Carmina Gets a Throwback with Jollibee Jolly Spaghetti

Carmina and family bond over the perfect blend
of their favorite Jolly Spaghetti

Carmina always wants to do a Jollibee commerial with her family after her first Jollibee stint in the 80s.  Jollibee waits for the perfect story, allocation and project before getting Carmina back together with her family. Now comes perfect time, Jollibee presents Carmina and the ideal pretty family with their favorite Jolly Spaghetti made cheesiest, meatiest and tastiest at the media on May 15, 2014 at Fairmont Hotel, Makati City.   The now improved Jolly Spaghetti which every filipinos love were launched together with the Legaspi's,  whose trust for each other bonds them together and creates a feeling of unity, and ensures a happier and healthier family just like Jollibee which stands for two decades now.

For Carmina Villaroel-Legaspi, coming home to her first love—Jollibee—is especially sweet as she is joined by the people closest to her heart, her family. The actress and her husband Zoren Legaspi, and their twins Mavy and Cassy, were formally introduced as the newest family endorsers of Jolly Spaghetti in an intimate lunch held at Fairmont Hotel, Makati City.

“I’ve loved Jollibee since I was younger and the Jolly Spaghetti has been an all-time favorite. I’m excited to be back with the Jollibee family and this homecoming is extra special because this time, I’ll be with my own family. Together with my husband and kids, I feel that we’re going to have the time of our lives sharing the langhap-sarap world of Jollibee with everyone,” she says.

When it comes to the joys of langhap-sarap goodness, one of the favorite dishes in Jollibee’s menu is the Jolly Spaghetti, which the Legaspi family truly loves: “It has the perfect blend of flavors we Pinoys want in a spaghetti dish. It has a sweet-sarap taste with rich and appetizing tomato  taste that makes me, Carmina and our kids want more!” says Zoren.

During the event, guests were taken back in time to Carmina’s first-ever Jollibee endorsement, along with an exclusive preview of her family’s new TV commercial for Jolly Spaghetti.

As the new faces for Jolly Spaghetti, the Legaspi family offers a great example of how the distinct personalities of every member make the perfect blend of a happy Pinoy family. To them, Jolly Spaghetti is something truly worth coming home to and sharing memories over.

True to the Legaspi family’s taste, Jollibee has kept every Pinoy mom, dad, kuya, ate and bunso craving for the delicious blend of sweetness and rich tomato taste. together with the right amount of cheese and meats. This one-of-a-kind blend has captured the hearts and taste buds of Filipino families the world over, making it the Jolly Spaghetti that everyone loves: sweet-sarap na the best! Cheesiest, meatiest, spaghettiest!

AIRism Delivers Cool Comfort from UNIQLO

Summer gets “Cool as AIRism” at UNIQLO’s scorching shindig

UNIQLO  launched the coolest and stylish underwear AIRism at 71 Gramercy on May 7, 2014. 

 The global brand gathered the biggest and brightest in Manila’s glamour scene in the grand summer party to launch AIRism, one of its leading innovations that promise to provide comfort to people everywhere, while keeping in style.

The all-star shindig showcased the next-generation innerwear in a fashion show featuring models garbed in AIRism and trendy UNIQLO apparel. After the festivities, the guests enjoyed free-flowing drinks and danced the night away to beats by DJ Nina. 

AIRism is created in accordance with UNIQLO's drive to continually offer innovative clothing to transform the lives of customers around the world, feature the latest Japanese fiber technology and incredible comfort. The high-performance fabric offers a total of eight comfort-enhancing features across men's and women's lines. They include UNIQLO's DRY and odor-control functions as well as the ability to quickly absorb and release trapped moisture and stay cool to the touch.

■ New AIRism Delivers Cool Comfort as Light as Air

AIRism succeeds UNIQLO's highly successful Silky Dry and Sarafine lines developed around the innovative concept of using ultra-fine fibers to regulate the circulation of the air trapped inside clothes. This innovation created garments that felt so light and soft to the skin that wearers forgot they were even wearing them. AIRism builds on this legacy, delivering supremely comfortable underwear with a texture that feels both soft and smooth on the skin, is cool to the touch and features UNIQLO's DRY function to quickly absorb and dry away perspiration. With AIRism established as a global strategic brand alongside the HEATTECH innerwear line for fall and winter, UNIQLO is now able to offer year-round comfort to customers around the world.

