Power Mac Center celebrates 26th anniversary with bicycle donation drive

As part of its 26^th-anniversary celebration, Power Mac Center is launching its “Pay it Forward” campaign to help provide bicycles to those who commute even in the middle of the ongoing COVID-19 pandemic. Partnering with TV personality Gretchen Ho’s Woman In Action advocacy project, the campaign will acquire bikes and other protective equipment using the proceeds taken from purchases of participating products.

“We at Power Mac Center are one with those affected with the current health crisis. We applaud and support those who still find the courage to go to work to support their families despite the dangers of outside travel and the limited commuting options under quarantine. As a way to show them our appreciation and support, we would like to do the little we can to make their daily commutes a lot easier and healthier. Through Gretchen Ho’s Woman In Action project, we are able to create a venue for our partner brands and customers to help in the donation of bicycles so they can use it as their main mode of transportation,” said Joey Alvarez, Power Mac Center Director of Product Management, Marketing and Space Planning.

Founded as a way to mark Gretchen’s 30^th birthday last April, Woman In Action advocates for positive change in the community by sharing stories gathered from Filipinas across the country, including advocacy projects spearheaded by Gretchen and others. The phrase itself is Gretchen’s motto and vision, as it encapsulates everything about her, ranging from her active lifestyle to her commitment to engaging with the world to learn and make a difference.

Last August 13, Gretchen posted on her official Instagram page (@gretchenho) that she was looking for 50 deserving beneficiaries to apply for 50 bicycles. She later stated in an update that she had to stop the search as the number of applicants reached over 10,000. This was a far cry from the originally intended number and only signifies the need to get more bikes. Fortunately, with the aid of PMC, Gretchen believes that more Filipino commuters will get their hands on bicycles.

“I’m very happy that I get to work with a company like Power Mac Center in this critical project. Their nationwide reach, plus bolstered with the recent increase in consumer demand for technological devices to meet work-from-home and online school demands, are sure to help me and Woman In Action purchase more bicycles for the commuting public who still can’t ride the main modes of transportation because of the COVID-19 pandemic,” said Gretchen.

The Pay it Forward campaign will run until August 31, 2020. Included in the list of participating PMC products are select Apple devices and Beats models. Products from PMC partners 59S, Adam Elements, Before Anything Else, Belkin, Bondir, Laut, Microsoft, Panzer Glass, Rivacase, SanDisk, Sonix, Sudio, Tech21, and UV Care are also eligible. For the full list of participating products and more information about the partnership, visit https://about.powermaccenter.com/payitforward/.

To know where and how you can purchase the products, visit https://powermaccenter.com/ or message them at https://www.facebook.com/PowerMacCenter/.

Much-awaited vivo X50 Pro and X50 is finally available in the Philippines

Since its debut a few months ago, the excitement over vivo’s upmarket X50 Series have not died down. And now it’s expecting to maintain its upbeat tempo now that it’s finally found its way in the Philippine and will officially be available on Aug. 29.

The premium X50 Pro with the most impressive camera features retails at Php 39,999, while the regular X50 is priced at Php 25,999. Nonetheless, the X50 Series both live up to the camera quality reputation that the global smartphone brand is known for.

These two models have a 32-megapixel hole-punch selfie camera, but each also has distinct offerings when it comes to its cameras. On one hand, X50 Pro boasts of the Gimbal Stabilization feature, as well as the capabilities to capture clear images in extreme settings through its Astro Mode, Super wide-angle and macro, Extreme Night Mode, and the 60x Hyper Zoom ability. Add to that, the thin and sleek glass body design of the model.

On the other hand, the X50 doesn’t fall short, having the Extreme Night Mode as well, a 20x Zoom ability, and the Pro Sports Mode and Motion AF Tracking features.

Get your hand on the X50 Pro, available in Alpha Grey, and the X50, that comes in Glaze Black and Frost Blue, online via Lazada at https://bit.ly/vivoX50ProLazada, Shopee at https://bit.ly/vivoX50ProShopee, 
https://bit.ly/vivoX50Shopee or in any selected official vivo outlets nationwide. 

