Sweet Chili is Now Open at Fisher Mall

Craving for a Thai food? Choose the authentic and affordable Sweet Chili. The local restaurant chain Gerry’s has expanded its portfolio of brands with the opening of
Sweet Chili, Thai Fisha and Noodles House located at the upper ground level of Fisher Mall on along Quezon Avenue in Quezon City.

Sweet Chili Pic Early Faves - Bagoong Rice, Chicken Pandan and Pad Thai with Egg

The restaurant’s affordable menu offers include Soups (Sea Food Tom Yum, Noodles in Clear Soup), Chicken (Chicken Pandani, Stir Fried Spicy Chicken in Basil Leaves), Pork (Grilled Liempo), Dry Noodles (Pad Thai Plain or with Egg), Seafoods (King Fish with Mango Salad, King Fish in Five Kinds of Herbs or in Red Sauce), Rice (Bagoong or Plain) and Desserts; are prepared by a well-trained team headed by Thai Chef Phairat B. Phonbon.

Gerry’s other brand is Kusina ng Gerry’s, a fast-casual, do-it-yourself restaurant which opened in March 2012.

Luxury Sports car Ferrari 458 Spider meets Oakley Scuderia Ferrari

The top of the line luxury sports car Ferrari 458 Spider, a mid-rear engined berlinetta
equipped with a retractable hard top, offers an open-air experience for those who prefer the wind in their face,  partners with Oakley Scuderia Ferrari Polarized Carbon Blade Sunglasses at its recent launch at Autostrada Motore, Inc.,in BGC distributor of Ferrari cars in the Philippines on August 5, 2014 and officially presented to the local market.

The 458 Spider is powered by Ferrari’s naturally-aspirated, direct-injection 4.5 litre V8. It is the brand’s first mid-rear engine convertible which has won the International Engine of the Year award for its engineering excellence in terms of driveability, performance, economy and refinement.

Joining the 458 Italia, the 458 Spider widens the range  of  Ferrari’s  mid-rear  engined  V8s  and  offers  the  same  uncompromising technological  solutions,  handling  and  performance  in  a  refined  open-top configuration. It is equipped with a Ferrari patented, fully retractable hard top, a world first for a sports car with this lay-out.

“It is with great honor that we formally present the 458 Spider to the Philippine market. In line with Maranello’s exclusive spider tradition, the 458 Spider guarantees maximum sportiness and absolute driving pleasure with the top down. Designed for the most discerning clients, the 458 Spider is truly worth the wait,” said Marc Soong, executive director of Autostrada Motore, Inc.

The power of the 458 Spider is transferred  to  the  road  by  Ferrari’s  class-leading  dual-clutch  F1  paddle-shift transmission  through  the  sophisticated  E-Diff,  itself  integrated  with  the  F1-Trac traction control and high-performance ABS for maximum handling dynamics.

Certain of the car’s features, such as its accelerator pedal mapping and the damping of the multilink suspension, have been calibrated to  even  the  engine  soundtrack  has  been  honed  to  ensure  that  the  car’s occupants are completely captivated by the drop-top driving experience.

 

Entirely  in  aluminum,  the  hard-top  solution  adopted  for  the  458  Spider  offers  a number of advantages over the traditional folding soft-top, including a reduction of 25 kg in weight and a deployment time of just 14 seconds. Fully integrated into the styling of the car, the hard-top was engineered to fit neatly ahead of the engine bay without compromising aerodynamics or the performance of the car. The small space needed to house  the  roof  enables  the  designers  to  include  a  generous  rear  bench  for  luggage behind the seats.


The rear of the car is characterized by innovative forms with the buttresses designed to optimize the flow of air to the engine intakes and the clutch and gearbox oil radiators. For maximum comfort whilst driving top down the 458 Spider features a generously-sized adjustable electric wind stop. The design was perfected to slow and diffuse the air in the cockpit, enabling normal conversation to be held even at speeds over 200 km/h.