■ AIRism Endorsed by Adam Scott and Internationally Acclaimed Ballerina Polina Semionova

AIRism has received a ringing endorsement from Australian pro-golfer Adam Scott. The 2013 Master champion says, “AIRism is definitely one of my favorite items. I wear it every day. It’s a comfort thing. It’s something I’ve never experienced before." 

The campaign also features world-renowned classical ballet dancer Polina Semionova. A star of Germany's Berlin State Opera for ten years, Semionova is now a principal dancer for the American Ballet Theater in New York. The celebrated dancer says, “AIRism keeps me so comfortable while I dance, that I wear it all the time.”

■ Regulation of the Moisture Trapped Inside Clothing Enhances Comfort

As temperatures and humidity rise in spring and summer, many people choose to avoid wearing an item of underwear to try and keep cool. However, wearing a single layer of clothing does not relieve people from the discomfort caused by perspiration and the moisture trapped inside clothes. By contrast, wearing just one item of AIRism underneath outerwear regulates moisture inside clothes, keeping wearers comfortable even on hot and humid summer days.

AIRism Men’s innerwear has soft fabric that hugs the body without giving the feeling of tightness or restriction.

AIRism for Women comes in colors that compliment skin tones, thereby enhancing beauty without interferring with style. 

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands:

Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 928 billion yen for the 2012 fiscal year-ending August 31, 2012, Fast Retailing is currently the world’s fourth largest apparel retail company, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,200 stores in 14 markets worldwide including Japan, China, France, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, opened its two first stores in Dhaka in July 2013. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

Jollibee Had the Grandest Picnic at Pampanga

The Grandest Picnic from Jollibee Bayanihan Park

Jollibee held its Family Bee day in 5 locations nationwide on May 10, 2014 at the Quirino Grandstand in Metro Manila, Bayanihan Park in Pampanga, Nuvali Football Grounds in Laguna, Plaza Independencia in Cebu, and Crocodile Park in Davao. I had fun at the Bayanihan Park Pampanga  where families trekked and enjoyed the presence of Julia Barreto, Rayver Cruz,  Shaina Magdayao and 6CyleMind.  The show was hosted by Chico and Delamar. Everyone flocked and  gathered inside the park to celebrate and spend quality time with their loved ones amidst the summer heat with their Jollibee mats and food.

Thousands of families converged in five different venues across the country and enjoyed a fun-filled afternoon during Jollibee’s Family Bee Day, dubbed as the grandest picnic ever!

Julia Barretto entertained her fans with a song

Rayver Cruz danced to the delight of the audience

Shaina Magdayao sang "chinito"

6Cyclemind

Held simultaneously at the Quirino Grandstand in Metro Manila, Bayanihan Park in Pampanga, Nuvali football grounds in Laguna, Plaza Independencia in Cebu and Crocodile Park in Davao, the event was highlighted by performances from topnotch celebrity guests, live bands, side attractions and overflowing Jollibee treats.

“We are very excited to mount an event of this magnitude that celebrates the Filipinos’ love for bonding over good food. We are very happy with the turnout and pleased to see everyone enjoying the company of other people whom they treat like family. Talagang dito sa Jollibee, ang sarap maging pamilya,” said Jollibee vice-president for Marketing Harvey Ong.

Martin Nievera, Klarisse de Guzman and Callalily top-billed the list of performers who entertained families at the Quirino Grandstand while those who trooped to the Nuvali football grounds got star struck with Marian Rivera,  Erik Santos and Moonstar88. Yum endorser Julia Barretto, Shaina Magdayao, Rayver Cruz and 6Cyclemind wowed audiences at the Bayanihan Park.





Gerald Anderson, Julie Ann San Jose and Sponge Cola thrilled families and friends at the Plaza Independencia while Maja Salvador, Slater Young and Imago entertained Jollibee Family Bee Day picnic-goers at the Crocodile Park.

Celebrities Carmina Villaroel-Legaspi, Regine Tolentino, and Vince and Patricia Hizon also came with their families to have a picnic.

Local stilt walkers and jugglers paraded around the different venues while dance performances from Jollibee and friends, Jollibee Kids Club members and leading dance crews kept the excitement up throughout the afternoon picnic. While the kids had a grand time playing at the inflatable slide and basketball shootout, families also enjoyed posing by the giant picnic basket and special photo frame wall installations to capture the fun moments. Before the day ended, photos from the event already made the rounds on Facebook, Instagram and Twitter sites with the hashtag #FamilyBeeDay.

By turning an ordinary summer afternoon into a fun-filled celebration with exciting entertainment from some of the country’s leading celebrities and bands, outdoor fun and games and great-tasting food, the country’s number one family fast-food chain truly enabled thousands of families to celebrate the grandest picnic ever!

