regardless of age, gender, race, and religion, who has dedicated himself fully and selflessly to humanitarian work among underprivileged Filipinos for at least 25 years. In addition, nominees will be likened to the degree in which they follow the example of Blessed Teresa, both in integrity and in the simplicity of their lifestyle.

Organizers also aim to inspire others by recognizing the work selflessly done by everyday individuals. JCI-Manila BTCA Chairman for 2014 Marc Reyes says, “In today’s age where everyone’s focused on putting the spotlight on themselves, it’s refreshing to know individuals who work extra hard to improve the lives of others. We hope this could start an effect of inspiring others to do the same.” 

The Blessed Teresa of Calcutta Award encourages anyone who may know an exemplary individual to nominate them by filling up their nomination form found on their Facebook Page (www.facebook.com/BTCAward). Only completed nomination forms shall be accepted. The full list of rules and regulations can be found at the back of the nomination form. 

Deadline of nominations is on July 15, 2014.

Lotta Sylwander Provides Strategic Leadership as UNICEF rep.

Lotta Sylwander joins as UNICEF Philippines Representative

Ms. Lotta Sylwander has submitted credentials as UNICEF Representative to the Philippines to Mr. Albert del Rosario, Secretary, Department of Foreign Affairs.

As UNICEF Representative, Ms. Sylwander provides strategic leadership in the design and implementation of programmes on health, on education, on protection and for the wellbeing of Filipino children, as part of the Government of Philippines-UNICEF Country Programme of Cooperation.

In welcoming Ms. Sylwander, Secretary Rosario recalled the longstanding partnership between the Govt. of Philippines and UNICEF and said: “Children in the Philippines are our future and we are very happy that you are here, Ms. Sylwander, to assist us in ensuring a brighter future for children and for our country.”

Looking forward to her time in the Philippines, Ms. Sylwander said: “The Philippines is such an interesting country with so much capacity and energy, I am looking forward to working with the Government to improve the lives of children who make up for half of the country’s population.”

Ms. Sylwander brings with her over three decades’ of substantive experience in the social development sector, garnered from leadership positions she held in many regions across the world where she championed the cause of children and women.

Before coming to the Philippines, Ms. Sylwander served as the UNICEF Representative to Vietnam from 2010-2014, where she was instrumental in changing and transforming UNICEF programming for continued relevance in a rapidly evolving and developing middle income country. Her efforts led to a stronger focus on child protection, on social protection, and on ethnic minority issues and to decentralized planning and programming. Ms. Sylwander and her team worked in close collaboration with the Ministry of Justice and justice agencies to promote the establishment of a child friendly justice system, including for children in conflict with the law and child victims and witnesses of crime.

In Vietnam, she engaged in policy dialogue and developed and maintained effective relationships with key national and international partners to advance the child rights agenda. Ms. Sylwander had also actively advanced the key priorities of the UNICEF Viet Nam Resource Mobilisation Strategy, establishing and maintaining donor relations and pursuing fund-raising opportunities to support UNICEF programmes in Viet Nam.
She played a major role in conceptualization and development of the One Plan III (UNDAF).

From 2006 to 2010, Ms. Sylwander served as the Representative of UNICEF to Zambia.

From 2001 to 2006, and before joining UNICEF, Ms. Sylwander served as Deputy Director General and Director of the Africa Department at the Swedish International Development Cooperation Agency, Sida.

A citizen of Sweden, Ms. Sylwander holds an equivalent to Masters’ degree in Social Anthropology and was a lecturer in the University of Stockholm. Ms. Sylwander began her career in the non-government sector in Sweden and had spent time in the Philippines in the 1970 and 80s.

UNICEF began its operations in the Philippines in 1948, working with the people and the Government as a longstanding, trusted partner in advancing the rights of children through regular programmes and in support of countless emergencies caused by natural calamities. The current Country Programme of Cooperation (2012-2016) is the seventh five-year agreement UNICEF has signed with the Government of the Philippines, which serves as the basis of UNICEF programme implementation in the country.