New technical solutions adopted for the chassis guarantee identical levels of structural rigidity with the roof up or down.  The  result  is  a  car  that  is  truly  exciting  to  drive, blending  extreme  performance  with  the  responsiveness  that  has  always  characterized Ferrari’s open-top berlinettas.


Ferrari 458 Spider technical specifications

Dimensions
Length  4527 mm (178.2 in.)
Width  1937 mm (76.3 in.)
Height  1211 mm (47.7 in.)
Wheelbase  2650 mm (104.3 in.)
Dry weight  1430 kg (3153 lbs)*
Weight/power ratio  2.51 kg/CV (7.42 lbs/kW)
Weight distribution fr/r  42%/58%

Engine
Type  90° V8
Displacement  4499 cc (274.5 cu in.)
Maximum power  570 CV (425 kW)** @ 9000 rpm
Maximum torque  540 Nm (398 lbs/ft) @ 6000 rpm
Specific power output  127 CV/l
Compression ratio  12.5:1

Tyres
Front  235/35 ZR20 8.5”
Rear  295/35 ZR20 10.5”

Performance
Maximum speed  320 km/h (198 mph)
0-100 km/h  <3.4 s

Fuel consumption + emissions
Fuel consumption***  11.8 l/100 km
Emissions***  275 g CO 2 /km

Gearbox
Dual-clutch, 7-speed F1

Electronics
E-Diff3, F1-Trac, high-performance ABS

* With forged wheels and Racing seats
** Including 5 CV of ram effect
*** Combined cycle with HELE system (ECE+EUDC)

The special edition eyewear salutes the passion and perfection of Scuderia Ferrari, the Prancing Horse’sofficial racing team. Each frame in this premium sunglass collection carries highlights in the iconic color Scuderia Ferrari red, and select renditions are accented with the Scuderia Ferrari emblem.

The eyewear features laser-etched logo at the corner of the lens, as well as logo embossed Microclear bag for lens cleaning and frame storage. Custom packaging and custom case make each edition a collectible.

“The partnership of Oakley and Ferrari is a very exciting one.Being the best in what they do is in their DNA. Both brands push the envelope and use cutting-edge technology to deliver amazing products to consumers.” said Scott Betty, Global Director of Optics at Oakley, Inc.
The special edition Scuderia Ferrari Polarized Carbon Blade Sunglasses are available at all Oakley authorized dealers. For more information, visit the official Oakley website at www.oakley.com.

Piolo’s Triathlon Team shines in Iron Man tilt

Sun Life Tri team member Piolo Pascual finishes the cycling leg of the Cebu 2014 Iron Man strong.

When famous actor and athlete Piolo Pascual heard of the Cebu 2014 Iron Man, he decided it would be a fun challenge to take on the Ironman for a fourth time. As an endorser for Sun Life, he joined the triathlon as part of their Tri-Team, taking charge of the cycling leg of the relay race.

After months of sticking to a grueling training regimen, the fitness buff successfully completed the 90-kilometer cycling leg in a respectable time.

In a recently held press conference, Piolo was asked how the training has affected his health. “Training for triathlons has improved the state of both my mental and physical health. During the demanding training for this competition, I kept on repeating two simple words in order to stay focused and motivated: ‘I WILL’.”

“At the end of the day, the physical aspect of competition will only take you so far. The will to continue, the will to endure, and the will to win is what will push you past your limits. As such, ‘I WILL’ became my mental battle-cry,” he explained.

Piolo’s training required him to be at his most intense, yet most comfortable. “To be able to train, I had to focus on what I needed to do,” he explained. “So I try to keep distractions and discomfort to a minimum by using elite performance gear and apparel like Under Armour.”

When asked what he loved most about Under Armour, Piolo said, “I love the material that Under Armour uses in their products. It’s unrivaled by others available in the market.”

Piolo was present during the opening of the Philippines’ first Under Armour store in Bonifacio High Street Taguig. It was also where the performance apparel brand cemented their partnership with Piolo for his latest TV show that he produces and hosts.

