Search This Blog

Tuesday, February 23, 2021

unMEAT: the newest meat alternative that looks, tastes and is priced like real meat

I have been checking my diet since my last hospitalization. My doctor says to cut on meat and salty food. That's why I have been reading labels when I do my groceries. I have a hard time choosing and consuming meals. When I learned about unMEAT food products, I worry no more for I could eat patties, hotdogs and giniling meals as much as I loved to because its 100% plant based. 



It’s a generally accepted notion that eating healthy means skipping great-tasting food.  

 

Not anymore. Now it’s completely possible to enjoy the best of both worlds as Century Pacific Food Inc. (CNPF), one of the largest branded food companies in the Philippines, unveils its newest brand: unMEAT, a 100% plant-based meat, made tasty from simple ingredients. 


“One of the biggest concerns about plant-based foods is that they are not delicious or as pleasing to the palate as real meat,” notes Nikki Dizon, a Senior Executive at CNPF. “But our Nutrition Science team took that as a challenge, and completely delivered by coming up with a meat alternative that unbelievably and undeniably looks, feels, and tastes like meat. Moreover, they made unMEAT using simple ingredients and extracted the nutrients from real food rather than synthetic compounds so it’s healthier and more affordable”

The launch of unMEAT was driven by a growing consumer demand to incorporate healthier food options into their diet, especially given the ongoing pandemic. This is evident in the shift of food trends on social media. Whereas in the past, food aficionados across the globe constantly debated on the best burgers, social media is now filled with discussions on which plant-based burger looks, tastes, smells, and even bleeds like real meat.  

 

With unMEAT, taste is never compromised! It is as delicious as a regular meat patty, with a similar mouth-feel, making it the best meat alternative for those who are planning to make the switch to a healthier, more sustainable diet. Even better, unMEAT is packed with simple but nutritious ingredients. It is a good source of fiber and protein. It’s also cholesterol-free, trans fat-free, egg-free, and dairy-free. 


During the launch, Michelin star chef Sau del Rosario who was among the first to sample unMEAT, described it as “the taste is like you got it from the oven. It’s tasty, it’s clean, and it’s very delicious. I would put this in my menu!”

 

It comes in four variants:  Nuggets, Hungarian Sausages, Minced Meat and Burger Patty. CNPF aims to market the range as close to the price of real meat counterparts in keeping with its goal of providing affordable nutrition. 

 

In the Philippines, unMEAT was first introduced through Shakey’s Pizza’s newest offering, the Goood Burger. It has since attracted a small cult following in the few weeks it has top-billed Shakey’s Pizza chain’s foray to burgers.  

 

Now, as the plant-based food mania continues to sweep the world over, Century Pacific Food Inc., is giving consumers easy access to healthy and tasty 100% plant-based food options as unMEAT is now available via online shopping platforms, and increasingly in  supermarkets and specialty stores nationwide. 

 

Following unMEAT’s successful initial rollout as Shakey’s Goood Burger, CNFP will also be partnering with more restaurants in the country. Additionally, the company’s Global Brands Team has started offering the product to customers across a network of 80 countries such as the USA, Singapore, China and the Middle East giving consumers in many parts of the world easy access to tasty, healthy, and affordable 100% plant-based meat alternative. 

 

“This newest addition to our product portfolio further strengthens our company’s mission to provide affordable nutrition for all. UnMEAT is both very affordable and delicious!” added Dizon.

 

Now it’s possible to be healthy while enjoying what you eat with the 100% plant-based unMEAT.

 

To know more, follow on Facebook (facebook.com/UnMeatPH) and Instagram (https://www.instagram.com/unMeat.ph/) 

 

 

LG’s UVnano is a breakthrough that represents the future of personal care

Nowadays the importance of cleanliness cannot be overstated. Frequent hand-washing greatly eliminates the possibility of spreading infectious pathogens. 

Cleaning gadgets and other items we frequently touch, immediately washing clothes worn outside, and introducing air-purifying indoor plants inside the house are also some of the simple ways that you can keep you and your family safe while at home.   