About UNICEF
UNICEF promotes the rights and well being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Please visit UNICEF Philippines website, Facebook and Twitter.

Team Chris or Team Marc? For the Master Game Face Basketball Challenge

 Master Game Face Challenge

Master, the leading skin care and face care brand for men launched the Master Game Face an All-Star Basketball Challenge 2014 on April 24, 2014 at Treston Intl College Gym in Bonifacio Global City, lead by two of todays hardcourt superstars and Master Ambassadors Chris Tiu and Marc Pingris, with their respected teams, from collegiate leagues (UAAP and NCAA), top players from the Philippine Basketball Association (PBA) and the Gilas National Team. This is a game to watch out for.


“As the no. 1 male face care, male facial wash and face cleanser brand in the country, it is natural for us to come up with an activity featuring the no. 1 sport – basketball. We are proud to invite fans to the Araneta Center on June 21 for the Master Game Face All-Star Basketball Challenge, where Master ambassadors Chris Tiu and Marc Pingris will battle for an epic showdown with their respective squads of top collegiate hoops players and all-star players from the Gilas team and professional basketball groups. It will be a good venue to showcase how top Filipino basketball players put their oil-free game faces on with Master Oil Control Max Facial Wash” said Unilever’s Male Grooming Brand Manager Jonathan Pua.

Under the helm of former Ateneo Blue Eagles and SEA Games team captain and current Rain or Shine player Chris Tiu are UAAP basketball stars Jeron Teng (DLSU), Chris Newsome (ADMU), Kevin Ferrer (UST) and Mike Tolomia (FEU).

“Fans are going to have a great time seeing such powerhouse players in the Master Game Face All-Star Basketball Challenge this year, and I’m especially happy to be able to play with such talented young blood and with other professional basketball players,” said Tiu. His team is expected to include other top players from the National Collegiate Athletic Association (NCAA) and from the PBA. Fans of Chris Tiu’s team can show their support online by using the hashtag #MasterGameFaceChris.

Team Chris

Current Gilas Pilipinas player and PBA defensive play legend Marc Pingris is also set to lead UAAP stars Andre Paras (UP), Jeoffrey Javillonar (NU), Jericho Cruz (ADU) and Roi Sumang (UE). His team will also include professional basketball players and selected collegiate players. Fans of Marc Pingris’ team can show their support online by using the hashtag #MasterGameFaceMarc.

Team Marc

“I’m excited to start playing with my team. We hope to put up a great game against our opponents and to show young athletes how to put their Game Faces on with Master,” said Pingris.

Along with the unveiling of the starting five players, Master also announced the launch of an online app for basketball fans to vote from a selection of all-star players from the professional league to join Team Chris and Team Marc. Fans can vote by logging on to facebook.com/MasterPhilippines and by clicking on the Master Game Face application. The online voting will begin on April 24 and the complete team rosters will be announced on a special draft to be held on May 31.

“We’re also counting on the fans to help us build the teams by voting for their choice players through the Master Game Face voting app. Lucky fans who will vote for the correct and final set of players will win tickets to the all-star match, as well as special basketball merchandise,” said Pua.

Putting an Oil-Free, Game Face everywhere with Master
With a complete line of face care products including facial wash, face cleansers and face moisturizers for the highly competitive sportsman, Master takes basketball to a whole new level. Oil can definitely reduce a player’s effectiveness in any game – especially in basketball. This was featured in the latest commercial of Master Facial Wash where both Chris Tiu and Marc Pingris battled it out with their oil-free, game faces on thanks to Master.

Boosting anti-oil protection, Master Oil Control Max Facial Wash has the revolutionary Cooling ZEROIL formula that controls oil for 8 hours for that fresh game face look to bring out the best in anyone’s game – even off the court. Get 8 hours of no oil with Master Facial Wash so you can put your game face on! You can also fight deep seated dirt that causes pimples with Master Oil Control Max Deep Cleanser. For more details about Master products and about the Master Game Face All-Star Basketball Challenge, visit facebook.com/MasterPhilippines.