“Under Armour also supports my show, Team U, which encourages grassroots sports development and promotes a healthy athletic lifestyle for everyone.” Pascual concluded.

Team U airs on the ABS-CBN Sports channel every Sunday at 11:30 AM.

HEROES RISE TO THE CHALLENGE ON TOONAMI THIS AUGUST

Toonami fans will surely be delighted as Toonami has new shows for everyone to be loved and here are the list for fresh shows this August.

Discover new worlds, go on exciting adventures and fight for what is right with Toonami. The ultimate destination for fan boys and girls, available on SKYCable Channel 42 and Cignal Channel 36 offers new shows and fresh episodes this August.

New shows

Metal Fight Beyblade Zero G – Starts  on August 4, Weekdays at 6:30 p.m.
It’s time for an all new generation to battle it out in the action-packed story of Metal Fight Beyblade: Zero G! The WBBA has worked tirelessly over the last 7 years to rebuild the Beyblade world by introducing a new Bey system and train the next generation of Bladers. Zyro Kurogane aspires to be just like Gingka and become the World’s Best Blader.

THUNDERCATS – Weekdays at 6:52 p.m.
Following the destruction of the kingdom of Thundera, the Thundercats are forced to roam the planet Third Earth and find a way to defeat the evil sorcerer Mumm-Ra, who plans to rule the universe. Will Lion-O rise to the occasion and become the leader he is destined to be?

Exclusive movie

GREEN LANTERN: FIRST FLIGHT – Premieres on August 31 at 12:30 p.m.
More than 3 billion years ago, a race of immortals known as the Guardians of the Universe established a team of heroes who are assigned to defend freedom and justice across many galaxies. Together they are known as the Green Lantern Corps. But when Earth’s new representative to the Corps, Hal Jordan, realizes that his trainer and mentor Lantern Sinestro is conspiring to threaten the existence of the Corps, Jordan must quickly master his new powers to combat the treasonous Lanterns and maintain order across the universe.

New episodes

Inazuma Eleven Go – Weekdays at 5:00 p.m.
The true revolution won’t occur until the crowds watching are reminded of the power of real Football and decide to take a stand. The Raimon Eleven welcomes back members who had quit, and the regional championship match begins. Raimon and Pirates Cove, from Merchant Marine Academy, play a close match, with Raimon players feeling bruised and beaten at halftime. Will Coach Evans’ strategy save the game?

Batman: Beware the Batman – Saturdays at 6:30 p.m.
Katana saves Batman from Cypher, a part-robot villain with mind control powers, who is seeking the Ion Cortex. Will the duo completely stop Cypher from getting what he wants? Or is Cypher stronger than they thought?


Get the latest updates on your favorite shows and characters by following Cartoon Network on Facebook: www.facebook.com/ToonamiAsia or visit www.toonamiasia.com

“GUARDIANS OF THE GALAXY” GROSSES P104-M TO ITS 4TH DAY!

           The heroic misfits of the universe took the Philippine box-office by storm as Marvel's “Guardians of the Galaxy” opened at No. 1 nationwide with an otherworldly gross of P104-M in just four days (July 31 to Aug. 3). This was announced today by a spokesman of Walt Disney Studios Motion Pictures International which distributed the film.

            Capitalizing on solid reviews and positive word-of-mouth, "Guardians" built on its P15.94-M opening day gross July 31 to achieve the sixth-biggest opening of the year, making it ahead of recent blockbusters “Godzilla” and “Dawn of the Planet of the Apes.”

            The space adventure of quirky, unique heroes including Drax (played by Filipino-American Dave Bautista) also now holds the record for all-time fifth-biggest opening weekend for a Disney/Marvel title in the country.

            In the U.S., the Marvel Studios and Walt Disney Pictures release set a new August opening record with an estimated $94 million. The previous August record of $69 million was held by Universal Pictures' “The Bourne Ultimatum” back in 2007, which itself beat “Rush Hour 2's” $67.4 million from 2001. There have not been a lot of big movies that opened in the first weekend of August in a number of years and "Guardians" perfectly capitalized on Marvel and Disney's solid record with moviegoers to set what may be an unbeatable August opening record.