Worldwide technology leader LG Electronics, always at the cusp of innovation, wants to take the idea of cleanliness a step further. The South Korean brand introduces new technology to fight with you in keeping harmful bacteria and viruses at bay. LG’s UVnano is a breakthrough that represents the future of personal care. This innovative sanitization technology works to eliminate 99.99% of harmful germs in just a few minutes using ultraviolet light.

Studies show that earphones for example, have 2,700x more bacteria than a kitchen cutting board. It’s very hard to clean properly given that it’s delicate and has a lot of nooks and crannies. LG FN7 Tone Free wireless earbuds solves this and gives you peace of mind thanks to its UVnano charging case. Utilizing built-in ultraviolet light, LG’s slim charging case keeps listeners’ ears cleaner by eliminating 99.9% of bacteria from the non-toxic, hypoallergenic silicone ear gel and inner mesh. The compact charging case provides up to an hour of listening time after only a five-minute charge.


The LG Puricare Mask, which went through the social media rounds last year, also utilizes UVnano technology in its accompanying charging case. This case is designed to clean and protect the wearable air purifier while charging. It uses UV light to eliminate 99.99% of germs in just 30 minutes and remove bacteria from filters up to 99% using dry mode (4 hrs.). It is a smart, hygienic way to store your wearable air purifier.





For clean air on a larger scale, LG offers UVnano technology in its new air-conditioners as well. After all, with all your precautions, if the air from your air-conditioner is dirty, then the point is moot. LG’s DUALCOOL technology uses a multi-step filtration process with UVnano to reduce allergens and harmful bacteria, ensuring the air you breathe is completely clean. Both innovations work together, keeping your fan 99.99% bacteria free with ultraviolet light.


While not available locally, the newest model from LG’s popular InstaView line of refrigerators also utilize UVnano technology in promoting cleanliness and healthy living at home. Consuming more water is proven to build up one’s immune system, as water helps carry oxygen to body cells while removing toxins that could build up and cause health problems in the long run. Cleaning with ultraviolet light is also a feature in LG’s latest InstaView Door-in-Door refrigerators coming to market in 2021. Powerful UV-C light eliminates germs from the refrigerator’s water dispenser to give users added reason to drink more water and build up a stronger immune system to fight off infections. For additional assurance, users can also activate the UVnano feature with the press of a button. We’ll put this on our wish list, for now.

As the old adage goes, an ounce of prevention is better than a pound of cure. LG’s UVnano lets you keep allergies, bacteria, and other pathogens at bay thanks to its revolutionary technology. From wearables to home appliances, LG is always a step ahead in promoting healthier living. 

To know more about these new technology from LG, visit these product pages – LG FN7 Tone FreeLG Instaview Door-in-Door refrigerator.

 

Amazon Global Selling Kicks Off First Online Seller Summit in PH, Attracting over 2,000 registration

Amazon Global Selling held its first ever Online Seller Summit in the Philippines on February 18-19. The 2-day virtual conference sought to provide long-term educational support for Filipino SMEs who are looking to sell on Amazon, building on Amazon’s current initiatives such as the online seller education series, Seller University, and over 250 new tools and services to help sellers grow their sales in Amazon’s stores worldwide. The inaugural seller summit, joined by representatives from Department of Trade and Industry (DTI), industry partners, and local sellers, attracted more than 2,000 registration in total. The summit was organized in response to PH sellers that have been using or expressed interest in using Amazon services and stores, and provide them with support and information.


"In the Philippines, Micro, Small, and Medium Enterprises (MSMEs) serve as our economy’s backbone, and we firmly believe that they should be enabled to pivot digitally so that they can become more innovative and competitive. That’s why we’ve been offering e-commerce programs to support the digitalization of our MSMEs, which aim to engender business resiliency in our entrepreneurs. DTI has been also collaborating with private sector players like Amazon to support our MSMEs to expand their business globally through online stores. Last year, we saw an increase in the number of businesses selling online, and we hope to capacitate more local businesses in 2021,” said Trade Secretary Ramon Lopez.