You can also avail the X50 Series through Home Credit https://bit.ly/2WFSyhQ. To learn more about the vivo X50 Series, visit its official website at https://www.vivoglobal.ph/phone/vivo-X50Pro/ or https://www.vivoglobal.ph/

Biggest Philippine Esports movers and makers unite, await POC accreditation

The largest and most credible esports companies and personalities in the Philippines have come together under the revamped banner of the Philippine Esports Organization (PeSO). Backed by telecommunications giant, Smart Communications, PEsO is comprised of the most recognizable names in Philippine esports – Bren Esports, Gariath Concepts, Mineski Philippines, The Nationals, PlayBook Esports, Tier One Entertainment, TV5, and TNC Holdings.

PeSO has the distinction of being the sole organization accredited by the International Esports Federation (IESF) since 2012. PeSO’s member organizations had previously worked together under the banner of the Esports National Association of the Philippines (ESNAP) and the Philippine Southeast Asian Games Esports Union (PSEU) for the successful staging of the first ever esports event in the SEA Games held in the Philippines in 2019. The AESF had sanctioned the PSEU to execute the SEA Games esports tournament. The AESF had also signed in March 2020 a landmark agreement with the IESF, wherein the IESF recognizes and acknowledges AESF as the sole federation for esports in Asia, while the AESF recognizes and acknowledges the IESF as the sole international federation for esports.

The Philippine E-Sports Organization (PeSO) has been accredited by the International e-Sports since 2012.

PeSO President Mr. Brian Lim with other member countries of the IESF in 2012

In the 2019 SEA Games Esports Tournament, Bren Esports, Gariath Concepts, and TNC worked under the leadership of The Nationals Commissioner Ren Vitug to be the National Technical Officials (NTOs) of the tournament, while Mineski Philippines and TV5 co-produced and streamed the event for all the participating countries. Distinguished individuals from Bren Esports, Mineski Global, PlayBook Esports, and Tier One Entertainment provided the coaching and management staff for Team Sibol, the Philippine National Esports Team. Gariath Concepts managing partner Joebert Yu was also overall competition manager for the tournament.

Member organizations of the Esports National Association of the Philippines (ESNAP) have merged with PeSO for a powerhouse group to elevate Philippine esports.

To kick off this significant milestone, PeSO will be mounting the Philippine Qualifiers for the 12th IESF World Championship to be held in Eliat, Israel in December. This year’s Philippine Qualifiers will be an online format, featuring DOTA2 and Tekken 7. Team Sibol’s Andreij “PBE.Doujin” Albar took him the bronze medal in last year’s IESF World Championships, and PeSO is confident that this time, Team Sibol can match, if not exceed, last year’s contingent’s performance and standing.

"With the support of Smart Communications, there is no doubt that we are in a stronger position to place in this year’s IESF World Championships,” said Brian Lim, president of PeSO. “Smart’s commitment to support and grow esports and the national team, Sibol, is crucial and is definitely appreciated.”

Jane Jimenez Basas, SVP and Head of Consumer Wireless Business at Smart, had this to say about Smart’s support for the esports national team: “Our goal is to continue leading the way to bring glory to Philippine esports. After supporting Team Sibol in the 2019 SEA Games, Smart reaffirms its commitment to the esports industry by looking for the next members of Team Sibol who will represent the Philippines in the IESF World Championships. “

PeSO has also applied for accreditation from the Philippine Olympic Committee to be the official National Sports Association (NSA) for the Philippines, giving it the main responsibility to govern and develop esports nationwide. PeSO’s application for NSA accreditation is bolstered by the unified presence of the biggest and most credible collection of esports stakeholders in the Philippines, who have tirelessly worked towards the industry’s growth and betterment since the early 2000s.

The search for the newest members of Team Sibol starts this September 2020. Details on the Philippine Qualifiers for the 12th IESF World Championship will be announced through the PeSO Facebook Page. TV5 and Cignal, who have been strong advocates of esports on Philippine airwaves, will air the Philippines Qualifiers on One Sports and One Sports Plus.

For more info on the Philippine Esports Organization (PEsO), visit the following links:

1.         Facebook Page: https://www.facebook.com/philesports/

2.         Website (under construction): https://www.esports.com.ph

Month-long realme Fan Fest ends strong with new realme C12, Buds Classic and Music Fan Fest

The Ber months are almost here. For most Filipinos, this means taking out the old Christmas tree, putting up the lights and playing Christmas songs. But this year’s holiday season is expected to be a bit different, what with the health protocols and new social dynamics. realme Philippines hopes to bring added holiday cheer with new products and surprises.   