            Back in the Philippines, SM Mall of Asia generated the biggest opening receipts with P5.30-M, followed by SM North EDSA with P5.22-M and SM Megamall, P4.90-M.

            In the Top Ten with outstanding sales are Glorietta 4 (P3.47-M), Trinoma (P3.46-M), SM Cebu (P3.11-M), Power Plant (P2.81-M), SM Aura (P2.63-M), Greenhills Promenade (P2.58-M) and Greenbelt 3 (P2.47-M).

            Eastwood (P2.37-M) claimed the 11th rank, followed by Shang Cineplex (P2.13-M), Alabang Town Center (P2.08-M), SM Southmall (P1.99-M), Ayala Cebu (P1.83-M), Newport City (P1.80-M), Gateway (P1.69-M), Bonifacio High Street (P1.44-M), Fisher Mall (P1.37-M) and SM Clark (P1.30-M).

            From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team--the Guardians of the Galaxy. An action-packed, epic space adventure, Marvel's "Guardians of the Galaxy" expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits--Rocket, a gun-toting raccoon; Groot, a tree-like humanoid; the deadly and enigmatic Gamora; and the revenge-driven Drax the Destroyer. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand--with the galaxy's fate in the balance.

            Marvel's “Guardians of the Galaxy,” which first appeared in comic books in MARVEL SUPER-HEROES #18 (Jan. 1969), stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as the voice of Groot, Bradley Cooper as the voice of Rocket, Lee Pace, Michael Rooker, Karen Gillan, Djimon Hounsou, with John C. Reilly, Glenn Close as Nova Prime Rael and Benicio del Toro as The Collector.


            James Gunn is the director of the film with Kevin Feige producing, and Louis D'Esposito, Victoria Alonso, Jeremy Latcham, Alan Fine and Stan Lee serve as executive producers. The film is written by James Gunn and Nicole Perlman.   Marvel's "Guardians of the Galaxy" is now showing in Philippine theatres.

            In addition to "Guardians of the Galaxy," Marvel Studios will release a slate of films based on the Marvel characters including "Avengers: Age of Ultron" on May 1, 2015; "Ant-Man" on July 17, 2015; and the untitled "Captain America 3" on May 6, 2016.

Unboxed the AmaZing Rewards

Zing rewards card was presented to the media on August 1, 2014 at Century City Mall for a night of music, good food and magic. Eric Mana, the Filipino magician and mentalist entertained the media by his tricks, much to the delight of everyone. Media guests went home with their personalized Zing rewards card that earned points when it was swiped in an instant.

Zing Rewards is a loyalty-based rewards platform that puts the premium on perks by offering exciting freebies and rebates at places you love to eat and shop.  Unlike other rebates or discount cards, this is the only rebate card that is covered by AIG insurance, which offers Wallet/Handbag Protection with a maximum coverage limit of P 5,000.00 and a Purchase protection which covers your purchase when its lost due to theft and accidental damage for 30 days from the date  which pays up to P 20,000.00. "If you're a cardholder and you lose your wallet, we pay for it," added CEO Ed Limjoco.

You can earn cashback rebates by using your card when you shop at any Zing merchant establishment. You can earn Zing rewards by sharing your amaZing experiences through Facebook and Twitter.

CEO Ed Limjoco and staff

Get a Zing Rewards card at any of the merchant partner establishments. Shop and swipe to start earning cashback rebates. Register your card online and get access to member exclusive perks and discounts. Share your amaZing experiences to score more points. Use your rebates to shop and get even more benefits and exclusive offers from Zing merchant establishments. Find out more! http://zingrewards.com/Home/HowItWorks

Your points are as good as cash when you use them at any Zing merchant establishments. One point is equivalent to a peso. You may also use your points to avail of member exclusive deals.