 

“At Amazon, our mission is to be Earth’s most customer-centric company, and part of fulfilling that mission is connecting worldwide businesses with our global customers. This means low prices, outstanding service, and the widest possible selection. And that’s why we are willing to make our shelf-space available in our online stores to empower selling partners. Now more than ever, we’re seeing more and more people from all over the world buy and sell on the internet. And that’s why we’re encouraging local sellers to think global and explore online opportunities,” said Bernard Tay, Head of Amazon Global Selling in Southeast Asia.

 

The virtual summit is part of Amazon’s initiative to provide information to small and medium sized businesses in the Philippines about how they can make their products available across Amazon's online stores worldwide. Through Amazon online stores, sellers can directly reach over 300 million active customer accounts, including 150 million Prime customers worldwide.

 

Ready to take sellers global

Between 2019 and 2020, Amazon has invested more than $30 billion in logistics, tools, services, programs, and people to foster the growth of third-party sellers. Third-party businesses account for approximately 60% of all physical product sales on Amazon. There are now more than 1.7 million small and medium businesses around the world selling in Amazon online stores worldwide. In the past year, Amazon has launched over 250 new tools and services to help sellers grow their sales in Amazon’s stores. Specific to the case of COVID, Amazon understands the impact COVID-19 had on many of our sellers and works hard to help them.

 

Amazon has 20 stores worldwide, and has a highly advanced fulfillment network. Fulfillment by Amazon (FBA) allows sellers to store their products in Amazon’s warehouses worldwide where the products are picked up, packed and shipped to buyers. FBA can help make products more visible to hundreds of millions of Amazon customers worldwide and provides fast shipping as well as customer service. FBA also allows products listed to be eligible for Amazon Prime, which has over 150 million Prime members worldwide. In 2020 Prime Day, sellers saw record-breaking sales, surpassing $3.5 billion in total.

 

Another resource sellers can utilize is the Seller Forum, a place to discuss emerging trends and seek first-hand advice from fellow business owners on Amazon. Community members share insights on how to run a successful business, avoid common pain points, and maximize the available services and programs.  Sellers can also join the Sell on Amazon SEA Facebook page to connect with the community of sellers from the region.

 

Amazon continues to build pipelines with a focus on bringing more and more SMEs, brand owners, manufacturers online, to expand and bring their business to a global level. For 2021, it plans to roll out more webinars, publish more content to make information readily and accessible to sellers who want to learn and find out more about selling on Amazon. Also, it will be rolling out supporting programs to connect and bring together Amazon sellers, with the aim of building a learning community where experienced sellers can share their Amazon journeys, and success stories.

 

In today’s increasingly digital world, establishing an online presence opens up a multitude of possibilities for any business. And in its first ever Online Seller Summit, Amazon showcased a readiness to support them and other interested sellers through professional training courses, one-on-one consultations, and shared global insights.

 

ShopeePay users can redeem deals and rewards when they activate and top up their mobile wallet

ShopeePay, an integrated mobile wallet that offers users easy access to digital payment serviceslaunches the 3.3 ShopeePay Cashless Festival this February 22-25. Users who shop, buy load, and pay bills with ShopeePay can enjoy exclusive perks and rewards such as free shipping, ₱1 deals, load discounts, cashback, and more.

 

Martin Yu, Director at Shopee Philippines, said, “As the Philippines continues to transition into a cashless society, Shopee wants to further develop consumer confidence in digital payments, ensuring their experience is seamless, convenient, and rewarding. With the 3.3 ShopeePay Cashless Festival, Shopee aims to encourage Filipinos to fully embrace digital payments by providing them with incentives when they use ShopeePay, especially during the 3.3 - 4.4 Mega Shopping Sale.”

 

Until February 25, ShopeePay users can redeem the following deals and rewards when they activate and top up their mobile wallet:



Free shipping for a minimum purchase of ₱199

Enjoy free shipping vouchers released every 12 midnight and 12 noon daily this February 22-25. On February 24, watch out for four limited-time free shipping vouchers to be released throughout the day.

 

1 Deals and more

With Deals Near Me, users can conveniently buy eVouchers, which can be used online and in physical stores. Purchase eVouchers using ShopeePay to redeem a variety of deals, such as ₱1 deals from top F&B merchants like Jollibee, Dunkin’ Donuts, and McDonald'sdiscounts up to 90% off; and up to 15% cashback.