Samsung's "Go Digital" Promo This Summer

Samsung’s “Go Digital” promo turns everyday into Mother’s Day

Knowing how hard moms work, Samsung has again come up with a number of innovations to its latest line of digital appliances that make the enormous task of keeping a happy and healthy home a lot easier for mommies out there.

With Samsung’s latest line-up of Smart Air Conditioners, Filipino mothers can rest easy as the features include Samsung’s very own Virus Doctor Technology that purifies the air and neutralizes most harmful contaminants in the air.

Similar to the Samsung Air Conditioner, Samsung’s Refrigerators are also equipped with Digital Inverter technology, to provide the perfect temperature while being energy-efficient at the same time. They also feature organized set of compartments and layers that make it easier for moms to arrange and keep food fresh longer for the family.

Laundry care also becomes a breeze for moms with the Samsung Washing Machines, which are equipped with the patented Eco Bubble Technology that effectively mixes detergent, air and water to produce fine foam that aids in providing ultimate fabric care. This helps keep clothes clean and comfortable to wear for the whole family.

For cooking, moms can also count on the newest Samsung Smart Oven for help in preparing hearty and healthy meals. It has sensors that are able to identify the appropriate temperature and auto-adjusts to cook food to perfection. It is also capable of cooking the kids’ favorite food with less, or even no oil, to make food healthier.

All these can surely make everyday Mother’s Day for all hardworking mothers out there. And as Mother’s Day treat, Samsung Electronics Philippines is holding a “Go Digital” promo to make it easier to own these latest Samsung appliances.

Simply buy any of the listed Samsung Premium Digital Appliances from participating Samsung dealer outlets and get the corresponding special discounts or freebies:

Cash Discount
a. Get up to 4% cash discount when you purchase participating Samsung Premium Digital Appliances.
b. Discounts are applicable on both cash and straight card payments.
c. Cash / Straight Card buyer discount will be deducted from the SRP depending on the model of purchase.

Bundle
a. Buy any of the participating Samsung Premium Appliances and get the corresponding bundled appliance for free.
b. The free item may be claimed from the participating store immediately upon payment. Just present the Sales Invoice/Official Receipt/Credit Card charge slip as proof of purchase.
c. Free items are not convertible to cash and/or discount.
d. Redemption is until 60 days from end of promo period.

Promo runs from April 13 until June 30, 2014 in participating Samsung Authorized dealers in GMA, Dagupan and VisMin areas.

Per DTI-NCR Permit No. 3368, Series of 2014

Cosplayer Alodia Gosiengfiao on Massive Gaming for the Gamex Mercs Tournament

MERCENARY ONLINE HOLDS GAMEX MERCS TOURNAMENT

Online gamers for Massive Gaming (massive.ph) in partnership with GAMEX and SMART COMMUNICATIONS (gamex.ph) flocked Cyberzone SM North Edsa on May 9, 2014 for GameX MERCS FINAL TOURNAMENT.

Massive Gaming is among the new breed of  online game publishers with a couple of exciting FPS games in its roster including Mercenary Online and WarRock.

The GameX Mercs tournament was a nine (9) month long tournament across more than 500 professional and amateur teams (2,500 gamers) who joined the battle from Luzon, Visayas and Mindanao.  Fifteen (15) teams for Mercenary Online and Sixteen (16) teams for WarRock managed to survive the online elimination carnage that battled it out on a live stage in front of thousands of fans cheering them on. With the champion taking home not only bragging rights, the teams will also enjoy a total of PHP 300,000.00 in cash, game merchandise, in-game items, custom trophies and awesome gaming gear courtesy of Steel Series.

It was an action packed day as the player community showed up in droves to support their favourite teams and participate in the many activities on-going at the event. Massive Gaming did indeed put on an entertaining show with numerous pocket events such as a cosplay competition, “Epic Boss” eating contest, photo booths, face painting, raffle draws, merchandise giveaways, super sales and rare in-game item releases. Many players came to meet Massive Gaming’s awesome game masters, especially GM Rhaine who is dubbed the most popular GM in the country.

The Queen of Cosplay, and true gamer Alodia Gosiengfiao also graced the event. Not only did gamers get a chance to meet her, they also got the opportunity join her TEAM ALODIA to battle it out during a very entertaining exhibition match versus our GM MASSIVE TEAM. Alodia showed her skills in Mercenary Online off the bat by getting double kills in our Dust 1 map, even defusing the bomb in one round earning them the win.