COCA Restaurant celebrates one year at Skypark, SM Aura

 COCA Restaurant at Skypark SM Aura Premier celebrates one year of good business last July 30, 2014 at the 5th level  and they have chosen to give back to the community by partnering with Life Project 4 Youth (LP4Y). The restaurant has been well-known for its “Suki” steamboat dining. COCA started out with a 20 seater at Soi Dejo, Thailand by Mr. Srichai Phanphensophon and his wife, Mrs. Patama. I was lucky enough to be invited and taste the Thai-Chinese fusion here in SM Aura branch.

The name “COCA” is derived from Mandarin “kekou” which means “appetizing.” COCA Restaurant is well known for Thai-style “Suki” steamboat dining. It is a Thai variant of hot pot, where dining clients can cook vegetables, meat, and noodles in a steaming hot broth. From the restaurant’s Thai roots, Coca Restaurant has later on become more diverse with their food as they created a fusion between Thai and Chinese cuisine. It now has various branches in countries such as Singapore, Indonesia, Malaysia, Thailand, Japan, Laos, Vietnam, Korea, and the latest addition to the pack, Philippines.

This is how our  Emperor’s Platter with Ojiya (PHp 2750) looks like, it was a combination of vegetables, mushroom, and seafood (read: big crab)  You will dip cook everything in either tom yum soup (which is my favorite) and clear chicken broth in this pan (picture above)

The Emperor's Platter

Our waiter helped us cook everything , while other dishes were served such as these;

Sweet and sour pork (php 350.00)

 Seafood Durian Spring Roll  (php 420.00)

Spicy Seafood Salad

This spicy salad is a combination of jelly fish and seafood among others and their special suki sauce. I love that they served this as an appetizer.

Galorgee (Small - php 250,00,  Large - php 450.00)

We ordered Galorgee or "palitaw" for you as our dessert. This is crispy to the bite with peanuts, sugar and sesame seed. This is made of crispy glutinous rice. Best to eat when served hot.

COCA Restaurant has the classic interior and ambience inside.  They have a wide selection of Thai-Chinese menu to choose from. What stands out for me is their Emperors Platter, but has a steep price tag. The catch is you dont have to fly to Thailand, Singapore or Japan just to have a dip of their menu.

In line with one year of good business, Coca Restaurant has partnered up with (LP4Y) to give back to the community. According to Coca Restaurant’s general manager, Ms. Karen Tanchanco-Caballero, “Business has been really well for the past year, and I think it’s the right time to give back to the community. This partnership with LP4Y, which gives the excluded youths a chance to build their careers and become more productive members of society, is a perfect way of giving back.

Aurelie Garancher of (LP4Y) told “We are very happy and excited in this partnership with Coca Restaurant. We see this as a chance to help more youths gain experience and discover possible hidden potentials. Together with Coca Restaurant, we hope to help them build their career as much as we can.”

Dave Bautista invites his fellow filipinos to watch "Guardians of the Galaxy"

Fil-Am professional wrestler Dave Bautista who plays Drax the Destroyer in Guardians of the Galaxy, invites his fellow filipinos to watch Guardians of the Galaxy. The movie is digitally re-mastered in IMAX format. Director James Gunn consulted with the company to optimize the space epic for later conversion. 

Watch Dave Bautista"s invite here:

https://www.youtube.com/watch?v=DPLU2hv-pzE

Check schedules of the movie here;

http://smcinema.com/movies/details?movie-code=GOTG-IMAX

Introducing the new Marshall Stanmore Brown speaker

Marshall Headphones, together with Marshall Amplification, proudly presents the release of a longed for edition to the successful and already cult-declared speaker Stanmore. The new Stanmore Brown is now available at P19,950 at Astrovision, Astroplus, Beyond the Box, Digital Hub, Digital Walker, E-central, Egghead, iCenter, iStudio, JMB Albay Gadgets, Listening Room, Mobile 1, Quicksound, Switch, and Urban Superior.

Already available in the two classic colors black and cream, the third Marshall Stanmore edition is in iconic Brown. Stanmore Brown moves Marshall’s heritage of big stage performance out of the arena into your personal space.