 

Flash deals on mobile load 

Get more load for less. On February 25, buy 30 worth of load for only 24. Look out for flash deals as well, such as 10 load for 5, 15 load for 7, 20 load for 10, and 50 load for 37.

 

Coins cashback on bills payment

Earn rewards when you pay your bills via ShopeePay. On February 23, get 15% cashback, capped at a maximum of 120 coins; and on February 25, get 20% cashback, capped at a maximum of 160 coins.

 

More cashback deals

Use ShopeePay during 3.3 to claim up to 20% cashback, capped at a maximum of 200 coins, from participating shops. 

 

For more information on the 3.3 ShopeePay Cashless Festival, visit https://shopee.ph/m/shopee-pay

 

Download the Shopee app for free via the App Store or Google Play.

 

UNIQLO announces the launch of the 2021 Spring/Summer issue of LifeWear magazine

UNIQLO, the Japanese global apparel retailer, today announces the launch of the 2021 Spring/Summer issue ofLifeWear magazine in March 2021. 


First published in August 2019, LifeWear magazine is a free magazine that conveys the UNIQLO LifeWear philosophy of making the everyday lives of people richer and more comfortable. The theme of Issue 04 is “Find Your Healthy” and reflects the belief that leading a healthy life is the first step to creating a brighter future. With that thought in mind, this latest issue is filled with hints for living your best life in the new season.


Main Contents of the 2021 Spring/Summer Issue

Find Your Healthy with UNIQLO 2021 Spring/Summer Collection

What sort of clothing will make people healthy in the new spring season? Fashion pages present 15 topics drawn from this season’s latest collection. Clothing with characteristic UNIQLO comfort and everyday usefulness, such as the Kando Jacket and items with UV protection functionality, offer comfort with preppy styles and stylings that radiate a classic mood.

Hello, Haruki Interview with Haruki Murakami

This interview comprises 26 questions posed to author Haruki Murakami, whose work has captivated readers in Japan and around the world. The interview was conducted at the studio that produces “Murakami RADIO,” the radio program that Murakami himself hosts, and covers topics including novels, music, and fashion. His answers to probing questions regarding the ideas for his novels, future plans, and other aspects of the creative process is essential reading for Murakami fans.


Build the Future Interview with Tadao Ando

Globally renowned architect Tadao Ando has long been involved with social activities in addition to his architectural work. In 2020, Nakanoshima Children’s Book Forest that he funded was donated to the city of Osaka. This interview reveals his thoughts on that library and contributing to society.


Backstage at the Louvre

Last January 2021, UNIQLO concluded a partnership agreement with the Louvre Museum in Paris. This series of interviews with Louvre staff provide a behind-the-scenes look at this awe-inspiring palace of beauty. Discover the philosophy of the Louvre that can’t be seen by viewing its collections.

 

UNIQLO and Our Town

A new series from this issue presents cities around the world with which UNIQLO has a deep connection. This issue features a guide to Hamburg, Germany, where UNIQLO opened its first store in October 2020. This city, the hometown of fashion designer Jil Sander, is filled with charms to make you want to explore its streets.


Overview of LifeWear magazine 04

 

Magazine:                                             A4 modified size, 120 pages, bilingual Japanese and English, planned for distribution nationwide; digital version is also available online.

 

Main distribution locations:        UNIQLO stores nationwide 

 

Special website:                                 https://www.uniqlo.com/jp/en/contents/lifewear-magazine/

 

Introduction video:                           https://youtu.be/XZPUQRVwu7c

 

Huawei has been focusing heavily on 5G innovation to help drive the digital transformation of all industries at MWC Shanghai

At this year's MWC Shanghai, Huawei is showcasing in Hall N1 seven new ICT network concepts, including Wireless 1+N, Home+, All-optical Bases, and Cloud-network Smart Connections, as well as nine new products and solutions, including ultra-simplified sites, gigabit home broadband, premium private lines, and intelligent cloud networks.