During the event, Alodia also launched her newest in-game Alodia character.  A wind goddess, the specially designed character for Alodia is for Massive Gaming’s latest Battle Arena game, “Dragon Fist Tournament” (dragonfist.ph) which can only be acquired thru the GameX Portal (gamex.ph). Massive Gaming also introduced its latest game to its line up a, “The Aurora World” (aurora.ph) a Massive Multiplayer Online Role Playing Game with massive PVP modes to play in.

The GameX MERCENARY ONLINE tournament was finalized with the 3rd placer (PHP 30,000.00) being ANBU from Paranaque City and the 2nd place (PHP 70,000.00) also the strong [A]NBU from Quezon City who were previous top placers in our previous nationwide tournament. Finally our champion and winner of the PHP 100,000 cash prize was an upstart clan, Relevant from Pasig who was a relative a tournament newbie however finished very strong beating [A]NBU at a 7 – 0 score.


Champion – RELEVANT / PASIG
2nd place - ANBU / QC
3rd Place – [A]NBU / PARANAQUE

The WARROCK NATIONALS 2014 tournament, ended with the 4th place (PHP 4,000.00) Soldados Handsom and the way from Bicol and Locusts Handsomes from Rizal winning the 3rd place slot (PHP 15,000.00) at a 5 – 9 win. Finally the 1st place Supreme Champion (PHP 30,000.00), Locusts Inspired from Metro Manila wins versus Hostility Cebu from Bacolod at a final score of 9 – 3 earning them the 2nd place (PHP 20,000.00) slot. The Clan Locusts truly dominated this tournament with 2 of out their 5 participating teams placing!

Champion – LOCUSTS INSPIRED / MM
2nd  Place -  HOSTILITY / CEBU
3rd Place – LOCUSTS HANDSOMES/RIZAL
4th Place - SUNDALOS HANDSOME / BICOL

The eventful packed day wouldn’t have been possible without the amazing location sponsor SM CYBERZONE, GAMEX the easiest way to load up with MCOINS, IT partner, MSI, Gaming partner, Steel Series, the ultra-fast connection of PLDT and TUNE Hotel for housing our players.

Lots'a Pizza Sealed In the Sweet Deal with Dole Pineapples

LET’S PIZZA WITH LOTS’ A PIZZA AND DOLE PINEAPPLE

Lots'a Pizza , the affordable quality pizza has been in the market for almost 25 years now. It has  partnered up with Dole Pineapples to deliver you delicious, melt-in-the-mouth pizza, every pizza lovers have been craving for.  Ms. Teresita Ngan Tian, Lots'a Pizza's President, happily announced that Dole has finally sealed their partnership on May 5, 2014 at Ascott Hotel.

 Mr. Steve Cabitac Dole Philippines' Sales and Operations Group Head  and  Ms. Teresita Ngan Tian, Lots'a Pizza's President.

 Lots’ A Pizza is one of the most established local pizza chain in the philippines today providing Filipinos with the best affordable pizza since 1987.  Currently, it has 204 pizza outlets and 50 franchisees.  It is the only takeout and quick-served pizza chain in the country to provide Value for Money Pizza that is Filipino in taste.

You can be sure to enjoy a satisfying and delicious pizza treat, as it uses only the quality and choicest ingredients.  Lots’ A Pizza further aims to offer their customers a rewarding pizza experience, by partnering with another established food manufacturer, Dole Philippines.

Dole is committed to providing high-quality fresh fruits and packaged food products.  Savor the delightful taste of Dole Pineapples, made from only the finest and freshly-picked pineapples.  Its all-natural sweet taste makes for a perfect combination with other delicious toppings for a hearty pizza treat.

Check out these latest menu offerings of Lots’ A Pizza, featuring quality Pineapples from Dole and other quality ingredients.  Enjoy flavorful toppings with Lots’ A Pizza’s Premium Line – Manhattan Deluxe, Hawaiian Extreme, and Pure Beef Supreme.  Discover the yummy variety of their bestsellers – Great Manhattan, Hawaiian Delight, Pure Beef Special, Pepperoni n Mushroom, and Hotdog Festival.  Plus, take a bite of its delectable classic offerings of Double Whammy, Roast Beef n’ Cheese, Bacon Blaze, Hungarian Fiesta, and Garden Harvest.  Lots’ A Pizza’s latest product lines feature a wide variety of toppings ranging from the choicest meat, vegetables, juicy pineapples, Filipino-style sauces, and more.