Celebrate the Ber months with a smartphone that lets you make the most of your digital experiences. The realme C12 is yet another battery beast designed to complement the lifestyle of the digital-savvy. realme Philippines also introduces its newest audio accessory, the realme Buds Classic, which harnesses supreme bass power for even more memorable entertainment and bonding this holiday season. Both products were launched during the realme Music Fan Fest joined by Filipino artists Moira dela Torre, Krissha Viaje and December Avenue.

Be Ber-month ready with the realme C12 and realme Buds Classic

To keep the “merry” in this year’s Christmas season, the lifestyle partner of the youth offers its squad and fans more holiday treats, starting with the launch of the realme C12, the latest addition to the brand’s local C-series lineup, and the realme Buds Classic.

A powerful yet attainable all-around smartphone, the realme C12 is highly capable of handling multiple tasks to let you finish all projects during the busy Ber months. It packs a 6,000mAh mega battery to keep up with heavy digital activities.

The realme C12 also features a Helio G35 Processor for heavy functions such as gaming and entertainment. It is equipped with a 13MP AI triple-camera setup for quality snaps, a 5MP selfie camera for crystal-clear selfies and an immersive 6.5in extra-large screen for an excellent gaming and visual experience.

The realme Buds Classic delivers enhanced audio experience for Filipino music enthusiasts, movie buffs and mobile gamers. With its large 14.2mm bass boost driver, it delivers uncompromised audio fidelity, perfect for watching movies or listening to music. The accessory is made from premium nanoparticle composite PET material that makes the bass deeper and vocals clearer. 

The realme C12 and realme Buds Classic will be available nationwide starting September 3. Purchasers of the realme C12 may choose between two colors: Marine Blue and Coral Red. 

Available in a 3GB RAM+32GB storage configuration, the realme C12 is priced at Php5,990 while the realme Buds Classic will be available for Php590.

Surprises before leaving August

Before we completely bid farewell to August, realme Philippines invites customers to check out its ongoing offers and promos on both online and offline realme stores and official partners nationwide.

For the online promos, fans and supporters can score as much as 25 percent off on select realme devices at the Lazada Super Brand Day Sale. During the Crazy Flash Sale offers on Lazada happening successively throughout August 28, realme Philippines will also be offering more discounts.  Purchasers can get realme accessories at 25 percent less during the Crazy Flash Sale. 

realme squad and fans also have the chance to win an HP Desktop PC package and 10 realme C3 smartphones for every Php3,500 worth of realme purchase at Silicon Valley’s Back2School promo. Consumers are entitled to one (1) raffle entry only. The promo period runs from August 14 to 30, with the much-awaited raffle draw happening on August 31, 6pm.

realme Philippines will also be giving away free “Dare To Be” T-shirts to purchasers of both a realme smartphone and AIoT product at select realme stores. This promo applies to the first 10 customers per branch. The promo period runs from August 21 to 22 and August 28 to 29 in select NCR stores and from August 28 to 29 and September 4 to 5 in select regional stores.

Hello, August, Goodbye

The month of August flew by as it was jampacked with lots of realme activities. Capping off the month-long festivities was the realme Music Fan Fest, a night of music and Filipino artistry. 

realme squad and fans gathered together on the official Facebook and YouTube accounts of realme Philippines for the livestream and sang along with Moira dela Torre, Krissha Viaje and December Avenue. 

“It was a month full of surprises and exciting activities for the realme squad. It was our way of expressing our appreciation for the continuous support we have been receiving from our ever-supportive fans since our launch in the country. With the Ber months coming, realme Philippines is excited to offer our fans more activities and exciting surprises,” shared realme Philippines VP for Marketing Austine Huang. 

For exclusive updates and announcements, visit the realme Philippines official Facebook, Twitter and Instagram accounts with the handle @realmePhilippines. 

Lab tests confirm Lysol products’ active ingredients are 99.9% effective against COVID-19 virus

A recent study on the viricidal efficacy of surface cleaning and disinfection products against COVID-19, verified that Lysol disinfectants contain active ingredients that effectively incapacitate SARS-CoV-2.  