At the opening ceremony, Huawei's Deputy Chairman Ken Hu spoke about the huge impact that COVID-19 has had on countries, enterprises, and people around the world, as well as the role technology plays in combatting the pandemic.


"Innovation isn't just about solving the challenges we face today," said Hu. "It's about lighting up tomorrow. Once we get the pandemic under control, we need to think hard about how we can innovate to improve quality of life, make businesses smarter, and create a more inclusive world." He explained that, while unequal access to digital technology and digital skills has widened the digital divide, the pandemic has made the situation significantly worse. "We have to focus innovation on bridging the gap between the haves and have-nots, and on driving digital inclusion".


COVID-19 has created many new requirements for digital infrastructure. Over the past year, Huawei has worked closely with carriers to ensure the stable operations of more than 300 networks across 170 countries. In Indonesia, Huawei employed a new digital delivery technology to rapidly deploy over 50,000 base stations. In Ningxia, China, Huawei's integrated routers enable multi-cloud access for enterprise users, helping them move to cloud more rapidly – and at lower cost. "As we look towards recovery," Hu said, "we need to ensure that innovation isn't just about today. It's about lighting up tomorrow and creating greater social value."


Innovating for better quality of life

During his keynote, Hu showed the audience Huawei's Cyberverse app, an advanced AR application that demonstrates how 5G networks, 5G devices, and AR technology can converge to create a more immersive virtual experience, whether it be a lifelike forest or a simulation in outer space. The new app makes it possible to seamlessly integrate virtual and physical realities with high-precision, centimeter-level positioning capabilities, massive computing power, and high-bandwidth transmission through 5G. Huawei expects Cyberverse to create many new growth opportunities in multiple sectors, including education, entertainment, tourism, transportation, and navigation.


Innovating for smarter business

In recent years, technologies like 5G, cloud, and AI have begun playing an important role in manufacturing, accelerating the transition to more intelligent and flexible operations. Hu explained how Huawei's own Dongguan South Factory is currently using 5G networks with cloud-based AI applications in its 5G smartphone production lines to drive huge productivity gains.


Opportunities abound in the digital transformation space. Huawei predicts that, by 2025, 97% of all large companies will use AI. Other estimates for 2025 include that 55% of China's entire GDP will be driven by the digital economy, and 60% of global carrier revenue will be derived from industry customers.  Hu noted that, to achieve these projections, "all industries should focus on improving their capabilities, building out the ecosystem, and creating value with digital technology."


As an ICT infrastructure provider, Huawei has been focusing heavily on 5G innovation to help drive the digital transformation of all industries. Hu noted that Huawei's innovation is focused on three areas: technology, products, and applications.


·      Technology: Huawei's new 5G Super Uplink solution delivers unmatched uplink speeds, helping companies break through a major bottleneck in industrial Internet.


·      Products: Huawei's fully converged 5G edge computing products have sped up deployment of edge computing sites by a factor of 10.


·      Applications: Huawei's Wireless X Labs incubates 5G applications with partners across a wide range of domains like manufacturing, healthcare, finance, and transportation. With these partners, Huawei is exploring how 5G can help different industries go digital more effectively.


Huawei is also working closely with customers and partners to drive innovation in 5G. The company is currently working with ecosystem partners to develop devices targeted at meeting specific industry needs. Through joint innovation and strategic partnerships with its customers, Huawei aims to drive 1 to N expansion of 5G applications for business. The company is also working to coordinate 5G communication and industry standards to more rapidly scale up 5GtoB applications.

 

Hu reported that, in collaboration with its partners and regional carriers, Huawei has signed more than 1,000 contracts for industrial 5G applications in more than 20 industries.


Innovating for a more inclusive world

While pivoting to address the pandemic, Hu warned that the world faces a real risk of K-shaped economic recovery once COVID-19 is brought under control. He predicts an increasingly wide divide between organizations and people who actively benefit from digital technology and those who do not. In order to avoid unbalanced development, bridge the digital divide, and promote inclusive growth, Hu emphasized that the focus of innovation needs to shift to producing greater social value.