Let’s Pizza with Lots’ A Pizza and Dole… Take pleasure in satisfying your craving for a grand pizza feast!

For more information on Lots’ A Pizza’s latest menu offerings and franchising opportunities, log on to www.lotsapizza.com.ph.

Make Everyday Shine with DOLE: DOLE Fruit Crisps in Pineapple Mango and Apple Pear flavors; DOLE Mandarin Orange Fruit Jars; DOLE Tropical Fruit Cocktails; DOLE Juice Drinks (Pineapple, Pineapple Orange, Four Seasons, and Pineapple Lychee); and DOLE Canned Pineapple slices, chunks and tidbits.  DOLE products are available in all major supermarkets in the Philippines.  For more information, you may also log on to our Facebook Fanpage, www.facebook.com/doleph.

Elle Fanning symbolizes the light and innocent Aurora

ELLE FANNING IS PRINCESS AURORA IN “MALEFICENT”

If Maleficent has long been a symbol of the dark feminine, the character Aurora has always symbolized the light and innocent. In casting the role of the Princess who falls under Maleficent’s spell, the filmmakers of Walt Disney Pictures' “Maleficent” chose one of the most talented actresses of her generation, Elle Fanning.

“Elle is Aurora,” comments Angelina Jolie, who plays the title character. “From the moment I met her, she is just sunshine. She’s a wonderful, sweet, intelligent young woman.”

“Elle is fantastic and I have nothing but the highest respect for her,” adds her director, Robert Stromberg. “She’s not only beautiful but she’s a tremendous actress; she’s going to be doing wonderful things in the future and she’s a pleasure to work with on the set. She just brings a smile to everyone.”

“Maleficent” explores the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty” and the elements of her betrayal that ultimately turn her pure heart to stone. Driven by revenge and a fierce desire to protect the moors over which she presides, Maleficent cruelly places an irrevocable curse upon the human king’s newborn infant Aurora. As the child grows, Aurora is caught in the middle of the seething conflict between the forest kingdom she has grown to love and the human kingdom that holds her legacy. Maleficent realizes that Aurora may hold the key to peace in the land and is forced to take drastic actions that will change both worlds forever.

For Fanning, winning this role was a dream come true. “It’s been sort of everything that I dreamed of,” says the young actress. “I think from the moment of putting on her first outfit, getting the hair and everything, it’s been really special to get to play such an iconic character.”

Although most people know Aurora as Sleeping Beauty from Disney’s classic animated film of the same name, Fanning reveals that in “Maleficent” audiences will get to find out more about her. “In our film you get to see her have different emotions and really get the essence of her,” says Fanning. “I love how she’s very free spirited, and since she has been kept away from normal life, she’s very open to things and innocent. But that’s what makes her very likable and charming.”

Fanning approached playing the beloved fairytale character with the feeling that she wanted to do her justice and find her persona. “Before we started filming the movie, I watched the animated movie again, just to see if I could pick up on any little mannerisms that she did while she’s in the forest, and when she brought those little princess elements,” informs Fanning. “I wanted to make her have those elements but also make her a real person, not just an animated character.”

Having the opportunity to work with Angelina Jolie on the film was exciting for the teenager. “It’s really been amazing,” enthuses Fanning. “I remember meeting her for the first time in London. I had never met her before, and she gave me a big hug. She said we were just going to have so much fun together. And we did have a lot of fun. It’s been great.”

Opening across the Philippines on May 28, 2014, “Maleficient” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.

You can be the next Philippine Olympian Michael Christian Martinez

As the first ever South East Asian figure skater to enter the 2013 World Junior Championship and giving an impressive performance at the recently held Soichi Winter Olympics, there’s no stopping Michael Christian Martinez in reaping honors for the Philippines as he recently bagged the much coveted gold medal from the Triglav Trophy International Figure Skating Competition in Jesenice, Slovenia.

Inspired by skaters spinning and jumping at the SM Skating Rink in SM Southmall, Martinez took up figure skating when he was eight and began training in 2010 in the United States.  Since then, he has been transformed into a world-class athlete and has garnered over 190 medals and trophies from various international and local competitions.

Martinez’s success is not an overnight thing but the simple decision of his mother and himself to get into the sports changed his life.  His achievement is indeed phenomenal but the good news is if you’re open-minded and committed to learn the skill, you too can be like him!