Lab tests conducted by Microbac Laboratories, Inc., in compliance with European EN 14476 and US EPA ASTM 1052/1053 international standards, showed that Lysol products are effective in inactivating the virus strain which causes Covid-19 pandemic—demonstrating reduction of infectious virus in 5 minutes.

The study published in the American Journal of Infection Control (AJIC), the official publication of the Association of Professionals in Infection Control and Epidemiology, thus confirm that Lysol is indeed 99.9% effective against the novel coronavirus.

“Our hope is that these findings will be useful to the infection prevention and control community in the face of the COVID-19 pandemic. This is a positive development and is fully consistent with our expectations. We will continue to develop scientific evidence to support our product portfolio to enable effective, science-led communication around hygiene,” said Dr. Bruce Charlesworth, RB Chief Medical Officer.

This finding is timely and ever-significant for Lysol Philippines’ continuous effort to aid in breaking the chain of infection, as encapsulated in its “Disinfect to Protect Mission”. The disinfectant brand has been leveraging on the science behind its products in an effort to be instrumental in mitigating the contagion of COVID-19. With the lab findings, Lysol finds renewed confidence in what they can offer in the nation’s fight against the virus. 

“More than our enduring priority of ensuring that households are protected from illness-causing germs, we at Lysol, also pledged commitment to create a bigger impact on communities especially at a time like this,” said Gonzalo Balcazar, RB General Manager for Southeast Asia, Hygiene.  “And this development could not have come at a better time as we further our efforts towards helping the country strengthen its move to manage the threats of COVID-19.” 

Lysol Philippines has also been partnering with like-minded organizations for concerted efforts towards controlling the outbreak. This is as seen in its recent partnerships with the Philippine Red Cross to boost mass testing especially among vulnerable groups, and Discovery Hospitality Corporation for a disinfection program in its hotel and resort properties. 

Canva: New features include a Content Planner, TikTok publishing and Instagram Reels

Global online design platform Canva is leading the charge into emerging social networks, it announces a raft of new social media features including the ability to plan and schedule content directly from Canva as well as new templates and publishing options for TikTok and Instagram Reels.

With much of Canva’s early success and exponential growth stemming from the overwhelming need for a quick and easy way to create eye-catching social media content, the design tool is now used by more than 30 million people from 190 countries creating everything from t-shirts to presentations, videos, posters and more.

As Canva continues to double down on its rapidly growing marketing suite, the company is looking back to its roots, today announcing a raft of new features to further empower content creators and small businesses using social media to connect with their communities. 

Available from today to Canva Pro subscribers and more than 60,000 nonprofit organizations as part of Canva’s Nonprofit program, Canva’s new Content Planner now makes it possible to schedule upcoming social media content directly from the Canva Editor to a range of social networking platforms, solving the need for manually downloading individual Canva designs or paying for standalone social media scheduling tools.

“There has never been a more critical time for sharing messages on social media, particularly amid the ongoing pandemic as small businesses work to keep their customers informed, millions of people look to kickstart their own side-hustle and community groups work to stay connected despite being apart. While these product updates will add even more value to Canva’s growing repertoire of marketing capabilities, we hope they’ll also go a long way in keeping people connected, creative, and together,” said Head of Canva Pro, David Burson.

Canva’s regularly updated library of social media templates provides a wide variety of fresh content ideas with everything from sales announcements to TikTok challenges, and for those looking to publish to multiple platforms at once, Canva’s Magic Resize feature takes time-saving and productivity even further. Gone are the days of creating multiple designs with unique dimensions for each platform. With only a few clicks, Canva can automatically resize and schedule your designs optimized for a variety of social platforms.

With 80% of Canva Pro users using the platform in a marketing capacity, Canva Pro also includes access to an additional 170,000 premium templates and tools such as Canva’s Background Remover, Brand Kit, and the ability to export designs with Transparent Backgrounds.

“Canva's new Content Planner will empower anyone to amplify their social media strategy, engage their online communities and save valuable time and money. We’re excited to be rolling out this new set of marketing tools for Filipino small to medium business owners who can now plan, design, and schedule captivating social media content directly from the Canva Editor,” said Yani Hornilla-Donato, Canva Philippines Country Lead.

In addition to the new Content Planner, Canva has also launched a variety of templates to help content creators capitalize on the mass adoption of both TikTok and Instagram Reels. The new templates are available to all users along with the ability to publish from Canva’s video editor directly to TikTok.