The company has put its money where its mouth is. Through a partnership with Ghanaian operators on a rural network infrastructure project, Huawei currently plans to deploy more than 2,000 RuralStar base stations in remote regions around the country. This will help increase mobile coverage in Ghana from 83% to 95% and bring previously unconnected communities online for the first time.


Similarly, new AI services deployed on HUAWEI CLOUD are being used to help a small company in Malaysia double its production capacity without increasing headcount during the pandemic.


Hu also shared how 5G networks have been used to enable remote ultrasounds and CT scans that help address imbalanced distribution and shortages of medical resources.


Closing out his speech, Hu stressed that, while the pandemic closed many doors, innovation has opened new windows of hope. He concluded that, through ongoing innovation, Huawei will continue to pursue open partnerships with its customers and partners to help industries go digital and make life better, businesses smarter, and the world more inclusive.

 

MWC Shanghai 2021 runs from February 23 to February 25 in Shanghai, China. Huawei's products and solutions can be found at booth E10, E50, and E90 in Hall N1 in the Shanghai New International Expo Centre (SNIEC). For more information, please visit https://carrier.huawei.com/en/events/mwcs2021

"What does healthcare look like post-pandemic? Havas Life responds"

As the world grapples with the impacts of the COVID-19 pandemic, individuals and companies have been compelled to rethink the ways they live and operate. No other sector has been pushed to the brink more than healthcare, with everyone from health systems and hospitals to medical front-liners and their patients, constantly innovating and adapting to rise to the challenge.

 

Havas Life Manila aims to be a partner of the health sector as it continues to battle the pandemic and the imminent effects of its aftermath. Together with healthcare experts from the Nicholas Hall Group of Companies and experiential marketing firm MME Connections, Havas Life Manila launches The New Life, a campaign that aims to provide insights on post-pandemic healthcare through a series of dialogues with medical and scientific experts.

 

This free three-part webinar series will feature a powerhouse lineup of resource speakers that includes industry leaders and professionals who will discuss the most pressing topics on health and wellness brought about by the COVID-19 crisis.






“The pandemic has taught us that we are stronger and more effective when we work together,” said General Manager of Havas Life, Amor Magno. “We believe that by facilitating conversations with key players in the health industry, we can collaborate to solve current issues and mitigate future challenges. We also hope that this 2021, Filipinos will prioritize their health more and cultivate a better understanding of public health matters. While the world was quite unprepared in dealing with this global pandemic, we can move forward by utilizing technologies and mainstreaming public health discussions through initiatives such as The New Life.” 

 

“The Nicholas Hall Group of Companies is excited to be part of this conversation in the Philippines,” expressed Executive Chairman & Creative Solutions Director Nicholas Hall. “We are more than happy to tap into our global network of specialists, as well as our extensive resource of data and research, to help Filipinos navigate the current crisis. With more developments about vaccines and new information about the virus itself coming out constantly, we need to have more regular discussions so that the industry, and therefore also the general public, can be informed and guided accordingly.”  

 

The online conference series is set on the following dates with their respective topics: March 25, “New Ways to Care: The Future of Healthy Doctor-Patient Relationships”; June 24, “VacciNation: Vaccines for a Healthier Nation”; September 30, “Health Futurecast: A Glimpse of the Future of Healthcare and Wellness.”  The first 50 registrants will also get to be part of a virtual chat with Nicholas Hall himself. 

 

Havas Life is Havas Ortega’s response to the impacts of the COVID pandemic. It provides an integrated approach to communication by combining strategic insights with medical and scientific expertise.

 

For more information on how to sign up for the webinar, visit https://havaslife.mme.ph/.

 

The new and improved Chunky Asado Siopao boasts of more full-bodied roasted asado sauce and bigger, meatier pork chunks


Asado Siopao is the perfect go-to comfort food when paired with a hot bowl of meaty wonton mami. When Im craving for these pair, I always order online at Chowking. The good news is they upgrade their Asado siopao to Chunky Asado Siopao. Yummy!


The siopao has established itself as a true merienda staple among Filipinos. Not only are these fluffy steamed buns stuffed with sweet and savory meat, they are also easy on the pocket and can be conveniently eaten using one hand.  And while there are many different versions of the classic siopao, Filipinos know that what truly makes a good siopao is the meaty filling. 