Follow Master on Twitter and Instagram @MasterGameFace to find out the latest about Master products and about the Master Game Face Challenge.


#MasterGameFace

Principal Photography Begins For "Peter Pan" Film

PRODUCTION BEGINS ON WARNER'S LIVE-ACTION PETER PAN FILM

Principal photography will begin April 28 on Warner Bros. Pictures’ live-action Peter Pan feature from director Joe Wright (“Atonement,” “Pride & Prejudice”).
Offering a new take on the origin of the classic characters created by J.M. Barrie, the film follows the story of an orphan who is spirited away to the magical Neverland. There, he finds both fun and dangers, and ultimately discovers his destiny—to become the hero who will be forever known as Peter Pan.

The film stars Oscar nominee Hugh Jackman (“Les Misérables”) as Blackbeard; Garrett Hedlund (“Inside Llewyn Davis”) as Hook; Oscar nominee Rooney Mara (“The Girl With the Dragon Tattoo”) as Tiger Lily; Adeel Akhtar (“The Dictator”) as Smee; and newcomer Levi Miller as Peter.

Amanda Seyfried (“Les Misérables”) rounds out the cast as Mary, alongside Jack Charles (“Mystery Road”) as The Chief/Tiger Lily’s father; Taejoo Na (“The Kick”) as Kwahu; Nonso Anozie (“Son of God,” “Atonement”) as Bishop; Kathy Burke (“Tinker Tailor Soldier Spy”) as Mother Barnabas; Kurt Egyiawan (“Skyfall”) as Murray; Lewis MacDougall (UK TV’s “In the Name of the Children”) as Nibs; and newcomer Leni Zieglmeier as Wendy Darling.

Wright is directing the as-yet-untitled Peter Pan adventure from a screenplay by Jason Fuchs. Greg Berlanti, Paul Webster and Sarah Schechter are producing, with Tim Lewis serving as executive producer.

Filming will take place at Warner Bros. Studios Leavesden. The film is set for a worldwide release on July 17, 2015.

"Begin Again" to close the 13th Tribeca Film Festival

 BEGIN AGAIN CLOSES TRIBECA FILM FESTIVAL, OPENS
JULY 2, 2014 IN PH

The Adam Levine, Kiera Knightley and Mark Ruffalo starrer BEGIN AGAIN has been selected to close the 13th Tribeca Film Festival on April 26, 2014.

From writer-director John Carney (Once), the movie originally titled Can A Song Save Your Life? is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together.

Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray, and a reeling, lovelorn Gretta is left on her own. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing on an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City.

“Begin Again is a true New York story about the magical opportunities that can be found under this great city’s bright lights. That said, I can’t think of a better place to have its U.S. premiere than the Tribeca Film Festival,” said John Carney.

“We close our festival with Tribeca alum John Carney's BEGIN AGAIN. This beautiful music-infused New York story encompasses the spirit of Tribeca where music, film and performance play such a key part of this year’s program,” stated Jane Rosenthal, CEO and co-founder of the Tribeca Film Festival in a press statement . “To be able to work with our neighbor and dear friend Harvey Weinstein and The Weinstein Company to bring this film to U.S. audiences for the first time is a bonus for our entire community.”

The Tribeca Film Festival which runs from April 16 to 27, 2014 this year, aims to help filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. It is well known for being a diverse international film festival that supports emerging and established directors.

Founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff, the Tribeca Film Festival has screened more than 1,500 films from more than 80 countries since its first edition in 2002.

For more information about the Tribeca Film Festival website at www.tribecafilm.com.

BEGIN AGAIN opens in cinemas on August 2014 and will be distributed by Solar Entertainment Corporation.

for the movie trailer here is the link https://www.youtube.com/watch?v=CwLuDO_Cxfc