With its characteristic script logo, vinyl casing and vintage-inspired fret grille cloth, it is an instant rock classic. Its compact size makes it a perfect fit for those smaller spaces you need to fill with big sound. The Stanmore Brown is right at home with the rest of the Marshall collection

Marshall Stanmore Brown 

Smart in size and never subtle in sound, the Stanmore Brown is a compact active stereo speaker that yields clean and precise audibility even at high levels. The analogue interaction knobs give you custom control of your favorite music, designed to attain that trademark Marshall tone.

Inspires by Marshall’s vintage acoustic amplifiers, Stanmore Brown is a throwback to the golden days of Rock ‘n’ Roll.

For more information regarding the sales and distribution of Marshall products, visit

http://www.facebook.com/digitstrading or follow them at https://twitter.com/digitstrading

Aiko Melendez on her much awaited comeback for Cinemalaya 2014: Asintado

Aiko Melendez makes her biggest comeback on the big screen via the Cinemalaya 2014 entry Asintado. This is her first movie with Cinemalaya. which tackles a mother's love for her child, how she forced to make one of the biggest and most difficult decisions of her life for the sake of her children. She hopes to win the coveted Best Actress in the film. When asked, whats the best scene that would earn her the award, she told the media " yung prayers ko sa later part ng movie, bukod sa sobrang putik, nakababad po ako sa ilog ng matagal,  na umiiyak, na nagsasalita ng may punto, ayun po yung best scene na pinalakpakan nila Direk sa akin". Aiko Melendez was a personal choice of Direk Louie to play Julia in Asintado.


Asintado (‘Between the Eyes’)  is directed by Louie Ignacio, and is competing in Cinemalaya’s Directors’ Showcase. Produced by Ferdinand Lapuz and Dennis Evangelista, with a story and screenplay by Soccorro Villanueva, it stars, aside from Aiko, Gabby Eigenmann, Miggs Cuaderno, Rochelle Pangilinan, Jake Vargas, Benjie Felipe, Madz Nicholas, Maita Ejercito and Jak Roberto.(‘Between the Eyes’)

Set against the backdrop of the Taong Putik festival of the farming community of Bibiclat, Nueva Ecija.  Asintado is about a mother of two (Julia, played by Aiko). When her older son (Jake Vargas) gets involved with a drug ring and botches a job, he brings down on himself and their town the wrath of drug ring boss Carias (Gabby Eigenmann). To escape Carias’s wrath, Julia is forced to turn to her autistic younger son (Miggs Cuaderno) who has an unimaginable talent as a skilled marksman who can shoot right between the eyes, hence the title of the film. The question is, does Julia risk her younger son’s safety and life to save the other?

Asintado is Aiko’s first movie in five years. According to her, the script was the main reason why she accepted it, plus the fact that she was handpicked by Direk Louie for the role of Julia.

Both as a mother and as an actress, Aiko found the story extremely compelling so far as the moral dilemma it presents to viewers. “Yung moral issue here is bakit in-allow ni Julia na turuan ang isang anak niya ng isang crime, pero lalabas din dito yung love of a mother for her children. So the argument will start paglabas sa sinehan na you’re thinking, would you be on Julia's side or sa isang side, it will make you think.”

The message of the film is that “the love of a mother is unconditional. Ang ina, magagawa ang mga bagay na di pa nya nagagawa para sa mga anak nya. Kahit ang mga bagay na ayaw nyang gawin basta para sa mga anak nya gagawin nya lahat lahat.”

Aiko turns in a brilliant performance as Julia, and already, is being talked about as a contender for Cinemalaya Best Actress honors alongside Nora Aunor. But whether she wins or not is immaterial. The mere fact that her name is being spoken of in the same breath as Nora’s is honor enough for her, says Aiko, who gave her all to the role. “When I accepted Asintado, siyempre may pressure ng kaunti because I’m playing lead again and that comes with a big responsibility. I needed to really study my lines by heart and was open to almost all suggestions just to make a particular scene perfect. So whether I win or not, okay lang. An award is just a bonus and an affirmation of one’s hard work.”