“The emergence of these new social networking platforms presents a unique opportunity for content creators to engage with new audiences in ways that weren’t previously possible. We’re thrilled to be rolling out these new templates and publishing options as we double down on our mission of empowering our community to design anything and publish anywhere,” explained Burson.

Canva’s Content Planner and scheduling currently supports Facebook pages and groups as well as Twitter, LinkedIn, Slack, Pinterest, Weibo and Tumblr with more platforms coming soon.

Bayani is Mekeni’s line of frozen street food products catering primarily to micro-entrepreneurs

As the effects of the coronavirus 2019 (COVID-19) crisis continue to intensify, micro-entrepreneurs in the country remain the most vulnerable. In times like these, when small businesses are on the brink of closing, their incomes are suffering, and providing for their families has become even harder, bigger companies are stepping up and devising new ways to help them survive.

Just in time for National Heroes’ Day, Mekeni launched its new Bayani product, the all-time party favorite, Lumpiang Shanghai, in order to provide even more profitable business to the new breed of modern-day heroes, the micro-entrepreneurs.

“This new addition to our Bayani product line is our way to extend help to our micro-entrepreneurs. This is just the beginning of creating new products that are specifically geared toward them and help their businesses grow while ensuring the quality of products they sell to their customers,” said Mekeni President Prudencio Garcia.

Bayani is Mekeni’s line of frozen street food products catering primarily to micro-entrepreneurs. This product line includes Filipino snack favorites such as siomai, siopao, squid balls, fish balls, kikiam, and orlians, which aims to provide them with a source of income. 

“Through our Bayani products, our micro-entrepreneurs have the opportunity to get high-quality and profitable products from a source that they can trust. Our range of Bayani products will help them generate more income even with small capital as they can buy supplies in bulk while getting assured of the quality and taste that Mekeni has for all of its products,” Garcia added.

Mekeni has always been dedicated to helping micro-entrepreneurs. By developing a line of products that are meant to help them, Mekeni is able to show their commitment to uplift the quality of lives of people within and beyond their community. The Bayani product line is Mekeni’s way of empowering others, giving them hope that they can get through these difficult times.

“When going through dark days such as the COVID-19 pandemic, hope is what keeps us going. Our hope nowadays rests in our micro-entrepreneurs and their passion, perseverance, and belief that something greater awaits them, a silver lining at the end of the tunnel. We owe to them our success, that is why we are doing our best to help them cope with the situation and earn a decent living for their families,” Garcia concluded.

For those who are interested to set up a Bayani cart or be a Mekeni product reseller, send a message through Mekeni’s official Facebook page at www.facebook.com/mekeniph.

Celebrate everyday with Goldilocks New Greeting Cakes

Make every situation a reason for a celebration! especially in these trying times because its the acts of love and comfort food that will help get us through.

Goldilocks, the country’s number one bakeshop, is happy to highlight their new Greeting Cake designs which are the perfect addition to any occasion!

With newly revamped cake designs and uniquely crafted floral toppers. Goldilocks' Greeting Cakes are sure to be a hit!

Enjoy these and other delicious treats at Goldilocks stores Nationwide and for more information, you may follow @GoldilocksPH on Facebook, Twitter, and Instagram, or visit the official Goldilocks website at www.goldilocks.com.ph

UNIQLO launches its latest Smart Ankle Pants Collection

UNIQLO, launches its latest Smart Ankle Pants Collection that features
revolutionary pants equipped with innovative designs for everyday wear.

Once known as the EZY Ankle Pants, UNIQLO renames its popular staple to Smart Ankle Pants. This collection is made with two-way stretch material that stretches vertically and horizontal, giving comfort the whole day without feeling constricted even when sitting or stretching. For easy maintenance, a special resin treatment was also applied on the fabric so that the center pleats do not easily loosen even after several washes.

Stemming from the brand’s LifeWear philosophy of making clothes to improve lives, the Smart Ankle Pants collection provides easy-to-wear items for both men and women in various fabrics and materials for more styling options whether for a casual or sleek look.

Collection Lineup

Women’s Smart Ankle Pants
Php 1,490.00
Smart Ankle Pants collection for women features designs with an elegant look
and relaxed feel. It has a central crease that adds a dressy touch and an elastic
waistband that provides a secure fit even without a belt. It also has a tapered
silhouette that looks straight below the knees for a sleeker style. The Women’s
Smart Ankle Pants come in different colorways and patterns (striped,
windowpane, checkered).