 

This is why Chowking, the country’s leading Chinese fast-food chain, has given its best-selling Chunky Asado Siopao an even meatier and saucier upgrade. Known for making Chinese cuisine more accessible and affordable to the regular Filipino, Chowking has made the premium taste of authentic Chinese steamed buns easily within their customers’ reach.

 

The new and improved Chunky Asado Siopao boasts of more full-bodied roasted asado sauce and bigger, meatier pork chunks all inside a pillowy-soft steamed bun. It’s the Chowking siopao that people know and love, made meatier and saucier! Best of all, this satisfying treat makes a sulit sa bulsa choice for only P39 each. If you’re looking to take this siopao experience home to your family, Chowking also offers this in 3-piece takeout boxes for only P115. 

 

Chowking fans and siopao-holics alike can now enjoy this familiar comfort food with a levelled-up taste and flavor. Get a taste of the new and improved Chowking Chunky Asado Siopao— now available in Metro Manila and select Luzon stores for dine-in, takeout, and delivery via the #9-88-88 hotline, GrabFood, Foodpanda, and ChowkingDelivery.com.

Monday, February 22, 2021

56th ANVIL: PRSP recognizes top winners in public relations tools and programs

The 56th ANVIL Awards, hosted by the Public Relations Society of the Philippines, recognized the most outstanding public relations tools and programs in the country in virtual ceremony held last February 19, 2021.

“The crucial role of public relations was reinforced during this health crisis. PR during crises connects communities. The PRSP, through its ANVIL Awards, recognized purpose-driven and impactful initiatives that promote corporate integrity and the social good across platforms,” said Ma. Luisa Sebastian, 56th ANVIL Chairperson.

ANVILs received a total of 534 entries but only 142 won.  Two levels of judging were done.  The first level of judging was done by 65 PR and communication professionals.  Five judges were assigned to evaluate each entry. Entries which scored 85 to 90 received Silver ANVILS while those that scored 91 to 100 bagged Gold ANVILS.



The Gold ANVILS that scored 94 to 100 were endorsed to the second level of judging with a distinct Panel of Jurors composed of 11 representatives including selected past presidents of PRSP, academe, media, civil society and international organizations.  Former Supreme Court Senior Associate Chief Justice Antonio Carpio, Jr. acted as the Chairperson of the Panel of Jurors. 

Given the times, distinct categories for COVID-related PR programs and tools, digital pr programs, digital PR tools, crisis or issues management for government were introduced.  For the first time in ANVIL history, rubrics were used in judging nominations. The five-point rubrics defined specific levels of achievement and helped ensure an objective evaluation of entries.  

A total of 86 PR programs and 36 PR tools won Silver ANVILS while 12 PR programs and four PR tools bagged Gold ANVILS.  

The Grand ANVIL for the top public relations program was “The NESCAFE Plan: Transforming farmers into agripreneurs to create a sustainable and progressive coffee industry in the Philippines” by Nestle Philippines.  The program provided farmers with technical assistance and training on best farming practices and entrepreneurship to distribute superior planting materials and offer a ready market for their coffee crop over several years of program implementation.

The Platinum ANVIL for the best public relations tool was “PLDT-Smart #CyberSmart Caravans: Promoting Cyber Security and Safety among Teachers and Students” for improving awareness, understanding, and behaviors on data privacy and security, online child safety and protection, and combatting fake news”.

Based on the tally of the total number of gold and silver trophies, PLDT-Smart was hailed as Company of the Year with 31 points while PAGEONE Group won the Agency of the Year with 28 points. 

“Entries this year showed how PR and communication successfully addressed challenging issues during the pandemic with professional skills, creativity and resourcefulness.  We congratulate all the winners. They serve as role models in our industry,” said PRSP President Norman Agatep. 

HONOR 5.5 Sale: Get the Magic5 Pro and HONOR 200 Series with Big Discounts

  Leading smart devices provider HONOR is literally dropping its powerful photography smartphones HONOR 200 series and HONOR Magic5 Pro this...