SM Skating Rink operated by SM Lifestyle Entertainment, Inc. makes this possible as it provides the facilities and programs for the young people who want to develop and hone their skating talents, and who aspire to be the next Philippine Olympian like Michael Christian Martinez.  SM Skating Rink offers various skating lessons in its premier branches in SM Mall of Asia, SM Southmall and SM Megamall.

For only P 300 on weekdays and P 390 during weekends and holidays, you can learn different skating moves by availing open or unlimited skating service offered in both SM Mall of Asia and SM Megamall.  You can learn and havefun in the SM Skating Rink with your friends by enrolling to one of the Freestyle skating courses available in the three SM branches that come in both four and six sessions

You can also skate your way to being a professional skater by enrolling to Speed Skating, the newest course offering in SM Mall of Asia. Top local coaches who were also trained by international skating coaches like Kelvin Nicolle, an international referee from New Zealand who teaches short track speed skating in Singapore,will provide the lesson and training to the enrolees.

SM Skating Rink which once served as a training ground for Michael Christian Martinez still provides a house for discovering new young talents. Be part of this and fulfil your dreams in the country’s world-class and only skating rink. For more information, visit www.smiceskating.com or call 556-0471.

"Godzilla" Made Aaron Taylor-Johnson into the Big League

“GODZILLA” CATAPULTS AARON TAYLOR-JOHNSON INTO BIG LEAGUE!

For Aaron Taylor-Johnson (“Kick-Ass,” “Savages”), the combination of a cinematic icon and director Gareth Edwards’ vision for his epic rebirth made “Godzilla” an irresistible prospect.

“When Gareth and I first talked about the film, he told me to forget that it was a big monster movie,” recalls the actor. “I loved what Godzilla meant to him, and that he wanted to bring him to the screen in a big disaster spectacle, but to tell the story with a high level of artistry and emotion. That’s what made me want to do this project, and Gareth made the experience incredibly special.”
Taylor-Johnson takes on the central role of Ford Brody, a Naval officer specializing in disarming bombs, who has just reunited with his wife and young son in San Francisco when he is called away to help his troubled father in Japan.

“Ford is the hero of our film and sees a lot of action,” Edwards comments. “And because so much of the storytelling is visual, it was critical that we understand what he’s thinking and feeling, so we needed an actor capable of communicating a lot in a single look. I’d seen ‘Nowhere Boy,’ in which Aaron played John Lennon, and it was such a soulful performance. There was so much intensity and emotion behind his eyes. I knew from that moment we’d found the guy.”

Ford’s expertise at disarming bombs draws him to the frontlines of humanity’s united defense against the greatest threat it has ever faced, but he's torn between duty and the need to find and protect his young family. “He’s the kind of specialist the military needs and it’s all hands on deck,” Taylor-Johnson explains. “At the same time, his mission is to get back to his family, and his work in the military becomes the only way he can maneuver himself closer to San Francisco. But it’s heartbreaking because he knows he might not make it home at all.”

Ford carries with him the weight of an incident from his childhood that tore his family apart 15 years earlier, when he lived with his parents in Japan. But the events leading up to that fateful day in 1999 originate farther south, in the Philippines, where the film begins. A remote mine in a Philippine jungle collapses, revealing beneath it the fossilized, highly radioactive remains of something very big and very old.

Aaron Taylor-Johnson is currently working on Joss Whedon’s action adventure “Avengers: Age of Ultron,” in which he joins the super hero ensemble as Quicksilver. The film is slated for release in 2015.

He came to prominence in the title role of Sam Taylor-Wood’s 2009 feature “Nowhere Boy,” portraying future Beatle John Lennon during the musician’s turbulent teenage years. His riveting performance earned him a London Critics’ Circle Film Award nomination for Young British Performer of the Year, a British Independent Film Award nomination for Best Actor, and the Empire Award for Best Newcomer. Screen International also named the young actor as one of its “Stars of Tomorrow.”

Taylor-Johnson followed this triumph the following year, starring in Matthew Vaughn’s hit movie “Kick-Ass,” for which he earned another Empire Award nomination, this time for Best Actor. Based on the Mark Millar comic, the film also starred Nicolas Cage, Chloe Grace Moretz and Christopher Mintz-Plasse. The director and cast reteamed for the sequel, “Kick-Ass 2,” which hit theaters in the summer of 2013.

His recent film work also includes starring roles in Oliver Stone’s “Savages” and Joe Wright’s “Anna Karenina,” with Keira Knightley and Jude Law.

Slated to open across the Philippines on May 15 in 3D, 2D and IMAX 3D in select theatres, “Godzilla” is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.