Men’s Smart Ankle Pants
Php 1,490.00
The Men’s Smart Ankle Pants lineup comes in wool-like, lightweight, cotton and
jersey materials perfect for all kinds of activities. It also features an elastic
waistband for a clean look and has an easy-care function that minimizes wrinkles
and makes ironing easier.
UNIQLO Launches Its Latest Smart Ankle Pants Collection

Essentials Designed for Style and Made for Comfort

The collection will be available on UNIQLO.com and in UNIQLO stores nationwide.

For more updates and to get the proper sizing measures, customers may visit
UNIQLO Philippines’ website at www.uniqlo.com/ph and follow social media
accounts, Facebook (Facebook.com/uniqlo.ph), Twitter (Twitter.com/uniqloph) and Instagram (Instagram.com/uniqlophofficial).

UNIQLO x Ines de la Fressange Fall Winter 2020

A Homage to Feminine Freedom from the Epitome of French Chic

UNIQLO has collaborated with global fashion icon Ines de la Fressange to create essential wear based on the LifeWear concept of simple, high-quality clothing that makes life better. With her belief in designing comfortable apparel that reveals women’s beauty, the latest collection is inspired by individuals who symbolized female freedom and independence in the 1970s. Jane Birkin, Ali MacGraw, and Diane Keaton became fashion leaders and symbols of women’s liberation during that decade. 

The Fall/Winter 2020 collection salutes their enduring inspiration for women today.

Newly Offering Elegant Silk Dresses and 3D Knits

The range includes 100% silk blouses and wrap dresses as wardrobe essentials for sophisticated women. It also captures 1970s Bohemian culture through its twist pleated skirts and dresses in prints from paisley to polka dot patterns. As befitting the season, the collection also features a range of knitwear. For the first time, the collection includes items made with seamless 3D Knit technology that offer outstanding comfort and vivid patterns.

Globe Platinum pays tribute to extraordinary acts during the pandemic

Success comes from many things: determination, skill, passion, and a whole lot of hard work. What some people don’t usually see, however, is that success also lies in knowing there is a much bigger world out there----other lives to think about, to inspire, to encourage and to uplift more than one’s own. 

Globe Platinum, the country's premier postpaid brand, has launched a new brand film dedicated to individuals who have remained driven throughout this pandemic. The video features the extraordinary lives that a coffee shop owner, a studio partner, and a professional photographer continue to redefine. In a little over a minute, the three vignettes become inspiring stories of leaders looking beyond themselves and making a lasting impact on the people around them.

Through the brand film, Globe Platinum makes its message clear: It is ready to serve the evolving needs of extraordinary individuals, empowering them with the best services and perks to move themselves and others forward. Customers can expect the latest innovations in their network experience, customer service, and rewards system that adapts to the evolving needs of the changing times. Also, Globe Platinum is there with them as they continue making a difference in the lives of others.

Priority Connections - ThePLATINUM Plan is designed to give customers only the best service that Globe can offer. This includes being part of the Globe Priority Network powered by the latest 5G network; enjoying all the data they need here and abroad, as well as access to the latest flagship devices and premium content offers. While enjoying all of these, customers can also earn higher Globe Rewards points every month, which they can opt to donate for their preferred charities. 

Dedicated Service - Thea, the Platinum Digital Assistant, is ready to serve more traffic and offer customers a variety of recommendations and assistance while at home. From  virtual tours for travelers, meal delivery for foodies, and pharmacy assistance for delivery or pick-up, Thea can now let customers show support for frontliners battling this pandemic by arranging the orders and delivery of sweet treats, such as freshly baked cookies, doughnuts, pretzels, and milk tea from local businesses.

Exclusive Perks - Globe Platinum continues to delight its customers while they stay safe at home with virtual events and treats delivered directly to their doorstep. While enjoying these perks, Globe Platinum will donate on their behalf, World Vision kits so students in Baseco Compound Manila can continue their education at home.

Globe Platinum is committed to recreating extraordinary lives by allowing customers to enjoy new experiences they deserve, while sharing in their purpose to uplift the people around them. To know more about Globe Platinum, visit www.globe.com.ph/platinum.