Its Delightful-E Simple to Share your pre-loved clothes

Saving and Sharing made Delightful-E Simple with Electrolux

Its important for every mother to have time management. Staying focused on everything that you have done in a day accurately,  saves time and energy.  Staying focused becomes the new time management fad. Pair that with a simpler tasks and you can do two things easily, and lets you save time for another chores in the house. Time management also includes taking care of yourself, physically and mentally. The less stressed you are, the more you will be able to work well and be productive for the day and  get everything done that needs doing. Washing the laundry has become too tasking for every mother or everyone for that matter. We have to choose the best laundry partner by knowing how well it works, tub size is also an important factor to consider, the price and how energy efficient the unit is.



Electrolux, a global leader in home appliances,showed moms how simple it is to save and share with its new,Delightful-E Simple, launched last July 30 at Le Jardin, Taguig coinciding with their pre-loved clothes donation drive.  The event was hosted by Delamar, and she is joined by the Electrolux Ambassadors; Cheska Garcia Kramer, Janice Crisostomo-Villanueva; Chef Rosebud Benitez and Chef Bruce Lim.

Electrolux Ambassadors Chef Bruce Lim, Janice Crisostomo-Villanueva, Cheska Kramer,Chef Rosebud Benitez and host Delamar

Delightful-E Simple to Save

Electrolux’s annual clothes donation drive is back with a twist. This year, Electrolux will continue to collect and wash your donated pre-loved clothes, but will add a personal touch to the advocacy.

From simply collecting pre-loved clothes for calamity-stricken survivors, Electrolux, in partnership with Gawad Kalinga’s Trese, will add extra warmth by transforming unusable donated clothes into quilts for new born babies from orphanages and other communities.


Quilts are traditionally made to preserve a story told by each piece of fabric sewn to form it.In Delightful-E Simple to Share, these quilts will document a story of underprivileged moms helping new-borns in need. This new twist to Electrolux’s advocacy aims to show that sharing goes beyond donating clothes.“Through Delightful-E Simple, we hope to mark the difference between giving and sharing. For when we share, we freely impart a piece of ourselves—our time, effort, and concern. Hence, we are able to give more,” explains Pionilla.

Electrolux understands that every peso and second counts,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This is the reason  behind Delightful-E Simple. We want to help moms save not just money but also their precious time by making their everyday tasks delightfully simple and easy.”

Savings Calculator
Your daily savings may seem small but when added in a year may give you just enough funds for a brand new smartphone.To keep you motivated on your savings journey, Electrolux developed the Savings Calculator. This easy-to-use Facebook app was designed to help you track your laundry expenses and savings. Know how much you can save when you choose smarter ways to take care of your laundry with the Electrolux Savings Calculator.

Savings Calculator Facebook Contest

To help you start your laundry savings, Electrolux is giving away the perfect laundry partner to four lucky users. Four Electrolux washing machines are up for grabs. To join, (1) like the Electrolux Little White Book Facebook page; (2) calculate your laundry savings using the Savings Calculator; (3) hit the share button found in the result page; and (4) in the caption, tell us what you plan to buy using your laundry savings, include the hashtags #DelightfulE and #SimpleToSave and post it on your Facebook page. The contest will run from August 11 to September 15, 2014.


Simple to Share Instagram & Twitter Contest

As we quickly approach the season of giving, Electrolux challenges you to give a bit more of yourself to those in need. Share a special piece of clothing that is close to your heart. Join the Simple to Share Instagram &Twitter Contest for a chance to win one of the four twin tub washing machines from Electrolux and Breeze laundry detergent gift packs. Follow these three easy steps to join:(1) take a photo of a special piece of clothing that you are willing to donate; (2) tell us why it’s special to you and why you wish to donate it, and (3) use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPH.

The Simple to Share Contest will run from August 1 to September 30, 2014.

To know more about Electrolux Delightful-E Simple, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.